Sunrise Systems
Sunrise Systems is a privately held US IT staffing and digital transformation firm serving Fortune 500 enterprises (notably pharma, healthcare, BFSI) and New Jersey state and county governments via direct sales and MSP channel partnerships, with a Bangalore delivery center and a proprietary government software portfolio.
- Company typePrivate
- Founded1990
- HeadquartersEdison, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Sunrise Systems does
Sunrise Systems Inc. is a privately held, Edison, New Jersey-headquartered staffing and IT services firm founded in 1990 by Noorali Sonawalla, who continues to serve as CEO. The company operates across four core service lines: (1) Talent on Demand — contingent staffing spanning IT, clinical and scientific, engineering, marketing and creative, digital talent, and business professional roles, delivered to Fortune 500 enterprises through both direct enterprise sales and a preferred-supplier arrangement with major staffing MSPs including KellyOCG, TAPFIN, Allegis, Randstad, Pontoon, Agile, Guidant, and Prounlimited; (2) Digital Transformation — cloud services, Microsoft solutions, web and mobile application development built on Microsoft Azure, .NET core, Angular JS, and M365; (3) Analytics — data science, data management, and visualization/insights engagements that apply classification and clustering techniques (KNN, Naive Bayes, hierarchical clustering) to client problems such as conduct risk, employee NPS, hospital readmission, and customer segmentation; and (4) Proprietary Government Software — a suite of seven products including RecordsMine, Artemis, PRESS, Online Assessment Appeals, Tax Portal, Meeting Manager, and Document Summary Management System, with Artemis deployed across 20 counties and 500 municipalities in New Jersey and an eRecording Portal used by 11 counties.
Revenue is generated predominantly through professional services (staffing bill rates and project-based consulting fees) supplemented by subscription/recurring revenue from government software licenses. The company employs 501-1,000 staff across its Edison headquarters and a Bangalore, India delivery center (H2 Block, Manyata Tech Park), enabling a hybrid onshore/offshore delivery model. Customer concentration is anchored in pharmaceutical and healthcare enterprises — including Bristol-Myers Squibb, Celgene, AstraZeneca, a Fortune 500 medical device firm, and J&J (multi-year service excellence awards 2007-2011) — alongside the State of New Jersey as the principal government buyer. Pricing is quote-based and varies by role, seniority, and contract duration; employee benefits include 401(k), referral bonuses, training credits, and medical/dental/vision insurance. Recent strategic direction (2020) emphasizes analytics, projects, and talent on demand services, with Texas identified as a geographic expansion target for the government software portfolio.
Sunrise Systems firmographics
Firmographics- Name
- Sunrise Systems
- Legal name
- Sunrise Systems Inc.
- Website
- https://sunrisesys.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sunrise Systems is a privately held US IT staffing and digital transformation firm serving Fortune 500 enterprises (notably pharma, healthcare, BFSI) and New Jersey state and county governments via direct sales and MSP channel partnerships, with a Bangalore delivery center and a proprietary government software portfolio.
- Ownership category
- akta.pro rank
Sunrise Systems industry classification
Industry- Product category
- IT Staffing and Workforce Solutions
- NAICS
- Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
- akta.pro secondary industries
- Document Creation & Office Suites (BPAMAMAD), IT Knowledge Management & Service Desk Platforms (HDAEALAH)
Keywords
Where Sunrise Systems is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sunrise Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IT and Non-IT Staffing: Contingent staffing services providing professionals for temporary positions across IT, clinical, scientific, engineering, marketing, digital, and business professional roles. Revenue generated through placement fees and hourly/daily rates for placed consultants.
- Digital Transformation Services: Cloud services, web application development, mobile app development, and Microsoft solutions for enterprise clients. Hybrid engagement model combining project-based and consulting services.
- Analytics Services: Data science, data management, and visualization/insights services helping clients derive valuable insights for decision-making. Project-based analytical consulting engagements.
- Software Products (Government): Proprietary software products including RecordsMine, Artemis, PRESS, Online Assessment Appeals, Tax Portal, and Meeting Manager sold to government agencies and e-government clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Staffing Services - Role-based pricing |
| Other | Monthly | Employee Benefits Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Sunrise Systems product offering
Product offeringCore offering
Sunrise Systems is an enterprise staffing and IT solutions provider that supplies contingent professionals across IT, clinical, scientific, engineering, marketing, digital, and business professional roles. The company also delivers digital transformation services (cloud, web, mobile applications, Microsoft solutions) and data analytics consulting, and develops proprietary e-government software products such as RecordsMine, Artemis, PRESS, Online Assessment Appeals, Tax Portal, Meeting Manager, and Document Summary Management System for state and local government agencies.
