Evenica
Evenica is a Microsoft Solutions Partner and private Canadian ISV that implements Microsoft Dynamics 365 Commerce for enterprise retail, manufacturing, and beverage customers, layering proprietary e4Platform IP and AI-powered commerce agents on top of the Microsoft ecosystem.
- Company typePrivate
- Founded2014
- HeadquartersBurlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Evenica does
Evenica Corp. is a privately held Canadian technology firm founded in 2014 and headquartered in Burlington, Ontario, operating in the Microsoft Dynamics 365 Commerce ecosystem. The company specializes in implementing Microsoft Dynamics 365 Commerce for retail, manufacturing, beverage/cannabis, healthcare, public sector, and financial services customers, and layers its proprietary e4Platform IP—e4Commerce (headless/composable storefront), e4Dynamics (B2B micro-apps including the B2B Customer Hierarchy Contact Model), e4Payment (multi-processor payment connector built on the Commerce SDK), and e4Integrate (system integration platform available on Azure Marketplace)—on top of Microsoft Commerce. Its technology footprint now extends into AI, including the B2B Licensee Product Request Agent (NLP plus image recognition) and retail AI agents built on Microsoft's MCP framework showcased at NRF 2026.
Evenica's business model combines professional services (D365 Commerce discovery, implementation, and strategy consulting under a Quick Start methodology) with recurring product revenue from licensing its e4Platform IP, sold both directly and through Microsoft AppSource and Azure Marketplace. The go-to-market is enterprise-focused, leveraging direct sales, a Partner-to-Partner (P2P) delivery model alongside ERP and CRM channel partners, and event-driven demand generation through NRF, Microsoft Inspire, and webinars. In July 2025, Evenica acquired Crimson Payments to deepen its payment vertical capability, and in May 2026 Microsoft acquired its B2B Customer Hierarchy Contact Model micro-app—evidence of the company's standing as the longest-tenured e-commerce partner within the Microsoft channel.
The company has 11-50 employees, no disclosed outside funding, and is led by co-founders Sadek Ali (CEO) and Mike Bolton. It has earned Microsoft Partner of the Year Finalist status (2022) and Deloitte Technology Fast 50 recognition (2020, for 420% revenue growth 2016-2019), and reports a 150% lift in deal closures tied to Microsoft Marketplace Rewards, indicating an established but specialized niche position within Microsoft's broader commerce ecosystem.
Evenica firmographics
Firmographics- Name
- Evenica
- Legal name
- Evenica Corp.
- Website
- https://evenica.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evenica is a Microsoft Solutions Partner and private Canadian ISV that implements Microsoft Dynamics 365 Commerce for enterprise retail, manufacturing, and beverage customers, layering proprietary e4Platform IP and AI-powered commerce agents on top of the Microsoft ecosystem.
- Ownership category
- akta.pro rank
Evenica industry classification
Industry- Product category
- Commerce Software & Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where Evenica is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Evenica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Dynamics 365 Commerce Implementation Services: Evenica provides professional services for Microsoft Dynamics 365 Commerce implementations, including discovery workshops, strategy consulting, deployment, and training. The company uses a refined 'Quick Start' methodology for rapid time-to-value deployments.
- e4Platform / e4Commerce Licensing: Evenica offers its proprietary e-commerce platform (e4Commerce) which can be used standalone or as a headless frontend for D365 Commerce. The platform is available through Microsoft AppSource and Azure Marketplace as a transactable offer.
- e4Payment Connector: Payment connector solution built on Commerce SDK, offered as part of the e4Dynamics suite. Supports multiple payment processors and provides unified payment experiences across POS and ecommerce.
- Strategy and Consulting Engagements: Evenica offers strategy and consulting engagements for organizations looking to modernize their commerce capabilities and develop commerce roadmaps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom enterprise pricing based on implementation scope |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Evenica product offering
Product offeringCore offering
Evenica provides Microsoft Dynamics 365 Commerce implementation services and a proprietary e4Platform software portfolio that extends D365 Commerce with headless storefronts (e4Commerce), add-on microapps (e4Dynamics), payment connector (e4Payment), and system integration (e4Integrate) capabilities. The company delivers composable, omnichannel B2C and B2B commerce solutions for enterprise customers across retail, manufacturing, beverage/cannabis, healthcare, public sector, and financial services verticals, supplemented by AI-powered commerce selling agents.
