What MenaITech does

MenaITech is a Jordan-based (Amman) provider of Human Capital Information Systems (HCIS) and Human Resource Management Systems (HRMS) for the MENA region, founded on May 8, 2003 by Dr. Bashar Hawamdeh. The company builds a localized, cloud-based HR technology platform architected around its flagship CURIO® talent management system, with complementary modules including MenaPAY® (payroll and personnel management), MenaME® and MenaME-Plus+® (employee and manager self-service, including a mobile app), MenaTA® (time and attendance), MenaBI® (HR analytics with Microsoft Power BI integration), Mena360® (360-degree evaluation), and MenaSME® (a cloud module for small and medium enterprises). The platform is distinguished by native Arabic-language interfaces and direct integrations with MENA government compliance systems, including Saudi Arabia's Wage Protection System (WPS), General Organization for Social Insurance (GOSI), Mudad payroll platform, Muqeem residency/visa portal, and Nafath/eskan — features that global HRMS vendors do not replicate out of the box.

The company operates direct enterprise field sales from offices in Amman, Riyadh, Jeddah, Dubai, and Kuwait, supplemented by a regional partner network across the Arab world and a freemium MenaPAY payroll offering as a self-serve SMB acquisition channel. Revenue is generated primarily through subscription-based HRMS licensing tied to employee headcount and module selection, with ancillary professional services revenue from the MenaAcademy certification programs (MPAY-CA, MPAY-CP, Curio-CP). The company claims nearly 2,000 clients and 2 million system users across 25+ MENA countries, including enterprise logos such as Palestine Telecommunications Group (Paltel), Al Jazeera Media Network, Prince Sultan University, and Mawarid Group (deployed across seven countries).

MenaITech was acquired by Optimiza (Al Faris National Company) in 2008, underwent a second investor acquisition in 2010, and itself acquired 01 Tracks (IT support services) and SOURCEitHR in 2017. The company achieved ISO/IEC 27001:2022 certification in August 2024 to support enterprise and government procurement. Reported revenue was $6 million USD in 2017, the same year the two acquisitions closed; current revenue is not publicly disclosed. Headcount stands at approximately 150 employees across the five direct offices, with additional reach via partners across the Arab world. AI capabilities, including Arabic NLP and video CV processing, are delivered largely through strategic partnerships (e.g., Sadeed, Mind Rockets).

Name

MenaITech

Legal name

Menaitech HRMS

Website

https://menaitech.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

MenaITech is a Jordan-based HRMS software company providing localized Human Capital Information Systems across the MENA region, serving enterprise, SME, and government clients in 25+ countries with integrated payroll, talent management, and regulatory compliance solutions.

Ownership category

akta.pro rank

Product category

Human Capital Management Software (HRMS)

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Payroll, Time & Attendance (BPACAPAB), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA)

Keywords

• Human capital management
• HRMS software
• Payroll management system
• Talent management software
• Cloud HR solutions

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based HRMS licensing: Annual or multi-year subscription fees for access to the full HRMS suite (Curio, MenaPAY, MenaME, MenaTA, MenaBI, Mena360, MenaSME), with pricing based on employee headcount or modules selected.
2. Freemium payroll (MenaPAY Free): Free payroll entry-level offering to attract SMBs and mid-market companies, with conversion/upsell to paid full-suite HRMS.
3. Professional Services & Training: Revenue from MenaAcademy training programs including MPAY-CA, MPAY-CP, and Curio-CP professional certification programs for HR practitioners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MenaITech develops, licenses, and supports a cloud-based, Arabic-language Human Capital Information System suite that covers the full employee lifecycle from hire to retire. Its core products include the CURIO® HR and Talent Management platform, the MenaPAY® payroll system, and complementary modules for employee self-service, time and attendance, analytics, performance evaluation, and SMEs. The company sells these primarily as annual or multi-year subscriptions, complemented by a freemium payroll entry point and professional training/certification services through MenaAcademy.

Product overview

Menaitech offers a comprehensive HR technology ecosystem built on a platform-plus-modules architecture centered around CURIO® as the flagship HR and Talent Management system. The product portfolio includes MenaPAY® for payroll processing, MenaME® and MenaME-Plus+® for employee self-service, MenaTA® for time attendance, MenaBI® for analytics, Mena360® for evaluations, and MenaSME® for cloud-based SME solutions. The integrated system provides coverage from hire to retirement with AI-powered talent acquisition, video CV processing, and HR metrics capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Curio®: Flagship HR and Talent Management System - comprehensive and localized HR solution
• MenaPAY®
• MenaME®
• MenaME-Plus+®
• MenaTA®
• MenaBI®
• Mena360®
• MenaSME®

Products and services

• CURIO® (MenaHR)

Quantifiable outcome

• 2 million+ employees managed across MENA region on MenaITech platforms
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered strategic, minor and core.

• AltibbistrategicStrategic or Co-development Partner · 25 November 2018Exclusive partnership integrating Altibbi's 24/7 Arabic-language medical consultation platform with MenaME-Plus, enabling employees to access certified doctors for health inquiries directly through the HR app, with the goal of reducing health insurance costs.
• SadeedstrategicTechnology or Integration · 26 March 2018MenaITech became the first Jordanian company and first HRMS company in MENA to adopt Sadeed's Arabic-language AI platform for social media customer engagement. Sadeed's technology enables automated response to comments and messages in under 10 seconds with abusive content filtering.
• Mind Rockets Inc.strategicTechnology or Integration · 1 January 2018MenaITech was the first company in Jordan and MENA to adopt Mind Rockets Inc.'s virtual sign language avatar technology for deaf and hard-of-hearing accessibility in HR systems, enabling inclusive HR services.
• RecyclyminorGTM or Marketing Partner · 1 January 2018MenaITech adopted Recycly's smart waste bins with a rewards-based recycling system for its offices, supporting Jordanian environmental startups as part of CSR and sustainability strategy.
• 01 TracksminorOthers · 1 January 2017MenaITech acquired 01 Tracks in 2017, a company specializing in IT support services and solutions, expanding MenaITech's technical capabilities and service portfolio.
• Mudad PlatformcoreTechnology or IntegrationIntegration of MenaPay system with Mudad's payroll platform enables MenaITech's KSA clients to comply with the Wage Protection System (WPS) and General Organization for Social Insurance (GOSI) regulations, providing automated wage protection and social insurance transaction management.
• Muqeem PortalcoreTechnology or IntegrationMenaITech systems integrate with Saudi Arabia's Muqeem Portal for online management of employee residency and visa data transactions, supporting KSA government compliance requirements.
• General Organization for Social Insurance (GOSI)coreTechnology or IntegrationIntegration with GOSI systems for automated social security transaction management for Saudi employees, part of the KSA regulatory compliance ecosystem.
• Microsoft Power BIcoreTechnology or IntegrationIntegration with Microsoft Power BI provides Mawarid Group and other clients with advanced data visualization, custom reports, and executive dashboards as part of the MenaITech analytics ecosystem.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• BambooHR: SMB-focused cloud HRIS with employee self-service and payroll integrations; comparable to MenaITech's SMB segment via MenaSME and MenaME in product scope and target buyer.
• Sage HR: Cloud HR and payroll software from Sage targeting SMBs and mid-market; overlaps with MenaSME's SMB-focused HRMS positioning in international markets.
• Personio: European SMB-focused HRIS platform offering payroll, time, and HR workflows; an indirect peer via MenaSME's SMB positioning and the broader freemium-to-paid HR SaaS motion.
• Rippling: Global SMB/mid-market HR, payroll, and IT platform with expanding international payroll coverage; competes for the same cloud-first HCM buyers targeted by MenaSME.

Broad incumbents

• Workday: Global cloud HCM and financials platform expanding into MENA via regional partnerships; represents an emerging enterprise-grade alternative to MenaITech's localized suite.
• ADP: Global payroll and HCM services provider with multinational payroll capability that competes for large cross-border employers in the Gulf seeking enterprise payroll outsourcing.
• SAP SuccessFactors: Global enterprise HCM cloud suite increasingly localizing for MENA markets; competes with MenaITech for upper-end enterprise and multinational accounts across the Gulf.
• Oracle HCM Cloud: Global cloud HCM platform with growing Middle East presence; competes in enterprise and government HR transformation deals against Curio's full-suite offering.

Direct peers

• Talentera: MENA-focused HR and talent management software provider serving enterprises across the Arab world with recruitment, onboarding, and HR analytics — directly competing with MenaITech's Curio HCM suite in the same regional customer base.
• BayanTech: Saudi Arabia-based HRMS provider offering localized payroll and HCM solutions to Gulf enterprises — directly competes with MenaPAY and Curio in the same KSA compliance-driven market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MenaITech
• YouTubeyoutube.com/user/MenaIPgroup
• Facebookfacebook.com/MenaITech
• LinkedInlinkedin.com/company/menaitech
• Instagraminstagram.com/menaitechhr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MenaITech