What Synesthesia does

Synesthesia is a Turin-headquartered digital experience company founded in 2011 and operating as an Italian Società Benefit (benefit corporation). It delivers software design and development, digital marketing, e-commerce, AI, and event technology services to B2B clients across Italy, with a portfolio that includes enterprise customers (Stellantis, Reale Group, Yale Lift Truck Technologies, Mondo, Riso Gallo, Umbro, Blauer, Twinkly, Stone Italiana, Laminam), public-sector and cultural clients (GTT, Museo Nazionale del Cinema, Reggia di Venaria Reale, Museo Egizio, University of Turin, Polytechnic University of Turin), and educational/nonprofit organizations (Feltrinelli Education, Fondazione Veronesi). The company operates from five Italian offices (Torino HQ, Milano, Modena, Genova, Fermo) with a headcount of 11–50.

The technology stack spans mobile (React Native — exemplified by the I-Muse and Reale Group apps), web platforms, AI/ML services, IoT integrations, and cloud-native architectures. Core technology components include proprietary named products: SynInsight (insight marketing analytics), Synesthesia AI (NLP, computer vision, generative AI, ML, and consulting built largely on OpenAI, Google AI, Stability.ai, MidJourney, and DALL-E integrations), Dotty (AI sales chatbot), Advento.live (digital events platform), Smartleaks (whistleblowing platform co-developed with Smart Flow), and I-Muse (museum visitor app with proprietary CoreAI recommendation engine and V-Predict attendance predictor, built with University of Turin and Polytechnic University of Turin). The company holds ISO 9001:2015 (EA37), ISO 27001:2013, UNI/PdR 125:2022, and PMI Innovativa certifications, is GDPR-compliant, and operates under a recognized community ecosystem (droidcon Italy, Swift Heroes, Flutter Heroes, AI Heroes).

The business model is primarily professional services — quote-based, project-scoped digital consulting, design, and development engagements — supplemented by ongoing managed services (maintenance and optimization) and a growing portfolio of productized offerings (Dotty, Smartleaks, Advento.live, I-Muse) that introduce recurring/transactional revenue potential. Go-to-market is sales-led and consulting-driven, targeting enterprises and mid-market companies through direct engagement, case-study demonstration, event marketing, and developer community relations. The company is privately held and founder-controlled under Francesco Ronchi, with no disclosed external funding rounds; Synesthesia Group was formed in January 2025 as a parent entity.

Name

Synesthesia

Legal name

Synesthesia srl Società Benefit

Website

https://synesthesia.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Synesthesia is a Turin-headquartered Italian digital experience company founded in 2011, offering software development, AI, e-commerce, digital marketing, and event technology services to enterprise, mid-market, public-sector, and cultural clients across Italy through five offices.

Ownership category

akta.pro rank

Product category

Digital Experience Services

NAICS

Professional, Scientific, and Technical Services (54), Advertising Agencies (541810), Scientific Research and Development Services (5417)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)

Keywords

• Digital experience services
• Mobile app development
• Digital transformation consulting
• Artificial intelligence solutions
• E-commerce development

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services: Custom digital consulting, strategy, design, and development services delivered through project-based engagements. Services include digital transformation consulting, service design, UX design, web/app development, AI implementation, and digital marketing campaigns.
2. Ongoing Services: Continuous support, maintenance, and management services for delivered solutions, including monitoring and optimization.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Synesthesia is a digital experience company that designs, develops, and manages custom digital solutions for B2B clients. Its core offerings span strategy and consulting (digital transformation, service design, UX), technology development (mobile apps, websites, AI/ML, IoT, AR/VR), e-commerce, digital marketing and communication, and digital events. The company also commercializes proprietary products including the Dotty AI sales chatbot, I-Muse museum app, Advento.live events platform, and Smartleaks whistleblowing system.