Product overview
Evenica is a Microsoft Solutions Partner providing e-commerce solutions built around Microsoft Dynamics 365 Commerce, enhanced with the company's e4Platform IP portfolio. The core offering combines Dynamics 365 Commerce implementations with Evenica's proprietary e4Commerce (headless e-commerce front-end), e4Dynamics (add-on microapps for D365 Commerce), e4Payment (payment connector), and e4Integrate (system integration platform). Evenica also offers strategic consulting services and acquired Crimson Payments to expand its payment capabilities. The company serves industries including retail, manufacturing, healthcare, municipalities, financial services, and beverage/cannabis.
Differentiator
Problem solved
Functional benefit
Brands
- e4Commerce: Evenica's flagship e-commerce platform that can be used standalone or as the front-end in a headless storefront for D365 Commerce.
- e4Dynamics
- e4Payment
- e4Integrate
- e4Platform
Products and services
- e4Commerce Evenica's flagship e-commerce platform used standalone or as a headless storefront front-end for Microsoft Dynamics 365 Commerce; provides composable digital commerce with headless CMS, advanced media and campaign management, SEO tools, real-time inventory visibility, multi-site support, advanced cart and checkout, native payment integrations, and loyalty program support for enterprise retail and B2B customers.
- e4Dynamics Suite of add-on microapps for Microsoft Dynamics 365 Commerce that fills common functional gaps with B2B Customer Hierarchy Contact Model, Special Order, Quick Order Upload Tool, Product & Service Eligibility, and Order History Search, enabling custom solutions for B2B, manufacturing, and regulated commerce environments.
- e4Payment Microsoft-native payment integration solution built on the Commerce SDK that delivers safe, fast, and extensible payment processing across POS and ecommerce channels; supports multiple processors (Moneris, Chase, Global Payments, First Data, Elavon), gift cards, loyalty programs, tokenization, and digital wallets for D365 Commerce customers.
- e4Integrate System integration platform providing complete connectivity, visibility, and accessibility across ERP, Supply Chain, Customer Engagement, and Commerce Scale Unit information assets; available as a transactable offer in Microsoft AppSource and Azure Marketplace for D365 customers seeking unified data integration.
- Dynamics 365 Commerce Implementation Services End-to-end Microsoft Dynamics 365 Commerce implementation services including discovery workshops, strategy consulting, deployment, and training for B2C and B2B commerce journeys, delivered through a refined Quick Start methodology for rapid time-to-value across retail, manufacturing, beverage/cannabis, healthcare, and public sector customers.
- B2B Licensee Product Request Agent AI-powered commerce selling agent for D365 Commerce designed for B2B beverage distribution environments; interprets natural language product requests, identifies products via uploaded bottle/label images, and triggers automated case creation workflows to streamline product discovery and ordering for distributors and licensees.
Quantifiable outcome
- 420% revenue growth from 2016 to 2019
- +1 more outcomes
Companies that use Evenica
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
Evenica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability13 records
Feature6 records
Evenica partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- MicrosoftcoreEvenica is a Microsoft Solutions Partner and the longest tenured e-commerce partner in the Microsoft ecosystem. The company specializes in Dynamics 365 Commerce implementations and has built retail-specific AI agents using Microsoft's MCP framework. Evenica was showcased in Microsoft's partner ecosystem at NRF 2026.
- Covenant Technology PartnerscoreCovenant Technology Partners is a Microsoft Gold Partner specializing in helping clients plan technology investments and implement solutions. Evenica works alongside Covenant in P2P arrangements to deliver comprehensive e-commerce solutions to shared customers like KASCO.
- ERP PartnersmajorEvenica supports ERP Partners who lack Commerce practices by providing Commerce implementation expertise, allowing partners to deliver complete solutions to end customers through P2P engagements.
- CRM PartnersmajorEvenica collaborates with CRM partners to extend Dynamics 365 Commerce capabilities alongside CRM systems, enabling unified commerce, finance, and CRM integration for customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Evenica competitors and assessment
Company assessmentBroad incumbents
- Avanade: Accenture-Microsoft joint venture and the largest global D365 Commerce implementation partner. Avanade competes with Evenica for enterprise D365 Commerce engagements but operates at vastly greater scale and across a broader Microsoft portfolio.
