LS Direct Marketing
LS Direct Marketing is a data-driven direct mail marketing firm serving enterprise retail and travel brands with predictive-analytics-based postal retargeting, prospecting, and retention campaigns across home furnishings, apparel, and hospitality verticals nationwide in the United States.
- Company typePrivate
- Founded1997
- HeadquartersSuffern, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LS Direct Marketing does
LS Direct Marketing is a founder-owned, privately held data-driven direct marketing company headquartered in Suffern, New York, founded in 1997 by Jeff Horowitz and co-founded by Chris Knoebel. The company serves enterprise retail and consumer brands—concentrated in Home Furnishings, Home Decor & Improvement, Apparel & Accessories, and Travel & Hospitality—with programmatic direct mail campaigns that combine first-party data, behavioral targeting, predictive analytics, and multi-channel (direct mail, email, digital) orchestration. It operates nationwide across all 50 states and maintains an FSC/SFI-certified print facility in Albany, NY in addition to its Suffern headquarters.
The company's technology stack is organized around five proprietary named solutions: SmartDash™ (a business-intelligence and analytics platform providing campaign performance tracking, conversion attribution, and transparent reporting); Boomerang Direct® (an intent-based postal retargeting product that uses predictive analytics to score website visitors on conversion propensity and deliver hyper-recent personalized postcards); Boomerang Plus® (an enhanced tier adding coordinated digital and email touchpoints); Movers Direct™ (a prospecting/acquisition product targeting recent movers); and Triggers Direct™ (a retention and reactivation product driven by behavioral lifecycle triggers). The platform integrates natively with Shopify, STORIS, Klaviyo, and Attentive to sync customer data in real time and automate mailings based on cart abandons, post-purchase events, win-backs, and milestones. The company is SOC 2 Type II audited and CCPA/CAN-SPAM compliant.
LS Direct monetizes primarily through professional and managed direct-mail marketing services—audience targeting, creative, print production, mailing, and performance reporting—supplemented by transaction/volume-based programmatic direct mail and multi-channel campaign management. Go-to-market is sales-led and consultation-driven, initiated through website demo requests, with quote-based custom enterprise pricing (not publicly disclosed) tied to campaign scope and mailing volume, and multi-year contract cadence. The company emphasizes measurable incrementality (holdout-group testing) and cites client outcomes such as +95% average ROI per campaign in Home Furnishings, 503% incremental ROI for an apparel retailer, and 456% incremental sales for a gifting company.
LS Direct Marketing firmographics
Firmographics- Name
- LS Direct Marketing
- Legal name
- LS Direct Marketing
- Website
- https://lsdirect.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LS Direct Marketing is a data-driven direct mail marketing firm serving enterprise retail and travel brands with predictive-analytics-based postal retargeting, prospecting, and retention campaigns across home furnishings, apparel, and hospitality verticals nationwide in the United States.
- Ownership category
- akta.pro rank
LS Direct Marketing industry classification
Industry- Product category
- Direct Marketing Services
- NAICS
- Direct Mail Advertising (54186), Direct Mail Advertising (541860), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)
- akta.pro secondary industries
- Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where LS Direct Marketing is headquartered
LocationHeadquarters
- HQ city
- Suffern
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LS Direct Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Direct Mail Marketing Services: Core revenue stream providing data-driven direct mail campaign execution including audience targeting, creative services, print production, mailing, and performance reporting. Services include prospecting, retargeting, customer retention, and reactivation campaigns.
- Programmatic Direct Mail: Intent-based postal retargeting using predictive analytics to identify and engage high-value audiences. Charges based on campaign execution and mailing volume.
- Multi-Channel Campaign Management: Integrated direct mail and digital campaigns combining postal retargeting with email and digital touchpoints for coordinated multi-channel delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on campaign requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
LS Direct Marketing product offering
Product offeringCore offering
LS Direct Marketing provides data-driven direct mail and multi-channel marketing services for enterprise brands, including audience targeting and curation, creative and print production, mailing, and performance analytics. Its flagship Boomerang Direct® platform re-engages website visitors and lapsed customers with personalized postcards, while SmartDash™ delivers transparent campaign measurement. Services are sold via custom, quote-based enterprise contracts with native integrations to Shopify, STORIS, Klaviyo, and Attentive.
Product overview
LS Direct is a data-driven omnichannel direct marketing platform that combines proprietary technology, predictive analytics, and automated direct mail and digital media to drive measurable conversions. The portfolio consists of four named solutions: SmartDash™ (a proprietary dynamic business intelligence and analytics platform serving as the measurement and reporting backbone), Boomerang Direct® (the core intent-based postal retargeting product powered by predictive scoring to reach high-propensity website visitors and lapsed customers via personalized postcards), Boomerang Plus® (an enhanced tier adding coordinated digital and email touchpoints across multi-channel flows), Movers Direct™ (a prospecting and new customer acquisition product targeting new movers), and Triggers Direct™ (a customer retention and reactivation product driven by behavioral lifecycle triggers). The platform integrates with Shopify, STORIS, Klaviyo, and Attentive to automate real-time data flows and trigger personalized mailings based on customer behavior across commerce, in-store, and email channels.
Differentiator
Problem solved
Functional benefit
Brands
- SmartDash™: Dynamic business intelligence platform providing clear analytics for marketing outreach strategies.
