NexTraq

What NexTraq does

NexTraq, founded in 2000 and headquartered in Atlanta, Georgia, provides GPS-based fleet tracking and telematics solutions to commercial fleet operators across North America. The company's product is a modular, web-and-mobile platform organized around four solution pillars — Driver Safety (including the Fleet Defender AI-powered dashcam), Fleet Visibility & Productivity (vehicle and asset tracking, fuel management, geofencing, real-time alerts, sensors), Mobile Workforce (routing, dispatching, mobile apps for drivers and managers, time & attendance, automatic driver assignment), and Maintenance & ELD Compliance (electronic logging, maintenance, vehicle inspection, reporting). Hardware components include GPS trackers, dashcams, and sensors; the Smart Predictive Tire offering integrates Michelin's tire-pressure and temperature monitoring capability into the broader platform.

The business model is subscription-based: customers sign multi-year agreements with 12-month auto-renewal terms, paying recurring monthly fees per piece of equipment plus selected services, with hardware sold upfront and installation delivered through a certified North American installer network. Go-to-market combines direct enterprise field sales with consultative selling (40-day trial offers, demos, dedicated account managers), channel sales via the installer partner program, and a Michelin Connected Fleet footprint managing over 684,000 vehicles and 70,000+ customers globally. The company is a wholly-owned subsidiary of Michelin and operates as part of the Michelin Connected Fleet brand alongside Sascar and Masternaut. Named enterprise customers include Rentokil, SYRGROUP, Columbus Water Works, and Bizzaro, with cited outcomes ranging from 4–15% improvements across fuel economy, driver productivity, and accident cost reduction. Customer segments span twelve verticals, including field services, transportation, utilities, government/public safety, oil/gas/mining, agriculture, and cable/telecom.

Name

NexTraq

Legal name

NexTraq, LLC

Website

http://www.nextraq.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

NexTraq is a US-based GPS fleet tracking and telematics platform offering modular vehicle tracking, AI dashcams, ELD compliance, and mobile workforce management subscriptions to mid-to-large commercial fleet operators, now operating as part of Michelin Connected Fleet.

Ownership category

akta.pro rank

Product category

Fleet Management Telematics

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

akta.pro secondary industries

Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• GPS fleet tracking
• Vehicle telematics
• ELD compliance
• Driver safety monitoring
• Fleet management software

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Subscription-based Fleet Management Services: Monthly recurring charges based on pieces of Equipment and services associated with customer accounts. Charges accrue for all authorized Equipment regardless of vehicle status during the subscription term.
2. Hardware/Equipment Sales: Sale and provisioning of GPS tracking devices, dashcams, sensors, and other telematics hardware for fleet vehicles and assets.
3. Professional Services: Installation services through certified installer network, configuration, setup, and user training included in customer service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NexTraq provides a GPS-based fleet management and telematics platform that delivers real-time vehicle and asset tracking, driver behavior monitoring, fuel management, ELD compliance, maintenance scheduling, multi-stop routing, dispatching, and AI-powered dashcam safety via the Fleet Defender solution. The platform is offered primarily as a subscription-based service bundled with GPS hardware and professional installation through a certified installer network, targeting fleet operators across industries such as field services, transportation, utilities, food and beverage, manufacturing, construction, government, and agriculture. NexTraq also offers mobile applications (NexTraq View for fleet managers and NexTraq Connect for drivers) and integrates Michelin Smart Predictive Tire monitoring under the Michelin Connected Fleet umbrella.

Product overview

NexTraq, now operating under MICHELIN Connected Fleet, offers a comprehensive fleet management platform with a modular architecture. The core offering consists of GPS-based vehicle tracking and telematics services, supplemented by a suite of add-on modules organized into four main categories: Driver Safety (including Fleet Defender AI-powered dashcams, Dashcam, and Driver Behavior monitoring), Fleet Visibility & Productivity (Vehicle Tracking, Asset Tracking, Fuel Management, Geofencing & Mapping, Real-Time Alerts, and Sensors), Mobile Workforce (Routing, Dispatching, Mobile Apps, Job Schedule Board, Time & Attendance, and Automatic Driver Assignment), and Maintenance & ELD Compliance (ELD Compliance, Reporting & Metrics, Maintenance, and Vehicle Inspection). The platform also integrates Smart Predictive Tire technology from Michelin. Key mobile applications include NexTraq View for fleet managers and NexTraq Connect for drivers. The system is accessible via web browser and mobile applications, with API integration capabilities for back-office system connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Tracking GPS-based real-time vehicle location tracking service enabling fleet managers to monitor where vehicles are and where they are going.
• Asset Tracking Tracking solution for trailers, generators, forklifts, and other mobile assets beyond vehicles, providing visibility into non-vehicle equipment.
• Fleet Defender (AI-Powered Dashcam) AI-powered dashcam solution providing fleet insights, proactive safety monitoring, real-time incident detection, and driver behavior analysis.
• Dashcam Dashcam solution for driver accountability and video capture used for incident documentation and safety monitoring.
• Driver Behavior Safety monitoring solution that tracks and reports on driver behaviors to reduce incidents and improve fleet safety performance.
• Fuel Management Fuel spending control and monitoring solution to track and manage fleet fuel consumption across vehicles.
• Routing Multi-stop routing solution that optimizes fleet navigation and delivery routes for efficiency.
• Dispatching Fleet dispatching solution for efficient assignment and coordination of fleet resources and jobs.
• NexTraq Mobile Apps (View & Connect) Suite of mobile apps including NexTraq View (for fleet managers, providing real-time fleet visibility, live maps, and dashboard data) and NexTraq Connect (for drivers, providing job management, navigation, time tracking, and vehicle inspection tools).
• ELD Compliance (NexTraq Elogs) FMCSA-compliant Electronic Logging Device (ELD) solution for Hours of Service recording, DVIR inspections, and IFTA mileage reporting.
• Maintenance Fleet maintenance management solution that prolongs vehicle life and improves uptime through scheduled service tracking.
• Vehicle Inspection Digital vehicle inspection solution with checklists that simplify driver inspections and improve fleet uptime.
• Reporting & Metrics Analytics and reporting tools for measuring, managing, and improving fleet performance through KPI dashboards and custom reports.
• Smart Predictive Tire Michelin tire monitoring solution using connected sensors to monitor real-time tire pressure and temperature and predict maintenance needs to prevent roadside events.

Quantifiable outcome

• 4% decrease in fuel consumption with driving behavior management
• +5 more outcomes

Named customers4 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• Michelin GroupcoreStrategic or Co-development Partner · 28 October 2025NexTraq was acquired and integrated under Michelin Group's Connected Fleet brand alongside Sascar and Masternaut, managing over one million contracted trucks and vans globally. This integration provides NexTraq with Michelin's 130+ years of mobility expertise, tire technology including Smart Predictive Tire solutions, and global brand backing.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Masternaut: European fleet telematics provider integrated with NexTraq under Michelin's Michelin Connected Fleet brand. Sibling offering with comparable platform capabilities serving a different geography.
• Fleetio: SaaS fleet maintenance, operations, and fuel management platform with growing telematics integrations. Competes with NexTraq's Maintenance, Fuel Management, and Vehicle Inspection modules.
• Geotab: Leading global fleet telematics platform offering GPS vehicle tracking, ELD compliance, and driver-behavior analytics. Direct competitor to NexTraq across SMB and enterprise fleet segments.
• Samsara: Publicly traded connected operations cloud combining vehicle telematics, video-based safety, and IoT. Competes directly with NexTraq's Fleet Defender dashcams, vehicle tracking, and asset tracking modules.
• Verizon Connect: Telematics and fleet management solution from Verizon targeting fleets of all sizes with GPS tracking, ELD, and driver safety. Direct competitor across NexTraq's full product suite.
• Motive: AI-native fleet management and equipment tracking platform focused on safety, spend management, and compliance. Direct peer competing for similar mid-market and enterprise customers.
• Azuga: Fleet telematics provider owned by Bridgestone offering GPS tracking, dashcams, driver behavior scoring, and ELD. Closely comparable given similar tire-company parent ownership model to NexTraq/Michelin.
• Webfleet (Bridgestone): Bridgestone-owned fleet management platform serving European and global markets with vehicle tracking and driver behavior solutions. Sibling-style competitor mirroring the Michelin/NexTraq relationship.
• Lytx: Video telematics and driver safety specialist using AI dashcams and machine-vision analytics. Direct overlap with NexTraq's Fleet Defender driver-safety positioning.

Broad incumbents

• Trimble Transportation: Diversified transportation technology incumbent offering telematics, route optimization, and supply chain solutions. Broader portfolio competitor that overlaps with NexTraq across enterprise fleet and logistics buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NexTraq
• YouTubeyoutube.com/user/nextraq
• Facebookfacebook.com/nextraq
• LinkedInlinkedin.com/company/nextraq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NexTraq