What Anantics does

Anantics (legally Superior Information Technologies, LLC) is a Michigan-incorporated private IoT systems integrator and independent software vendor headquartered in Livonia, Michigan, with a wholly-owned India subsidiary (ANANTICS INDIA PRIVATE LIMITED) in Jaipur. Founded in 2009 and operating for 15+ years, the company builds multi-radio-frequency Real-Time Location Systems integrating RFID, BLE, UWB, LoRaWAN, and GPS sensors with geospatial/GIS platforms. Its core proprietary software is IoTtix®, a configurable IoT platform deployable on AWS, Azure, GCP, or on-premises, supplemented by geoCallout® (an Esri ArcGIS Desktop add-in) and GeoMobix® (a cloud SaaS for spatial mobile field data collection). Adjacent offerings include specialized tracking systems, temperature monitoring, queue management, and panic alert systems.

The company makes money through a hybrid model: software licensing (IoTtix®, GeoMobix® SaaS) on subscription/usage terms, hardware resale as a value-added reseller of IoT sensors and readers from 35+ OEMs (Impinj, Zebra, Tageos, Sewio, Digital Matter, etc.), and professional services covering DevSecOps, GIS, BI/Analytics, Cybersecurity, Cloud Migration, and Big Data/ML. Distribution is direct enterprise and government field sales, supported by GSA 8(a) STARS III (program ceiling $50B), GSA IT Schedule, and SBA 8(a) sole-source contracting vehicles valid through 2029. Customer base spans US federal agencies (VA, USAF, Navy, USACE, NOAA, CDC), state/municipal governments (DelDOT, GLWA, DWSD), transportation (Amtrak), engineering firms (AECOM, Arcadis), and academic institutions, with set-aside certifications (MBE, SBE, DBE) augmenting federal pipeline access.

Name

Anantics

Legal name

Superior Information Technologies, LLC.

Website

https://anantics.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Anantics is a Michigan-based IoT systems integrator and software vendor that builds multi-radio-frequency real-time location systems (RFID, BLE, UWB, LoRaWAN, GPS) integrated with GIS for US federal, state, municipal, and commercial clients, monetizing through its IoTtix® platform, hardware resale, and government contract vehicles.

Ownership category

akta.pro rank

Product category

IoT Location Tracking Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Asset Tracking, RTLS & Industrial Visibility (IMAIAMAE)

akta.pro secondary industries

GIS & Spatial Data Management Platforms (BPAMANAK), Facilities Operations, CMMS & Predictive Maintenance (IoT-enabled) (HSAPAPAI), Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins) (BPAKAGAL)

Keywords

• IoT platform software
• Real-time location tracking
• RFID asset tracking
• Indoor positioning systems
• Government IT services

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (IoTtix®): IoTtix® is offered as a configurable IoT software platform deployable on-premises or on cloud platforms (AWS, Azure, GCP). Revenue is derived from usage-based licensing for the platform. The company also offers COTS and SaaS solutions on a usage licensing basis.
2. Hardware Sales: Anantics serves as a value-added reseller of IoT hardware including RFID readers/antennas/tags, BLE beacons/gateways, UWB anchors/tags, GPS trackers, LoRaWAN sensors/gateways. Hardware is bundled with software and professional services for end-to-end solutions.
3. Professional Services: End-to-end IoT and GIS professional services including needs assessment, system design, development, deployment, integration, testing, training, and operational maintenance. Services cover DevSecOps, GIS, BI/Analytics, Cybersecurity, Cloud Migration, Big Data/ML.
4. Government Contract Vehicles: Revenue through GSA contract vehicles including GSA 8(a) STARS III (IT services) and GSA IT Schedule (IT professional services, earth observation). SBA 8(a) sole-source contracts enable direct engagement with federal agencies.
5. GeoMobix® SaaS: GeoMobix® is offered as a secured cloud-based SaaS solution for spatial mobile field data collection. Dynamically configurable per industry use-case; revenue model is subscription-based SaaS.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Anantics develops and sells IoTtix®, an IoT software platform that aggregates data from multiple tracking technologies (RFID, BLE, UWB, LoRaWAN, GPS) into location-aware asset and personnel tracking solutions. Alongside the platform, the company delivers complementary products such as GeoMobix, geoCallout, an Emergency Calling System, a Temperature Monitoring system, and a Queue Management system, together with professional services in DevOps, GIS, BI analytics, cybersecurity, hybrid architecture, Big Data/ML, cloud migration, and digital transformation.

Product overview

Anantics is an IoT solutions provider offering a portfolio of tracking and monitoring solutions integrated through its core IoTtix® software platform, which supports RFID, BLE, UWB, LoRaWAN, and GPS technologies. The product lineup includes specialized tracking systems (RFID, BLE, UWB, LoRaWAN, GPS), emergency/panic alert systems, temperature monitoring, and queue management. Two notable SaaS offerings are geoCallout® (an Esri ArcGIS Desktop add-in) and GeoMobix® (cloud-based mobile field data collection). The company also provides professional services spanning Software Engineering/DevOps, GIS, Business Intelligence/Analytics, Cybersecurity, Hybrid Architecture, Big Data/Machine Learning, and Cloud Migration. The portfolio operates on a platform-plus-services model where IoTtix® serves as the central configurable IoT software while individual tracking systems and specialized add-ons address specific industry verticals.

Differentiator

Problem solved

Functional benefit

Brands

• IoTtix®: Highly configurable IoT software solution for real-time monitoring and asset management, supporting RFID, BLE, LoRaWAN, and UWB technologies.
• geoCallout®
• GeoMobix®

Products and services

• IoTtix IoT software platform that aggregates location and sensor data from RFID, BLE, UWB, LoRaWAN, and GPS tracking devices into a unified location-aware system for asset and personnel tracking.
• GeoMobix Geo-based product for location-aware tracking and mobility use cases, built on the IoTtix platform.
• geoCallout Geo-triggered alerting and notification product for location-based events, integrated with the IoTtix tracking platform.
• Emergency Calling System Emergency calling and communication system used to raise and route emergency alerts using location context from the IoTtix platform.
• Temperature Monitoring IoT-based temperature monitoring solution for environmental and asset-condition tracking, integrated with the IoTtix platform.
• Queue Management Queue management solution for tracking and managing people flow and waiting times using IoT location data.
• RFID Tracking Solution RFID-based asset and personnel tracking offering built on the IoTtix platform.
• BLE Tracking Solution Bluetooth Low Energy tracking offering for short-range indoor asset and personnel location, integrated with IoTtix.
• UWB Tracking Solution Ultra-Wideband tracking offering for high-precision indoor positioning, integrated with IoTtix.
• LoRaWAN Tracking Solution LoRaWAN-based long-range, low-power tracking offering for wide-area asset visibility, integrated with IoTtix.
• GPS Tracking Solution GPS-based outdoor tracking offering for vehicles, assets, and personnel, integrated with IoTtix.
• DevOps Services DevOps engineering services supporting delivery, automation, and operations for IoT and enterprise systems.
• GIS Services Geographic Information Systems services for spatial analysis, mapping, and integration with IoT location data.
• BI Analytics Services Business Intelligence and analytics services for reporting and visualization on IoT and enterprise data.
• Cybersecurity Services Cybersecurity services covering protection of IoT platforms, enterprise systems, and data.
• Big Data and Machine Learning Services Big Data and Machine Learning services for advanced analytics on IoT sensor and operational data.
• Cloud Migration Services Cloud migration services moving enterprise and IoT workloads to cloud environments.
• Digital Transformation Services Digital transformation consulting and delivery services to modernize operations using IoT, analytics, and cloud capabilities.

Quantifiable outcome

• geoCallout® reportedly reduces map data processing workflow time by approximately 75% compared to previous methods (per customer testimonial).

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• EsricoreTechnology or IntegrationEsri is a strategic software partner. Anantics develops GIS applications using Esri ArcGIS Desktop, ArcGIS Server, ArcGIS Pro, ArcGIS Online, ArcObjects, ArcPy, Python, and Esri ArcGIS API for JavaScript. geoCallout® is an Add-In Utility specifically for Esri ArcGIS Desktop.
• MicrosoftcoreTechnology or IntegrationMicrosoft is a software partner. Anantics leverages Microsoft cloud platforms and development tools as part of its cloud migration and enterprise software solutions.
• OraclecoreTechnology or IntegrationOracle partnership covers database, cloud, and analytics solutions. Anantics utilizes Oracle platforms for data warehousing, analytics, and cloud migration services.
• IBMcoreTechnology or IntegrationIBM is a software partner for analytics and enterprise solutions. Anantics utilizes IBM platforms including IBM Maximo (WAM) for asset management integration.
• Amazon (AWS)coreTechnology or IntegrationAWS is a cloud platform partner. IoTtix® and GeoMobix® are deployable on AWS. Anantics provides AWS cloud migration services.
• QlikcoreTechnology or IntegrationQlik is a BI/analytics partner. Anantics uses Qlik tools as part of its Business Intelligence and Analytics service offerings.
• ImpinjcoreTechnology or IntegrationImpinj is a key RFID reader and reader chip partner. Anantics integrates Impinj-based RFID readers (such as Speedway) into its RFID RTLS solutions.
• Zebra TechnologiescoreTechnology or IntegrationZebra is an RFID and mobile computing hardware partner. Anantics integrates Zebra fixed and handheld RFID readers (R700, Speedway, RFD8500, RFD90, MC3300) into its solutions.
• TageoscoreTechnology or IntegrationTageos is an RFID tag partner. Anantics offers Tageos RFID tags as part of its comprehensive tag portfolio for various applications (apparel, pharmaceutical, logistics).
• XerafycoreTechnology or IntegrationXerafy is an on-metal and industrial RFID tag partner. Anantics provides Xerafy tags for harsh environment and metal-surface tagging applications.
• Omni-IDcoreTechnology or IntegrationOmni-ID is an RFID tag partner providing tags for asset tracking, tool management, and industrial applications. Anantics integrates Omni-ID tags in its solutions.
• FEIG ElectronicscoreTechnology or IntegrationFEIG is an RFID reader partner. Anantics integrates FEIG fixed and handheld RFID readers into its RFID tracking solutions.
• AccelIoTcoreTechnology or IntegrationAccelIoT provides BLE and IoT sensor hardware. Anantics integrates AccelIoT devices into its BLE-driven IoT solutions.
• SensthyscoreTechnology or IntegrationSensthys provides RFID reader and antenna solutions. Anantics integrates Sensthys SensArray and SensX readers into its RFID RTLS deployments.
• MojixcoreTechnology or IntegrationMojix is a partner for RFID and IoT solutions. Anantics collaborates with Mojix on real-time location and tracking systems.
• Avery DennisoncoreTechnology or IntegrationAvery Dennison provides RFID tags and inlays. Anantics integrates Avery RFID products across retail, apparel, and supply chain applications.
• Digital MattercoreTechnology or IntegrationDigital Matter provides GPS and LoRaWAN tracking devices (Oyster, DART, Yabby). Anantics integrates these into its GPS and LoRaWAN tracking solutions.
• SewiocoreTechnology or IntegrationSewio provides UWB tracking hardware. Anantics integrates Sewio UWB anchors and tags into its UWB RTLS solutions.
• Ingram MicrominorChannel Partner/ Reseller/ DistributorIngram Micro is a global technology distributor. Anantics uses Ingram Micro as a distribution channel for hardware procurement.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Geotab: Geotab provides GPS fleet telematics and asset-tracking platforms at scale. It is comparable to Anantics' GPS Tracking System for powered vehicles and non-powered assets, particularly in fleet and government fleet management.
• Verizon Connect: Verizon Connect offers fleet management, asset tracking, and IoT connectivity platforms for enterprise and government. It is a broad incumbent comparable to Anantics in GPS tracking and connected-vehicle IoT for public-sector and commercial fleets.
• Zebra Technologies: Zebra Technologies is a global incumbent in RFID readers, mobile computing, and asset-tracking hardware/software. It is a hardware partner to Anantics (R700, RFD90, MC3300) and competes at the system level for large enterprise RFID deployments.
• Impinj: Impinj is the leading provider of RAIN RFID reader chips and endpoints. It supplies core RFID infrastructure that Anantics integrates via IoTtix®, and is a category incumbent in enterprise RFID visibility.
• Samsara: Samsara offers a broad IoT platform combining fleet telematics, asset tracking, and industrial sensors. It overlaps with Anantics on GPS/BLE/Wi-Fi-based asset visibility and competes for multi-site enterprise and public-sector accounts.
• Trimble: Trimble provides industrial location, GIS, and asset-tracking solutions across construction, transportation, and logistics. It is a broad incumbent overlapping with Anantics in industrial asset tracking, GIS, and federal infrastructure programs.
• Esri: Esri is the dominant GIS platform provider and a core technology partner to Anantics (ArcGIS-based geoCallout®). It competes broadly in GIS-enabled asset management and spatial intelligence for government and enterprise.

Direct peers

• AASKI Technology: AASKI Technology is a federal IT and engineering services provider with SBA 8(a) credentials and government contract vehicles. It is a direct peer in selling IT/IoT services into defense and federal civilian agencies under similar small-business contracting constructs.
• Mojix: Mojix provides RFID-based RTLS and IoT asset tracking platforms serving retail, manufacturing, and government. It is a direct competitor to Anantics in the RFID/RTLS space and is also listed as a partner, making it the closest 1:1 comparable in product, target vertical, and technology stack.
• Sewio: Sewio provides UWB-based real-time location systems and RTLS platforms for industrial and enterprise customers. It is a direct competitor on UWB tracking (where Anantics integrates Sewio hardware) and comparable in delivering high-precision indoor positioning solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anantics