Actiiv Hair Science

What Actiiv Hair Science does

Actiiv Hair Science is a Nashville-based, privately held plant-powered hair care brand founded in 2016 by medical student Jared Reynolds and operating under the legal entity Nutraceutical Research Innovations, LLC. The company develops and markets salon-grade, nutraceutical-inspired hair and scalp products across four core lines: RECOVER (thickening shampoos, conditioners, and serums for fine and thinning hair in gender-specific formulations), RENEW (healing shampoos and conditioners for damaged or length-seeking hair), REMEDY (dandruff shampoo treatments), and DEFENSE (SPF 30 scalp, hair, and skin spray), supplemented by Thickening Beard Oils and textured-hair serums. Formulations are built on cold-pressed botanical ingredients (red clover, green tea, brahmi, saw palmetto, aloe) processed via CO2 extraction, with the full-size 16 oz line packaged in 60% post-consumer recycled plastic.

The company generates revenue through one-time unit purchases and bundled systems (duos, trios, travel sizes) priced between $8 and $190, with no subscription model currently offered. Go-to-market runs through a Shopify-powered DTC storefront at actiivbrand.com, a dedicated salon professional channel at actiivpro.com (with the brand claiming adoption by 50,000+ salons worldwide), and a presence on Amazon and digital advertising on Facebook, Google, and Bing. A 9-step Hair Quiz personalizes routines and offers a 10% bundle discount, while a 90-day money-back guarantee and ACTIIV Rewards loyalty program support conversion and retention.

Actiiv employs between 11 and 50 people, holds no disclosed patents, trademarks, awards, or regulatory actions, and operates primarily in the United States with global shipping availability. The only identified executive is founder Jared Reynolds, and no institutional funding, M&A activity, or leadership changes are documented in the source material.

Name

Actiiv Hair Science

Legal name

Nutraceutical Research Innovations, LLC.

Website

https://actiivbrand.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Actiiv Hair Science is a Nashville-based, plant-powered hair care brand that sells thickening, healing, and scalp-care products direct-to-consumer and through 50,000+ salon professionals, using nutraceutical-grade botanical formulations developed by its medical student founder.

Ownership category

akta.pro rank

Product category

Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB)

Keywords

• Hair thickening products
• Scalp care solutions
• Plant-based hair care
• Hair loss treatment
• Professional salon systems

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through actiivbrand.com where customers purchase individual products and bundled systems (duos, trios) at one-time prices. No subscription model is evident; purchases are made per transaction. Upsell occurs through bundled routines, travel sizes, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Actiiv Hair Science develops and sells plant-based, nutraceutical-grade hair and scalp care products—including thickening shampoos and conditioners (RECOVER line), restorative treatments (RENEW line), dandruff solutions (REMEDY line), SPF scalp/hair protection (DEFENSE), and beard oils. Products are formulated using cold-pressed botanical ingredients and CO2 extraction, and are sold direct-to-consumer through actiivbrand.com and through a network of over 50,000 salon professionals via actiivpro.com.