- Sonata Software: Global Microsoft partner with a large D365 Commerce implementation business serving retail and manufacturing clients. Sonata competes with Evenica for similar mid-market and enterprise Dynamics 365 Commerce opportunities but with much broader geographic and service breadth.
- West Monroe Partners: Management and technology consulting firm with a Microsoft D365 Commerce practice serving retail and consumer products. Competes with Evenica on enterprise D365 Commerce deals, though from a broader consulting platform.
Direct peers
- Hitachi Solutions: Microsoft Gold Partner with a dedicated D365 Commerce practice that delivers implementation, ISV extensions, and industry solutions — directly comparable to Evenica's services-plus-IP model across retail and manufacturing.
- AlphaBOLD: Microsoft Gold Partner specializing in Dynamics 365 Finance & Operations and Commerce implementations for mid-market and enterprise. Closely comparable to Evenica in services-led D365 Commerce delivery with proprietary accelerators.
- SimCrest: Boutique Microsoft D365 Commerce implementation partner serving retail and B2B commerce customers. Highly comparable to Evenica in scale, services-plus-IP model, and Dynamics 365 Commerce focus.
- Blue Horseshoe: Microsoft partner specializing in D365 supply chain and commerce for distributors and manufacturers — explicitly named in Evenica's partner ecosystem as co-developer of B2B e4Commerce Essentials. Closely comparable delivery model and customer profile.
- New Arc Solutions: Microsoft partner that builds D365-based engagement portals and has partnered with Evenica on Engagement Channel Portals. Comparable as a D365 Commerce-adjacent ISV/SI with overlapping customer base.
- Kibo Commerce: Composable e-commerce platform vendor that competes with Evenica's e4Commerce for headless and composable digital commerce implementations, especially for retailers seeking alternatives to D365 Commerce.
- BigCommerce: SaaS e-commerce platform provider offering headless, composable, and B2B commerce — directly competitive with Evenica's e4Commerce when customers evaluate standalone headless storefronts outside the Microsoft ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Evenica social profiles
Digital presenceEvenica compliance and trust
Trust signalCompliance4 records
Evenica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evenica leadership team
Management profileNumber of profiles
Profiles6 records
Evenica subsidiaries and ownership
Company hierarchySubsidiaries1 record
Evenica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evenica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evenica
What does Evenica do?
Evenica provides Microsoft Dynamics 365 Commerce implementation services and a proprietary e4Platform software portfolio that extends D365 Commerce with headless storefronts (e4Commerce), add-on microapps (e4Dynamics), payment connector (e4Payment), and system integration (e4Integrate) capabilities. The company delivers composable, omnichannel B2C and B2B commerce solutions for enterprise customers across retail, manufacturing, beverage/cannabis, healthcare, public sector, and financial services verticals, supplemented by AI-powered commerce selling agents.
Is Evenica a public or private company?
Evenica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evenica founded?
Evenica was founded in 2014. It employs 11 to 50 people.
Where is Evenica based?
Evenica is headquartered in Burlington, United States, in the North America region.
How does Evenica make money?
Four revenue lines are on record. Dynamics 365 Commerce Implementation Services are the primary driver. The others are e4Platform / e4Commerce Licensing, e4Payment Connector and strategy and Consulting Engagements.
Who are Evenica's main competitors?
Broad incumbents on record are Avanade, Sonata Software and West Monroe Partners. Direct peers are Hitachi Solutions, AlphaBOLD, SimCrest, Blue Horseshoe, New Arc Solutions, Kibo Commerce and BigCommerce.
Does Evenica have an API?
Yes. Evenica leverages Microsoft Dynamics 365 Commerce RESTful APIs to enable composable front-end solutions and headless commerce architecture. The platform uses these APIs to connect the front-end presentation layer to backend commerce services including product catalogs, inventory, pricing, and checkout. Additionally, Evenica has built AI agents using Microsoft's MCP (Model Context Protocol) framework for Dynamics 365 Commerce, exposing retail business logic (catalog, pricing, promotions, inventory, carts, orders, fulfillment) as MCP-enabled AI agent functions. Developer documentation is at dynamics.microsoft.com/en-us/commerce/overview.
What industry is Evenica in?
Evenica's product category is Commerce Software & Services. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAMAOAJ, B2B/EDI & Partner Integration. Its NAICS code is 54151 and its SIC code is 7370.