Zapt Tech

What Zapt Tech does

Zapt Tech is a Brazilian technology company specializing in indoor positioning systems (IPS) and geolocation solutions. Founded in 2017 in Belo Horizonte as the first Brazilian company dedicated to indoor geolocation fully integrated with outdoor positioning, it serves enterprises across shopping centers, hospitals, airports, hotels, museums, events, and industrial facilities in Latin America. The company employs 11-50 people and operates offices in Belo Horizonte (headquarters) and São Paulo.

The company's core offering is the Zapt Platform (currently v3), which combines Bluetooth Low Energy (BLE) beacons, QR codes, inertial sensors, Wi-Fi access points, and AI-powered location algorithms to deliver interactive 2D/3D digital maps with wayfinding, real-time location tracking (RTLS), people and asset monitoring, location intelligence analytics, and accessibility features. The platform supports multiple deployment modes—native mobile apps, web apps triggered by QR codes, digital kiosks/totems, and embedded integrations within client apps—and exposes APIs/SDKs for client integration. Six product lines address specific use cases: Amazing Maps with Wayfinding, GPS Indoor, Management Maps (KPI overlays from ERP/CRM), Location Intelligence, People and Asset Tracking, and a Visually Impaired Guide that won the 2023 Abrasce Award for accessibility innovation. Generative AI and NLP have been integrated for chatbot-driven wayfinding, voice search, and audio guides.

Zapt Tech generates revenue through a SaaS-based Zapt Platform subscription, custom application development, BLE beacon and wearable hardware sales, and implementation/integration professional services. It sells via direct enterprise field sales with vertical-specialized consultants, supported by a "Schedule Demo" call-to-action, and supplements with industry events (ABRASCE Exposhopping, Turistech, Mining Hub), content marketing (blog, ebooks), and earned media (O Globo, Valor Econômico, Época Negócios). Notable clients include Globo, Vale, Petrobras, Usiminas, Gerdau, Ternium, ArcelorMittal, Casas Bahia, Hermes Pardini, Grupo Tauá, Instituto Inhotim, JCPM, and BioParque do Rio. The company is led by CEO Paulo Alvim and CTO Bruno Carneiro, remains privately held, and has not disclosed institutional funding rounds; international expansion began in 2020 and accelerated with a Chile deployment in 2025.

Name

Zapt Tech

Legal name

ZAPT TECNOLOGIA DE LOCALIZAÇÃO LTDA.

Website

https://zapt.tech

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Zapt Tech is a Brazilian indoor geolocation technology company that provides BLE-based positioning, interactive 2D/3D wayfinding maps, people and asset tracking, and AI-powered location intelligence to enterprises across shopping centers, hospitals, airports, hotels, museums, and industrial facilities in Latin America.

Ownership category

akta.pro rank

Product category

Indoor Positioning and Location Intelligence Software

NAICS

Custom Computer Programming Services (541511), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

GIS & Spatial Data Management Platforms (BPAMANAK), POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Indoor positioning systems
• Indoor wayfinding technology
• Asset tracking software
• Location intelligence platform
• Indoor mapping software

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Platform as a Service (SaaS): The Zapt Platform is offered as a cloud-based solution for indoor mapping, positioning, and location intelligence. Clients access the platform via web apps, native apps, or kiosk/totems to deploy digital maps and wayfinding services.
2. Custom Application Development: Custom apps developed for specific clients, including data collection capabilities such as device identifiers, OS, location data, and optional login features with email, CPF, or employee ID.
3. Hardware (Beacons and Wearables): BLE beacons with battery life up to 5 years, wearables (badges, wristbands, keychains), and asset tags sold as part of the tracking solution.
4. Implementation and Integration Services: Professional services for platform deployment, ERP/CRM integrations, and custom integration development under measure for clients.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Zapt Tech develops and sells a cloud-based indoor geolocation platform (Zapt Platform) that combines interactive 2D/3D maps, real-time positioning via BLE beacons/QR codes/inertial sensors, wayfinding, people and asset tracking, and location analytics with AI-powered assistants. The platform is sold primarily as SaaS to enterprises in shopping centers, hospitals, airports, hotels, museums, industrial facilities, and tourism venues, supplemented by hardware (beacons, wearables, asset tags) and professional implementation/integration services.

