What Marketwake does

Marketwake is a privately held, 100% woman-owned performance marketing and creative agency founded in 2017 by CEO Brooke MacLean and headquartered in Dunwoody, Georgia (metro Atlanta). The firm delivers full-service digital marketing under a recurring retainer model, with core practices spanning performance marketing, CRM management (anchored by HubSpot Solutions Partner status), and brand strategy, supported by paid media, SEO, social media, content, email, design, and web development. Clients range from SMB to enterprise and span verticals including private aviation (Signature Aviation), consumer equipment (Yamaha), wealth management (BIP Wealth), B2B SaaS (ScrapRight), D2C/e-commerce (Cutting Edge Firewood, Machete, Yakima Valley Hops), and events (Venture Atlanta), with cumulative client count exceeding 300.

Under the hood, Marketwake is a human-services business rather than a software company: there is no proprietary platform, no patents, and no disclosed AI/ML model development. Technical capability is delivered through third-party marketing technology (HubSpot, Google Ads, Meta, LinkedIn, Pinterest, Skai, SEMrush, Ahrefs, Shopify Plus, GA4) combined with in-house multidisciplinary teams covering strategy, creative, paid media, SEO, development, and account management. Pricing is custom and not publicly disclosed, but publicly referenced retainer ranges sit at $7,500-$25,000/month for full-service engagements.

Revenue mechanics are retainer-based monthly billing with project-based add-ons; the firm has scaled to 60+ employees distributed across four U.S. states and multiple countries. Strategic capital allocation has been modest and self-funded: one disclosed acquisition (Punchlist, a feedback management SaaS tool, acquired November 2023), no external funding rounds, and a sister vehicle (Marketwake Ventures) that deploys capital into early-stage companies. The firm has accumulated brand-equity assets including five consecutive Inc. 5000 listings, four Inc. Best Workplaces honors, and Inc. Power Partner recognition.

Name

Marketwake

Legal name

Marketwake

Website

https://marketwake.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Marketwake is a 100% woman-owned, Atlanta-based performance marketing and creative agency delivering retainer-based digital marketing, CRM (HubSpot), paid media, SEO, and brand services to SMB, mid-market, and enterprise clients across more than ten verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Digital Marketing Retainer Services: Marketwake generates revenue primarily through monthly retainer agreements for ongoing digital marketing services. Clients pay recurring monthly fees for access to multidisciplinary teams covering performance marketing, CRM management, brand strategy, SEO, paid media, social media, content, and design. The company also works on project-based engagements and full-service marketing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Marketwake is a full-service performance marketing and creative agency that designs and executes digital marketing programs for B2B and B2C brands. Its core offerings include Performance Marketing, CRM Management, and Brand Strategy, supported by Paid Media, SEO, Social Media Management, Content & Copywriting, Email Marketing, Design/Creative, and Web Development services delivered through monthly retainers. The agency also owns the Punchlist feedback management tool acquired in November 2023.

Product overview

Marketwake is a performance marketing and creative agency that offers a comprehensive suite of digital marketing services. The core offerings include Performance Marketing, CRM Management (with HubSpot expertise), and Brand Strategy. Supporting services encompass Paid Media, SEO, Social Media, Content Strategy & Copywriting, Email Marketing, Design & Creative, Web Development, and HubSpot Services. In November 2023, Marketwake acquired Punchlist, a feedback management tool, to streamline QA and feedback processes for brands and enhance creative workflows. The agency primarily serves B2B and B2C clients across industries including SaaS, e-commerce, logistics, wealth management, and aviation.

Differentiator

Problem solved

Functional benefit

Brands

• Punchlist: A feedback management tool that streamlines QA and collaboration workflows for creative teams. Acquired by Marketwake in November 2023.