- Boomerang direct®
- Boomerang plus®
- Triggers direct™
- Movers direct™
Products and services
- SmartDash™
Quantifiable outcome
- +95% average ROI per campaign in Home Furnishings
- +6 more outcomes
Companies that use LS Direct Marketing
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
LS Direct Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
LS Direct Marketing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ShopifycoreNative integration enabling Shopify merchants to automatically trigger direct mail campaigns based on customer behavior including cart abandons, post-purchase follow-ups, win-backs, and milestone celebrations. One-click installation through Shopify App Store with real-time data automation.
- STORIScoreIntegration with STORIS retail management system bridges online and in-store customer experiences, combining purchase history and customer profiles for unified omnichannel direct mail campaigns targeting customers based on full shopping history.
- KlaviyocoreIntegration layers direct mail into email marketing strategies, reaching customers who don't open emails or need additional touchpoints. Uses same customer data driving email campaigns to trigger personalized direct mail with coordinated timing and creative.
- AttentivecoreIntegration combines direct mail with SMS and AI-powered marketing strategy, engaging subscribers who don't respond to texts with high-impact physical mail. AI-powered coordination acts on customer signals across SMS and email to trigger direct mail.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
LS Direct Marketing competitors and assessment
Company assessmentEmerging players
- Postalytics: Direct mail automation platform with marketing automation and CRM integrations targeting SMB and mid-market. Competes with LS Direct on triggered and personalized direct mail execution, generally at smaller customer sizes.
- Lettera: Direct mail automation platform for e-commerce and SMB brands with Shopify and Klaviyo integrations. Overlaps with LS Direct on automated, behaviorally triggered mailings, though typically serving smaller customers.
- Reachdesk: Direct mail and gifting platform that integrates with marketing automation and ABM tools. Competes on multi-channel orchestration, particularly in B2B and ABM use cases that are adjacent to LS Direct's enterprise retail focus.
Direct peers
- Lob: Developer-first direct mail automation API used by marketing teams to trigger personalized print and mail at scale. Overlaps with LS Direct on data-triggered postcard execution, though Lob is more API/developer-oriented and less services-led.
- Postie: Omnichannel direct mail platform focused on customer acquisition and retargeting for digital-first brands. Competes with LS Direct across prospecting and retargeting use cases, with similar targeting and analytics value propositions.
- PebblePost: Programmatic direct mail platform that uses real-time online activity to trigger personalized postcards. Direct competitor to LS Direct's Boomerang Direct® in intent-based postal retargeting for retail and DTC brands.
Broad incumbents
- Zeta Global: Data-driven marketing platform with identity, audience, and cross-channel activation capabilities including direct mail. Operates at significantly larger scale and competes for enterprise marketing dollars across digital and offline channels.
- Valpak: Long-standing direct mail and print couponing company serving local and national advertisers. While it is a more traditional direct mail player, it competes for retail and SMB direct mail budgets.
- Epsilon (Publicis): Large data-driven marketing services firm within Publicis Groupe offering multichannel campaign execution including direct mail. Competes for the same enterprise clients on full-funnel campaigns and data-driven targeting.
- Merkle (Dentsu): Customer experience and data-driven marketing services firm within Dentsu that delivers direct mail and integrated CRM campaigns for enterprise brands. Overlaps with LS Direct on retail and travel verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LS Direct Marketing social profiles
Digital presenceLS Direct Marketing compliance and trust
Trust signalCompliance4 records
LS Direct Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
LS Direct Marketing leadership team
Management profileNumber of profiles
Profiles14 records
LS Direct Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LS Direct Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LS Direct Marketing
What does LS Direct Marketing do?
LS Direct Marketing provides data-driven direct mail and multi-channel marketing services for enterprise brands, including audience targeting and curation, creative and print production, mailing, and performance analytics. Its flagship Boomerang Direct® platform re-engages website visitors and lapsed customers with personalized postcards, while SmartDash™ delivers transparent campaign measurement. Services are sold via custom, quote-based enterprise contracts with native integrations to Shopify, STORIS, Klaviyo, and Attentive.
Is LS Direct Marketing a public or private company?
LS Direct Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LS Direct Marketing founded?
LS Direct Marketing was founded in 1997. It employs 11 to 50 people.
Where is LS Direct Marketing based?
LS Direct Marketing is headquartered in Suffern, United States, in the North America region.
How does LS Direct Marketing make money?
Three revenue lines are on record. Direct Mail Marketing Services are the primary driver. The others are programmatic Direct Mail and multi-Channel Campaign Management.
Who are LS Direct Marketing's main competitors?
Emerging players on record are Postalytics, Lettera and Reachdesk. Direct peers are Lob, Postie and PebblePost. Broad incumbents are Zeta Global, Valpak, Epsilon (Publicis) and Merkle (Dentsu).
Does LS Direct Marketing have an API?
No public API is recorded for LS Direct Marketing.
What industry is LS Direct Marketing in?
LS Direct Marketing's product category is Direct Marketing Services. Its primary akta.pro industry code is BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail), with a secondary code of BPAFAAAK, Lead Generation & Demand Generation (B2B/B2C). Its NAICS code is 54186 and its SIC code is 7331.