What Fit Immersion does

Fit Immersion, now operating as Kinomap VR following its October 2024 acquisition by Kinomap, is a French VR indoor cycling company founded in 2017 by engineer Dimitri Prikhodko and headquartered in Douai, France under Kinomap SAS. The company builds a virtual reality indoor cycling platform that combines 360° video tracks filmed at real-world cycling routes across 40+ countries with synchronized cadence, speed, and resistance data from connected bikes, home trainers, and Bluetooth/ANT+ sensors. Its product portfolio spans standalone VR headsets (Pro-3, Pro-2X, Pro-2), smartphone-based mobile VR kits (Mobile-3, Mobile-2), an Ocula sensor-and-tracks kit for Meta Quest and Pico owners, a B2B RPM kit for group cycling studios, and accessories such as cadence sensors and storage upgrades.

The company monetizes through a multi-stream model: one-time hardware sales (€99–€699), monthly subscriptions (consumer streaming at €15.83/month; professional Pro at €49/month), and a credits system (100–1000 credit packs at €8.32–€66.50) for purchasing individual 360° tracks. Distribution combines direct e-commerce, native presence on Meta Quest Store, Pico Store, Google Play, and the Apple App Store for consumers, plus a dedicated B2B sales channel for gyms and fitness studios. Customer segments are split between individual home fitness enthusiasts seeking immersive indoor training and professional operators seeking differentiated group cycling experiences.

As of September 2025, the company operates under the Kinomap VR brand with synergy to Kinomap's broader indoor cardio training platform, while continuing to distribute its standalone VR cycling application. The company maintains GDPR compliance, collects no payment card data directly (handled by platform stores), and relies on a small specialized team with deep 360° filming and VR sports domain expertise.

Name

Fit Immersion

Legal name

Kinomap SAS

Website

https://fitimmersion.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinomap VR (formerly Fit Immersion) is a French VR indoor cycling platform that combines 360° filmed route content with synchronized cadence and resistance data across standalone headsets, mobile kits, and gym installations, acquired by Kinomap in 2024.

Ownership category

akta.pro rank

Product category

VR Fitness Equipment

SIC

Sporting & Athletic Goods, Nec (3949), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Virtual reality cycling
• Immersive fitness equipment
• Indoor cycling training
• VR exercise hardware
• 360 video workouts

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - VR Kits: Sale of standalone VR headsets (Pro-3, Pro-2X, Pro-2), mobile VR kits for smartphones, and Ocula sensor kits for Meta Quest and Pico. One-time hardware purchase with bundled track credits included
2. Streaming Subscription: Monthly subscription at €15.83/month with 1-day free trial. Allows unlimited streaming of all VR tracks with 90-minute daily limit for standard subscription
3. Pro Subscription: Professional subscription starting at €49/month for gyms and facilities. Includes unlimited downloads, multi-device management, remote headset control, screen sharing, and local competition creation
4. Track Credits: Credit-based purchasing system where users buy credits (100-1000 packs at €8.32-€66.50) to download individual 360° tracks. Tracks cost 60-80 credits each. Users also earn credits by distance covered
5. Gym/Group Cycling Packages: B2B hardware and subscription packages for fitness centers including Kinomap RPM kit (€1,500) with box, sensor, tablet, HDMI cable, and 10 included tracks for group cycling classes
6. Accessories: Sales of cadence sensors (€32.50), batteries, and storage upgrades for VR headsets

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Fit Immersion sells virtual reality indoor cycling kits (standalone headsets and smartphone-based mobile kits) pre-loaded with 360° video routes filmed at real-world cycling destinations, paired with cadence sensors that sync virtual speed to the user's pedaling. It also offers a streaming subscription, a professional Pro subscription, and a credits system for downloading additional 360° tracks, along with a dedicated RPM kit bundle for gyms and fitness studios.

Product overview

Kinomap VR (formerly Fit Immersion) is a virtual reality indoor cycling platform offering three distinct hardware product lines: (1) the Pro-3 / Pro-2 / Pro-2X standalone VR headsets, which are all-in-one devices with built-in screens and pre-loaded 360° cycling tracks requiring no smartphone; (2) the Mobile-3 / Mobile-2 mobile VR kits, which use a smartphone (Android or iOS) as the display with a headset shell, cadence sensor, and pre-loaded tracks; and (3) the Ocula kit, which combines a cadence sensor and track access for users who already own Meta Quest or Pico VR headsets. For professionals, the company offers the Kinomap RPM collective course kit for gym group training with a dedicated box, tablet controller, and HDMI output. The platform also sells cadence sensors and batteries as standalone accessories, and offers a streaming subscription (€15.83/month with 90-min daily cap), a Pro subscription (unlimited, professional features), and a credits system (100–1000 packs) for purchasing additional 360° tracks. All products integrate with connected bikes and home trainers via Bluetooth, and with heart rate monitors via ANT+.

