What Mobisoft does

Mobisoft (rebranded as MiO following its February 2025 acquisition by Sky Camp Ventures) is a private Israeli software company founded in 1986 that builds Mobisale, a mobile-first B2B commerce cloud platform purpose-built for field sales and distribution of consumer goods. The platform unifies five operational modules — Order Taking, Route Accounting (DSD), Retail Execution, Proof of Delivery, and B2B E-commerce — on top of certified real-time integrations with the dominant mid-market and enterprise ERP systems (SAP ECC/S/4HANA, SAP Business One, Infor M3, Oracle, AS400, Priority, QuickBooks, One1), deployed on AWS across cloud and on-premise configurations with full offline functionality. In 2024 Mobisoft layered a multi-modal AI suite onto the platform: Mobisale Genie for processing unstructured orders from WhatsApp, email, photos and voice notes; AI Order Recommendations co-developed with Amazon data scientists; ChatGPT-style Conversational Analytics; and AI-driven In-Day Route Optimization; followed in January 2025 by an AI Predictive Maintenance module for fleet management.

Name

Mobisoft

Legal name

Mobisoft

Website

https://mobisoft.co

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobisoft (now MiO) provides Mobisale, a mobile-first B2B commerce platform for field sales and distribution of consumer goods, serving global CPG brands such as Nestle, Unilever, BAT, and Michelin across five verticals.

Ownership category

akta.pro rank

Product category

B2B Commerce Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Mobile sales platform
• Field order management
• B2B distribution software
• Retail execution software
• Route accounting DSD

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Cloud-based or on-premise B2B commerce platform subscription model. Platform covers order taking, route accounting, retail execution, proof of delivery, and B2B e-commerce capabilities. Pricing likely enterprise-level with per-user or transaction-based components.
2. AI Module Add-ons: AI-powered predictive maintenance and other AI capabilities (Genie, Order Recommendations, Conversational Analytics, Route Optimization) offered as integrated modules within the platform, likely as premium add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mobisoft provides Mobisale, a mobile-first B2B commerce cloud platform for sales and distribution of consumer goods. The platform covers order taking, route accounting (DSD), retail execution, proof of delivery, and B2B e-commerce, and it is augmented by AI capabilities (Mobisale Genie, AI Recommendations, Conversational Analytics, In-Day Route Optimization) and an AI Predictive Maintenance module for fleet management. The offering targets CPG brands and wholesalers, integrates with major ERP systems (SAP, Oracle, Infor, QuickBooks, Priority, AS400), and is deployed on AWS cloud or on-premise.

Product overview

Mobisoft offers Mobisale, a comprehensive mobile-first B2B commerce platform for sales and distribution of consumer goods. The platform consists of a unified core system (Mobisale Platform) with five integrated modules: Order Taking for field order capture, Retail Execution for merchandising and store compliance, Route Accounting DSD for direct store delivery operations, Proof of Delivery for logistics and driver management, and B2B E-commerce for customer self-service ordering. AI capabilities are embedded throughout the platform via Mobisale Genie (order automation from unstructured messages), Mobisale AI Recommendations (contextual product suggestions), Conversational Analytics (natural language business queries), and In-Day Route Optimization (dynamic routing). An AI Predictive Maintenance module is available for fleet management. A configuration tool called MobiBuilder enables no-code customization. The platform integrates with major ERP systems (SAP, Oracle, Infor, QuickBooks) and operates on both cloud (AWS) and on-premise deployment options.

Differentiator

Problem solved

Functional benefit

Brands

• Mobisale: The company's flagship mobile-first B2B commerce platform for sales and distribution, enabling order taking, route accounting, retail execution, proof of delivery, and B2B e-commerce for field sales teams.
• Mobisale Genie
• Mobisale AI Recommendations
• Mobisale Conversational Analytics
• In-Day Route Optimization
• Mobisale

Products and services

• Mobisale Platform Mobile-first B2B commerce platform for sales and distribution of consumer goods, covering order taking, route accounting DSD, retail execution, proof of delivery, and B2B e-commerce, running on AWS and integrating with major ERP systems.
• Order Taking Mobile order capture module enabling sales reps to capture orders, send quotes, manage returns, collect payments, and access 360-degree customer and product information with full offline capabilities.
• Retail Execution In-store activity execution module for merchandising, store checks, competitor audits, planogram compliance, and real-time market intelligence capture from the field.
• Route Accounting DSD Direct Store Delivery module for van sellers providing daily route management, customer information, invoicing, delivery notes, inventory tracking, and payment collection capabilities.
• Proof of Delivery Electronic proof of delivery module with digital signatures, real-time tracking, driver management, customer notifications, and IoT temperature monitoring for cold-chain shipments.
• Mobile B2B E-commerce Mobile-first self-service ordering platform enabling customers to place orders anytime, anywhere with customized catalogs, pricing, promotions, and an omnichannel branded experience.
• Mobisale Genie AI-powered digital assistant that processes WhatsApp messages, emails, photos of handwritten orders, and voice notes to automatically extract and create structured orders, saving approximately 7 hours per week per sales rep.
• Mobisale AI Recommendations AI-powered recommendation engine that provides contextual product suggestions during ordering, including similar products other accounts purchase, trending items, and frequently re-ordered products.
• Mobisale Conversational Analytics ChatGPT-style natural language analytics allowing managers and sales reps to query business data without BI expertise or SQL knowledge, with supporting metrics and visual breakdowns.
• In-Day Route Optimization AI-driven route optimization for sales and delivery operations that dynamically reorders customer visits in real time based on current GPS location, live and expected traffic conditions, and remaining workload.
• AI Predictive Maintenance AI-powered predictive maintenance module for fleet management software suite that analyzes real-time and historical data to forecast component failures, enable smart maintenance scheduling, minimize downtime, and optimize spare parts management.
• MobiBuilder Implementation and configuration tool enabling customers to configure Mobisale workflows, forms, reports, and dashboards without coding, and to set up business rules tailored to their operations.

Quantifiable outcome

• Saves ~7 hours per sales rep per week through AI-powered order automation from unstructured channels
• +4 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability10 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationMobisoft is an SAP Solution Partner (SSP) with seamless, real-time integration to SAP ERP solutions including ECC and S/4HANA. Extends SAP to mobile field reps for order taking, invoicing, and inventory management.
• SAP Business OnecoreTechnology or IntegrationMobisoft is a Solution Partner (SSP) of SAP Business One. Available on SAP B1 App Store. Integrates in real-time with different versions of SAP B1, cloud or on-premises.
• Infor M3coreTechnology or IntegrationMobisale is fully integrated with Infor M3 ERP. Real-time integration extracts customer, product, pricing and inventory data, and updates M3 with orders, invoices, and receipts from field reps.
• OraclecoreTechnology or IntegrationMobisale fully integrates with Oracle ERP systems in real-time, cloud or on-premise. Extracts customer, product, pricing and inventory data, updates Oracle with orders and invoices.
• QuickBookscoreTechnology or IntegrationMobisale provides seamless real-time integration with QuickBooks Desktop (Pro, Premier, Enterprise) and Online. Available on QuickBooks Apps store. Works on iOS and Android.
• AWScoreTechnology or IntegrationMobisale runs on AWS cloud infrastructure for both private and public cloud deployments. Provides modularity, agility and scalability for easy deployment.
• Amazon Data ScientistscoreStrategic or Co-development PartnerAI Order Recommendations feature was developed in collaboration with Amazon data scientists, built on advanced recommendation LLM modules.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TrueCommerce: TrueCommerce delivers B2B commerce, EDI and supply-chain integration solutions connecting distributors, manufacturers and retailers. Comparable to Mobisale on the B2B e-commerce and ERP-integration value proposition, though more EDI-focused.
• StayinFront: StayinFront offers a SaaS platform for CPG/retail field sales, retail execution and image-recognition, with direct-store-delivery and route-accounting functionality. Closely comparable to Mobisale across the CPG field-sales workflow.
• Pepperi: Pepperi is a mobile B2B commerce and sales-ordering platform purpose-built for CPG brands and wholesale distributors, with order-taking, retail execution, route accounting and B2B e-commerce modules — almost identical feature scope to Mobisale and the same enterprise CPG target customer.
• BigChange: BigChange is a mobile field-service and CRM platform for field-based workforces, including route planning, job management and CRM. Comparable to Mobisale's route-accounting and field-visitation workflows, with stronger UK presence.
• Repsly: Repsly provides mobile field-sales and retail-execution software for CPG brands, covering store audits, planogram compliance, merchandising and order capture. Directly comparable to Mobisale's Retail Execution and Order Taking modules for the same CPG end-market.
• AFS Technologies (Aptean): AFS provides ERP, retail execution and DSD solutions specifically for consumer goods manufacturers, food & beverage and tobacco distributors — a strong direct peer given overlap on route accounting, mobile ordering, and tobacco/F&B verticals served by Mobisale.

Broad incumbents

• Blue Yonder (formerly JDA): Blue Yonder provides supply-chain planning, order management and retail execution software widely used by large CPG and retail enterprises. A broad incumbent in adjacent retail-execution and fulfillment territory to Mobisale.
• SAP Sales Cloud / SAP S/4HANA Sales: SAP's sales-and-distribution ERP suite covers order management, pricing and field operations for the largest CPG manufacturers — the same installed base Mobisale integrates into. A broad incumbent whose bundling decisions directly affect Mobisale's pricing power.
• Oracle NetSuite: Oracle NetSuite is a cloud ERP suite covering financials, order management and CRM, with a large mid-market CPG/distribution installed base. Functions as a broad incumbent ERP that Mobisale integrates with (and competes against for the workflow layer).
• Salesforce Field Service: Salesforce Field Service is the field-workforce management arm of the Salesforce CRM/Service Cloud platform, covering dispatch, mobile worker enablement and AI-driven service. A broad incumbent with overlapping capabilities but broader horizontal positioning than Mobisale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mobisoftil
• LinkedInlinkedin.com/company/mobisoftltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobisoft