What Postie does

Postie operates a cloud-based direct mail campaign management platform that brings digital marketing capabilities—audience targeting, programmatic execution, A/B testing, and real-time attribution—to a historically offline channel. The platform is built on three capability modules: Smart Targeting (proprietary machine-learning lookalike modeling on a 250M+ US consumer DMP, plus CRM-based audience segmentation and identity resolution for website retargeting), Simple Execution (an automated Print Cloud that routes campaigns to optimal printers and injects mail into the USPS stream within 24 hours, with dynamic personalization and multi-storefront management), and Strong Measurement (real-time KPI dashboards tracking CPA, CVR, and ROAS comparable to digital ad platforms). Supporting components include a drop-in tracking pixel, S3/SFTP warehouse ingestion, and integrations with the major marketing platforms.

The company sells primarily to enterprise and mid-market direct-to-consumer brands, e-commerce retailers, subscription commerce businesses, and multi-location operators that already use Shopify, Klaviyo, HubSpot, Iterable, or Salesforce. Postie employs a sales-led motion with dedicated account executives and customer success managers from day one, supplemented by a self-serve component for smaller customers and SMBs. Revenue is generated through Platform License Fees, per-record Campaign Fees (priced partly on USPS postage), and Platform Audience Fees for mailing against Postie's proprietary data, billed annually with custom enterprise pricing.

Postie is a private company incorporated in California with operations headquartered in Austin, Texas and a Venice, California office. As of available data, the company has raised approximately $9.95M across disclosed funding rounds in 2017 and 2018 (with a third round in 2019 at an undisclosed amount), has 101-250 employees, has run over 33,000 campaigns reporting an average 1,382% ROAS in marketing materials, and holds SOC2 Type 2, CCPA, and HIPAA certifications. The legal name is Postie, Inc.

Name

Postie

Legal name

Postie, Inc.

Website

https://postie.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Postie is a cloud-based direct mail marketing platform that combines machine learning lookalike modeling, identity resolution, and real-time attribution to help DTC brands, e-commerce retailers, and subscription commerce businesses run and measure direct mail campaigns with digital-ad-grade targeting and reporting.

Ownership category

akta.pro rank

Product category

Direct Mail Marketing Software

NAICS

Direct Mail Advertising (54186), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Direct Mail Advertising Services (7331), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

Demand-Side Platforms (DSP) (BPAMALAB)

Keywords

• Direct mail automation
• Direct mail platform
• Omnichannel marketing software
• DTC marketing tools
• Audience targeting platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Mail Campaign Platform Subscription: Postie operates as a SaaS platform offering subscription-based access to its direct mail campaign management platform, with customers paying for campaign deployment based on audience size and platform usage. The platform allows customers to build audiences, set up A/B tests, deploy campaigns, and track results. Fees include Platform License Fees for access and Campaign Fees based on records mailed, plus Platform Audience Fees for mailing to platform audiences.
2. Campaign Deployment Fees: Revenue is generated from campaign distribution services based on the number of records mailed. Campaign Fees are priced partly on USPS postage rates and other external factors. Customers pay per record mailed to either Customer Audiences or Platform Audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Postie is a cloud-based direct mail campaign management platform that enables marketers to plan, execute, and measure direct mail campaigns with digital-ad-like targeting, automation, and real-time attribution. The platform combines proprietary machine-learning models, an internal data management platform covering 250M+ US consumers, and an automated print production network to deploy prospecting, retargeting, and CRM reengagement campaigns integrated with major e-commerce, marketing automation, and CRM systems.

Product overview

Postie is a direct mail campaign platform that combines traditional direct mail capabilities with digital marketing features. The core platform consists of three main capability modules: Smart Targeting (audience building using proprietary machine learning and lookalike models), Simple Execution (campaign deployment and creative management), and Strong Measurement (real-time KPI tracking and attribution). The platform supports three campaign types: Prospecting (new customer acquisition), Retargeting (website visitor re-engagement), and CRM Reengagement (customer retention). Supporting products include the Postie Pixel for behavior tracking, a Data Management Platform with 250M+ US consumer profiles, and a Print Cloud for automated production. The platform integrates with major e-commerce (Shopify), marketing automation (Klaviyo, Iterable, Braze), CRM (HubSpot, Salesforce), and data infrastructure (Snowflake, Segment, mParticle, Tealium, LiveRamp) tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Postie Direct Mail Platform End-to-end SaaS platform that enables marketers to build audiences, deploy direct mail campaigns, and track CPA, CVR, and ROAS in real time. Designed for DTC brands, e-commerce retailers, and subscription commerce companies, and sold as a subscription with per-record campaign deployment fees.
• Prospecting Campaigns Acquisition service that uses machine-learning lookalike models built from a customer's best-performing segments and layered over industry-leading third-party data sets to reach new customers not found on digital channels.
• Website Retargeting Campaigns Programmatic direct mail service that triggers mail to website visitors (anonymous and logged-in) using identity resolution to match visits to home addresses, supporting browse abandonment, cart abandonment, and post-visit re-engagement.
• CRM Reengagement Campaigns Retention service that uses Postie's algorithms to identify segments within a brand's 1st party CRM data and deploy personalized mail to win back lapsed customers, drive repeat purchases, and increase customer lifetime value.
• CMN Audience Activation Service that activates Postie-built audiences across commerce media networks, extending the platform's targeting capabilities beyond direct mail into partner media channels.

Quantifiable outcome

• 73% of customers prefer direct mail over other marketing channels
• +7 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPoint-and-click integration allowing Shopify merchants to trigger direct mail from storefront behavior including browse, cart abandonment, purchase history, and lapse windows. Audience segments sync automatically without manual exports.
• KlaviyocoreTechnology or IntegrationIntegration enabling Klaviyo segments and lifecycle events to feed directly into Postie for direct mail triggers. Supports abandoned cart follow-up, browse retargeting, winback, VIP perks, and cross-sell campaigns.
• HubSpotcoreTechnology or IntegrationAny HubSpot list becomes a selectable audience in Postie. Mail from lifecycle stages, lead activity, and CRM-defined segments without spreadsheet exports. Direct integration or S3/SFTP options.
• IterablecoreTechnology or IntegrationPostie becomes a destination channel for Iterable journeys using the same events, segments, and suppression logic. Supports direct journey triggers via webhooks, scheduled audience sync, and pixel-based retargeting.
• SalesforcecoreTechnology or IntegrationCRM integration allowing Salesforce data to power direct mail campaigns. Supports customer data sync and segmentation for targeted mail sends.
• AcxiomcoreTechnology or IntegrationThird-party data provider supplying demographic, behavioral, and consumer attribute data for lookalike audience modeling. One of three industry-leading data providers used by Postie's proprietary models.
• EpsiloncoreTechnology or IntegrationThird-party data provider supplying behavioral purchase data and consumer attributes. One of three industry-leading data providers used by Postie's proprietary models.
• ExperiancoreTechnology or IntegrationThird-party data provider supplying credit data and consumer attributes. One of three industry-leading data providers used by Postie's proprietary models.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lob: Lob is a direct mail automation API platform targeting developers and marketing teams with programmable print and mail workflows. It is the closest direct competitor to Postie, with overlapping capabilities in API-driven direct mail execution, audience targeting, and integration with martech stacks.
• PebblePost: PebblePost operates a programmatic direct mail platform built specifically for digital marketers, converting online signals (site visits, search, email engagement) into mailed retargeting pieces. Like Postie, it emphasizes digital-style attribution and integration with performance marketing workflows.
• PostGrid: PostGrid provides direct mail automation APIs for sending postcards, letters, and checks, with address verification and CRM integrations. It overlaps with Postie in API-driven mail execution and developer/marketer workflows, though it is more developer-oriented and less focused on performance marketing attribution.
• Click2Mail: Click2Mail is an online mailing services platform allowing users to design, print, and mail marketing pieces via a web app. It competes with Postie in self-service direct mail execution for small and mid-market senders, though it lacks the ML-driven targeting and attribution layer Postie emphasizes.
• Reachdesk: Reachdesk is a B2B gifting and direct mail platform that integrates with sales and marketing tools to send physical touchpoints. It overlaps with Postie in physical-mail-as-a-performance-channel positioning, though it skews more toward ABM and gifting than DTC customer acquisition.

Broad incumbents

• Epsilon (Publicis): Epsilon is a large data-driven marketing services company owned by Publicis, offering direct mail, email, and digital campaign services alongside its CORE identity data set. It overlaps with Postie's audience targeting and direct mail execution but operates as a full-service agency/managed service rather than a self-serve SaaS platform.
• Merkle (Dentsu): Merkle is a global data-driven marketing services firm within Dentsu, offering direct mail, customer database management, and cross-channel campaign execution. It competes with Postie for enterprise direct mail budgets, particularly with large B2C brands, though its delivery model is more agency-driven.
• Valassis (Vericast): Valassis is a long-established direct mail and print marketing company within Vericast, providing targeted mail, in-store, and digital media solutions to consumer brands. It overlaps with Postie in direct mail execution and audience targeting for CPG/retail but as a legacy incumbent with a print-first model rather than a digital-native SaaS platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Postie