Product overview

Zapt Tech is a Brazilian technology company specializing in indoor and outdoor geolocation solutions. The company's product portfolio centers on the Zapt Platform (now in version 3), which provides indoor mapping, wayfinding, and location-based services. The core offering consists of six integrated solutions: Amazing Maps with Wayfinding (interactive 2D/3D maps with navigation), GPS Indoor (indoor positioning system using BLE beacons/QR codes/inertial sensors), Management Maps (business KPI visualization on maps), Location Intelligence (analytics and heat maps), People and Asset Tracking (real-time monitoring), and Guide for Visually Impaired (accessibility solution). These products share the Zapt Platform as their foundation, which imports CAD files (DWG) to generate digital maps, provides APIs/SDKs for integration, and supports deployment via apps, web apps, QR codes, and kiosks. The platform serves diverse verticals including shopping centers, hospitals, airports, hotels, museums, stadiums, and industrial facilities across Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazing Maps with Wayfinding Interactive 2D/3D digital maps with intelligent routing for indoor and outdoor wayfinding navigation, supporting multiple floors and transitions between outdoor and indoor environments. Functions as a 'private Waze' for physical spaces, enabling route guidance, voice search, and product/service location for venues such as shopping centers, hospitals, airports, hotels and museums.
• GPS Indoor (Indoor Positioning System) Indoor positioning system (IPS) using Bluetooth Low Energy (BLE) beacons, QR codes, inertial sensors, and Wi-Fi access points to provide real-time location tracking and navigation within enclosed spaces where GPS signals are unavailable.
• Management Maps (Mapas de Gestão) Visual management platform displaying business KPIs (from ERP/CRM systems) overlaid on digital maps, enabling executives and operations teams to monitor operations in real-time with georeferenced indicators for facilities management.
• Location Intelligence (Inteligência de Localização) Data analytics platform leveraging location tracking to generate heat maps, footfall analytics, visit frequency, dwell time, and customer behavior insights for operational optimization.
• People and Asset Tracking (Monitoria de Pessoas e Ativos) Real-time monitoring solution using BLE wearables (badges, bracelets, tags) to track employees, visitors, children, equipment, pallets, and vehicles within indoor/outdoor facilities, supporting safety alerts and geofencing.
• Guide for Visually Impaired (Guia para Deficientes Visuais) Accessibility solution providing voice-guided navigation with audio descriptions for blind and visually impaired users, plus wheelchair-accessible route planning within venues.
• Zapt Contact Tracking COVID-19 contact tracing solution that monitors proximity between users within venues to support pandemic response and workplace safety measures.
• Zapt App Mobile application for end-users providing indoor navigation, real-time location, wayfinding, and access to location-based services in configured venues.
• The Right Distance Location-based service application developed by Zapt Tech for proximity monitoring and social distancing tracking in physical spaces.

Named customers17 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ABRASCE (Associação Brasileira de Shopping Centers)coreStrategic or Co-development Partner · 1 January 2022Zapt Tech was the official digital map provider for Exposhopping Abrasce 2022, deploying interactive maps for the 15,000m² exhibition space with QR code navigation and real-time positioning for all exhibitors and visitors.
• CiscocoreTechnology or Integration · 1 January 2020Strategic partnership established in 2020. Zapt Tech participated in Cisco's in.pulse by Cisco program at Hospital das Clínicas de São Paulo, demonstrating integration capabilities with Cisco's technology ecosystem.
• O Globo (Portal)minorGTM or Marketing PartnerContent partnership for published article on how indoor location technology facilitates passenger movement in large Brazilian airports.
• Época NegóciosminorGTM or Marketing PartnerMedia coverage of Cityplan Go case showing Brazilian technology helping tourists in Chile.
• Valor EconômicominorGTM or Marketing PartnerMedia coverage exploring how real-time geolocation technologies are transforming hotel operations and guest experience.
• Cityplan Go (Chile)minorStrategic or Co-development PartnerInternational partnership bringing Zapt Tech's technology to Santiago, Chile for tourist navigation, featured in Chilean media.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mapxus: Hong Kong-based indoor mapping platform offering Wi-Fi-based wayfinding and location intelligence for malls, airports, and transit hubs—comparable SaaS indoor positioning offering.
• Estimote: BLE beacon hardware and software platform for indoor location, asset tracking, and proximity experiences. Overlaps with Zapt on hardware-enabled indoor positioning and asset tracking use cases.
• Situm Technologies: Spanish indoor positioning and wayfinding platform offering BLE/Wi-Fi based indoor navigation, asset tracking, and analytics for shopping centers, hospitals, and airports—directly comparable technology and vertical mix to Zapt Tech.
• Maze: Indoor wayfinding and venue mapping platform for shopping malls, events, and large venues with interactive maps and wayfinding—overlapping product category and venue customers as Zapt Tech.
• Navigine: Provider of indoor positioning and navigation software with BLE, UWB, and Wi-Fi technologies for asset tracking and wayfinding in healthcare, retail, and industrial facilities—comparable platform technology to Zapt.
• MapsPeople: Danish indoor mapping and wayfinding SaaS platform serving enterprises with indoor maps, navigation, and location-based services across offices, hospitals, airports, and retail—closely aligned offering and go-to-market motion to Zapt.

Broad incumbents

• HERE Technologies: Global location platform offering indoor mapping and positioning capabilities after acquiring IndoorAtlas, serving automotive, logistics, and enterprise venues—broader incumbent with overlapping indoor location technology.
• Google Maps Platform: Google's broader mapping platform increasingly extending into indoor mapping with partners. As a global incumbent with massive R&D and free/bundled pricing, sets competitive pricing baseline for indoor mapping solutions.
• Aruba (HPE) Location Services: HPE Aruba's Wi-Fi-based indoor location and asset tracking offering, bundled with enterprise networking—competes with Zapt in venues and industrial facilities where Aruba networking is already deployed.
• Cisco DNA Spaces: Cisco's location services platform providing indoor positioning and asset tracking integrated with Cisco networking infrastructure—broader portfolio incumbent that Zapt partners with and competes against in enterprise venues.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zapt
• Instagraminstagram.com/zapt.tech
• Xx.com/zapttech
• Facebookfacebook.com/zapttech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zapt Tech