Differentiator
Problem solved
Functional benefit
Brands
- RecordsMine: Records Information Management System - A comprehensive record management system for local government agencies and private firms to digitize and store documents.
- Artemis
- PRESS
- Online Assessment Appeals
- Tax Portal
- Meeting Manager
- Document Summary Management System
Products and services
- IT Staffing Contingent staffing of IT professionals for enterprise clients, including developers, architects, infrastructure, and database specialists. Targets Fortune 500 companies and government agencies needing project-based or long-term IT talent.
- Clinical & Scientific Staffing Staffing of clinical, scientific, and pharma professionals including HL7, ICD10, and QC/QA consultants for pharmaceutical, biotech, and medical device organizations.
- Engineering Staffing Provision of engineering professionals for enterprise and government clients across manufacturing, telecom, and related verticals.
- Marketing & Creative Staffing Supply of marketing, creative, and digital talent for media, retail, and enterprise clients requiring content, audience segmentation, and digital marketing capabilities.
- Digital Talent Staffing Provision of digital professionals covering web, mobile, cloud, and analytics skill sets for digital transformation initiatives at enterprise clients.
- Business Professional Staffing Placement of business professionals across administrative, operational, and functional roles for enterprise and government clients.
- Recruitment Process Outsourcing (RPO) Outsourced recruitment services that manage part or all of a client's hiring funnel, delivering vetted candidates through dedicated sourcing teams.
- Digital Transformation Services Cloud services, Microsoft solutions, web application development, and mobile app development delivered using Microsoft Azure SQL, .NET core, Angular JS, and M365 for enterprise clients.
- Analytics Services Data science, data management, and visualization/insights services that apply machine learning classification techniques (KNN, Naive Bayes) and hierarchical clustering to deliver predictive analytics and customer segmentation.
- RecordsMine Records Information Management System for local government agencies and private firms to digitize and store HR, payroll, finance, property, tax assessment, and court records.
- Artemis (Records Retention and Disposition Management System) One-stop records retention and disposition management system used by the State of New Jersey across 20 counties and 500 municipalities to integrate and update records management workflows.
- PRESS (Public Records Electronic Search System) County-based public records electronic search system with OPRA compliance that supports property, election, and meeting records retrieval with Google Maps/GIS integration.
- Online Assessment Appeals Online portal that connects property owners with counties and municipalities for faster resolution of tax assessment appeals, with Google Maps, Bing Maps, Pictometry, Cisco WebEx, and MOD IV integration.
- Tax Portal (Tax Board Portal) Tax Board Portal providing single-point access for property assessment, including Tax Payer Informal Records Retention and Disposition Management and the ADAM 360 analysis suite.
- Meeting Manager Centralized platform for managing meetings and events for government agencies and enterprises.
- Document Summary Management System Document management system for organizing, summarizing, and managing records across government and enterprise clients.
- eRecording Portal Electronic recording portal that integrates with county clerk IT systems to enable digital recording of property and land records.
- Online Financial Disclosure Statement Filing System Online filing system for financial disclosure statements used by local government officials, deployed for the State of New Jersey Department of Community Affairs.
- Public Health Portal
Quantifiable outcome
- 64.3% client satisfaction (vs 45% industry average)
- +2 more outcomes
Companies that use Sunrise Systems
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
Sunrise Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature6 records
Sunrise Systems partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- KellyOCGcoreKellyOCG (outsourcing and consulting group of Kelly Services) is a major MSP partner. Sunrise Systems has won multiple KellyOCG Supplier Excellence Awards (2013, 2015, 2016, 2017) and recognized as a Top Supplier and winner of two awards for SOW and Contingent Staffing Programs.
- TAPFINcoreTAPFIN is a managed service provider program. Sunrise Systems was selected as TAPFIN Elite Partner in 2017, serving as a trusted staffing supplier.
- AllegiscoreAllegis is a major global staffing and talent management solutions company. Sunrise Systems operates as a supplier within their MSP network.
- RandstadcoreRandstad is one of the world's largest staffing companies. Sunrise Systems is a preferred staffing supplier within their managed service program.
- PontoonsecondaryPontoon is a global HR services company operating MSP programs. Sunrise Systems provides staffing solutions through their network.
- AgilesecondaryAgile is an MSP solutions provider. Sunrise Systems serves as a staffing supplier partner.
