Maison

What Maison does

Maison Retail Management International (Maison) is a privately held Vietnamese fashion distribution and retail management company headquartered in Ho Chi Minh City, founded in 2002. It operates as one of the largest multi-brand fashion distributors in Vietnam, holding distribution partnerships with more than 20 international brands across footwear, apparel, accessories, cosmetics, watches, and lifestyle categories. The portfolio includes Charles & Keith, MLB Korea, PEDRO, Lee, Flying Tiger Copenhagen, URBAN REVIVO, FILA, Lush, New Balance, Birkenstock, Stanley, Swatch, U.S. Polo Assn., Havaianas, DICKIES, Charles Tyrwhitt, MUJOSH, and GIGI.

The company reaches consumers through three channels: a network of physical retail stores across Vietnam, an owned e-commerce platform (maisononline.vn) that aggregates all portfolio brands, and a discount-oriented Maison Outlet format. Maison has also launched NEWDROPS, its own multi-brand sports-fashion label, and operates brand-specific outlets. Marketing is executed through its corporate website (maisonrmi.com), the maisononline.vn storefront, and organic social channels on Facebook, Instagram, LinkedIn, and YouTube, supplemented by email newsletters. The corporate site is published in five languages (English, Vietnamese, French, Korean, Chinese).

Revenue mechanics are not publicly disclosed, but Maison operates as a multi-brand retailer and exclusive distributor, generating income through one-time retail sales of international fashion brands in Vietnam. The company is privately held with no disclosed parent, investors, or subsidiaries, and no AI/ML, API, or proprietary technology stack is referenced in available materials. Its customer base consists of Vietnamese fashion-conscious consumers seeking access to international brands, with no disclosed enterprise, SMB, or institutional customers.

Name

Maison

Legal name

Maison Retail Management International

Website

https://maisonjsc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Maison Retail Management International is a Vietnam-based, privately held fashion distributor founded in 2002 that operates retail stores, an e-commerce platform, and an outlet distributing more than 20 international fashion, footwear, cosmetics, and lifestyle brands to Vietnamese consumers.

Ownership category

akta.pro rank

Product category

Multi-Brand Fashion Retail Distribution

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industries

Luxury Home & Lifestyle Department Stores (CRAGADAG), Luxury Leather Goods & Handbags (CRAKAFAB), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)

Keywords

• Fashion retail distribution
• Multi-brand fashion retail
• International apparel brands
• Fashion lifestyle products
• Footwear and accessories retail

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Fashion Distribution: Maison generates revenue through retail sales of international fashion brands across their physical store network and e-commerce platform in Vietnam. They serve as a distributor/retailer for over 20 international fashion brands including Charles & Keith, MLB Korea, PEDRO, Lee, Flying Tiger Copenhagen, URBAN REVIVO, FILA, New Balance, Birkenstock, Stanley, and others.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Maison Retail Management International distributes and retails over 20 international fashion and lifestyle brands in Vietnam through its own physical retail stores, the maisononline.vn e-commerce platform, and the Maison Outlet clearance format. Its portfolio spans footwear, apparel, bags, accessories, cosmetics, watches, and lifestyle products from brands including Charles & Keith, MLB Korea, PEDRO, Lee, Flying Tiger Copenhagen, URBAN REVIVO, FILA, LUSH, New Balance, Birkenstock, Stanley, Swatch, U.S. Polo Assn., HAVAIANAS, DICKIES, Charles Tyrwhitt, MUJOSH, and GIGI. The company also operates NEWDROPS, an in-house sports fashion concept.

Product overview

Maison Retail Management International is a fashion distribution and retail management company operating as a multi-brand portfolio platform. The core offering includes an e-commerce platform (maisononline.vn) providing online access to clothing, bags, shoes, and accessories, complemented by physical retail stores. The portfolio spans 20+ international fashion brands including Charles & Keith, PEDRO, MLB Korea, URBAN REVIVO, FILA, New Balance, Birkenstock, Stanley, and Swatch, organized across categories such as footwear, apparel, bags, accessories, cosmetics, and lifestyle products. The company also operates NEWDROPS as its own sports fashion brand and Maison Outlet as a clearance retail format. Brands are distributed across Vietnam through owned retail locations and partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• NEWDROPS: A new fashion brand under Maison RMI that offers a variety of sports fashion items from more than 10 popular brands.
• Maison Outlet

