Rigquipment Finance

What Rigquipment Finance does

Rigquipment Finance, LLC is a privately held specialty lender headquartered in Arlington, Virginia, that provides equipment leasing and small business term loans exclusively to boutique fitness facility owners, with a primary focus on CrossFit affiliates. The company was founded in 2014 by Clay Ferrer, a former Milestone Advisors/Houlihan Lokey associate and CrossFit Level 2 Trainer, alongside Founding Partner Joseph Cormier, a PE/CFO operator with experience at Sotera Defense and Galeos Group. Financing is structured in $5,000 to $250,000+ tickets over 12-60 month terms as full payout equipment leases ('rent-to-own') or fixed-payment term loans for facility expansions, renovations, relocations, and business acquisitions. The platform targets customers underserved by traditional bank underwriting - new affiliates and growing gyms without minimum time-in-business or annual revenue thresholds, and without requiring good credit.

The operating model is a four-step inside-sales flow: online application (via a proprietary secure portal), introductory call, documentation review, and electronic closing and funding, with funding timelines as fast as 24-48 hours. Customer acquisition combines direct sales, attendance at CrossFit Games and competition events (GGRX, Superfit, RX Competitions), an educational blog covering CARES Act and Section 179 guidance, and an embedded referral ecosystem of 20+ equipment vendors (Rogue Fitness, GetRxd, FringeSport, REP Fitness, etc.) and 15+ business resource partners (Wodify, Two-Brain Business, AffiliateGuard, Zen Planner). Revenue streams are origination and administrative fees on lease and loan originations plus interest spread on the funded portfolio, with implied rates starting in the low teens. The company remains lean at 1-10 employees, has not disclosed external institutional funding beyond a $550,000 round in January 2015, and has no parent company, subsidiaries, or public-market activity.

Name

Rigquipment Finance

Legal name

Rigquipment Finance, LLC

Website

https://rigquipment.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Rigquipment Finance is a privately held specialty lender in Arlington, Virginia that provides equipment leasing and small business term loans exclusively to boutique fitness facility owners, primarily U.S. CrossFit affiliates, with deal sizes from $5,000 to $250,000+ over 12-60 month terms.

Ownership category

akta.pro rank

Product category

Specialty Equipment Financing

NAICS

Sales Financing (52222), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Finance Lessors (6172), Loan Brokers (6163)

akta.pro primary industry

SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH)

akta.pro secondary industries

Venture Debt Providers (FSANAAAL), Equipment & Asset Finance Brokerage (FSAEAEAJ)

Keywords

• Equipment financing
• Fitness industry lending
• Small business loans
• Equipment leasing
• Boutique gym financing

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Equipment Leasing: Full payout equipment lease agreement structured as 'rent-to-own' financing. Customers select equipment from vendors, company places order on their behalf, fixed monthly payments over 12-60 months, equipment ownership transfers after final payment with no balloon payment.
2. Term Loans: Traditional term loan product for facility expansions, renovations, relocations, business acquisitions, and special projects. Fixed principal and interest payments. Funds transferred directly to contractors, gym owners, or landlords.
3. Financing Origination Fees: One-time origination fee charged at closing plus interim interest or pro-rated rent charge from funding date to first scheduled payment. Administrative fees may apply for early payoff.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rigquipment Finance provides specialized loan and lease financing for boutique fitness gym owners, primarily CrossFit affiliates. Core offerings include full payout equipment leases structured as rent-to-own agreements and small business term loans used for facility expansions, renovations, relocations, and business acquisitions, with financing amounts from $5,000 to $250,000+ over 12–60 month terms.

Product overview

Rigquipment Finance offers a unified financing platform for fitness business owners, specializing in equipment leasing and small business loans. The core offerings consist of: (1) Equipment Leasing via a Full Payout Lease ('rent-to-own') structure where customers own equipment after final payment, and (2) Small Business Loans for term financing of expansions, renovations, relocations, and acquisitions. These products are supported by a proprietary Secure Online Application Portal for submissions and documentation, and a complimentary Business Valuation Service for acquisition financing. Financing amounts start at $5,000 with terms from 12 to 60 months, and the company offers 100% financing including shipping and installation for equipment purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Leasing (Full Payout Lease) A full payout equipment lease ('rent-to-own') where the customer selects equipment from approved vendors, Rigquipment purchases the equipment on the customer's behalf, and ownership transfers to the customer after completing all fixed monthly payments with no balloon payment. Terms run 12 to 60 months with 100% financing including shipping and installation. Intended for boutique fitness gym owners outfitting or refreshing facilities.
• Small Business Loans (Term Loans) Term loan product for fitness facility owners used for facility expansions, renovations, relocations, business acquisitions, and other special projects. Funds are transferred directly to contractors, gym owners, or landlords. Loans range from $5,000 to $250,000+ over 12 to 60 months with fixed principal and interest payments and optional introductory payment plans for the first 3–6 months.
• Secure Online Application Portal A proprietary online platform where prospective borrowers submit financing applications, upload required business and personal financial documentation, and complete electronic signature and electronic closing and funding. It supports the four-step financing workflow from application to approval and funding, and includes a quote calculator for monthly payment estimation.
• Business Valuation Service A complimentary business valuation service provided to customers financing the acquisition of an existing fitness business, supporting informed purchase decisions alongside the financing transaction.

Quantifiable outcome

• Funding timeline as fast as 24-48 hours from application to funding
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core and minor.