- GuidantsecondaryGuidant is a talent solutions company. Sunrise Systems provides staffing services through their MSP program.
- ProunlimitedsecondaryProunlimited is a staffing solutions provider. Sunrise Systems operates as a staffing supplier partner.
- State of New JerseycoreSunrise Systems has a long-standing relationship with State of New Jersey, implementing multiple government software solutions including Artemis (Records Retention and Disposition Management System) deployed across 20 counties and 500 municipalities, eRecording Portal used by 11 counties, Online Appeal Filing Systems for multiple county boards of taxation, Tax Portal, and Public Health Portal for NJHOA.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sunrise Systems competitors and assessment
Company assessmentDirect peers
- Apex Systems: Apex Systems is a large IT staffing and services firm serving Fortune 500 enterprises, with similar contingent staffing, digital transformation, and MSP-channel positioning. Directly comparable in scale, service mix, and customer base.
- Insight Global: Insight Global is a major IT and professional staffing firm with a Fortune 500 client base and broad service offerings including digital and clinical staffing. Highly comparable in business model and customer segment focus.
- Kforce: Kforce is a staffing firm specializing in technology, finance, and healthcare talent placement. Directly comparable in IT staffing and professional services focus.
Broad incumbents
- Randstad Technologies: Randstad is one of the world's largest staffing firms and a key MSP channel partner for Sunrise. While much larger and broader, Randstad competes directly for Fortune 500 IT staffing engagements and represents both a competitor and channel partner.
- Kelly Services: Kelly Services is a global staffing leader whose KellyOCG division is a major MSP partner for Sunrise. KellyOCG Supplier Excellence Awards show Sunrise competes within Kelly's supplier ecosystem while operating as a peer in IT staffing.
- Robert Half International: Robert Half is a major professional staffing firm with significant technology and finance placements. Comparable as a broader incumbent in the same staffing category, though focused more on finance/accounting than IT.
- ManpowerGroup: ManpowerGroup is a global workforce solutions and staffing leader operating MSP programs (Pontoon) that partner with Sunrise. Represents a major broad incumbent in the same enterprise staffing market.
- Allegis Group: Allegis Group is a major global staffing and talent management company that operates as both an MSP partner (TEKsystems, Aerotek) and a competitor for Fortune 500 contingent staffing engagements.
Emerging players
- Infosys BPM: Infosys BPM offers digital transformation, analytics, and managed services similar to Sunrise's digital and analytics practice. Comparable on the digital transformation side, though much larger and primarily offshore-focused.
- CBTS: CBTS is a technology provider offering cloud, IT staffing, and managed services to enterprise and government clients. Comparable in combining digital transformation services with staffing solutions for similar customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunrise Systems social profiles
Digital presenceSunrise Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunrise Systems leadership team
Management profileNumber of profiles
Profiles1 record
Sunrise Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunrise Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunrise Systems
What does Sunrise Systems do?
Sunrise Systems is an enterprise staffing and IT solutions provider that supplies contingent professionals across IT, clinical, scientific, engineering, marketing, digital, and business professional roles. The company also delivers digital transformation services (cloud, web, mobile applications, Microsoft solutions) and data analytics consulting, and develops proprietary e-government software products such as RecordsMine, Artemis, PRESS, Online Assessment Appeals, Tax Portal, Meeting Manager, and Document Summary Management System for state and local government agencies.
Is Sunrise Systems a public or private company?
Sunrise Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunrise Systems founded?
Sunrise Systems was founded in 1990. It employs 501 to 1,000 people.
Where is Sunrise Systems based?
Sunrise Systems is headquartered in Edison, United States, in the North America region.
How does Sunrise Systems make money?
Four revenue lines are on record. IT and Non-IT Staffing is the primary driver. The others are digital Transformation Services, analytics Services and software Products (Government).
Who are Sunrise Systems's main competitors?
Direct peers on record are Apex Systems, Insight Global and Kforce. Broad incumbents are Randstad Technologies, Kelly Services, Robert Half International, ManpowerGroup and Allegis Group. Emerging players are Infosys BPM and CBTS.
Does Sunrise Systems have an API?
No public API is recorded for Sunrise Systems.
What industry is Sunrise Systems in?
Sunrise Systems's product category is IT Staffing and Workforce Solutions. Its primary akta.pro industry code is BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service), with a secondary code of BPAMAMAD, Document Creation & Office Suites. Its NAICS code is 54151 and its SIC code is 7370.