What General Data Company does

General Data Company, Inc. is a privately held Cincinnati, Ohio-based labeling, identification, tracking, and printer service solutions provider founded in 1981 by current President and CEO Peter Wenzel. The firm operates as a verticalized solutions integrator that combines its own manufactured labels and histology products (Black Rhino, StainerShield XT, SHURDry, SHURStain, SHURClean, SHURTrim, Paraffin Dispenser PRO) with certified distribution of third-party industrial hardware (Zebra, Honeywell, Datalogic, cab, Epson, TSC, CipherLab, AML, Code Corporation), enterprise mobility solutions (Newcastle Systems mobile workstations), and label design software (BarTender, Loftware/NiceLabel, Epson Label Boost). It holds BS5609 certification for marine and GHS-compliant chemical drum labels and operates in-house R&D, 3D prototyping, and finishing capabilities, serving as both a converter and an integrated solutions provider.

The company generates revenue across five primary streams: hardware resale (printers, scanners, mobile computers, RFID equipment), stock and custom label production, histology lab products and consumables, software licenses (BarTender, Loftware, Epson Label Boost), and equipment service and repair. GTM combines a direct enterprise sales team, an inside sales motion, a PartnerZone channel partner program, and a consumer-facing Direct Store e-commerce site, with pricing generally quote-based and select SKUs priced publicly. It serves primary customer segments in industrial and consumer goods manufacturing, healthcare and medical facilities (including histology labs at institutions such as UCSF Medical Center), warehouse and distribution, and manufacturing, with secondary exposure to food and beverage. Recent strategic actions include the acquisition of AmeriGraph Packaging Group (2020), joining the Avery Dennison AD Link Partner Program (2026), launching integrated solutions for the Plex Smart Manufacturing Platform (2026), expanding in-house RFID manufacturing capacity (2026-03), and introducing a coated products/toll and custom coating line (2025).

The business currently operates 101-250 employees from its Cincinnati headquarters and reaches customers across the United States via a direct sales, inside sales, channel partner, and e-commerce hybrid model. Strategic posture reflects a multi-decade operator with diversified verticals, proprietary branded consumables, OEM hardware certifications, and adjacent service revenue, supported by an M&A history and a recurring product launch cadence in 2025-2026.

Name

General Data Company

Legal name

General Data Company, Inc.

Website

https://general-data.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

General Data Company, founded in 1981 in Cincinnati, Ohio, is a privately held provider of labeling, identification, tracking, and printer service solutions serving industrial manufacturing, healthcare, warehouse/distribution, and histology lab customers through proprietary labels, OEM hardware resale, and software.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Products: Sale of thermal label printers, barcode scanners, mobile computers, tablets, and RFID equipment from partner brands including Zebra, Honeywell, Datalogic, and others.
2. Labels - Stock and Custom: Production and sale of stock and custom labels including thermal transfer, direct thermal, durable, specialty, and specialty-coated labels. One of the largest label solution providers for industrial and consumer goods markets.
3. Histology Lab Products: Sale of histology lab equipment including slide labelers, stainers, waterbaths, slide dryers, small instruments, and histology lab consumables including reagents, stains, and supplies.
4. Software Licenses and Subscriptions: Sale of label design and printing software including BarTender, Loftware/NiceLabel, and Epson Label Boost. Offers both on-premises and cloud-based label management solutions.
5. Equipment Service and Repair: Repair and maintenance service for all types of equipment including laser and label printers, barcode scanners, and mobile computers. Service plans available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

General Data designs, manufactures, and distributes industrial labels, printers, barcode scanners, mobile computers, RFID equipment, and label design software for industrial, healthcare, and warehouse customers. The company also produces its own line of proprietary histology lab equipment and consumables (SHURDry slide dryers, SHURStain H&E stains, paraffin dispensers, fume hoods, and histology-resistant slide labels) and provides equipment service and repair.

Product overview

General Data Company is a labeling solutions provider offering a comprehensive portfolio of products organized around several core categories: Labels (custom, specialty, durable, and stock including OilTak, TireTak, Linerless, Paintmask, and Black Rhino branded thermal transfer and direct thermal labels), Printers (thermal transfer, inkjet including Epson ColorWorks and cab XC Q two-color printers), Barcode Scanners (industrial and healthcare), Mobility and Wireless (mobile computers, tablets, and mobile workstations including Newcastle EC and NB Series), Software (BarTender, Loftware, and Epson Label Boost for label design and enterprise management), RFID products, Histology Lab Equipment and Consumables (including SHURDry slide dryers, SHURStain staining systems, paraffin dispensers, fume hoods, and H&E reagents), and Industry Solutions (GHS labeling, healthcare patient ID, warehouse distribution, manufacturing). The company serves diverse industries including industrial, healthcare, labeling & packaging, and operates as both a product provider and channel partner for major brands like Zebra, Honeywell, Datalogic, and Avery Dennison.

Differentiator

Problem solved

Functional benefit

Brands

• Black Rhino: Premium stock label brand offering thermal transfer and direct thermal labels in various sizes, adhesives, and colors.
• SHURStain
• SHURDry
• SHURClean
• SHURTrim
• SHURMount
• Paraffin Dispenser PRO
• POLYFin
• PARAGard