Product overview

Synesthesia is a digital experience company (Società Benefit) that is human-driven and AI powered. The company operates through multiple specialized divisions: Synesthesia AI (dedicated AI division offering NLP, computer vision, generative AI, machine learning, and AI consulting), Synesthesia Insight (data transformation and analytics), Synesthesia Commerce (e-commerce solutions), Synesthesia Digital Factory (mobile apps, websites, AR/VR, IoT), and Synesthesia Events & Training. Key named products include Dotty (AI sales chatbot), Advento.live (digital events platform), Smartleaks (whistleblowing system), I-Muse (AI-powered museum app), A-VMS (autonomous vineyard management), and AI Heroes (international AI conference). The company also develops mobile applications using React Native and provides WordPress development services.

Differentiator

Problem solved

Functional benefit

Brands

• Dotty: AI Sales Chatbot that transforms website traffic into qualified leads
• Smartleaks
• Advento.live
• FuturMakers
• GirlsTech

Products and services

• Synesthesia AI Dedicated AI division offering strategy, creation, and management of AI-based digital solutions including natural language processing, computer vision, generative AI, machine learning, and AI consulting and training services for B2B clients.
• Synesthesia Insight Insight marketing division that transforms unstructured data into strategic business value through advanced analytics and data-driven insights for B2B clients.
• Synesthesia Commerce E-commerce division providing customized services and solutions for online business, including e-commerce development, optimization, and digital commerce strategy for B2B clients.
• Synesthesia Digital Factory Technology division specializing in mobile app development, websites, metaverse and AR/VR experiences, and machine learning and IoT solutions for B2B clients.
• Dotty AI sales chatbot that transforms website traffic into qualified leads through intelligent lead qualification and conversational sales capabilities for B2B websites.
• I-Muse Mobile app for museums featuring AI-powered personalized itineraries via CoreAI, attendance prediction via V-Predict, iBeacon proximity services, and gaming elements, deployed across 8 major Turin museums representing 64% of area visitors.
• Smartleaks Whistleblowing system developed in partnership with Smart Flow, based on the GlobaLeaks platform, providing anonymous and secure procedures for reporting illicit and unethical behavior, compliant with EU Directive 2019/1937.
• Advento.live Proprietary platform for building all-digital events in a simple, effective, and highly professional way, enabling virtual and hybrid events with integrated VR, AR, 3D, IoT, and gaming technologies for B2B event organizers.
• AI Heroes International conference event dedicated to artificial intelligence in Italy, organized by Synesthesia to bring together AI experts and enthusiasts, generating leads and community engagement.
• A-VMS (Autonomous Vineyard Managing System) R&D project applying robotics and AI technology for autonomous vineyard management in viticulture, serving agricultural sector clients.

Quantifiable outcome

• I-Muse covers 64% of Turin area museum visitors across 8 major museums
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability14 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered supporting and core.