Products and services

• Performance Marketing High-impact digital advertising campaigns across paid media channels including search, social, and programmatic, engineered to drive qualified leads, conversions, and pipeline growth for B2B and B2C brands.
• CRM Management CRM strategy and implementation services, including HubSpot setup, custom workflows, lead routing, marketing automation, and revenue optimization through data-driven customer relationship management.
• Brand Strategy Bold brand positioning, messaging, and identity strategies that establish market leadership and create lasting customer impressions.
• Paid Media Digital advertising services across Google Ads (including Performance Max), Meta Ads (including Advantage+), LinkedIn Ads, Pinterest, OTT/CTV, and programmatic channels for brand awareness and conversions.
• SEO Search engine optimization including technical SEO, keyword research, content optimization, and link building to improve organic visibility.
• Social Media Management Social media strategy and management across Instagram, LinkedIn, Facebook, TikTok, YouTube, and Pinterest for audience engagement and brand building.
• Content Strategy & Copywriting Content creation including blog posts, marketing copy, email campaigns, and thought leadership content aligned with SEO best practices.
• Email Marketing Email campaign strategy, automation workflows, lifecycle optimization, and customer retention programs.
• Design & Creative Visual design services including brand identity, ad creative, web design, and programmatic creative assets.
• Web Development Website development and technical implementation including UX/UI design and HubSpot CMS integration.
• Punchlist A feedback management tool that streamlines QA and collaboration workflows for creative teams and brands; acquired by Marketwake in November 2023 to enhance creative collaboration and efficiency.

Quantifiable outcome

• 76.24% increase in paid search ROAS YoY for Cutting Edge Firewood
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or Integration · 1 January 2024Marketwake operates as a HubSpot partner implementing the platform for clients including Signature Aviation and Ripple. Services include CRM setup, custom workflows, lead routing, and marketing automation. HubSpot implementation is cited as a key differentiator and service offering across multiple client engagements.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency offering SEO, paid media, content, web design, and CRM-adjacent services to mid-market and enterprise clients — directly comparable to Marketwake's scope, customer profile, and revenue model.
• Ignite Visibility: Ignite Visibility is a full-service digital marketing agency offering SEO, paid media, social media, and email marketing services to mid-market and enterprise clients — directly comparable to Marketwake's service breadth and customer type.
• KlientBoost: KlientBoost is a performance marketing agency focused on paid media, CRO, and lifecycle marketing with a SaaS/e-commerce client mix — directly comparable to Marketwake's performance marketing and CRO-enabled retainer engagements.
• Directive: Directive is a B2B-focused performance marketing agency specializing in paid media, SEO, and content strategy for SaaS companies — directly comparable to Marketwake's primary B2B SaaS segment and full-funnel demand generation model.
• SmartSites: SmartSites is a digital marketing agency offering web design, SEO, PPC, and email marketing to SMB and mid-market clients — a direct peer for service scope and retainer delivery, albeit skewed smaller in average deal size.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media, SEO, and lifecycle marketing for B2B and e-commerce brands — closely comparable to Marketwake's mid-market SaaS and D2C segment mix and retainer-based delivery.
• Tinuiti: Tinuiti is a large independent performance marketing agency with deep paid media, SEO, and CRM/lifecycle capabilities across Amazon, Google, Meta, and programmatic channels — directly comparable to Marketwake's performance marketing and CRM practice.
• LYFE Marketing: LYFE Marketing is a digital marketing agency offering social media, SEO, PPC, and email marketing services to SMB and mid-market clients — a comparable peer in service mix and pricing band, though smaller and more SMB-oriented.
• Thrive Agency: Thrive Agency is a full-service digital marketing agency providing web design, SEO, social media, and paid media services to small and mid-market businesses — directly comparable in service breadth and customer profile, though skewed further downmarket.

Emerging players

• Lounge Agency: Lounge Agency is a smaller, growth-stage digital marketing agency with a performance + creative model serving growth-stage B2B and D2C brands — emerging peer with partial overlap to Marketwake's growth-stage segment and full-service approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MarketWake

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketwake