Medicart
Medicart is a privately held Canadian network of 31 medical aesthetic and phlebology clinics (9 Medicart-branded plus 22 Epiderma locations) operating across Quebec and Ontario, serving individual consumers with injectables, body contouring, vein treatments, and skincare products under medical supervision.
- Company typePrivate
- Founded2000
- HeadquartersQuebec, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Medicart does
Medicart is a privately held Canadian operator of medical aesthetic and phlebology clinics, headquartered in Quebec and conducting business through Corporation Medicart. The network comprises 31 clinics across Quebec and Ontario: 9 clinics operate under the Medicart brand and 22 operate under the Epiderma brand, which was founded in 2000. Medicart positions itself as a reference provider in aesthetic medicine, dermatology, and phlebology, delivering a portfolio of 36+ treatments including neuromodulator and hyaluronic acid injections, CoolSculpting cryolipolysis, VenaSeal adhesive closure, endovenous laser and radiofrequency, sclerotherapy, Morpheus8 microneedling, IPL photorejuvenation, HydraFacial, laser hair removal, EMSELLA, and regenerative therapies (PRP, exosomes). All clinical protocols are supervised under formal medical direction (Dr. Alexis Du Cap since 2012, alongside Dr. Michèle Ohayon), with treatments performed by a stated team of 75 physicians and nurses plus 15 technicians.
The company operates a direct-to-consumer, in-clinic model complemented by a virtual consultation channel (powered by the Illuxi platform) and an e-commerce boutique selling medical-grade skincare from SkinCeuticals, Skinbetter Science, Vivier Pharma, Colorescience, and SkinMedica. Patient acquisition uses a multi-channel mix including blog content, social media (Facebook, LinkedIn, Instagram, YouTube, TikTok), email newsletters, a podcast ("Le vrai du faux"), three Quebec media ambassadors, and earned media coverage in major Quebec outlets. Pricing is pay-as-you-go with free initial evaluations; per-zone pricing is published only for select offerings (e.g., CoolSculpting starting at $800 per zone), while most aesthetic pricing is quote-based. A monthly installment financing option is offered through a partnership with Beautifi, and patients participate in Allergan Aesthetics' Brilliant Distinctions loyalty program.
Medicart's customer base consists of individual consumers seeking aesthetic improvements and patients with venous health concerns, with no disclosed enterprise or institutional customers. The company has grown primarily through acquisition, having integrated four independent clinics between May 2022 and February 2023 (Clinique Dre Christine Caron, Clinique Dre Morin / Medicart Laval, Clinique Lafond et Mandeville, Phlébocentre DeVinci), and most recently expanded its clinical vertical by adding dermatology consultations at the Ottawa clinic in February 2026. Revenue is not publicly disclosed and no external institutional investors, PE firms, or public listing information were identified in the source material.
Medicart firmographics
Firmographics- Name
- Medicart
- Legal name
- Corporation Medicart
- Website
- https://medicart.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Medicart is a privately held Canadian network of 31 medical aesthetic and phlebology clinics (9 Medicart-branded plus 22 Epiderma locations) operating across Quebec and Ontario, serving individual consumers with injectables, body contouring, vein treatments, and skincare products under medical supervision.
- Ownership category
- akta.pro rank
Medicart industry classification
Industry- Product category
- Medical Aesthetic Services
- NAICS
- Offices of Physicians (6211), Offices of Other Health Practitioners (6213)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)
- akta.pro secondary industries
- General & Medical Dermatology (HLAKACAA), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Procedural Dermatology (Office-Based Surgery) (HLAKACAG)
Keywords
Where Medicart is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Medicart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Medical Aesthetic Treatments: Revenue from aesthetic medicine treatments including neuromodulator injections, dermal fillers, body contouring, skin treatments, and laser procedures. One-time treatment sessions with repeat visits for maintenance.
- Phlebology/Varicose Vein Treatments: Revenue from varicose vein treatments including sclerotherapy, ultrasound-guided injections, laser, radiofrequency, and VenaSeal procedures. Medical treatments with follow-up sessions.
- Skincare Products: Revenue from retail skincare products including Skinbetter Science, SkinCeuticals, Vivier Pharma, and Colorescience. Online boutique and in-clinic sales.
- Gift Cards: Sale of gift cards for treatments and products.
- Flexible Payment Plans: Monthly payment plan financing through Beautifi partner for treatments, allowing customers to pay over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free expert evaluation consultation |
| Other | Pay-as-you-go | Neuromodulator injections |
| Other | Pay-as-you-go | Dermal fillers (hyaluronic acid) |
| Unit Pricing | Pay-as-you-go | CoolSculpting starting price |
| Transaction based/ take rate | Pay-as-you-go | Newsletter signup discount |
| Transaction based/ take rate | Pay-as-you-go | Anniversary discount |
| Transaction based/ take rate | Pay-as-you-go | Referral program |
| Transaction based/ take rate | Pay-as-you-go | Summer promotion - second facial treatment |
| Unit Pricing | Pay-as-you-go | Body products discount |
| Unit Pricing | Pay-as-you-go | Skincare products |
| Subscription | Monthly | Monthly payment plans through Beautifi |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Medicart product offering
Product offeringCore offering
Medicart operates a network of 31 medical aesthetic and phlebology clinics across Quebec and Ontario (9 Medicart-branded clinics plus 22 Epiderma clinics) offering approximately 36 treatments including neuromodulator injections, hyaluronic acid dermal fillers, CoolSculpting body contouring, sclerotherapy and endovenous varicose vein treatments, laser and light-based skin rejuvenation, microneedling, hair removal, intimate health therapies, and dermatology consultations. The company also retails medical-grade skincare products (SkinCeuticals, Skinbetter Science, Vivier Pharma, Colorescience, SkinMedica) through clinics and an online boutique.
Product overview
Medicart is a network of 31 medical aesthetic and phlebology clinics across Quebec and Ontario, Canada (9 Medicart-branded clinics plus 22 Epiderma clinics). The company operates as a service provider rather than a software product company, offering a comprehensive portfolio of aesthetic medical treatments including: injectables (neuromodulators and dermal fillers), body contouring (CoolSculpting), laser and light-based treatments, skin rejuvenation procedures, hair removal, varicose vein treatments (sclerotherapy, laser, radiofrequency, VenaSeal, microphlebectomy), intimate health treatments, and dermatology consultations. The company also operates an e-commerce platform (Boutique) for skincare products. Treatments are performed by physicians, nurses, and medical aestheticians under medical direction. The portfolio includes approximately 36 treatments spanning face, body, and vein care, supported by a team of 75 physicians and nurses plus 15 technicians.
Differentiator
Problem solved
Functional benefit
Products and services
- Neuromodulator Injections (Botulinum Toxin) Injectable aesthetic treatment that relaxes facial muscles to reduce dynamic wrinkles such as frown lines, crow's feet, and forehead lines. Results last 3-4 months on average and the treatment is also used for bruxism. Targeted at adult individuals seeking natural-looking facial rejuvenation.
- Hyaluronic Acid Dermal Fillers Injectable fillers using hyaluronic acid to restore facial volume, define contours of cheeks, lips and jawline, and smooth wrinkles and hollows. Delivers natural-looking, personalized results visible after about 14 days for adult aesthetic patients.
- CoolSculpting (Cryolipolysis) Body Contouring Non-invasive fat reduction treatment using controlled cooling to destroy stubborn fat cells in areas such as chin, abdomen, flanks, back, thighs, upper arms, and subgluteal region. No surgery or recovery time required. Starting at $800 per zone with promotional 8-cycle packages available.
- Sclerotherapy for Varicose and Spider Veins Injection treatment for varicose veins and spider veins in which a solution is injected into the vein to cause a controlled reaction of the vein wall, gradually closing the vein so it can be absorbed by the body. For patients with venous insufficiency or cosmetic vein concerns.
- Ultrasound-Guided Injection for Varicose Veins Echotherapy treatment using ultrasound guidance for precise visualization and injection of varicose veins, enabling accurate treatment of deeper or larger veins. For patients with venous insufficiency requiring precise phlebology care.
- Endovenous Laser Treatment (EVLT) Minimally invasive laser procedure that closes varicose veins using thermal energy delivered via catheter, performed under local anesthesia in a single session. For patients with venous insufficiency requiring closure of diseased veins.
- Endovenous Radiofrequency Treatment Minimally invasive procedure using radiofrequency energy delivered through a catheter to gradually close diseased veins, performed under local anesthesia as an alternative to traditional vein surgery.
- VenaSeal Tissue Adhesive Procedure Medical adhesive-based procedure that seals varicose veins using a small amount of specially formulated adhesive without thermal energy, redirecting blood flow to functional veins. For patients seeking non-thermal varicose vein closure.
- Microphlebectomy Minimally invasive procedure to remove visible larger varicose veins through very small incisions under local anesthesia with minimal scarring. For patients with prominent surface varicose veins.
- Morpheus8 Radiofrequency Microneedling Radiofrequency microneedling treatment that stimulates collagen production for skin resurfacing, tightening, and rejuvenation. For adults seeking improved skin texture and firmness.
- Clear + Brilliant Laser Treatment Laser treatment for skin rejuvenation, pigmentation correction, and overall improvement of skin tone and texture. For adults seeking non-ablative skin renewal.
- Photorejuvenation (IPL) Intense Pulsed Light treatment targeting pigmentation, redness, visible vessels, sun damage, and skin tone unevenness for a more uniform complexion. For adults concerned with photoaging and vascular or pigmented lesions.
- HydraFacial Hydradermabrasion treatment that provides deep cleansing, exfoliation, and hydration of the skin in a single session. For adults seeking refreshed, hydrated skin.
- Laser Treatments (CO2, ProFractional, Vbeam) Range of laser treatments including CO2 fractional laser, ProFractional laser for scars and stretch marks, and Vbeam laser for redness and rosacea. For adults with specific skin conditions or scarring concerns.
- Microneedling Micro-needling treatment that stimulates skin renewal and collagen production using fine needles. For adults seeking improved skin texture and tone.
- Chemical Peels Exfoliating chemical peel treatments that improve skin radiance, evenness, and texture by removing dead skin cells. For adults seeking brighter, more even skin.
- Microdermabrasion Non-invasive exfoliation treatment that refreshes skin appearance and improves radiance by removing surface dead skin cells. For adults seeking a brighter complexion.
- OxyGeneo Facial Facial treatment combining exfoliation, oxygenation, and nutrient infusion for skin revitalization. For adults seeking a refreshed, glowing complexion.
- Customized Facial Treatments Customized facial treatments for skin hydration, comfort, and revitalization, tailored to individual skin needs. For adults seeking routine skin maintenance.
- Exosome Therapy Regenerative treatment using exosomes to promote skin healing and rejuvenation. For adults seeking advanced skin repair and rejuvenation therapy.
- Platelet-Rich Plasma (PRP) Injections PRP injections using the patient's own blood platelets to support skin rejuvenation and treat hair loss. For adults seeking regenerative skin or scalp therapy.
- Collagen Biostimulator Injection Injectable treatment that stimulates natural collagen production for gradual facial rejuvenation. For adults seeking progressive improvement in skin firmness and volume.
- Skinboosters (Biorevitalizers) Injectable skin rejuvenation treatment for deep hydration and overall skin quality improvement. For adults seeking enhanced skin hydration and luminosity.
- Thread Lifts Resorbable thread lifts for non-surgical facial lifting and contouring. For adults seeking non-surgical facial lifting and definition.
- Laser Hair Removal Laser-based hair removal treatment for long-lasting hair reduction across multiple body areas. For adults seeking permanent hair reduction.
- IPL Hair Removal Intense Pulsed Light treatment for hair removal using light-based energy. For adults seeking long-lasting hair reduction.
- Hair Loss Treatment Hair loss treatments including PRP and exosome therapies to support hair regrowth. For adults experiencing hair thinning or loss.
- Cellulite Treatment Body treatments targeting reduction of the appearance of dimpled skin (cellulite). For adults concerned with skin texture on thighs, buttocks, and other areas.
- Body Contouring
Quantifiable outcome
- 97% of patients satisfied with their last dermal filler treatment
- +5 more outcomes
Companies that use Medicart
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Medicart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
Medicart partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- EpidermacoreMedicart owns and operates 22 Epiderma clinics across Quebec as part of its network. Epiderma has served over 350,000 clients and performed more than 3 million treatments since 2000. This partnership expands geographic coverage and service offerings.
- Vesna VlacominorNurse practitioner offering dermatology consultations at Medicart Ottawa clinic since 2015. Specializes in phlebology and dermatology with advanced certificate in general dermatology.
- BeautifiminorFinancing partner providing flexible monthly payment plans for customers. Beautifi facilitates the application process with online forms and quick credit decisions, enabling customers to spread treatment costs over time.
- Allergan AestheticsminorPartner for Brillantes Distinctions loyalty program. Customers earn points on qualifying treatments and products that can be redeemed for savings. Allergan provides dermal fillers and botulinum products.
- CoolSculpting (Allergan)coreCryolipolysis technology provider for non-invasive fat reduction treatments. Available at select Medicart clinics in Saint-Lambert, Ville-Saint-Laurent, Québec, and Laval.
- VenaSeal (Medtronic)coreMedical adhesive technology for endovenous varicose vein treatment. Provides closure without thermal energy, offering an alternative treatment option.
- SkinCeuticalsminorSkincare brand partner providing clinical-grade products including Phloretin CF serum, Physical Fusion UV Defense SPF 50, and other antioxidant and sun protection products sold in clinics and online.
- Skinbetter ScienceminorBiotechnology-based skincare brand partner. Products include AlphaRet night cream, Alto Advanced Defense and Repair Serum, and Trio moisturizing treatment. Sold exclusively through medical aesthetics clinics.
- Vivier PharmaminorQuebec-based skincare brand providing products including Radiance Serum (8% vitamin C), C E Peptides, and Sheer tinted mineral SPF 30. Locally made products available in clinics and online boutique.
- ColorescienceminorSkincare and sun protection brand. Products include Sunforgettable Total Protection Face Shield Flex SPF 50, a tinted mineral sunscreen that adapts to skin tone and provides protection against UV, blue light, and pollution.
- SkinMedicaminorSkincare brand partner providing clinical products including HA5 Rejuvenating Hydrator. Sold in clinics and online store.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Medicart competitors and assessment
Company assessmentDirect peers
- Dermapure: Dermapure is a Canadian medical-aesthetic clinic chain with multiple locations offering injectables, skin treatments, and body contouring. It is the closest direct competitor to Medicart in the Canadian med-spa space, with overlapping service lines, similar physician-led model, and comparable target customer base.
- Project Skin MD: Project Skin MD is a Vancouver-based medical-aesthetic and dermatology practice offering injectables, skin rejuvenation, and laser treatments. Comparable to Medicart as a physician-supervised clinic delivering premium aesthetic services in a multi-treatment setting.
- Civica Medical Aesthetics: Civica is a Canadian medical-aesthetic clinic offering injectables, skin treatments, and body contouring. Comparable to Medicart as a physician-led, multi-treatment aesthetic practice serving Canadian consumers with a similar premium positioning.
- Toronto Cosmetic Surgery Institute: TCSI is a Toronto-based medical-aesthetic clinic offering injectables, laser, and body treatments. Comparable to Medicart as a physician-led Canadian aesthetic practice delivering a similar portfolio of services to a similar clientele.
- Visage Med Spa: Visage is a Canadian med-spa offering injectables, skin rejuvenation, and laser treatments. Comparable to Medicart as a multi-service aesthetic clinic targeting similar consumers with physician-supervised treatments.
- Skin Technique: Skin Technique is a Vancouver-based medical-aesthetic practice offering injectables, fillers, lasers, and body treatments. Comparable to Medicart as a physician-led aesthetic clinic with a similar treatment portfolio and premium consumer focus.
Broad incumbents
- Allergan Aesthetics (AbbVie): Allergan Aesthetics (an AbbVie company) is the manufacturer of Botox, CoolSculpting, and the parent of the Brilliant Distinctions loyalty program used by Medicart. It is a broad incumbent that supplies the products and infrastructure on which Medicart's core treatments depend, and operates the manufacturer-side of the same value chain.
- Ideal Image: Ideal Image is a large US-based national med-spa chain offering injectables, body contouring, and skin treatments. Comparable to Medicart as a multi-clinic aesthetic service network, though at much larger scale and US-focused; useful as a benchmark for national rollout.
- LaserAway: LaserAway is the largest US aesthetic clinic chain, offering laser hair removal, injectables, and body treatments. Comparable to Medicart as a national multi-location aesthetic service provider, useful as a scale and brand benchmark for the Canadian roll-up opportunity.
Emerging players
- Toronto Dermatology Centre: Toronto Dermatology Centre is a physician-led medical and cosmetic dermatology clinic offering medical-aesthetic services. Comparable to Medicart's newly-launched dermatology consultation service, representing an adjacent specialist model that Medicart may compete with or partner alongside.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Medicart social profiles
Digital presenceMedicart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medicart leadership team
Management profileNumber of profiles
Profiles12 records
Medicart subsidiaries and ownership
Company hierarchySubsidiaries1 record
Medicart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medicart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medicart
What does Medicart do?
Medicart operates a network of 31 medical aesthetic and phlebology clinics across Quebec and Ontario (9 Medicart-branded clinics plus 22 Epiderma clinics) offering approximately 36 treatments including neuromodulator injections, hyaluronic acid dermal fillers, CoolSculpting body contouring, sclerotherapy and endovenous varicose vein treatments, laser and light-based skin rejuvenation, microneedling, hair removal, intimate health therapies, and dermatology consultations. The company also retails medical-grade skincare products (SkinCeuticals, Skinbetter Science, Vivier Pharma, Colorescience, SkinMedica) through clinics and an online boutique.
Is Medicart a public or private company?
Medicart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medicart founded?
Medicart was founded in 2000. It employs 251 to 500 people.
Where is Medicart based?
Medicart is headquartered in Quebec, Canada, in the North America region.
How does Medicart make money?
Five revenue lines are on record. Medical Aesthetic Treatments are the primary driver. The others are phlebology/Varicose Vein Treatments, skincare Products, gift Cards and flexible Payment Plans.
Who are Medicart's main competitors?
Direct peers on record are Dermapure, Project Skin MD, Civica Medical Aesthetics, Toronto Cosmetic Surgery Institute, Visage Med Spa and Skin Technique. Broad incumbents are Allergan Aesthetics (AbbVie), Ideal Image and LaserAway. Toronto Dermatology Centre is listed as an emerging player.
Does Medicart have an API?
No public API is recorded for Medicart.
What industry is Medicart in?
Medicart's product category is Medical Aesthetic Services. Its primary akta.pro industry code is HSALADAN, Medical-Grade / Clinical Facials (Dermatology & Med Spa), with a secondary code of HLAKACAA, General & Medical Dermatology. Its NAICS code is 6211 and its SIC code is 8011.