Differentiator

Problem solved

Functional benefit

Brands

• Kinomap VR PRO-3: Standalone VR glasses for immersive indoor cycling
• Fit Immersion Mobile VR Kits
• Fit Immersion Ocula

Products and services

• Kinomap VR PRO-3 Standalone VR Glasses Premium standalone VR headset for immersive indoor cycling with pre-loaded 360° tracks; available in 256GB (15 tracks, €399) and 512GB (30 tracks, €699) versions.
• Pro-2X Standalone VR Kit All-in-one standalone VR headset with enhanced processor and up to 11K equivalent front-view resolution; available in 256GB (12 tracks) and 512GB (24 tracks) versions, with refurbished options at 30% off.
• Kit VR Autonome Pro-2 Standalone sport VR cycling kit with built-in 2K screen, 2+ hour battery, and 256GB or 512GB storage pre-loaded with 12 or 24 tracks; requires no smartphone.
• Mobile-3 VR Kit Smartphone-based VR headset kit for Android or iOS with 256GB external storage, 12 pre-loaded 360° tracks, Bluetooth cadence sensor, and integrated headphones; compatible with stationary bikes, ellipticals, and home trainers.
• Mobile-2 VR Kit Basic smartphone-based VR kit for Android or iPhone (€199) with cadence sensor and bundled 360° tracks; discounted by 10-30%.
• Ocula Kit Sensor and tracks bundle (€99) for users who already own a Meta Quest or Pico VR headset, enabling immersive indoor cycling without a separate Fit Immersion headset.
• Kinomap RPM Kit for Group Classes B2B solution for gyms and fitness studios (€1,500, reduced from €2,000) including the RPM Box, wireless speed sensor, 10-inch tablet remote, anti-theft tablet mount, HDMI cable, and 10 included tracks; supports projector/screen output and replay of instructor sessions.
• Streaming Subscription Monthly subscription at €15.83/month with a 1-day free trial, providing unlimited streaming of all Kinomap VR 360° tracks subject to a 90-minute daily home-use cap.
• Pro Subscription Professional subscription starting at €49/month with unlimited daily usage, remote headset control, VR-to-screen sharing, local competition creation, and multi-device options for establishments.
• App Credits Packs Pay-as-you-go credits in packs of 100, 500, 700, and 1000 (€8.32 to €66.50) used to download individual 360° tracks at 60–80 credits each; credits also earned by kilometers ridden.
• Wireless Cadence Sensor Bluetooth/ANT+ cadence sensor (€32.50) for synchronizing virtual speed with pedaling cadence on non-connected bikes; sold standalone or bundled with kits.

Quantifiable outcome

• Users can earn credits by kilometer ridden, creating engagement loop
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• KinomapflagshipStrategic or Co-development Partner · 1 October 2024In October 2024, Kinomap acquired Fit Immersion to enrich its cardio indoor training solutions. This strategic acquisition brought Fit Immersion's VR cycling technology into the broader Kinomap ecosystem. In September 2025, Fit Immersion was rebranded as Kinomap VR, representing a unified VR cycling product line within Kinomap's portfolio.
• Meta (Facebook)coreTechnology or IntegrationNative integration and distribution through Meta Quest store. All Meta Quest versions are compatible with Kinomap VR. App available on Meta Quest store for direct download.
• Pico XRcoreTechnology or IntegrationNative integration and distribution through Pico Store. App tested on Pico 3 and 4, potentially compatible with earlier models.
• Apple (iOS)coreTechnology or IntegrationiOS app available on App Store for iPhone 7 and newer models. Mobile VR kits compatible with iOS devices.
• Google (Android)coreTechnology or IntegrationAndroid app available on Google Play Store. Mobile VR kits compatible with Android smartphones featuring gyroscope sensors.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Zwift: Virtual indoor cycling and running platform with massive global user base and thousands of digital routes. Most direct competitor in immersive indoor cycling, serving both home riders and connected-trainer owners.
• Rouvy: Augmented-reality indoor cycling app that overlays real-route video footage, similar to Kinomap VR's 360° filmed content. Competes head-to-head for the same connected-trainer and home-cyclist customer with overlapping trainer-integration support.
• Holofit: VR cardio fitness platform supporting cycling, rowing, and running on multiple VR headsets. Closely comparable as a multi-headset, multi-discipline VR fitness subscription product.
• Supernatural: Subscription-based VR fitness service delivering immersive workout experiences on Meta Quest. Competes for the same headset-owner fitness subscription wallet with a fully virtual, premium-content model.
• Kinomap: Parent company and broader virtual cardio training platform offering filmed-route video for cycling, running, and rowing. Directly comparable in filmed-route content approach and is the umbrella under which Kinomap VR now operates.
• Wahoo (SYSTM / RGT): Wahoo acquired RGT Cycling and rebranded it as Wahoo SYSTM, a virtual cycling platform with structured workouts and 3D routes. Closely comparable on virtual route content and on owning the trainer hardware ecosystem via Wahoo KICKR.

Broad incumbents

• Apple Fitness+: Subscription fitness content service with cycling workouts among other modalities. Comparable as a recurring fitness-content subscription, though it lacks VR immersion and uses different distribution (iPhone/Apple TV/Apple Watch).
• Peloton: Connected fitness incumbent with proprietary Bike/Bike+ hardware and a large subscription content library including indoor cycling. Overlaps on the connected-cycling subscription value proposition but is a much broader, hardware-anchored platform.
• Les Mills: Global group fitness brand whose RPM program is the dominant cycling-class format taught in gyms. Comparable on the B2B group-cycling side that Kinomap VR targets with its RPM kit and Pro subscription.

Others

• Stages Cycling: Manufacturer of commercial and consumer indoor cycling bikes and power meters. Adjacent as a hardware ecosystem participant whose smart bikes could integrate with Kinomap VR software or compete as an all-in-one alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fitimmersion
• YouTubeyoutube.com/channel/UCZ3gHI-NhTNxQZ4IdYOC7aA
• Facebookfacebook.com/fitimmersion
• Instagraminstagram.com/kinomapvr
• LinkedInlinkedin.com/company/fit-immersion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Immersion