Product overview

ACTIIV Hair Science is a plant-powered hair and scalp care brand offering a unified portfolio of thickening, healing, and protection products. The core product lines include RECOVER (thickening shampoos, conditioners, and serums for fine/thinning hair in gender-specific formulations), RENEW (healing shampoos and conditioners for damaged hair), and REMEDY (dandruff shampoo treatments). Complementary products include DEFENSE SPF 30 spray for sun protection and Thickening Beard Oils. Products are available as individual items, bundled systems (duos and trios), and travel sizes. The company recently launched 16 oz full-size bottles in 60% PCR sustainable packaging. Founded by medical student Jared Reynolds, the brand is rooted in nutraceutical research and plant-based ingredient innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• RECOVER Thickening Shampoo Treatment For Women Plant-based thickening shampoo treatment designed for women with fine and thinning hair. Clinically developed to create optimal scalp conditions for stronger, thicker-looking hair and fuller, denser strands.
• RECOVER Thickening Shampoo Treatment For Men Plant-based thickening shampoo formulated for men experiencing thinning hair. Supports increased hair density and creates optimal scalp conditions for stronger, fuller-looking strands.
• RECOVER Thickening Conditioner Lightweight plant-based volumizing conditioner for fine or thinning hair. Locks in hydration and enhances softness without weighing hair down.
• Thickening Hair Serum - Water Based Water-based plant-derived hair and scalp serum designed to support thicker, fuller-looking hair. Lightweight formula that absorbs quickly.
• Thickening Hair Serum - Oil Based For Textured Hair Oil-based plant-derived scalp and hair thickening serum specifically formulated for textured hair types.
• RENEW Healing Shampoo Treatment Plant-based restorative shampoo treatment for damaged hair and scalp care. Strengthens, repairs, and supports long-term hair growth goals.
• RENEW Healing Conditioner Plant-based amino acid conditioner for damaged and chemically treated hair. Salon-quality formula that reinforces the hair fiber.
• REMEDY Dandruff Shampoo Treatment Gentle dandruff shampoo treatment that relieves flakes and refreshes the scalp. Balances the scalp microbiome while keeping hair hydrated.
• DEFENSE SPF 30 Hair, Scalp + Skin Spray Broad-spectrum SPF 30 protection spray for hair, scalp, and skin. Water resistant for 80 minutes, OTC sunscreen that sprays clear with no grease or white cast.
• Thickening Beard Oil - Classic Scent Plant-based beard conditioning oil with classic scent for thicker, fuller beard appearance.
• Thickening Beard Oil - Unscented Unscented plant-based beard conditioning oil for thicker, fuller-looking beard.
• Digital 5-Minute Shower Timer Digital shower timer device for tracking shampoo treatment time and optimizing scalp care routine to ensure proper product contact duration.
• Scalp Massager Purpose-built scalp massager brush for exfoliating scalp and distributing shampoo for healthier scalp and hair care routine.

Quantifiable outcome

• Over 50,000 salons worldwide trust Actiiv products, indicating strong professional channel adoption.
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationActiiv uses Shopify to power its online e-commerce store at actiivbrand.com. Shopify handles payment processing, order management, and customer data in accordance with its privacy terms. This is a core operational dependency for all direct-to-consumer sales.
• Facebook / MetaminorGTM or Marketing PartnerActiiv uses Facebook for targeted advertising. The brand shares use data and purchase behavior with advertising partners including Meta for behavioral advertising and marketing communications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nutrafol: Plant-based, nutraceutical-grade hair wellness brand (owned by Unilever) targeting thinning and shedding. Closest direct comparable on positioning — natural ingredients, clinical language, premium price, hair growth focus — but Nutrafol is in supplements while Actiiv is in topicals.
• Vegamour: Plant-based hair care brand offering serums, shampoos, and supplements for hair thinning and scalp health. Same plant-powered positioning, similar price architecture, DTC-led with retail expansion, and direct overlap on target consumer.
• Nioxin: Procter & Gamble's professional salon channel brand for thinning hair with system-based shampoos, conditioners, and scalp treatments. Directly competes for the same professional-recommendation-driven consumer and salon pro network.
• Keeps: Direct-to-consumer hair loss treatment brand (now part of Thirty Madison) offering finasteride, minoxidil, and thickening shampoo. Overlaps on target consumer (men with thinning hair), DTC-first model, and subscription replenishment approach that Actiiv lacks.

Emerging players

• BondiBoost: Professional-grade hair care brand offering thickening and scalp-focused products sold through Ulta, salons, and DTC. Overlaps on professional-channel distribution and thickening-focused product positioning.
• Prose: Personalized, plant-based hair care brand with Hair Quiz-driven custom shampoo and conditioner formulations. Highly comparable on Hair Quiz personalization approach and clean beauty positioning.
• Briogeo: Clean, plant-based hair care brand (acquired by Wella) sold at Sephora and through DTC. Comparable on clean-beauty positioning and premium pricing, though Actiiv is more focused on hair thinning vs Briogeo's broader hair health portfolio.

Broad incumbents

• Kérastase: L'Oréal-owned luxury professional haircare brand with a dedicated Densifique/Aminexil thinning-hair range sold through salons globally. Comparable on salon-first distribution model and prestige professional positioning, though at much higher scale.
• Hims & Hers Health: Public telehealth platform (HIMS) offering prescription and OTC hair loss treatments (minoxidil, finasteride) plus shampoos and thickening products. Competes for the same male thinning consumer with a subscription and clinical strength angle.
• Rogaine: Johnson & Johnson/Kenvue's minoxidil-based, FDA-approved hair regrowth treatment — the category-leading OTC brand. Competes for the same hair-loss consumer from a drug/clinical claim angle rather than plant-based botanical angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/actiivhair
• LinkedInlinkedin.com/company/actiiv-hair-science

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actiiv Hair Science