Interproteccion

What Interproteccion does

Interprotección, formally registered as Interprotección, Agente de Seguros y Fianzas, SA de CV and operating under the consumer brands Inter and Inter.mx, is a privately held Mexican insurance broker and digital aggregator. The company is headquartered in Mexico City (Miguel de Cervantes Saavedra No. 301, Torre Sur Piso 17, Colonia Granada, Delegación Miguel Hidalgo) and operates exclusively in the Mexican market. Its core product is a digital comparison-and-brokerage platform that lets individual consumers and small businesses quote, compare, and purchase insurance policies from at least eight partner carriers — HDI, Mapfre, GNP, Momento, Chubb, Qualitas, Zurich, and AXA — through a self-serve online flow that the company states completes in approximately three minutes. Distribution is fully digital, combining a website (inter.mx), iOS and Android mobile applications, an educational blog on Mexican vehicle and insurance topics, and active social media presence across Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.

The platform supports five product categories: auto (Seguro de Coche, with Amplio, Limitado, and Básico coverage tiers), motorcycle (Seguro de Moto), pet (Seguro de Mascota, with Mejor Amigo, Garritas, and Mascota tiers for dogs and cats), health (Seguro Médico, hosted on medicoseguro.inter.mx), and life-plus-savings (Seguro Vida + Ahorro, which the source notes is still under development). The "Inter +" benefits stack layers telemedicina, 24/7 road assistance, and more than forty lifestyle benefits — including movie tickets and coffee discounts — on top of the base policy, and these benefits escalate with policy renewals (up to MX$8,500 in year one, MX$10,000 in year two, and MX$17,000 from the third renewal onward). No proprietary AI or ML capabilities, APIs, SDKs, patents, or third-party integrations are disclosed in the source materials.

Interprotección earns revenue through commissions paid by partner insurance carriers on policies sold through the platform; pricing is quote-based, varies by vehicle type, driver profile, and coverage tier, and is not publicly disclosed. The company is privately held with no disclosed parent, institutional investors, venture capital backing, or public listing; no funding rounds, M&A transactions, or leadership changes are documented in the inputs. Operating geographies are limited to Mexico, with no documented geographic expansion plans.

Name

Interproteccion

Legal name

Interprotección, Agente de Seguros y Fianzas, SA de CV

Website

https://inter.mx

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Interprotección is a Mexican insurance broker and digital aggregator (Inter.mx) enabling individual consumers and SMBs to compare and purchase auto, motorcycle, pet, medical, and life-plus-savings coverage from multiple carriers online.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

akta.pro secondary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance brokerage
• Digital insurance platform
• Auto insurance
• Insurance comparison
• Life insurance

Headquarters

HQ city

Ciudad De León

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Insurance Commission Revenue: Interprotección acts as an insurance agent/broker earning commissions from insurance carriers (HDI, Mapfre, GNP, Momento, Chubb, Qualitas, Zurich, AXA) for policies sold through the inter.mx platform. Revenue is generated through a commission structure based on insurance premiums collected by partner carriers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Interprotección operates the Inter.mx digital insurance comparison and brokerage platform, enabling individual consumers in Mexico to compare, quote, and purchase auto, motorcycle, pet, medical, and life-plus-savings insurance from multiple carriers (HDI, Mapfre, GNP, Momento, Chubb, Qualitas, Zurich, AXA) entirely online in approximately three minutes. The company acts as an insurance agent/broker earning commissions from partnered carriers on bound policies.

Product overview

Interprotección operates as a multi-product insurance aggregator platform (inter.mx) that enables customers to compare and purchase insurance from multiple providers in one place. The platform offers five core insurance products: Seguro de Coche (car insurance with Amplio/Limitado/Básico plans), Seguro de Moto (motorcycle insurance), Seguro de Mascota (pet insurance with Mejor Amigo/Garritas/Mascota tiers), Seguro Médico (health insurance), and Seguro Vida + Ahorro (life insurance with savings component). The platform aggregates coverage from partner insurance companies including HDI, Mapfre, GNP, Momento, Chubb, Qualitas, Zurich, and AXA, allowing users to compare offerings and choose the best option. All products include complimentary benefits through the inter.mx ecosystem such as telemedicina, movie tickets, and discounts up to 35%. The company also provides a mobile app for policy management, claims processing, and digital document access.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Coche (Auto Insurance) Vehicle insurance for individual consumers in Mexico covering car damage, total theft, civil liability, medical expenses, legal defense, and travel assistance. Available in three coverage tiers: Amplio (comprehensive), Limitado (limited), and Basico (basic).
• Seguro de Moto (Motorcycle Insurance) Motorcycle insurance covering damage, total theft, civil liability, medical expenses, legal defense, and travel assistance, with 24/7 road assistance included.
• Seguro de Mascota (Pet Insurance) Pet protection plan covering veterinary consultations, medication payments, accident and illness compensation, sterilization, third-party damage, death payment, and funeral assistance for dogs and cats. Available plans include Mejor Amigo, Garritas, and Mascota.
• Seguro Médico (Medical Insurance) Medical insurance product providing health coverage, accessible through the medicoseguro.inter.mx portal.
• Seguro Vida + Ahorro (Life + Savings Insurance) Life insurance combined with a savings component, offering financial protection and accumulation benefits. Listed on Inter.mx with enhanced features being developed.

Quantifiable outcome

• Up to $8,500 MXN in benefits included with first-year policies
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• HDI SeguroscoreChannel Partner/ Reseller/ DistributorHDI is one of the insurance providers available on the Inter.mx platform. The partnership allows Inter.mx to offer HDI auto, motorcycle, and other insurance products to customers comparing coverage options.
• MapfrecoreChannel Partner/ Reseller/ DistributorMapfre is one of the insurance providers available on the Inter.mx platform. The partnership enables Inter.mx to offer Mapfre insurance products through its comparison platform.
• GNP SeguroscoreChannel Partner/ Reseller/ DistributorGNP (Grupo Nacional Provincial) is one of the insurance providers available on the Inter.mx platform, providing auto, life, and health insurance products.
• MomentocoreChannel Partner/ Reseller/ DistributorMomento is one of the insurance providers available on the Inter.mx platform for insurance comparison and purchase.
• ChubbcoreChannel Partner/ Reseller/ DistributorChubb is one of the insurance providers available on the Inter.mx platform, offering insurance products through the digital comparison channel.
• Qualitas (Qualitas)coreChannel Partner/ Reseller/ DistributorQualitas is one of the insurance providers available on the Inter.mx platform, specializing in auto insurance products.
• ZurichcoreChannel Partner/ Reseller/ DistributorZurich is one of the insurance providers available on the Inter.mx platform, offering insurance products through the digital comparison channel.
• AXAcoreChannel Partner/ Reseller/ DistributorAXA is one of the insurance providers available on the Inter.mx platform. The partnership allows Inter.mx customers to compare and purchase AXA insurance products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Selectra: International price comparison platform with Mexican operations covering insurance, telecom and energy; competes with Inter.mx on the multi-carrier comparison-and-switch value proposition in Mexico.
• Rastreator.mx: Mexican insurance comparison platform operated by the Rastreator group; directly comparable to Inter.mx as a Spanish-language digital insurance aggregator in Mexico offering multi-carrier quote comparison for consumer lines.
• ComparaOnline (ComparaGuru Mexico): LatAm insurance and financial product comparison platform with Mexican operations; competes head-to-head with Inter.mx on the digital comparison-and-bind motion for auto and other consumer insurance lines.
• 180 Seguros: Mexico-based digital auto insurance broker with a self-serve online funnel; competes directly with Inter.mx for the same Mexican consumer auto-insurance buyer using a similar digital aggregator model.

Emerging players

• Hey Auto: Mexican digital auto-insurance startup focused on a streamlined online purchase experience; an emerging challenger in the same consumer auto-insurance category Inter.mx serves.
• Miituo: Mexican pay-as-you-drive auto insurance startup with a digital-first distribution model; overlaps with Inter.mx on Mexican auto-insurance customer acquisition and digital underwriting partnerships.

Broad incumbents

• Zurich Mexico: One of Inter.mx's eight partner carriers and a global P&C and life insurer with a Mexico subsidiary; a direct insurance carrier competitor whose own direct-to-consumer digital channel threatens Inter.mx's intermediation model.
• GNP Seguros: One of Mexico's largest domestic insurance carriers and a core partner on Inter.mx; as a broad incumbent, GNP's direct digital sales and agent network overlap with the customer base Inter.mx targets.
• Mercado Libre Insurance (Mercado Seguros): Mercado Libre's embedded insurance offering integrated into Latin America's largest e-commerce platform; an incumbent-adjacent distribution channel that competes for the same Mexican online insurance consumer and leverages platform scale that Inter.mx cannot match.
• Lemonade: Public digital-native insurance carrier operating in the US and expanding in Europe; a broad incumbent demonstrating the digital insurance playbook that Mexican aggregators like Inter.mx may eventually need to evolve into or partner with.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/interproteccion
• YouTubeyoutube.com/channel/UCZ8wH2JLzDYvvrN-JiG3roA
• Facebookfacebook.com/intermx
• LinkedInlinkedin.com/company/interproteccion
• Instagraminstagram.com/intermx
• TikToktiktok.com/@inter.mx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interproteccion