Pubble

What Pubble does

Pubble is a SaaS platform that provides real-time audience engagement tools for live events, digital publishing, and corporate communications. Founded in 2012 and headquartered in Cork, Ireland, the company operates a widget-based architecture that embeds interactive features—including Live Q&A, Live Blog, Match Center, SuperApp, SlideCast, polls, reactions, and venue walls—into publisher websites, event microsites, and presentation tools such as PowerPoint and Google Slides. The platform's distributed infrastructure supports up to 100,000 concurrent users per event, with AI-powered moderation (toxicity and spam filtering), NLP-based question clustering, real-time sentiment analysis, and AI-generated post-event summaries built into the product surface. An MCP (Model Context Protocol) server additionally exposes platform controls to AI assistants including Claude Desktop, Claude.ai, Claude Code, and Cursor.

The platform serves enterprise customers across media, technology, corporate events, education, and sports. Named reference customers include The Washington Post (multi-year partnership powering approximately 250 community chats per year), Microsoft (SuperApp deployed across 200+ session pages at Build and Ignite events with 100+ moderators managing 100,000+ concurrent participants), Deutsche Messe, Hannover Messe, CES, Dublin City University, and Wolverhampton Wanderers. Pubble holds ISO 27001:2022 certification and is GDPR-compliant with all personal data stored in the EU, addressing enterprise and EU public-sector procurement requirements. Pricing is custom and not publicly disclosed, consistent with an enterprise field-sales motion supported by case studies and vertical-specific use cases in media and corporate events.

Name

Pubble

Legal name

Pubble

Website

https://pubble.io

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Pubble is a real-time audience engagement SaaS platform that provides interactive widgets—Live Q&A, polls, SlideCast, SuperApp, and Match Center—for digital publishers, enterprise event organizers, and media companies, supporting up to 100,000 concurrent users per event with AI-powered moderation.

Ownership category

akta.pro rank

Product category

Real-time audience engagement software

NAICS

Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Social Audio & Live Community Platforms (BPAMABAH)

Keywords

• Real-time audience engagement
• Live event software
• Interactive widgets platform
• Audience engagement SaaS
• Live Q&A and polling

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Pubble operates as a SaaS platform providing real-time audience engagement tools. The platform offers widgets and dashboards that customers embed on their websites. Based on enterprise customer references (Microsoft, Washington Post) and varied use cases from events to media, the revenue model is subscription-based with enterprise pricing.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pubble sells a real-time audience engagement SaaS platform composed of embeddable widgets (Live Q&A, Live Blog, Match Center, SuperApp, Wall, Reactions, SlideCast, Polls, Boothchat, Kudos, Event News, Checkin) and a centralized moderator dashboard. It is used by media publishers, corporate event teams, educational institutions, and sports broadcasters to convert passive audiences into active participants during live events, websites, and broadcasts, with AI-powered moderation and analytics. The platform scales to 100,000 concurrent users per event and is sold primarily to enterprise customers via subscription.

Product overview

Pubble is a real-time audience engagement platform that transforms live events and digital publishing with interactive tools. The platform operates as a unified system built around a central dashboard that powers multiple engagement widgets. The core product suite includes Live Q&A (for publisher-reader real-time interaction), Live Blog (for breaking news and event coverage), Match Center (for sports coverage), and SuperApp (an all-in-one engagement hub combining chat, Q&A, polls, reactions, and event updates). Supporting tools include SlideCast (interactive presentation plugin for PowerPoint and Google Slides), Live Polls/Feedback/Quizzes (audience sentiment tools), Reactions (emoji-based audience responses), Kudos (live achievement recognition), Event News (real-time event blogging), Boothchat (virtual booth conversations), Wall (dynamic venue display), Checkin/Selfie/Audience Spotlight (attendee content capture), Canvas (multi-channel context switcher), Control (moderator interface), and Sentiment/Profanity & Moderation (AI-powered moderation and analytics). The platform also offers an MCP Server API for AI assistant integration. Pubble scales to 100,000 concurrent users per event and is built for both media/publishing and corporate/enterprise use cases.

Differentiator

Problem solved

Functional benefit

Brands

• SlideCast: Interactive presentation software that syncs slides with audience devices and enables real-time polls, Q&A, and feedback during presentations.
• SuperApp
• Live Q&A
• Live Blog
• Match Center
• Wall
• Reactions
• Kudos
• Boothchat
• Event News
• Polls
• CheckIn
• Audience Spotlight
• Canvas
• Control
• Sentiment
• Profanity & Moderation

Products and services

• Live Q&A Interactive widget that embeds on a publisher's website to enable real-time Q&A engagement between readers and editorial staff; combines live chat, Reddit AMA-style threaded discussion, and Twitter Spaces-style audio room participation native to the publisher's site, with video embeds, presenter mode, and GDPR consent.
• Live Blog Lightweight embeddable widget enabling editorial teams to publish real-time commentary on unfolding events (elections, sports, breaking news, cultural moments) while readers react instantly, with YouTube, Facebook, and Vimeo video embed support.
• Match Center Interactive sports match experience providing real-time goals, highlights, fan reactions, live scores, and polls for second-screen fan engagement throughout matches.
• SuperApp All-in-one engagement hub combining live chat, Q&A, polls, reactions, and event info updates in one panel; powers Microsoft events with 100+ moderators handling 100,000+ concurrent participants.
• SlideCast Plugin for PowerPoint and Google Slides that mirrors every slide on audience mobile devices in real time and auto-switches to polls, Q&A, or feedback modules, including the Presenter Lite Dashboard mobile app.
• Live Polls Real-time polling tool for capturing audience sentiment, opinions, and reactions in text, image, or mixed formats, with results displayable live, after voting, or kept private; integrated into SuperApp, Live QA, Live Blog, Match Center, and SlideCast.
• Kudos Live recognition widget that lets moderators push award cards in real time during events, while audiences clap, react, and comment; integrated with SuperApp, Wall, and Dashboard.
• Event News Real-time blog section for event websites that allows posting updates, announcements, and highlights as events unfold, with images, videos, GIFs, embeds, smart filters, and live editing from the Pubble dashboard.
• Boothchat Virtual booth chat tool that turns static company pages into interactive spaces where visitors meet brand reps, ask questions, and explore products, with rep availability indicators, smart schedules, and an AI booth assistant for 24/7 lead capture.
• Reactions Lightweight emoji reaction tool allowing users to express feelings during live events, broadcasts, or articles; reactions float over content visible to everyone, with customizable emoji sets and audience insight timeline analytics.
• Wall Dynamic real-time display widget that visualizes audience reactions, polls, questions, updates, and announcements on venue screens with flexible layouts, custom zones, real-time sync, and remote control from the unified dashboard.
• Checkin Event check-in tool where attendees scan a QR code to post messages, photos, or selfies that appear on venue walls or SuperApp; displays global check-ins on a live map and provides location and engagement analytics.
• Pubble MCP Server Model Context Protocol server enabling AI assistants (Claude Desktop, Claude.ai, Claude Code, and Cursor) to manage Pubble events, moderate content, run polls, manage teams, and analyze event performance via a conversational interface using OAuth 2.0 with PKCE authentication.

Quantifiable outcome

• Handles 100,000 concurrent connections without performance issues
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hopin (RingCentral Events): End-to-end virtual and hybrid events platform acquired by RingCentral. Provides comparable live engagement functionality as part of a wider events stack, similar to Pubble's SuperApp at corporate events.
• Cvent: Large-scale event management platform with attendee engagement, polling, and live Q&A features. A broad incumbent that competes with Pubble in the corporate-events segment, particularly for hybrid and in-person events.
• Bizzabo: Enterprise event experience platform covering registration, in-event engagement, and analytics. Comparable at the event level, though Pubble is more specialized on the engagement widget layer.
• ON24: Established virtual events and webinar platform with engagement analytics for enterprise marketing. Overlaps with Pubble on corporate event engagement but serves a broader webinar-centric use case.

Direct peers

• Mentimeter: Interactive presentation platform with live polls, quizzes, and Q&A used by enterprises and educators. Closely comparable to Pubble's SlideCast and Polls modules and a primary competitor for live audience engagement.
• Glisser: Event engagement platform offering live Q&A, polling, and networking for in-person and hybrid events. Closely comparable to Pubble's SuperApp and event-engagement value proposition.
• Poll Everywhere: Audience response system used in presentations, lectures, and meetings for live polls and Q&A. Directly overlaps with Pubble's Polls and Q&A widgets across corporate and education segments.
• Viafoura: Audience engagement and community platform purpose-built for digital publishers. Directly comparable to Pubble's Live Q&A and Live Blog offerings for newsrooms and media sites.
• Slido: Audience interaction platform offering live Q&A, polls, and quizzes for meetings and events. Acquired by Cisco/Webex, giving it distribution Pubble lacks. Directly comparable on live Q&A, polls, and event engagement use cases.
• Pigeonhole: Live Q&A and audience interaction tool used at conferences and virtual events. Now part of SpotMe, with similar event-first positioning to Pubble's Live Q&A and SuperApp products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pubbleio
• Facebookfacebook.com/pubbleio
• LinkedInlinkedin.com/company/pubble-co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pubble