Subkit

What Subkit does

Subkit, operating under the brand Collabs.io, is a privately-held company founded in 2020 and headquartered in Brooklyn, United States. The company operates a two-sided, invite-only online marketplace that connects content creators with consumer brands for collaboration and influencer marketing campaigns. The platform is designed to handle the collaboration workflow end-to-end for brands — from creator discovery through an Influencer Directory to opportunity matching and campaign management — while providing creators with access to brand partnership opportunities. The company also operates Collabs.io Mag, a publication featuring entrepreneurship stories from creators and brands, and the Brand Architects Podcast distributed on Apple Podcasts and Spotify, functioning as top-of-funnel content marketing assets.

The platform's underlying technology is a web-based marketplace application with self-serve / product-led-growth distribution and an application-based onboarding flow ("Request Invite") for both creators and brands. The company maintains a presence on LinkedIn (under the Subkit company page), Instagram (@collabsio), and YouTube (@collabsio). The core products include the Collabs.io collaboration platform, the Influencer Directory feature, and the Collabs.io Mag sub-brand. The platform does not publicly disclose pricing and no API, SDK, or integration offerings are documented.

Subkit's business model is described as a marketplace commission structure, with revenue derived from facilitating creator-brand collaborations through the platform — either via transaction fees on collaborations or subscription/listing fees for brand access to the creator directory. No explicit pricing tiers, contract values, revenue, ARR, or GMV figures are disclosed. The company serves two primary customer segments — content creators (influencers and emerging creators seeking brand partnerships) and consumer brands (CPG, emerging consumer brands, and established consumer products seeking influencer marketing support) — with a horizontal segmentation approach across multiple consumer categories.

Name

Subkit

Website

https://subkit.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Subkit (DBA Collabs.io) operates an invite-only online marketplace that connects content creators with consumer brands for influencer marketing collaborations, handling end-to-end workflow from creator discovery through campaign management.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Collaboration facilitation platform: Platform connects creators with brands for collaborations. Revenue likely derives from transaction fees or commission on collaborations facilitated through the platform, or subscription fees for brand access to the influencer directory and collaboration management tools.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Subkit operates Collabs.io, a two-sided invite-only marketplace platform that connects content creators (influencers) with consumer brands for collaboration opportunities, managing the entire creator-brand collaboration process end-to-end from discovery through execution. The platform also publishes Collabs.io Mag, a content arm featuring entrepreneurship stories from creators and brands.

Product overview

Collabs.io is a creator-brand collaboration platform that operates as a unified marketplace connecting influencers with brands for partnership opportunities. The platform comprises the core Collabs.io collaboration platform, the Collabs.io Mag publication featuring entrepreneurship stories, and an Influencer Directory for brand discovery. The platform handles the entire collaboration process end-to-end, from opportunity matching to campaign management.

Differentiator

Problem solved

Functional benefit

Products and services

• Collabs.io

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Later (formerly Mavrck): Later is a social media marketing platform that acquired Mavrck (creator/influencer marketing) and offers creator discovery and campaign tools alongside broader social scheduling. It overlaps with Collabs.io on the influencer marketing workflow.
• IZEA: IZEA is a publicly traded influencer marketing services and SaaS company offering managed campaigns and a software platform. It is a broader incumbent that competes for the same brand-sponsored content dollars as Collabs.io.

Direct peers

• ShopMy: ShopMy is a creator-marketing and affiliate platform connecting influencers and brands with shoppable content and commission tools. It is highly comparable to Collabs.io's creator-brand collaboration and monetization model.
• CreatorIQ: CreatorIQ is an enterprise creator marketing platform with creator discovery, campaign management, analytics, and e-commerce integrations. It competes for the same brand customers but skews further upmarket than Collabs.io.
• LTK (rewardStyle): LTK is a global creator-commerce platform connecting influencers with brands, with strong shoppable content and affiliate capabilities. It is a direct competitor in the creator-brand collaboration category, particularly for consumer brands.
• Open Influence: Open Influence is an end-to-end influencer marketing company with a creator marketplace and managed campaign services. It directly competes for brand collaboration budgets in the same SMB-to-mid-market segment.
• Klear: Klear offers influencer marketing software including creator discovery, campaign management, and analytics. It targets the same brand buyer as Collabs.io with overlapping directory and workflow functionality.
• Aspire (formerly AspireIQ): Aspire operates a creator-brand collaboration and influencer marketing platform with end-to-end workflow tools for discovery, outreach, and campaign management. It is one of the closest direct competitors to Collabs.io's offering for both creators and brands.
• Upfluence: Upfluence provides an influencer marketing platform with a creator database, outreach tools, and affiliate/e-commerce integrations. It overlaps directly with Collabs.io's directory plus collaboration-management positioning.
• Grin: Grin is a creator marketing platform focused on influencer relationship management, content workflows, and ROI tracking for brands. It directly overlaps with Collabs.io's end-to-end brand-side collaboration positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@collabsio
• LinkedInlinkedin.com/company/subkit
• Instagraminstagram.com/collabsio
• Xx.com/wearesubkit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subkit