Hobaica Services
Hobaica Services is a family-owned, multi-trade home services contractor in Phoenix, Arizona, delivering HVAC, plumbing, electrical, sewer, and wine cellar services to residential homeowners (and select commercial clients) across the Phoenix metropolitan area through nearly 50 licensed technicians since 1952.
- Company typePrivate
- Founded1952
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hobaica Services does
Hobaica Services is a family-owned, multi-trade home services contractor headquartered in Phoenix, Arizona, founded in 1952 by Paul Hobaica as Hobaica Refrigeration and now led by his son Louis Hobaica. The company delivers residential HVAC, plumbing, electrical, drain and sewer, attic insulation, indoor air quality, water conditioning, and custom wine cellar services to homeowners across the Phoenix metropolitan area, including Scottsdale, Paradise Valley, Peoria, Chandler, Glendale, Mesa, Tempe, and Gilbert, plus a small commercial HVAC and refrigeration book. Service is delivered through a team of nearly 50 licensed and NATE-certified technicians available 24/7, with three booking channels (online, phone, and field) and an online store for instant quotes on HVAC systems, water heaters, and water filtration.
The underlying operational model is a traditional field-services business rather than a technology platform. Revenue is generated from three streams: pay-as-you-go service and repair work (HVAC, plumbing, electrical, drains/sewer), a recurring Total Care Club membership that bundles HVAC maintenance, plumbing and electrical inspections, priority service, and member discounts, and direct-to-consumer product sales through the online store. Pricing is unit-based across coupons and tune-up offers (e.g., $79 AC tune-up, $52 water test, $38 drain unclog) with monthly billing on the membership and financing available for larger installations. Marketing is predominantly content-led (website, blog, coupons), supplemented by referral programs, Google reviews, and BBB accreditation.
The company is privately held, Arizona-domiciled, and entirely family-controlled with no disclosed external investors, parent company, subsidiaries, or M&A activity. There are no public financial disclosures, no app, no API, and no disclosed AI/ML capabilities. Strategic recent moves have been incremental and organic: a recurring membership launch, wine cellar specialization, EV charging station installation, an online store, and commercial HVAC entry, all executed within the existing Phoenix metro footprint.
Hobaica Services firmographics
Firmographics- Name
- Hobaica Services
- Legal name
- Hobaica Services LLC
- Website
- https://www.hobaica.com/
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hobaica Services is a family-owned, multi-trade home services contractor in Phoenix, Arizona, delivering HVAC, plumbing, electrical, sewer, and wine cellar services to residential homeowners (and select commercial clients) across the Phoenix metropolitan area through nearly 50 licensed technicians since 1952.
- Ownership category
- akta.pro rank
Hobaica Services industry classification
Industry- Product category
- Residential HVAC and Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Humidifier & Dehumidifier Installation & Service (HSAOAIAJ)
- akta.pro secondary industry
- Radiant Floor Heating Installation (HSAOAGAG)
Keywords
Where Hobaica Services is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hobaica Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Service and Repair: One-time service fees for HVAC repair, installation, plumbing, electrical, and drain/sewer services. Services are priced individually and booked per job.
- Total Care Club Membership: Recurring membership program providing HVAC maintenance, plumbing inspections, electrical safety inspections, priority service, and discounts on services.
- Product Sales: Online store selling HVAC products, water heaters, air filters, and other home comfort products directly to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AC Tune-Up Services |
| Unit Pricing | Pay-as-you-go | Heating Tune-Up Services |
| Unit Pricing | Pay-as-you-go | Water Services |
| Unit Pricing | Pay-as-you-go | Drain Services |
| Unit Pricing | Pay-as-you-go | Insulation Services |
| Unit Pricing | Pay-as-you-go | Free Inspections |
| Subscription | Monthly | Total Care Club Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hobaica Services product offering
Product offeringCore offering
Hobaica Services is a Phoenix-based, family-owned home services company that installs, repairs, and maintains residential HVAC, plumbing, electrical, drain and sewer, water conditioning, indoor air quality, and wine cellar systems. The company also offers HVAC equipment and accessories through an online store and provides preventive maintenance via its Total Care Club membership for homeowners across the Phoenix metropolitan area.
Product overview
Hobaica Services is a family-owned home services company offering a comprehensive portfolio of HVAC, plumbing, electrical, and specialty services for residential properties in the Phoenix metropolitan area. The company operates as a single integrated service provider rather than a platform-plus-modules architecture. Core services include air conditioning (repair, maintenance, unit replacement), heating (furnace repair, system installation), plumbing (emergency services, water heaters, water quality), electrical (safety, panels, EV charging, rewiring), drains & sewer services, attic insulation, indoor air quality solutions, and custom wine cellar design/installation. The company also offers a Total Care Club membership plan for ongoing maintenance and a financing program. Services are delivered through a team of nearly 50 field technicians across the Phoenix metro area.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Conditioning Services
Quantifiable outcome
- 24/7 availability for emergency services
- +2 more outcomes
Companies that use Hobaica Services
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Hobaica Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hobaica Services partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ACCA (Air Conditioning Contractors of America)coreMembership in ACCA demonstrates commitment to industry standards and best practices for air conditioning contractors.
- Electric League of ArizonacoreMembership organization for electrical professionals in Arizona supporting industry standards and professional development.
- Service Nation AlliancecoreAlliance of home service contractors providing shared resources, best practices, and operational support.
- MTCaz Mechanical TrademinorArizona mechanical trade organization supporting professional development and industry standards.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Hobaica Services competitors and assessment
Company assessmentBroad incumbents
- Roto-Rooter: National plumbing and drain/sewer services franchise operating in Phoenix. Overlaps with Hobaica's drains & sewer and plumbing lines at greater scale and brand recognition.
- Benjamin Franklin Plumbing: National plumbing franchise with Phoenix-area operators offering residential plumbing, drain, and water heater services. Competes with Hobaica's plumbing line as a scaled, brand-backed incumbent.
- One Hour Heating & Air Conditioning: National residential HVAC franchise with Phoenix operators. Provides direct competition for HVAC repair and replacement work, with marketing and operational backing from a large national brand.
- Mister Sparky Electric: National residential electrical services franchise serving the Phoenix metro. Directly comparable to Hobaica's electrical services line including panels, rewiring, and EV charger installation.
Direct peers
- Cool Blew Air Conditioning & Plumbing: Phoenix-based residential HVAC and plumbing service provider serving the same metro area with a comparable one-trade-or-both service mix. Most direct head-to-head competitor for AC repair, plumbing, and membership programs.
- Penguin Air & Plumbing: Phoenix-area HVAC and plumbing contractor offering repair, installation, and maintenance for homeowners. Closely comparable in service portfolio and target customer to Hobaica's residential HVAC/plumbing core.
- George Brazil Air Conditioning & Heating: Long-standing Phoenix HVAC company (operating since 1955) serving residential customers across the metro. Comparable in longevity, family-style local brand positioning, and HVAC service focus.
- Parker & Sons: Phoenix home services company offering HVAC, plumbing, and electrical services to residential customers. Directly comparable multi-trade service model and metro footprint to Hobaica.
- Day & Night Air Conditioning, Heating & Plumbing: Phoenix-based HVAC, heating, and plumbing provider with similar residential service offering and 24/7 emergency availability. Competes for the same AC repair and replacement jobs.
Others
- ServiceTitan: Software platform serving home services contractors including HVAC, plumbing, and electrical operators. Adjacent ecosystem participant that powers operations for many of Hobaica's peers and could be a tooling or partnership counterpart.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hobaica Services social profiles
Digital presenceHobaica Services compliance and trust
Trust signalCompliance7 records
Hobaica Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hobaica Services leadership team
Management profileNumber of profiles
Profiles6 records
Hobaica Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hobaica Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hobaica Services
What does Hobaica Services do?
Hobaica Services is a Phoenix-based, family-owned home services company that installs, repairs, and maintains residential HVAC, plumbing, electrical, drain and sewer, water conditioning, indoor air quality, and wine cellar systems. The company also offers HVAC equipment and accessories through an online store and provides preventive maintenance via its Total Care Club membership for homeowners across the Phoenix metropolitan area.
Is Hobaica Services a public or private company?
Hobaica Services is a private company. It is classified as family owned and is currently operating.
When was Hobaica Services founded?
Hobaica Services was founded in 1952. It employs 11 to 50 people.
Where is Hobaica Services based?
Hobaica Services is headquartered in Phoenix, United States, in the North America region.
How does Hobaica Services make money?
Three revenue lines are on record. Service and Repair is the primary driver. The others are total Care Club Membership and product Sales.
Who are Hobaica Services's main competitors?
Broad incumbents on record are Roto-Rooter, Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky Electric. Direct peers are Cool Blew Air Conditioning & Plumbing, Penguin Air & Plumbing, George Brazil Air Conditioning & Heating, Parker & Sons and Day & Night Air Conditioning, Heating & Plumbing. ServiceTitan is listed as an others.
Does Hobaica Services have an API?
No public API is recorded for Hobaica Services.
What industry is Hobaica Services in?
Hobaica Services's product category is Residential HVAC and Plumbing Services. Its primary akta.pro industry code is HSAOAIAJ, Humidifier & Dehumidifier Installation & Service, with a secondary code of HSAOAGAG, Radiant Floor Heating Installation. Its NAICS code is 238220 and its SIC code is 7340.