Channel Software

What Channel Software does

Channel Software, Inc. is a Minneapolis-based B2B eCommerce software provider founded in 2001 that operates as a business unit of Cordance Operations LLC. The company develops and sells the WebAlliance eCommerce Platform (also branded as CSX), an all-in-one SaaS solution purpose-built for mid-market distributors and manufacturers seeking to digitize B2B sales operations and integrate online ordering with their back-office ERP systems. Target customers include industrial and MRO distributors, hardware and building materials suppliers, marine, hearth and home, pump and equipment, and swimming pool distributors, with named mid-market clients including Baart Industrial Group, Perry Mill Supply, Gulf Coast Marine Supply, CUI, JLM Wholesale, Northwest Pump, and Imperial Pools.

The WebAlliance platform is a modular suite hosted on Microsoft Azure with a guaranteed 99.9% uptime SLA and covers commerce (shopping cart, checkout, order management, approvals, promotions), product information management (PIM), a B2B-focused content management system (CMS), built-in analytics dashboards, Elasticsearch-powered site search, native iOS/Android mobile commerce apps, and a centralized WebAlliance Management Console. The platform's primary technical differentiation is deep, bidirectional integration with the dominant mid-market ERP systems — Epicor (including P21), Infor (including CloudSuite), Microsoft Dynamics, Oracle NetSuite, Sage, Acumatica, Advantive, and QuickBooks Enterprise — as well as EDI, CRM, and PunchOut connectivity for procurement workflows.

Revenue is generated through annual subscription licenses sold exclusively via a direct enterprise field sales motion; pricing is custom and quote-based with no public tiers. Go-to-market relies on discovery-call-led consultative selling, supported by content marketing (B2B eCommerce blog, glossary, case studies, white papers), email newsletters, LinkedIn and Twitter/X presence, trade shows, and SEO. The company is privately held under the Cordance Operations LLC umbrella with no disclosed external funding rounds, and operates exclusively in the United States.

Name

Channel Software

Legal name

Channel Software, Inc.

Website

https://channelsoftware.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Channel Software is a Minneapolis-based B2B eCommerce SaaS provider founded in 2001, serving mid-market distributors and manufacturers with its WebAlliance (CSX) platform. The platform delivers ERP-integrated commerce, PIM, CMS, mobile apps, and analytics on Microsoft Azure via direct enterprise sales.

Ownership category

akta.pro rank

Product category

B2B eCommerce Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• B2B eCommerce platforms
• ERP integration software
• Product information management
• Wholesale distribution software
• Digital catalog management

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. WebAlliance eCommerce Platform Subscription: SaaS subscription model for B2B eCommerce platform providing ongoing access to platform features, hosting, security, and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Channel Software develops and sells the WebAlliance eCommerce platform (also branded CSX), an all-in-one SaaS solution purpose-built for B2B distributors and manufacturers. The platform combines commerce, product information management (PIM), content management (CMS), analytics, Elasticsearch-powered site search, native iOS/Android mobile apps, and Azure cloud hosting with native integrations to leading ERP systems (Epicor, Infor, Microsoft Dynamics, NetSuite, Sage, Acumatica, QuickBooks Enterprise, Advantive) plus EDI and PunchOut connectivity. Revenue is generated primarily through annual subscriptions plus implementation and ERP integration services.

Product overview

Channel Software offers the WebAlliance eCommerce platform (also branded as CSX eCommerce Platform), an all-in-one B2B eCommerce solution purpose-built for distributors and manufacturers. The platform follows a modular architecture centered on the WebAlliance core platform with integrated add-on modules including: Commerce (shopping cart, checkout, order management), PIM (Product Information Management), CMS (Content Management System), Analytics (dashboards and reporting), Site Search (Elasticsearch-powered), Mobile Commerce App (iOS and Android), Cloud Hosting & Security (Azure-based with 99.9% uptime), and Web Accessibility features. The Management Console provides a centralized cloud-based portal for managing catalog, customer, assets, and analytics. Professional services include Implementation and ERP Integration Services supporting connections to Epicor ERP, Infor ERP, QuickBooks Enterprise, Microsoft Dynamics, NetSuite, Sage, Acumatica, Advantive, EDI, and PunchOut systems. The platform is built in the USA and hosted on Microsoft Azure.

Differentiator

Problem solved

Functional benefit

Brands

• WebAlliance eCommerce: The primary B2B eCommerce platform offering all-in-one functionality including Commerce, PIM, CMS, Analytics, Site Search, Mobile App, and Cloud Hosting & Security.
• CSX eCommerce Platform

Products and services

• WebAlliance eCommerce Platform All-in-one B2B eCommerce platform purpose-built for distributors and manufacturers, providing enterprise-level features and architecture that scales as businesses grow. Combines Commerce, PIM, CMS, Analytics, Site Search, Mobile App, and Cloud Hosting & Security modules in a single integrated system.
• WebAlliance Management Console Cloud-based portal providing centralized control over catalog, customer, asset, and analytics management. Streamlines eCommerce operations by integrating back-office systems to automate tasks, minimize errors, and boost efficiency.
• Commerce Module Built-in commerce software offering secure shopping cart, order management, checkout processing, multi-currency pricing, approvals, and promotional capabilities including cross-sell and up-sell functionality.
• Product Information Management (PIM) Integrated PIM software enabling collection, management, and precise control of product catalogs. Allows users to integrate, automate, and manage entire digital product catalogs from a single portal, delivering compelling product experiences across channels and locations.
• Content Management System (CMS) B2B-focused CMS software enabling non-technical users to easily create, organize, and deploy informative website content. Features multimedia support, multi-channel publishing, user management with customizable roles and permissions, and SEO optimization capabilities.
• Analytics Module Built-in analytic dashboards and customizable reports providing insights into customer activity, conversions, and behavior. Enables sales and customer data analysis for campaign effectiveness, product mix, inventory turns, and customer service evaluation.
• Site Search Powered by Elasticsearch integration, enables customers to quickly and easily find products on the eCommerce website using advanced search capabilities.
• Mobile Commerce App Native mobile application for Android and Apple iOS devices, allowing customers to research and purchase products from the website on their mobile devices.
• Cloud Hosting & Security Infrastructure service hosted on Microsoft Azure cloud platform, providing guaranteed minimum 99.9% uptime, regular data and system backups, and strict firewall rules for security.
• Web Accessibility Accessibility features and compliance support for the eCommerce platform, designed to meet WCAG 2.1 level AA standards for inclusive user experiences.
• Implementation Services Professional implementation services supporting the deployment and launch of the WebAlliance eCommerce platform, including data migration, configuration, and launch support.
• ERP Integration Services Integration services connecting WebAlliance eCommerce to enterprise ERP systems, including Epicor, Infor, QuickBooks, Microsoft Dynamics, NetSuite, Sage, Advantive, and Acumatica, as well as EDI and PunchOut connectivity.

Quantifiable outcome

• Web-driven orders grew 75% year-over-year for customer CUI
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• Epicor ERPcoreTechnology or IntegrationDeep integration partnership with Epicor ERP systems, including Epicor P21. Enables real-time synchronization of product data, inventory, pricing, and orders between Epicor ERP and WebAlliance eCommerce platform.
• Infor ERPcoreTechnology or IntegrationIntegration partnership with Infor ERP including Infor CSD and Infor CloudSuite. Provides seamless data exchange for distributors and manufacturers using Infor systems.
• Microsoft Dynamics ERPcoreTechnology or IntegrationIntegration with Microsoft Dynamics ERP systems, enabling bidirectional data flow for orders, products, and customer information.
• NetSuite ERPcoreTechnology or IntegrationIntegration partnership with Oracle NetSuite ERP, providing seamless connectivity for cloud-based ERP customers.
• Sage ERPcoreTechnology or IntegrationIntegration with Sage ERP systems, enabling data synchronization for customers using Sage business management software.
• AcumaticacoreTechnology or IntegrationIntegration with Acumatica cloud ERP platform, providing seamless B2B eCommerce connectivity for Acumatica users.
• Microsoft AzurecoreTechnology or IntegrationCloud hosting infrastructure partnership using Microsoft Azure platform. Provides 99.9% guaranteed uptime, data backups, and enterprise-grade security.
• ElasticsearchcoreTechnology or IntegrationTechnology partnership for site search functionality using Elasticsearch integration, enabling fast and accurate product search capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VTEX: Enterprise commerce platform with B2B and B2C capabilities, multi-tenant SaaS architecture, and broad international footprint. Competes for larger mid-market and enterprise deals.
• Adobe Commerce (Magento): Enterprise commerce platform with strong B2B feature set and ERP integration ecosystem. Competes for mid-market and enterprise deals with broader Adobe Experience Cloud bundling.
• Optimizely (formerly Episerver): Digital experience platform with integrated commerce (B2B and B2C) capabilities and content management. Overlaps on the CMS + commerce bundle offered by Channel Software.
• Shopify (Shopify Plus / Shopify B2B): Dominant commerce platform with expanding B2B capabilities via Shopify Plus and the recently launched B2B features. A well-capitalized incumbent increasingly targeting distribution and manufacturing.

Direct peers

• Sana Commerce: B2B eCommerce platform purpose-built for distributors and manufacturers with deep ERP integration (Microsoft Dynamics, SAP, Oracle). Closest direct comparable given identical ICP and ERP-centric value proposition.
• BigCommerce: B2B and B2C eCommerce SaaS platform serving mid-market and enterprise merchants. Competes head-to-head for B2B distributor/manufacturer deals with open SaaS architecture.
• OroCommerce: B2B-focused digital commerce platform built on OroCRM/CRM stack with native B2B features like quote management, RFQs, and ERP integration. Direct overlap in distributor and manufacturer ICP.
• Kibo Commerce: Headless and traditional B2B/B2C commerce SaaS platform with order management, marketplace, and personalization capabilities serving mid-market merchants.
• Insite Software (Avetti Commerce): B2B eCommerce platform specifically targeting distributors and manufacturers with deep ERP connectivity. Highly comparable ICP and feature set.

Emerging players

• Elastic Path: Headless commerce and B2B commerce platform targeting enterprises and complex commerce use cases. Relevant for headless/API-led B2B architecture comparisons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ChannelB2B
• LinkedInlinkedin.com/company/channel-software

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Channel Software