• Rogue FitnesscoreGTM or Marketing PartnerPrimary equipment vendor partner. Rogue Fitness is a leading manufacturer of CrossFit equipment including racks, barbells, and rigs. Refers customers needing financing to Rigquipment.
• GetRxdcoreGTM or Marketing PartnerEquipment vendor partner specializing in fitness equipment. Maintains referral relationship with Rigquipment for customer financing needs.
• PureStrengthminorGTM or Marketing PartnerEquipment vendor partner included in Rigquipment's preferred vendor network for customer referrals.
• Again FasterminorGTM or Marketing PartnerEquipment vendor partner in Rigquipment's vendor network for CrossFit equipment financing referrals.
• Hammerhead Strength EquipmentminorGTM or Marketing PartnerEquipment vendor partner for strength training equipment referrals.
• InBodyminorGTM or Marketing PartnerBody composition analysis equipment vendor partner. InBody devices for gym member analysis.
• FringeSportminorGTM or Marketing PartnerEquipment vendor partner for garage gym and commercial fitness equipment.
• XTraining EquipmentminorGTM or Marketing PartnerEquipment vendor partner for training equipment referrals.
• PRx PerformanceminorGTM or Marketing PartnerEquipment vendor partner for wall-mounted rig systems and storage solutions.
• Rally FitnessminorGTM or Marketing PartnerEquipment vendor partner for fitness equipment referrals.
• GBRX FitnessminorGTM or Marketing PartnerEquipment vendor partner for functional fitness equipment.
• Christian's Fitness FactoryminorGTM or Marketing PartnerEquipment vendor partner for commercial gym equipment.
• TRU-Strength FabricationminorGTM or Marketing PartnerCustom fabrication equipment vendor partner.
• Beaver Fit USAminorGTM or Marketing PartnerEquipment vendor partner for functional training equipment including rig systems.
• REP FitnessminorGTM or Marketing PartnerEquipment vendor partner for strength and conditioning equipment.
• Wright EquipmentminorGTM or Marketing PartnerEquipment vendor partner for barbell and strength equipment.
• Lynx BarbellminorGTM or Marketing PartnerEquipment vendor partner for specialty barbell products.
• Vulcan StrengthminorGTM or Marketing PartnerEquipment vendor partner for strength training equipment.
• Kettlebell KingsminorGTM or Marketing PartnerEquipment vendor partner for kettlebell equipment.
• Pound PadminorGTM or Marketing PartnerEquipment vendor partner for music and audio equipment for gyms.
• Lycan FitnessminorGTM or Marketing PartnerEquipment vendor partner for functional fitness equipment.
• Two-Brain BusinesscoreStrategic or Co-development PartnerBusiness consulting and mentorship organization for gym owners. Partners with Rigquipment to provide financing resources to their gym owner clients.
• WodifycoreStrategic or Co-development PartnerGym management software platform. Business resource partner referring members to Rigquipment for financing needs.
• AffiliateGuardminorStrategic or Co-development PartnerGym insurance provider. Business resource partner recommending Rigquipment to gym owners seeking comprehensive business solutions.
• GGRX (Gear Gym Gear)minorStrategic or Co-development PartnerCompetition and event organization partner. CrossFit competition series that Rigquipment supports and attends.
• Superfit GamesminorStrategic or Co-development PartnerCrossFit competition event partner. Rigquipment participates as sponsor/partner at industry competitions.
• RX CompetitionsminorStrategic or Co-development PartnerCrossFit competition event partner for industry event participation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Currency: Currency is a direct competitor in equipment financing and small business lending for the fitness industry, serving gym and studio owners with similar leasing and loan products. Most direct head-to-head peer in the same niche.
• Balboa Capital: Balboa Capital is a direct competitor offering equipment leasing and small business loans to SMBs across verticals, including fitness. It competes for the same equipment-financing wallet with a similar speed-to-funding proposition.
• TimePayment: TimePayment is a direct competitor in equipment leasing and vendor financing for SMBs, often white-labeling at the point of sale. It competes with Rigquipment for equipment-leasing volume from fitness equipment vendors.
• NewLane Finance: NewLane Finance (a subsidiary of Versant Capital) is a direct peer in equipment leasing to small businesses, including health, fitness, and wellness operators. Similar ticket sizes, terms, and credit profile of customers.
• National Funding: National Funding is a direct peer offering small business loans and equipment financing to SMBs, with comparable ticket sizes and fast funding timelines. It overlaps with Rigquipment's term-loan product for facility expansion and renovation use cases.
• Credibly: Credibly is a direct peer providing working capital and term loans to small businesses with relaxed credit requirements. It competes for the same 'underserved SMB' segment that Rigquipment targets within the fitness vertical.

Broad incumbents

• BlueVine: BlueVine is a broader fintech SMB lender offering lines of credit, term loans, and invoice factoring. It competes at the margin for fitness SMBs needing growth capital and has a far larger balance sheet.
• OnDeck (now Enova-owned): OnDeck is a broad incumbent in online small business lending, providing short-term loans and lines of credit to SMBs across verticals including fitness. It competes on speed and accessibility with greater capital resources.
• CIT Bank / First Citizens Equipment Finance: CIT (now part of First Citizens) operates a large equipment finance business serving SMBs and middle-market customers. As a broad incumbent, it competes for larger-ticket fitness facility financing deals.
• Wells Fargo Equipment Finance: Wells Fargo's equipment finance division is a broad incumbent providing equipment loans and leases to businesses of all sizes, including commercial fitness operators. It is a competitor at the larger-deal end of the spectrum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rigquipfinance
• LinkedInlinkedin.com/company/rigquipment-finance-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rigquipment Finance