Products and services

• Charles & Keith Distribution and retail of Charles & Keith's contemporary footwear, bags, and accessories in Vietnam through Maison's physical stores and e-commerce platform.
• MLB Korea Distribution and retail of officially licensed Major League Baseball apparel and accessories (MLB Korea brand owned by F&F) in Vietnam.
• PEDRO Distribution and retail of PEDRO men's and women's footwear and accessories in Vietnam through Maison's physical stores and e-commerce platform.
• Lee Distribution and retail of Lee denim and apparel products in Vietnam through Maison's physical stores and e-commerce platform.
• Flying Tiger Copenhagen Distribution and retail of Flying Tiger Copenhagen's Danish-designed accessories, stationery, home décor, kitchen tools, toys, and gifts in Vietnam.
• URBAN REVIVO Distribution and retail of URBAN REVIVO contemporary Chinese fashion apparel in Vietnam through Maison's stores and e-commerce platform.
• DICKIES Distribution and retail of DICKIES workwear and apparel in Vietnam through Maison's physical stores and e-commerce platform.
• Charles Tyrwhitt Distribution and retail of Charles Tyrwhitt British clothing (shirts and tailored apparel) in Vietnam through Maison's stores and e-commerce platform.
• NEWDROPS Maison's own sports fashion concept that aggregates athletic and sportswear items from more than 10 popular brands for retail in Vietnam.
• FILA Distribution and retail of FILA sportswear and athletic apparel in Vietnam through Maison's physical stores and e-commerce platform.
• LUSH Distribution and retail of LUSH handmade, cruelty-free cosmetics and beauty products in Vietnam through Maison's retail network.
• New Balance Distribution and retail of New Balance athletic footwear and apparel in Vietnam through Maison's physical stores and e-commerce platform.
• BIRKENSTOCK Distribution and retail of BIRKENSTOCK German-made footwear in Vietnam through Maison's physical stores and e-commerce platform.
• Stanley Distribution and retail of Stanley 1913 durable insulated lifestyle and hydration products in Vietnam through Maison's retail and e-commerce channels.
• Swatch Distribution and retail of Swatch Swiss watches in Vietnam through Maison's physical stores and e-commerce platform.
• U.S. Polo Assn. Distribution and retail of U.S. Polo Assn. authentic American-style polo shirts and lifestyle apparel in Vietnam through Maison's stores and e-commerce platform.
• Maison Outlet Maison's off-price outlet retail format offering sale and discount promotions across its portfolio of fashion and lifestyle brands in Vietnam.
• MUJOSH Distribution and retail of MUJOSH fashion eyewear in Vietnam through Maison's physical stores and e-commerce platform.
• HAVAIANAS Distribution and retail of HAVAIANAS Brazilian flip-flops and footwear in Vietnam through Maison's physical stores and e-commerce platform.
• GIGI Distribution and retail of GIGI fashion apparel combining Parisian chic with Asian street-style edge in Vietnam through Maison's retail and e-commerce channels.
• maisononline.vn Maison's owned online shopping platform offering clothing, bags, shoes, and accessories from across its entire portfolio of distributed and own brands to Vietnamese consumers.

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Charles & KeithcoreChannel Partner/ Reseller/ DistributorCharles & Keith is a fashion brand with contemporary shoe designs, bags and accessories. Maison distributes this brand in Vietnam through their retail stores and e-commerce platform.
• MLB Korea (F&F)coreChannel Partner/ Reseller/ DistributorMLB Korea is licensed by F&F to distribute Major League Baseball branded products. Maison distributes MLB Korea products in Vietnam. F&F acquired the official MLB license and opened the first MLB KOREA store in 1997.
• PEDROcoreChannel Partner/ Reseller/ DistributorPEDRO is a fashion brand launched in 2005, offering men's and women's footwear and accessories with 109 global stores. Maison distributes PEDRO products in Vietnam.
• LeecoreChannel Partner/ Reseller/ DistributorLee is a heritage denim brand known for quality garments. Maison distributes Lee products in Vietnam.
• Flying Tiger CopenhagencoreChannel Partner/ Reseller/ DistributorFlying Tiger Copenhagen is a Danish retail brand founded in 1995, operating more than 1,000 stores in 39 countries. They offer playful, creative and affordable products including accessories, stationery, home décor, kitchen tools, toys and gifts. Maison distributes this brand in Vietnam.
• URBAN REVIVOcoreChannel Partner/ Reseller/ DistributorURBAN REVIVO is a contemporary Chinese fashion brand founded in 2006, known for modern aesthetic and accessible pricing. Maison distributes this brand in Vietnam.
• FILAcoreChannel Partner/ Reseller/ DistributorFILA is an Italian sportswear brand that was transferred to FILA Korea in 2007. Maison distributes FILA products in Vietnam.
• LushcoreChannel Partner/ Reseller/ DistributorLush is a UK-based handmade cosmetics brand known for fresh, handcrafted, cruelty-free and animal-free beauty products. Maison distributes Lush products in Vietnam.
• New BalancecoreChannel Partner/ Reseller/ DistributorNew Balance is an athletic footwear and apparel brand known for balance and comfort. Maison distributes New Balance products in Vietnam.
• BIRKENSTOCKcoreChannel Partner/ Reseller/ DistributorBIRKENSTOCK is a German footwear brand established in 1774, known for shoes made from oak, jute and suede. Maison distributes BIRKENSTOCK products in Vietnam.
• StanleycoreChannel Partner/ Reseller/ DistributorStanley 1913 creates durable insulated products inspired by over 100 years of heritage, adventure and sustainable living. Maison distributes Stanley products in Vietnam.
• SwatchcoreChannel Partner/ Reseller/ DistributorSwatch is a Swiss watch brand founded in 1983, known for youthful, creative spirit and colorful, lightweight, durable designs with limited editions. Maison distributes Swatch products in Vietnam.
• U.S. Polo Assn.coreChannel Partner/ Reseller/ DistributorU.S. Polo Assn. is the official brand of the USPA since 1890, featuring authentic American style with iconic polo shirts and timeless lifestyle apparel. Maison distributes USPA products in Vietnam.
• HAVAIANAScoreChannel Partner/ Reseller/ DistributorHAVAIANAS is a Brazilian footwear brand embodying free-spirited, zest-for-life Brazilian culture. Maison distributes HAVAIANAS products in Vietnam.
• NERDYminorChannel Partner/ Reseller/ DistributorNERDY is a fashion brand featured on Maison Online for women's fashion collections. Maison distributes NERDY products in Vietnam.
• Le SillaminorChannel Partner/ Reseller/ DistributorLe Silla is a fashion footwear brand featured on Maison Online. Maison distributes Le Silla products in Vietnam.
• DICKIEScoreChannel Partner/ Reseller/ DistributorDICKIES is a workwear and apparel brand since 1922, known for high performance, durable and comfortable products. Maison distributes DICKIES products in Vietnam.
• Charles TyrwhittcoreChannel Partner/ Reseller/ DistributorCharles Tyrwhitt is a renowned British clothing brand known for elegant and comfortable designs. Maison distributes Charles Tyrwhitt products in Vietnam.
• MUJOSHcoreChannel Partner/ Reseller/ DistributorMUJOSH is a pioneering fashion eyewear brand established in 2010, boldly combining unique elements and styles in design. Maison distributes MUJOSH products in Vietnam.
• GIGIcoreChannel Partner/ Reseller/ DistributorGIGI is a fashion brand inspired by European lifestyle, combining Parisian chic with Asian street-style edge. Maison distributes GIGI products in Vietnam.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Li & Fung: Hong Kong-based global apparel sourcing and distribution giant operating at vastly larger scale. Comparable as a multi-brand apparel intermediary, but operates as a wholesale/supply-chain incumbent rather than a retail-led distributor like Maison.
• Central Group: Thailand's largest retail conglomerate (Central Department Store, Central World, Robinson). Comparable in bringing international brands to Southeast Asian consumers via multi-format retail, though much larger and broader in scope.

Regional players

• AEON Vietnam: Japanese-backed mall and retail operator with a growing Vietnam footprint, including fashion and lifestyle tenants. Comparable as a multi-brand retail destination in Vietnam, though much broader in scope than Maison.
• Parkson: Malaysia-rooted department store operator with a meaningful Vietnam footprint. Comparable as a multi-brand fashion retailer in Vietnam's mall ecosystem, though operates a department store format rather than Maison's brand-specific stores.

Direct peers

• Valiram Group: Malaysia-headquartered multi-brand luxury and lifestyle distributor operating across Southeast Asia (including Vietnam), representing brands such as Michael Kors, Coach, and major watch and beauty labels. Closely mirrors Maison's model of taking international brands to underpenetrated Asian markets via own retail and e-commerce.
• Landmark Group: Middle East/India-based multi-brand retailer/distributor (Splash, Lifestyle, Max, Centrepoint) operating own brands and international partner brands across emerging markets. Highly analogous multi-brand emerging-market retail model to Maison.
• PT Mitra Adiperkasa (MAP Group): Indonesia's leading multi-brand lifestyle retailer and distributor, partnering with Zara, Marks & Spencer, Lacoste, and Nike. Same multi-category fashion retail/distribution playbook as Maison, applied to a different Southeast Asian market.
• Bluebell Group: Hong Kong-based multi-brand distributor of luxury fashion, beauty, and lifestyle brands across Asia-Pacific. Highly comparable business model of exclusive distribution partnerships and brand-building in regional markets.
• SM Retail (SM Investments): Philippine multi-brand fashion and lifestyle retail arm of SM Investments, operating department stores, specialty stores, and sports/footwear banners. Comparable as a regional multi-brand retailer serving a fast-growing ASEAN consumer base.

Others

• F&F Co. Korean fashion conglomerate that holds the official MLB Korea license and distributes FILA globally. Directly relevant as one of Maison's most important brand partners (MLB Korea, FILA), and comparable as a multi-brand apparel operator in Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MaisonJSC
• Facebookfacebook.com/maisononline.vn
• LinkedInlinkedin.com/company/maison-joint-stock-company
• Instagraminstagram.com/maisononline/?fbclid=IwAR0jf5j2DRHVef-WLHnumooY0N6n-orxrQBc2QXbPDwtqh2jjNsPIfM5Ve0

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison