Voog
Voog is an Estonian no-code SaaS platform that enables small businesses and entrepreneurs across Europe to build multilingual websites, online stores, and domains through a self-serve, product-led model with integrated hosting, payments, and SSL.
- Company typePrivate
- Founded2014
- HeadquartersTartu, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Voog does
Voog, operated by Edicy OÜ (Estonian commercial register code 12176224), is a no-code website building platform headquartered in Tartu, Estonia. The company provides a SaaS-based, cloud-hosted solution that combines multilingual website creation, integrated e-commerce, domain registration, SSL security, and analytics in a single managed platform. Its technology stack includes a real-time visual editor, an API for developer extensibility, automatic Let's Encrypt SSL provisioning, and integration with a broad ecosystem of payment processors (PayPal, Stripe, Adyen, Voog Pay), Nordic and Baltic banks, and regional delivery providers (Omniva, SmartPosti, DPD). The platform supports 11 interface languages including English, Estonian, German, Latvian, Finnish, Russian, Dutch, French, Portuguese, and Lithuanian.
Voog operates a self-serve, product-led growth model targeting small businesses, entrepreneurs, e-commerce sellers, creative professionals, non-profits, and real estate agents primarily across European markets. Revenue is generated through three tiered subscription plans (Standard at €11/month, Plus at €17/month, Premium at €39/month on annual billing), plus 0%-3% e-commerce transaction fees and domain registration revenue. The company also monetizes add-on modules for email marketing, booking management, and proprietary 1-click checkout via Voog Pay. Distribution is entirely digital and direct, with a 30-day free trial and no credit card requirement to begin, supported by content marketing, SEO, webinars, and partner referrals. The team is small (1-10 employees) and the company appears to be self-funded with no disclosed external investment.
Voog firmographics
Firmographics- Name
- Voog
- Legal name
- Edicy LLC
- Website
- https://voog.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Voog is an Estonian no-code SaaS platform that enables small businesses and entrepreneurs across Europe to build multilingual websites, online stores, and domains through a self-serve, product-led model with integrated hosting, payments, and SSL.
- Ownership category
- akta.pro rank
Voog industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
Keywords
Where Voog is headquartered
LocationHeadquarters
- HQ city
- Tartu
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Voog business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Subscription Plans: Voog generates primary revenue through three tiered subscription plans (Standard, Plus, Premium) billed monthly or annually. Higher tiers offer more products, users, languages, and reduced transaction fees.
- E-commerce Transaction Fees: Voog charges transaction fees (0%-3% depending on plan tier) on sales made through online stores built on the platform. Premium plan offers 0% Voog fee.
- Domain Registration: Revenue generated from domain name registration and renewal across various TLD extensions (.ee, .com, .eu, etc.).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Plan - Basic website building for small projects |
| Subscription | Annual | Plus Plan - Full-featured website with e-commerce capabilities |
| Subscription | Annual | Premium Plan - Maximum features with zero transaction fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Voog product offering
Product offeringCore offering
Voog is a SaaS-based no-code website builder that lets individuals and small businesses create, host, and manage professional websites and online stores without coding knowledge. The platform combines a visual editor, multilingual content management, integrated hosting, SSL security, e-commerce functionality, domain registration, and add-on tools such as email marketing and bookings into a single self-serve service.
Product overview
Voog is a unified no-code website building platform that combines website creation, online store management, domain registration, email marketing, and booking management in a single integrated service. The core offering consists of the Voog Website Builder (with visual editor and multilingual support), Voog Online Store (e-commerce with integrated payments and shipping), Domain Registration service, and add-on modules including Email Marketing, Booking System, and AI-powered social media tools. The platform offers three pricing tiers (Standard, Plus, Premium) ranging from €11-€39/month, with all plans including API access, SSL security, and developer tools. The 2026 roadmap includes expanded AI capabilities, enhanced email marketing, and booking features.
Differentiator
Problem solved
Functional benefit
Products and services
- Voog Website Builder A no-code, multilingual website builder with a real-time visual editor that lets users create, edit, and publish professional websites without technical expertise. Includes hosting, SSL, analytics, and SEO tools.
- Voog Online Store Full-featured e-commerce platform integrated into the website builder, enabling product management, payment processing, shipping configuration, discount codes, and order management.
