Lease a Bike

Name

Lease a Bike

Legal name

Lease a Bike Deutschland GmbH

Website

https://lease-a-bike.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Corporate Bike Leasing

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Used & Refurbished Bike Retail (CRAMAHAK), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

Keywords

• Company bike leasing
• Employee bicycle leasing
• Salary conversion cycling
• Fleet bike subscriptions
• Dienstrad leasing services

Headquarters

HQ city

Cloppenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dienstrad-Leasing (Bike Leasing): Monthly leasing fees paid by employees through salary conversion (Gehaltsumwandlung). Employees save up to 40% compared to direct purchase through tax and social security savings. Contract duration is 36 months.
2. Rundum-Schutz Pakete: Comprehensive protection packages for theft, damage, inspection, and wear included in leasing offerings, providing additional service revenue.
3. Ratenausfallschutz: Protection coverage for cases where salary conversion is temporarily not possible (e.g., parental leave), ensuring continuity of payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Lease a Bike provides company bike leasing (Dienstrad-Leasing) via salary conversion, enabling employers to offer employees leased bicycles as a tax-advantaged benefit. The service bundles the bike lease, maintenance, and a Rundum-Schutz (comprehensive protection) package, fulfilled through a nationwide network of more than 100 bike brands and partner dealers, with optional refurbished bikes for sustainable mobility.

Product overview

Lease a Bike is a digital bike leasing platform that enables employers to offer company bicycles as an employee benefit through salary conversion arrangements. The core offering consists of a cloud-based management portal handling employer registration, employee onboarding, bike selection through a network of 100+ bicycle brands, order processing, approval workflows, and payroll integration. The platform is built as a brand of Bike Mobility Services GmbH (BMS), jointly owned by Volkswagen Financial Services AG and Dutch cycling company Pon.Bike. Key supporting services include a protection package (Rundum-Schutz), CO₂ calculator, leasing calculator, live chat support, and an online helpdesk. Additional offerings include refurbished bike leasing for sustainability-conscious employers. Available bicycle brands through the platform include Urban Arrow (cargo bikes), Cervélo (racing bikes), Diamant (E-bikes and trekking bikes), FOCUS (road, gravel, and E-MTB), CUBE, Rose Bikes, and Canyon, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Dienstrad-Leasing
• Rundum-Schutz (Comprehensive Protection Package)

Quantifiable outcome

• Employees save up to 40% compared to direct purchase through tax and social insurance savings
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Schwartauer WerkeminorGTM or Marketing Partner · 19 June 2026Corporate partner for SOLOCharity Race 2026, providing starter kit goods for the charity event supporting families of seriously ill children.
• Capri-SunminorGTM or Marketing Partner · 19 June 2026Corporate partner for SOLOCharity Race 2026, providing giveaway items for participants.
• NestléminorGTM or Marketing Partner · 19 June 2026Corporate partner for SOLOCharity Race 2026 charity event.
• SebamedminorGTM or Marketing Partner · 19 June 2026Corporate partner for SOLOCharity Race 2026 charity event, providing starter kit goods.
• NikeminorGTM or Marketing Partner · 25 June 2025Sportswear brand Nike provides lifestyle apparel for the Visma-Lease a Bike professional cycling team starting from Tour de France 2025, marking Nike's expanded involvement in professional cycling.
• Pon.BikecoreStrategic or Co-development PartnerDutch cycling company Pon.Bike is the other parent of Bike Mobility Services GmbH, providing cycling industry expertise and brand portfolio access.
• Team Visma | Lease a BikecoreGTM or Marketing PartnerLease a Bike is the title sponsor of the professional cycling team (formerly Jumbo-Visma), now known as Team Visma | Lease a Bike. The team competes in WorldTour cycling races.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Vivup: Vivup is a UK employee-benefits platform that includes bike-to-work salary sacrifice alongside other perks, broadening the product surface beyond pure bike leasing. It illustrates the trajectory of moving from a single-benefit product to a broader employee mobility/benefits marketplace.
• Swapfiets: Swapfiets operates a subscription-based bike rental service across several European cities, including Germany. While its model is consumer subscription rather than salary-conversion leasing, it competes for the same end user and represents an alternative bike-as-a-service paradigm in the same addressable market.

Regional players

• CycleScheme: CycleScheme is the UK's leading salary-sacrifice bike-to-work scheme provider, structurally analogous to Lease a Bike but operating only in the UK. It is relevant as a regional blueprint for how Lease a Bike's model could translate to other European geographies.

Direct peers

• BusinessBike: BusinessBike is a major German corporate bike leasing provider operating the same Gehaltsumwandlung model with a digital employer portal and broad dealer network. It is one of the most frequently compared alternatives to Lease a Bike in enterprise procurement processes.
• Jobrad: Jobrad is the leading direct competitor in German Dienstradleasing, offering employer-based bike leasing via salary conversion through a similar digital portal and dealer network. It competes head-to-head with Lease a Bike for the same corporate customers and brands.
• Mein-Dienstrad: Mein-Dienstrad is a smaller but established German corporate bike leasing platform, competing for the same SMB and mid-market employer accounts as Lease a Bike with the same salary-conversion framework.
• Bikeleasing.de: Bikeleasing.de is a German Dienstradleasing platform focused on employer-administered bike leasing with digital onboarding. It overlaps directly with Lease a Bike on product mechanics, target customer and dealer distribution model.
• Deutsche Dienstrad: Deutsche Dienstrad offers employer-based bike leasing in Germany via salary conversion, competing for similar SME and public-sector accounts. It is a comparable Dienstradleasing platform with a parallel dealer-network distribution approach.
• Cycles4You / Eurorad (leasedad group): Eurorad (part of the leasedad/ENRA group) is a long-standing German corporate bike leasing provider with a national dealer network, competing directly with Lease a Bike in the enterprise and public-sector segments.

Broad incumbents

• ALD Automotive / LeasePlan (bike programs): ALD Automotive and LeasePlan are major fleet-leasing incumbents that increasingly bundle micro-mobility and bike programs into their corporate offerings. They are broader incumbents whose bike-related initiatives compete for the same corporate mobility budgets as Lease a Bike.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leaseabikeDE
• LinkedInlinkedin.com/company/lease-a-bike-de
• Instagraminstagram.com/lease_a_bike_de

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lease a Bike