What MyCall does

MyCall is a Norwegian prepaid mobile operator founded in 2001 (originally as Lebara Mobile) and rebranded in 2021, operating today as a brand under Telia Norge AS. The company targets immigrants, international communicators, frequent European travelers, and price-sensitive consumers, with a customer base spanning 100+ nationalities. Its distinguishing commercial claim is that it can register SIM cards without a Norwegian D-number or credit check, addressing a structural barrier to mobile service for new arrivals. Core products are two prepaid monthly subscriptions — Mycall Norge (unlimited domestic calls, SMS/MMS worldwide, 2–30 GB data) and Mycall EU+ (unlimited calls to 34 countries including EU, UK, USA, and Canada, up to 50 GB data, free EU roaming) — both priced from 199 NOK/month, supplemented by data top-up packages, MyPoints referral rewards, and rollover data.

The technical stack is an MVNO-style operating model riding on Telia's 4G/5G network, which provides 99% coverage in Norway. The customer-facing surface is the Mycall mobile app (rated 4.6 on iOS and 4.8 on Android) for self-service plan management, top-ups, and rewards redemption, complemented by two owned retail shops in Oslo and Strømmen and a 4,000+ reseller network spanning 7-Eleven, Narvesen, Kiwi, Joker, Meny, YX, Deli de Luca, and other Norwegian kiosks and petrol stations. Supporting products include the 'Good as New' refurbished device program with a 2-year warranty, the NetSafe cybersecurity bundle (delivered in partnership with Tryg), Klarna-based hardware financing, and BankID/Vipps/eFaktura integrations. The company also publishes a multilingual content platform (Mycall Stories) covering immigrant life in Norway, which functions as a community-engagement and top-of-funnel marketing channel.

MyCall's revenue model combines recurring prepaid subscription revenue with usage-based top-ups, hardware sales (new and refurbished smartphones and tablets), and reseller commissions. All plans are prepaid with no contract, no credit check, and no D-number requirement, accepting payments via Vipps, Visa, Mastercard, and Klarna. Distribution is hybrid: digital self-serve via app and webshop, owned retail in Oslo and Strømmen, and mass-market physical availability through convenience retailers. The company's stated position is market leader in Norway's international telecommunications segment, and it has received an industry award for its work with immigrant communities. Standalone financials are not disclosed as the brand is consolidated within Telia Norge AS.

Name

MyCall

Legal name

Telia Norge AS

Website

https://mycall.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

MyCall is a Norwegian prepaid mobile operator serving immigrants and international communicators with no-contract plans, multilingual support, and SIM registration without a Norwegian D-number, operating on Telia's 4G/5G network as part of Telia Norge AS.

Ownership category

akta.pro rank

Product category

Prepaid Mobile Telecommunications Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Prepaid mobile plans
• SIM card services
• International calling
• Mobile subscriptions
• Refurbished mobile phones

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Mobile Subscriptions: Recurring monthly subscription revenue from prepaid mobile plans (Mycall Norge, Mycall EU+) with data, calls, and SMS included. All plans are prepaid with no contract or credit check required.
2. Top-up and Add-on Purchases: One-time purchases of data packages, international minutes, and balance top-ups via app, SMS, or in-store. Data packages range from 1GB to 30GB with 30-day validity.
3. Hardware Sales: Sale of mobile phones (new and refurbished 'Good as New') through webshop and retail stores. Klarna installment payment options available.
4. Refurbished Device Sales (Good as New): Refurbished smartphones and tablets sold with 2-year warranty, offering sustainable and affordable alternatives to new devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MyCall sells prepaid mobile subscription plans (Mycall EU+ and Mycall Norge) targeted at immigrants and international customers in Norway, plus SIM card starter packages, top-up data packages, and new and refurbished mobile phones. All plans run on Telia's 4G/5G network with no contract or credit check, unlimited calls/SMS, and SIM cards that can be activated without a Norwegian D-number.

Product overview

MyCall is a Norwegian mobile operator offering prepaid mobile plans primarily targeting immigrants and international customers. The core product portfolio consists of Mycall EU+ (unlimited calls to EU, UK, USA, Canada with data up to 50GB) and Mycall Norge (calls within Norway with data packages 2-30GB). The company differentiates through no credit check, no contract requirements, and serving customers without D-numbers. Supporting products include the Mycall App (for plan management and purchases), Good as New (refurbished devices with warranty), NetSafe (cybersecurity protection via partner Tryg), rollover data, MyPoints loyalty program, and flexible payment options via Klarna. The company operates on Telia's mobile network with 99% Norway coverage including 4G and 5G.