Products and services

• Custom and Stock Labels Custom and stock industrial labels in thermal transfer, direct thermal, durable, specialty, and coated variants sold to manufacturers, distributors, and healthcare operators for product, shipping, and inventory identification.
• Specialty Labels (OilTak, TireTak, Paintmask, Coupon, Linerless, Consecutive Number/Barcode) Specialty labels engineered for difficult surfaces and applications including oil-exposed surfaces (OilTak), tire identification (TireTak), automotive paint masking (Paintmask), promotional coupons, linerless eco-friendly formats, and consecutive-numbered/barcode inventory labels.
• Chemical Drum Labels (BS5609 / GHS Compliant) GHS and BS5609-compliant durable, chemical-resistant labels for chemical drum identification, tested in-house to withstand corrosive chemicals, harsh environments, and salt water immersion.
• Black Rhino Stock Labels Premium stock thermal transfer, direct thermal, and color inkjet labels (under the Black Rhino sub-brand) sold to industrial and consumer goods customers via the General Data Direct Store and sales channels.
• Histology Slide Labels (StainerShield XT, Consult-ID & CryoDentity) Xylene and chemical-resistant histology slide labels and cryogenic specimen labels for pathology and dermatology labs, engineered to remain permanently scannable after H&E, special stains, IHC, and ISH protocols.
• Patient Wristbands for Positive Patient Identification High-quality patient wristbands for healthcare facilities covering adult, pediatric, and NICU positive patient identification from admission through discharge, integrated with barcode scanners and printers.
• Industrial Thermal Label Printers Industrial thermal transfer and direct thermal label printers (Zebra ZT231/ZT600 series, Honeywell PX940/PM45, TSC MX240/MB240, cab XC Q two-color) for shipping labels, asset labels, and work-in-process labeling in industrial and GHS applications.
• Epson ColorWorks C6500 Color Inkjet Label Printer Industrial color inkjet label printer (Epson ColorWorks C6500) distributed by General Data for on-demand GHS-compliant color labels, consumer products, and branding applications.
• SlideTrack ESPO II Slide Printer Automated histology slide printer that prints text and barcodes on slides at the microtomy station, used by pathology and dermatology labs to eliminate manual slide labeling.
• Histology Lab Equipment and Small Instruments Histology laboratory instruments including SHURDry SD-II and SD-III slide dryers, SHURStain manual staining systems, SHURClean fume hoods, SHURTrim paraffin block de-waxer, Forceps Warmer, Paraffin Dispenser PRO, and other small lab instruments for specimen processing.
• Histology Lab Consumables, Reagents, and Stains Histology lab consumables and reagents including SHURStain H&E stains and stains (hematoxylin, eosin, clarifier, bluing reagents), SHURMount mounting media, POLYFin paraffin wax, PARAGard repellent, formalin, reagent alcohols, xylene, and XydeClear xylene substitute.
• Industrial Barcode Scanners (Honeywell Granit, Datalogic PowerScan, Code) Rugged industrial barcode scanners including Honeywell Granit (IP65/IP67 extended range, freezer-rated), Honeywell Xenon/8675i, Datalogic PowerScan with Liquid Lens technology and 3GL feedback, and Code Corporation scanners, for manufacturing, distribution, and cold storage scanning.
• Industrial Mobile Computers and Rugged Tablets Ruggedized handheld, wearable, and vehicle-mounted mobile computers (Zebra MC9300/TC8300/MC9400/VC8300, Honeywell CK65/CT45/Thor VM1A/VM3, CipherLab RS51, AML Dragonfly/Scepter/Striker) plus rugged tablets (Zebra ET51, Honeywell RT10) for warehouse, distribution, manufacturing, and healthcare environments.
• Newcastle Mobile Powered Workstations (EC and NB Series) Mobile powered workstations from channel partner Newcastle Systems, including entry-level EC Series (8+ hour battery, designed to reduce dock-to-stock cycle time by 50%) and industrial NB Series with PowerSwap Nucleus lithium battery system for 24/7 warehouse, distribution, manufacturing, shipping/receiving, and healthcare operations.
• RFID Products and RFID Label Manufacturing Radio-frequency identification products including RFID labels and inlay production for tracking and inventory management applications across industrial and consumer goods markets, supported by a new RFID press and Avery Dennison AD Link partnership in 2026.
• BarTender Label Design and Printing Software Enterprise label design and printing software (BarTender from Seagull Scientific) with centralized management, workflow orchestration, and compliance support. Available in Enterprise, Automation, Professional, and Starter editions plus cloud option, with 30-day free trial.
• Loftware / NiceLabel Label Design and Printing Software Cloud-based barcode label design and printing solution (Loftware) with certified integrations to Oracle, SAP, Microsoft Dynamics, NetSuite, and Workday, plus on-premise NiceLabel Designer, with 14-day free trial of Loftware Cloud Designer + NiceLabel.
• Epson Label Boost Software Software that converts black-and-white shipping labels into full-color marketing promotions with coupons and QR codes on Epson ColorWorks printers, available on monthly subscription with 30-day free trial.
• GHS Labeling Systems Solution Complete GHS-compliant label printing solutions for hazardous chemical labeling that combine BS5609-approved chemical drum labels, BS5609-approved Black Rhino color inkjet labels, and partner hardware including Epson ColorWorks C6500 color inkjet and cab XC Q two-color industrial thermal transfer printers.
• Warehouse, Distribution, and Cold Chain Solutions Bundled warehouse and distribution solutions including Inventory and Materials Management, Cold Chain Logistics, and Shipping and Receiving, combining labels, printers, scanners, mobile computers, and Newcastle mobile workstations for distribution centers and cold chain operators.
• Manufacturing Work-In-Process and Product Identification Solutions Manufacturing solutions including Work-In-Process Track and Trace, Product Identification and Labeling, and a Plex Smart Manufacturing Platform integration for barcode data capture and mobility in plant operations.
• On-Demand Color Label Printing and Packaging Solutions On-demand color label printing, shrink sleeve packaging, consumer goods labeling, food and beverage labeling, and industrial labeling solutions for consumer goods and packaging customers.
• Equipment Service and Repair Repair and maintenance service plans for all types of equipment including laser and label printers, barcode scanners, and mobile computers, with service requests initiated via website contact.
• Toll and Custom Coating Services Toll and custom coating services leveraging in-house coating capabilities and engineered coated solutions for label production and other applications.

Quantifiable outcome

• Reduce dock to stock cycle time by 50% or more
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and strategic.

• Newcastle SystemscoreChannel Partner/ Reseller/ DistributorNewcastle Systems is a channel partner providing mobile powered workstations. Their EC Series and NB Series mobile workstations are distributed through General Data for warehouse, distribution, manufacturing, shipping/receiving, and healthcare operations. The NB Series features the PowerSwap Nucleus lithium power system.
• Avery Dennison AD Link Partner ProgramstrategicGTM or Marketing PartnerGeneral Data joined the Avery Dennison AD Link Partner Program, expanding their RFID label production capabilities and positioning within the RFID ecosystem.
• Zebra TechnologiescoreTechnology or IntegrationZebra is a key technology partner supplying industrial mobile computers (MC9300, TC8300, MC9400, VC8300), barcode scanners (3600 Ultra Rugged series), tablets (ET51), and industrial printers (ZT231, ZT600 series). General Data is a certified partner.
• HoneywellcoreTechnology or IntegrationHoneywell supplies industrial mobile computers (CK65, CT45, Thor VM1A/VM3), barcode scanners (Xenon, Granit, 8675i), industrial printers (PX940, PM45), rugged tablets (RT10), and supplies. General Data is a certified top-level partner.
• DatalogiccoreTechnology or IntegrationDatalogic provides industrial barcode scanners including the PowerScan series with Liquid Lens technology and 3GL good-read feedback. General Data distributes Datalogic products.
• Seagull Scientific (BarTender)coreTechnology or IntegrationSeagull Scientific's BarTender label design and printing software is distributed through General Data. Available in Enterprise, Automation, Professional, and Starter editions with cloud option.
• Loftware/NiceLabelcoreTechnology or IntegrationLoftware provides cloud-based barcode label design and printing solutions with certified integrations to Oracle, SAP, and other business applications. NiceLabel Designer available for on-premise.
• EpsoncoreTechnology or IntegrationEpson supplies ColorWorks color inkjet label printers (C4000, C6000, C6500, CW-C8000) and Label Boost software for colorizing shipping labels. General Data is an Epson partner.
• cabcoreTechnology or Integrationcab produces industrial thermal label printers including the XC Q Series two-color thermal printer for GHS-compliant labeling. Distributed through General Data.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brady Corporation: Brady is a global identification solutions company offering industrial labels, printers, and safety/identification products; the most direct broad-line competitor to General Data's core label and printer portfolio across industrial and healthcare customers.
• Zebra Technologies: Zebra manufactures the industrial printers, barcode scanners, and mobile computers that General Data resells; it is both a key supplier and an alternative channel through which enterprises can buy directly, making it a benchmark peer.
• Avery Dennison: Avery Dennison is a leading global manufacturer of pressure-sensitive labels and RFID inlays; General Data recently joined its AD Link Partner Program, making it a direct upstream supplier and a competitor in finished label/RFID solutions.
• Honeywell Productivity Solutions: Honeywell supplies industrial barcode scanners, mobile computers, rugged tablets, and label printers that General Data distributes; it competes in the same end-markets (warehousing, manufacturing, healthcare) and is both a partner and rival.

Direct peers

• Datalogic: Datalogic makes industrial barcode scanners including the PowerScan line that General Data resells, and competes for the same warehouse, manufacturing, and healthcare data-capture customers globally.
• TSC Auto ID: TSC manufactures industrial thermal label printers (MX240, MB240) that General Data distributes; TSC competes head-to-head with Zebra and Honeywell industrial printers in the same SMB/mid-market labeling segment.
• cab Produkttechnik: cab is a German manufacturer of industrial thermal label printers including the XC Q two-color line distributed by General Data; it directly competes in industrial/compliance labeling applications across Europe and North America.
• TSC Printronix Auto ID: Printronix Auto ID (now part of TSC) produces industrial thermal printers and RFID encoding solutions; it competes with the same Zebra/Honeywell/cab products General Data distributes across manufacturing and logistics end markets.

Emerging players

• Seagull Scientific (BarTender): Seagull Scientific makes the BarTender label design and printing software that General Data resells; it competes with Loftware/NiceLabel in the enterprise label management software category.
• Loftware (NiceLabel): Loftware provides cloud-based barcode label design and printing solutions (NiceLabel) that General Data resells; it competes directly in the enterprise label management software category with strong ERP integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/generaldataco
• LinkedInlinkedin.com/company/general-data-company-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Data Company