What The Alternative Board does

The Alternative Board (TAB UK) is a UK-based peer advisory and business coaching franchise operated by Peer Power Limited, headquartered in Leeds. TAB delivers a human-delivered service — not a software platform — built around confidential peer advisory boards that bring together groups of five to eight non-competing SME business owners for monthly facilitated meetings. Each board is led by an experienced TAB facilitator who provides one-to-one coaching between meetings. The offering is supported by proprietary frameworks and programmes including the StratPro strategic planning system, the Business Builder's Blueprint goal-alignment tool, DiSC behavioural profiling workshops, and the HI-MAP (High Impact Manager Accelerator Programme) leadership development curriculum. Underlying "technology" consists of these proprietary facilitation methodologies and assessment tools rather than a digital platform; there is no disclosed software product, app, or API.

TAB UK monetises the model through two interrelated streams: ongoing membership subscriptions paid by SME owners for access to boards, coaching, and frameworks, and franchise fees paid by local facilitators who operate TAB boards in their respective territories. Pricing is not publicly disclosed; the customer acquisition path is consultation-led (free initial consultation → attend a board meeting → join), with no self-serve signup. Sales and delivery are executed through a network of regional franchise facilitators across the UK (Leeds, Derby, North Chilterns, Oxford, Harrogate, Thames Valley, South Hertfordshire, North East Scotland, and others), making this a geographically distributed, relationship-driven go-to-market rather than a centralised SaaS-style acquisition motion. The customer base is exclusively SME business owners across diverse non-competing industries; named members include AJT Engineering, Hey Group, JMB Accounting, Juice Personnel, High Performance Learning, Moment, and Kvist Interior Design & Architecture. The UK entity has 11–50 employees and reports no institutional investors, M&A activity, or funding rounds.

Name

The Alternative Board

Legal name

Peer Power Limited t/a The Alternative Board (UK)

Website

https://thealternativeboard.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

The Alternative Board (TAB UK), operated by Peer Power Limited, runs a UK franchise-based peer advisory and business coaching network serving SME business owners through confidential monthly boards, one-to-one coaching, and proprietary frameworks like StratPro and HI-MAP.

Ownership category

akta.pro rank

Product category

Business Coaching and Peer Advisory Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

SME Relationship Management & Advisory (Credit, Growth, Succession) (FSABABAJ), Family Business & Succession Advisory (FSAAADAL)

Keywords

• Peer advisory boards
• Business coaching
• Strategic planning
• Leadership development
• Executive coaching

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Franchise and Membership Fees: TAB generates revenue through franchise fees charged to facilitators who operate TAB boards in their territories, and membership fees paid by business owners who join TAB boards. The primary recurring revenue comes from ongoing membership subscriptions for access to peer advisory boards and coaching services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The Alternative Board operates confidential peer advisory boards that bring together 5–8 non-competing SME business owners for monthly facilitated meetings, paired with one-to-one business coaching sessions delivered by experienced TAB facilitators. The service is supported by proprietary frameworks including StratPro strategic planning, DiSC behavioural workshops, Business Builder's Blueprint, and the HI-MAP leadership development programme, targeting SME owners seeking peer support, strategic guidance, leadership development, and accountability.

Product overview

The Alternative Board (TAB) operates as a peer-to-peer business coaching and advisory franchise. The core offering combines confidential peer advisory boards (where business owners from non-competing sectors meet monthly) with one-to-one coaching facilitated by experienced business coaches. Supporting programmes include the StratPro strategic planning framework, DiSC behavioural assessment workshops, the Business Builder's Blueprint goal-alignment framework, and the HI-MAP leadership training programme. TAB primarily delivers human-delivered coaching and peer support services rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• StratPro: A strategic planning and leadership development programme combining expert workshops, strategic tools, and follow-up sessions to help leaders and teams achieve goals.
• Business Builders Blueprint
• DiSC Behavioural Profile Workshops
• HI-MAP

Products and services

• Peer Advisory Boards Confidential advisory boards bringing together 5–8 SME business owners from non-competing sectors for monthly facilitated meetings to share challenges, provide advice, challenge assumptions, and hold each other accountable.
• One-to-One Business Coaching One-to-one coaching sessions pairing business owners with experienced TAB facilitators for personalised guidance, accountability, and support for business growth and personal development.
• StratPro Programme Strategic planning programme combining proven strategic tools, expertly facilitated workshops, and follow-up sessions to help leadership teams create a compelling vision, establish thriving culture, and execute plans efficiently.
• DiSC Behavioural Profile Workshops Workshops using the DiSC behavioural assessment model to help business owners and their teams understand behavioural styles, improve communication, and strengthen leadership effectiveness.
• Business Builder's Blueprint A practical framework to help business owners align business goals with their personal vision, providing tools for clarity on direction, KPI tracking, and strategic execution.
• HI-MAP (High Impact Manager Accelerator Programme) Leadership and management training programme structured around four development paths delivered across 17 sessions, designed to improve communication, performance management, and leadership behaviours for middle and senior managers.
• Strategic Planning Process A structured approach to strategic planning including defining values and vision, SWOT analysis, KPI setting, and creating actionable plans for business growth.
• Business Growth Plans Strategic roadmap development services to help businesses scale with clarity, covering growth strategies, financial planning, and operational strengthening.

Quantifiable outcome

• 68% of TAB members reported increased turnover after joining
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Entrepreneurs' Organization (EO): EO runs peer-learning forums, mastermind groups, and accelerator programmes for business owners of companies above a revenue threshold — same target persona and peer-group mechanism as TAB.
• ActionCOACH: ActionCOACH is the world's largest business coaching franchise, offering one-to-one coaching and group programmes to SME owners — direct comparable on franchise model and target customer.
• Vistage Worldwide: Vistage is the global market leader in CEO peer advisory boards and executive coaching, with monthly facilitated peer groups and 1-to-1 coaching for SME owners — directly comparable model to TAB's offering.
• YPO (Young Presidents' Organization): YPO organises peer advisory forums, executive education, and one-to-one coaching for chief executives of large SMEs — competes for the same high-engagement business owner member.
• FocalPoint Business Coaching: FocalPoint is a business coaching franchise providing one-to-one coaching and group accountability programmes for SME owners — direct comparable on franchise structure and coaching services.
• Strategic Coach: Strategic Coach runs quarterly workshop-based coaching programmes and small-group forums for entrepreneurs — comparable offering and target segment of growth-oriented SME founders.
• Scaling Up (formerly Gazelles): Scaling Up provides peer advisory boards and certified coaching using the Rockefeller Habits framework to SME owners — same peer-group-plus-coaching model and methodology-driven approach.

Broad incumbents

• BNI (Business Network International): BNI operates structured business referral and networking groups for SME owners globally — broader incumbent in SME relationship-building with overlapping target customer.

Emerging players

• Tiger 21: Tiger 21 runs confidential peer groups for high-net-worth business owners focused on wealth preservation, investing, and exit planning — adjacent offering targeting similar member but higher-end segment.

Regional players

• Relate (or similar UK SME advisory body): UK regional business growth hubs (e.g., Growth Hub, Be the Business) provide advisory and peer learning for UK SME owners — partially overlapping service mix and geographic market.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TABintheUK
• Facebookfacebook.com/TheAlternativeBoardUK
• LinkedInlinkedin.com/company/the-alternative-board-uk
• Xx.com/TABintheUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alternative Board