• GrUSPsupportingGTM or Marketing Partner · 24 February 2022Partnership between GrUSP (Italian PHP user group) and Synesthesia to unite the developer community. GrUSP organizes PHP conferences and events.
• 4DemcoreStrategic or Co-development PartnerSynesthesia has been a partner of 4Dem for years. 4Dem is an all-in-one email marketing platform that helps manage the entire digital marketing funnel. Francesco Ronchi (President and Founder of Synesthesia) has conducted interviews with Paolo Errico (CEO of 4Dem) discussing 'intelligent emails' and email marketing strategies.
• InnovaLangsupportingStrategic or Co-development PartnerSynesthesia announced partnership with InnovaLang, a leading company in translations for patent, technical/scientific, legal/financial, web and communication sectors. Federico Perotto (Founder & MD of InnovaLang) describes Synesthesia as the ideal ecosystem for developing collaborations and ideas.
• Smart FlowsupportingStrategic or Co-development PartnerSynesthesia and Smart Flow co-developed 'Smartleaks', a whistleblowing system based on GlobaLeaks for anonymous reporting of misconduct, compliant with EU Directive 2019/1937. The solution integrates anonymous and secure reporting procedures into company websites.
• University of TurincoreStrategic or Co-development PartnerI-Muse project collaboration with University of Turin's Department of Economic-Social Sciences and Mathematics and Department of Management. The university provided CoreAI and V-Predict AI algorithms for the museum visitor experience app.
• Polytechnic University of TurincoreStrategic or Co-development PartnerI-Muse project collaboration with Politecnico di Torin's Department of Automation and Informatics and Department of Architecture and Design. Contributed AI expertise and academic research to the museum visitor experience platform.
• Compagnia di San Paolo FoundationcoreOthersPrimary funder of the I-Muse project under the first edition of the 'Artificial Intelligence' funding program. The foundation supported the collaboration between universities and Synesthesia for developing AI-powered museum experiences.
• GarycomsupportingTechnology or IntegrationGarycom developed the gaming function for I-Muse, providing 7 different video games that allow visitors to interact with museum collections through the app.
• TEDx OrganizationssupportingGTM or Marketing PartnerSynesthesia serves as partner and main partner for various TEDx events including TEDxTorino 2024, TEDxGenova, TEDxForteDeiMarmi, and TEDxMirandola. Provides event technology and marketing support.
• AI HeroessupportingGTM or Marketing PartnerInternational AI conference organized by Synesthesia. Features technologies, trends, and the future of artificial intelligence held in Turin.
• GrUSP (droidcon Italy)coreGTM or Marketing PartnerOrganizer of droidcon Italy, a two-day conference for Android developers. Synesthesia has organized droidcon Italy for multiple years, attracting over 1000 attendees annually.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Reply: Reply is Italy's largest listed digital transformation and IT consulting group, offering end-to-end services spanning digital strategy, mobile/web development, AI/ML, and e-commerce. Closest direct peer to Synesthesia at materially larger scale, sharing the same Italian enterprise client base and 'human-driven, tech-powered' positioning.
• Jakala: Jakala is a leading Italian martech and data-driven marketing services company with divisions in digital strategy, analytics, AI, and e-commerce. Highly comparable horizontal-segment, multi-division structure with a strong enterprise client base in Italy and adjacent European markets.
• Connexia: Connexia is an Italian integrated digital agency (part of Dentsu) offering digital marketing, e-commerce, social media, and creative services to enterprise clients. Comparable boutique-mid-market Italian digital agency profile with overlapping service lines in marketing, social, and e-commerce.
• Lutech: Lutech is a Milan-based Italian IT services and digital solutions group covering cloud, AI, ERP, customer experience, and digital transformation for enterprise and public sector. Comparable Italian digital services peer with strong public-sector footprint (GTT-like clients).
• Almawave: Almawave is an Italian listed AI company specializing in natural language processing, conversational AI, and analytics for enterprise and public sector. Comparable AI-services orientation targeting Italian enterprises and government, overlapping with Synesthesia AI division.
• Bending Spoons: Bending Spoons is a major Italian technology company developing and acquiring consumer apps and digital products. Comparable Italian tech profile, but Bending Spoons is significantly larger and product-led rather than services-led.
• XPeppers: XPeppers is an Italian digital agency focused on digital transformation, mobile/web development, and enterprise applications. Similar boutique-mid-market Italian digital services profile with overlapping service lines.

Broad incumbents

• Publicis Sapient: Publicis Sapient is the global digital transformation arm of Publicis Groupe, offering end-to-end strategy, design, engineering, and AI services to large enterprises. Same service taxonomy as Synesthesia but at global scale with deeper resources.
• Accenture Song: Accenture Song is the creative, design, and digital experience arm of Accenture, delivering digital marketing, commerce, and platform engineering to global enterprises. Directly overlaps Synesthesia's digital experience positioning at vastly larger scale.
• Deloitte Digital: Deloitte Digital is the digital transformation arm of Deloitte, providing strategy, design, technology, and marketing services to large enterprises globally. Comparable horizontal digital services peer operating at major global scale, frequently competing for the same enterprise RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/synesthesia
• Xx.com/synesthesiait
• Facebookfacebook.com/synesthesiait

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synesthesia