Differentiator

Problem solved

Functional benefit

Brands

• MyCall Norge: Mobile plan for customers mainly calling within Norway, with unlimited calls in Norway and unlimited SMS & MMS to the whole world.
• MyCall EU+
• NetSafe
• Klarna
• Good as New
• MyCall App

Products and services

• Mycall EU+ Prepaid monthly mobile subscription plan for international communicators and European travellers in Norway: unlimited calls to 34 countries (EU, UK, USA, Canada) and within Norway, unlimited worldwide SMS/MMS, up to 50GB data, rollover of unused data, and free roaming in Europe. Priced from 199 NOK/month. Runs on Telia 4G/5G.
• Mycall Norge Prepaid monthly mobile subscription plan focused on Norway usage: unlimited calls within Norway, unlimited SMS/MMS to the whole world, and data packages from 2GB to 30GB. Priced at 199 NOK/month. No Norwegian ID or credit check required.
• Startpakke (Start Package SIM card) SIM card starter package available at 7-Eleven and Narvesen kiosks that allows new customers to register and activate a Norwegian Mycall phone number without holding a Norwegian D-number — using a valid passport instead. Designed for newcomers and immigrants in Norway.
• Good as New (refurbished mobile devices) Refurbished smartphone and tablet line sold through the Mycall webshop and retail stores, providing professionally tested devices (e.g., iPhone 15 128GB at 8,290 NOK, Galaxy S23 128GB at 6,990 NOK, iPhone SE 64GB at 1,990 NOK, iPad 8th gen at 4,190 NOK) with a 2-year warranty and 5-year right to complain. Offered as a sustainable, affordable alternative to new devices for budget-conscious customers.
• New smartphones (retail hardware) Retail sale of new smartphones via the Mycall webshop, including devices such as Google Pixel 10a (4,990 NOK), Samsung Galaxy S26 Ultra (13,490 NOK), iPhone Air (9,990 NOK) and Samsung Galaxy A16 4G (990 NOK), with Klarna installment payments available from 31-411 NOK/month.
• Mycall App Mobile application for iOS and Android that lets customers sign up with QR code, manage their mobile plan, buy data and international minutes, view personalized offers based on usage, and earn MyPoints by referring friends. Acts as the digital self-service channel for Mycall's prepaid plans.
• Data top-up packages (SMS and app) Standalone prepaid data packages (1GB-30GB) that customers can purchase on demand via SMS (codeword to 06160), in the Mycall App, or in-store, with 30-day validity. Tiers include 1GB at 99 NOK, 4GB at 199 NOK, 8GB at 279 NOK, 15GB at 349 NOK and 30GB at 399 NOK.

Quantifiable outcome

• Customers from over 100 nationalities served
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Telia Norge AScoreOthersTelia Norge AS is the parent company and treatment responsible for MyCall. MyCall operates as a brand under the Telia, Phonero, OneCall, and Mycall brand family. Telia provides network infrastructure (4G/5G) and corporate services including data protection and privacy oversight.
• TrygminorStrategic or Co-development PartnerTryg is the partner providing NetSafe online protection service to MyCall customers. Customers victim of cybercrime can contact Tryg via email or phone for assistance with unwanted content sharing, fake profiles, hacked accounts, online bullying, or threats.
• NarvesencoreChannel Partner/ Reseller/ DistributorNarvesen is a key retail partner where MyCall products are sold. Available products include Start Package SIM cards, top-up balance cards, data packages, and Mycall subscription plans.
• 7-ElevencoreChannel Partner/ Reseller/ Distributor7-Eleven is a key retail partner where MyCall products are sold. Available products include Start Package SIM cards, Pick Up SIM, top-up balance cards, and subscription plans.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Telenor Norway: Norwegian incumbent MNO operating its own network and full retail consumer mobile portfolio; competes head-to-head with MyCall on prepaid plans targeting the broader Norwegian consumer base.
• Ice Communications: Norwegian challenger MNO with aggressive prepaid pricing; broad incumbent that pressures MyCall's budget-conscious consumer positioning on price in the same Norwegian market.

Direct peers

• Giffgaff: UK-based prepaid MVNO with community-led, app-first digital onboarding and no-contract model; comparable to MyCall's prepaid, self-serve, no-credit-check positioning though focused on the UK mass market rather than immigrant niche.
• Lebara: Pan-European MVNO focused on international calling and serving immigrant/ethnic communities; structurally identical to MyCall's positioning and even shares MyCall's predecessor identity ("Lebara Mobile") before the 2021 Telia acquisition.
• OneCall: Norwegian consumer mobile brand also under the Telia Norge AS umbrella; directly competes with MyCall for Norwegian consumer mobile wallet share using the same Telia network.
• Lyca Mobile: Global MVNO offering low-cost international calls and ethnic-focused prepaid SIMs across Europe, US and Australia; competes head-to-head with MyCall's EU+ international calling proposition and target customer base.

Regional players

• Tesco Mobile: UK/Irish MVNO with prepaid plans and bundled retail distribution; comparable MVNO-retail-hybrid model to MyCall but UK/Ireland-focused rather than Norway-Scandinavian.
• Lebara (Norway operations historical): Historical Norwegian arm of the Lebara MVNO brand before the 2021 rebrand/absorption into MyCall under Telia; the direct predecessor entity and the most natural benchmark for MyCall's standalone trajectory.

Others

• Phonero: Sister brand under Telia Norge AS focused on B2B/business telephony; comparable to MyCall operationally as a Telia sub-brand but differentiated by SMB/enterprise target rather than consumer immigrant segment.

Emerging players

• Hallon: Swedish consumer MVNO under Telia, structurally identical (Telia-owned prepaid brand using Telia network) but emerging/lower scale; relevant sibling model for MyCall's go-to-market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mycall
• Instagraminstagram.com/mycall_
• Xx.com/mycallnorge

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyCall