die Bayerische

What die Bayerische does

die Bayerische (Versicherungsgruppe die Bayerische) is a privately held German insurance group headquartered in Munich, founded in 1858 and operating across property-casualty, life and pensions, and health insurance. The group serves more than one million customers through five core segments: public-sector employees (Beamte, teachers, soldiers), private individuals and families, SMEs, vehicle/mobility owners, and pet owners. Products span Kfz and mobility, household and building, liability and legal protection, pet, occupational disability (BU/Dienstunfähigkeit/Grundfähigkeit), life and pension, and supplementary health (dental, hospital), bundled in combined products such as PrimeHome, Löwen-Schutz, and Meine-eine-Police. The Pangaea Life sub-brand extends the group into sustainable Article 8/9 asset management and pension products (Blue Invest, Blue Living, Blue Energy).

The company runs a hybrid go-to-market combining an exclusive tied-agent force (Bayerische ProKunde AG), independent brokers, bank and InsurTech channel partnerships (notably BarmeniaGothaer under compexx Finanz AG, Oberbank extended to 2030, Finanzchef24, XEMPUS, Joonko, Kassenkompass), and direct digital sales via online calculators, the Meine Bayerische customer portal, and the AI chatbot Lea. Premium income grew from roughly €501M in 2018 to €607M in 2019 and has continued to expand at 9% in 2022 and 17% in 2023, materially outpacing a German insurance market growing at low single digits. The financial profile is underpinned by Assekurata A+ ratings sustained for 6+ consecutive years, an AA sustainability rating, and Top-4 financial-strength ranking among 69 German insurers (RealRate).

Technology and AI capabilities center on the Meine Bayerische digital contract manager, the BayRat consultation tool for compliant advice documentation, the BayFit health app, online self-service calculators, and multiple applied-AI initiatives: Lea (conversational sales), award-winning AI email automation, generative-AI partnership with Xaver for pension gap detection, and an AI-supported property-insurance application pilot with muffintech. Distribution and brand are reinforced through long-running sports sponsorships (TSV 1860 München since 2016, BIG E-Sports, FFC Wacker, Rot-Weiss Essen from 2026) and an extensive prevention-partner ecosystem (GROHE Sense Guard, KESSEL, Cleanfreshair.shop, Happybrush) embedded into policies. The group is consolidating operations into a 22-floor sustainable Munich headquarters (former Siemens building) from 2027 and, in July 2024, became the first German insurer to exit Run-Off and resume new life business under BY die Bayerische Vorsorge Lebensversicherung a.G.

Name

die Bayerische

Legal name

Versicherungsgruppe die Bayerische

Website

https://diebayerische.de

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

501–1,000 employees

Short description

die Bayerische is a privately held Munich-based insurance group founded in 1858 offering property-casualty, life, pension, and supplementary health products to more than one million customers in Germany, distributed through tied agents, brokers, bank and InsurTech partners, and digital channels.

Ownership category

akta.pro rank

Product category

Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

Keywords

• Insurance services
• Life insurance
• Property casualty insurance
• Supplementary health insurance
• Sustainable investments

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property and Casualty Insurance (Komposit): Auto, liability, home, travel, and other property-casualty insurance premiums as recurring and one-time policies. Premium income from Kfz, Hausrat, Haftpflicht, Rechtsschutz, Tierversicherungen, Unfallversicherung.
2. Life Insurance (Leben): Traditional and fund-linked life insurance, occupational disability insurance (BU), pension and retirement products. Premium income from Kapitallebensversicherung, Risikolebensversicherung, Berufsunfähigkeitsversicherung, private and occupational pension plans.
3. Health Insurance: Supplementary health insurance products including dental, hospital, and ambulance Zusatzversicherungen, plus PKV through cooperation with Barmenia and BarmeniaGothaer.
4. Asset Management (Pangaea Life): Sustainable investment products through Pangaea Life subsidiary including Article 8 and 9 funds, real estate funds (Blue Living), energy funds (Blue Energy), providing fund management fees and investment returns
5. Distribution Revenue (Bayerische ProKunde AG): Revenue from bundled distribution operations through the Bayerische ProKunde AG subsidiary, serving exclusive sales partners

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

die Bayerische is a Munich-based insurance group that underwrites and distributes property & casualty cover (motor, household, building, liability, legal protection, pet), life and pension products (disability, private pension, company pension scheme), and supplementary health insurance (dental, hospital, full private health). Through the sub-brand Pangaea Life it also offers sustainable investment and pension products, while the "Prime" line bundles home, pet and combined-property cover for digital customers.

Product overview

die Bayerische is a diversified insurance group offering a comprehensive portfolio of insurance and financial products across multiple lines: property & casualty (vehicle, home, liability, legal protection, pet), life & pensions (disability, pension, life insurance), and health (dental, hospital, full health). The company operates several sub-brands including Pangaea Life (sustainable investments) and Blue Invest (sustainable pension products). Key bundled/combo products include PrimeHome (combined home insurance), Löwen-Schutz (household+liability), and Meine-eine-Police (all-risk multi-product). Digital services include the 'Meine Bayerische' customer portal, Lea AI chatbot for sales support, and online calculators. The company emphasizes sustainability across its product range and maintains partnerships with various InsurTech companies for digital innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Pangaea Life: Sustainable investment and asset management brand offering ESG-focused funds and pension solutions
• PrimeHome
• PrimePet
• Blue Invest
• BayFit

Products and services

• Vehicle & Mobility Insurance (Kfz & Mobilität)

Quantifiable outcome

• 3.6% total interest (Gesamtverzinsung) in 2025, above market average
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability5 records

Feature8 records

Partnerships

23 partnerships are on record, tiered minor and core.

• KESSELminorStrategic or Co-development Partner · 16 October 2025Prevention partnership in building insurance. Provides free prevention services (such as backwater protection) to reduce flood and heavy rain damage claims.
• BarmeniaGothaer (via compexx Finanz AG)coreChannel Partner/ Reseller/ Distributor · 5 September 2025Exclusive strategic distribution partnership under the umbrella of compexx Finanz AG. Combines sales power of BarmeniaGothaer and die Bayerische under shared distribution platform.
• Finanzchef24coreGTM or Marketing Partner · 20 August 2025Close cooperation with Munich InsurTech Finanzchef24 focuses on digital development of Prime Business commercial insurance field. Digital product distribution and development.
• muffintechcoreTechnology or Integration · 24 July 2025Pilot project to simplify digital application process for property insurance using artificial intelligence. Goal is streamlined policy application.
• Vivida BKKcoreGTM or Marketing Partner · 7 May 2025Strong partnership with statutory health insurer Vivida BKK offering exclusive health services, bonus programs, and first-class service.
• RideLinkminorGTM or Marketing Partner · 20 February 2024Partnership for motorcycle safety. RideLink is a leading provider of motorcycle tracking solutions. Joint marketing and product integration for rider safety.
• Astra Versicherung AGcoreStrategic or Co-development Partner · 21 November 2023Planned acquisition of dental insurance portfolio and service unit of Astra Versicherung AG pending BaFin and cartel authority approval.
• WeForestminorOthers · 8 August 2023One euro donation per new contract to WeForest for sustainability. Pangaea Life social engagement.
• November (Digital Vorsorge & Bestattung)minorStrategic or Co-development Partner · 28 July 2023Investment and partnership in digital funeral and care planning company November.
• asspario Versicherungsdienst AGminorChannel Partner/ Reseller/ Distributor · 22 September 2022Exclusive elementary insurance for residential buildings and household via asspario subsidiary.
• Deutsche Unterstützungskasse (DUK)minorChannel Partner/ Reseller/ Distributor · 1 September 2022Cooperation partner for occupational retirement provision (bAV) with focus on sustainably invested funds.
• lets GmbHminorStrategic or Co-development Partner · 2 September 2021Corporate volunteering startup. Joint Social Week events and free employer tool for corporate volunteering.
• NÜRNBERGER VersicherungminorStrategic or Co-development Partner · 29 April 2021Cooperation in sustainable retirement provision, health management, and commercial property insurance segments.
• AutonautminorGTM or Marketing Partner · 17 March 2021Pangaea Life cooperates with mobility startup Autonaut on carpooling platform. Presented at IAA Mobility 2021 in Munich.
• Cleanfreshair.shopminorGTM or Marketing Partner · 16 December 2020Exclusive partnership with air quality company for PrimeHome product. COVID-19 response partnership.
• DomcuraminorStrategic or Co-development Partner · 26 November 2020Development partnership with Assekuradeur Domcura for green residential building insurance. Exclusive risk carrier is die Bayerische.
• EmmoraminorStrategic or Co-development Partner · 28 October 2020Partnership with digital platform on end-of-life topics. Emmora provides digital services and counseling around end-of-life planning.
• GROHE (LIXIL)minorStrategic or Co-development Partner · 28 August 2020GROHE Sense Guard water security system offered as free part of all-risk coverage in home insurance. Prevention partnership for water damage.
• DELA (Netherlands)minorStrategic or Co-development Partner · 8 June 2020International partnership with Dutch insurer DELA and die Bayerische for online congress for brokers and advisors.
• JoonkominorChannel Partner/ Reseller/ Distributor · 6 April 2020Partnership with new financial portal Joonko for insurance distribution.
• Oberbank AGcoreChannel Partner/ Reseller/ Distributor · 1 April 2020Partnership extended to 2030. Oberbank distributes insurance products through its branches. Long-standing cooperation since 2016.
• Barmenia KrankenversicherungcoreStrategic or Co-development Partner · 1 January 2019Exclusive partnership since 2019 for private health insurance (PKV). Products distributed through Bayerische channels.
• Bayerische ProKunde AGcoreChannel Partner/ Reseller/ Distributor · 10 August 2018Bundling of distribution activities in new subsidiary Bayerische ProKunde AG for exclusive sales force.

Scale indicators12 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Munich Re (Münchener Rück): World-leading reinsurer also headquartered in Munich. Comparable as a Munich-based insurance heavyweight, though Munich Re operates primarily in reinsurance and large corporate lines while die Bayerische competes in retail life and P&C. Parent of ERGO, which directly overlaps in retail insurance.
• Allianz SE: Global insurance and asset management leader and Germany's largest insurer. Directly comparable as a multi-line life, health, and P&C carrier serving German consumers and businesses, though with vastly greater scale, broader international footprint, and full asset management capabilities that overlap with Pangaea Life.

Direct peers

• R+V Versicherung: Cooperative insurer owned by DZ Bank Group, offering life, health, and P&C products across Germany. Comparable mid-to-large German mutual/cooperative structure with similar broker and bank distribution (Volksbanken, Raiffeisenbanken) and overlapping life/pension and BU offerings.
• BarmeniaGothaer: German mutual insurance group formed by merger of Barmenia and Gothaer; direct competitor in life, health, and P&C and a distribution partner of die Bayerische via compexx Finanz AG. Overlapping customer base and broker relationships across Germany.
• VHV Versicherungen: German mutual insurer with leading positions in motor, liability, and commercial P&C plus life/health supplements. Comparable mutual structure and overlapping broker distribution (Makler) especially in Kfz, Hausrat, and BU, with similar mid-sized scale.
• Debeka Versicherungen: Germany's largest mutual insurance group, historically serving civil servants (Beamte) with a similar public-sector heritage. Comparable product portfolio in life, health, P&C, and mutual governance structure; Debeka is much larger but competes head-on for the same Beamten niche and dental/health supplementary segments.
• Württembergische Versicherung: German mutual insurer owned by Wüstenrot & Württembergische offering life, health, and P&C with a strong south-German regional identity. Comparable mutual structure, product portfolio, and broker/agent distribution model, with similar size and target customer segments.
• ERGO Group (Munich Re): Direct retail insurance arm of Munich Re offering life, health, and P&C in Germany. Direct competitor across all of die Bayerische's product lines including dental supplements (ERGO Zahn), BU, and home insurance, with materially larger distribution and brand budget.
• HUK-Coburg Versicherungsgruppe: German mutual insurer specializing in auto and retail P&C with growing life and health business. Closely comparable business model (mutual structure), comparable size, and overlapping customer base in private motor, household, liability, and increasingly disability products.

Regional players

• SDK (Süddeutsche Krankenversicherung): German mutual insurer focused on health, BU, and life insurance with strong south-German presence. Comparable product mix and mutual governance, particularly competitive in dental supplementary and BU segments where die Bayerische is also differentiated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/die-bayerische
• Xx.com/dieBayerische

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about die Bayerische