- Domain Registration Domain name registration and management service supporting over 30 country-code and international top-level domains, with transfer, renewal, and automatic SSL provisioning.
- Voog Email Marketing Email marketing tool for creating newsletters, automating campaigns, and tracking engagement, integrated with the Voog website and customer base.
- Voog Booking System Appointment booking system allowing service businesses to accept online bookings and manage appointments and staff schedules from a single dashboard.
- Voog Pay Voog's proprietary 1-click checkout payment solution integrated directly into the platform for streamlined e-commerce transactions.
Companies that use Voog
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Voog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability2 records
Feature8 records
Voog partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Amazon Web Services, InccoreWeb hosting infrastructure provider powering Voog's cloud-based platform and services.
- PayPal (Europe)corePayment processing integration enabling PayPal transactions for Voog e-commerce stores.
- Adyen B.V.corePayment processing integration for credit card and other payment methods in Voog online stores.
- StripecorePayment processing integration for online transactions in Voog e-commerce stores.
- LHV Pank AScoreEstonian bank payment processing integration for local payment methods.
- SEB Pank AScoreScandinavian bank payment processing integration for Nordic payment methods.
- Swedbank AScoreScandinavian bank payment processing integration for Nordic payment methods.
- Maksekeskus AScoreBaltic payment service provider integration for local payment methods.
- Montonio Finance OÜcoreEstonian fintech providing bank link and payment solutions integrated with Voog.
- EveryPay AScorePayment card and payment initiation services integrated with Voog e-commerce.
- Omniva OÜcoreParcel locker and delivery services integration for e-commerce shipping in Baltic countries.
- SmartPosti OÜcoreParcel locker services integration for e-commerce delivery in Estonia, Latvia, Lithuania, and Finland.
- DPD Eesti AScoreParcel delivery services integration for e-commerce orders in Baltic countries.
- Resell PartnersminorWeb hosting companies in Estonia and Denmark that resell Voog services.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Voog competitors and assessment
Company assessmentDirect peers
- Wix: Wix is the global leader in no-code website builders for SMBs, offering drag-and-drop editing, e-commerce, and a broad app marketplace. Most directly comparable competitor to Voog in terms of target customer, product category, and PLG model — but operating at vastly greater scale.
- Squarespace: Squarespace is a design-forward no-code website builder targeting SMBs, creatives, and small online stores. Directly comparable in PLG motion, SMB focus, integrated commerce, and premium positioning; differs by being template-led vs Voog's multilingual-led angle.
- Webflow: Webflow is a no-code visual website building platform targeting designers, agencies, and growing businesses. Comparable in visual no-code editing and integrated hosting model; sits upmarket from Voog with more advanced design controls but less built-in e-commerce depth.
- Jimdo: Jimdo is a European (Hamburg-based) no-code website builder targeting SMBs, with multilingual support and integrated e-commerce. The closest geographic and product analog to Voog, competing in the same DACH/Nordic SMB segment with a similar PLG approach.
- Weebly: Weebly (now part of Block/Square) is a no-code SMB website builder with integrated e-commerce, comparable in target market and product scope to Voog. Differentiated by Square's payments ecosystem rather than regional European payment integrations.
- Duda: Duda is a no-code website builder with strong white-label and agency partner channels plus integrated e-commerce. Comparable in builder functionality and SMB/agency focus, though Duda leans more B2B/agency while Voog leans SMB/D2C.
- Site123: Site123 is a simplified no-code website builder targeting non-technical SMBs with free and low-cost tiers. Comparable in ease-of-use positioning and SMB self-serve model, with multilingual site support as a marketed feature.
Broad incumbents
- Shopify: Shopify is the dominant SMB e-commerce platform with an integrated website builder, payments, and shipping tools. Overlaps with Voog's online store and domain products but is a much broader commerce platform rather than a general website builder.
- GoDaddy Website Builder: GoDaddy bundles domain registration, hosting, and a website builder aimed at micro-businesses — directly overlapping with Voog's all-in-one positioning. Operates as a much broader domain and hosting incumbent rather than a focused builder.
- WordPress.com: WordPress.com is the hosted, simplified version of the WordPress CMS, offering site building, hosting, and commerce capabilities. Comparable as an all-in-one publishing and site-building platform but spans a much broader user base from bloggers to enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Voog social profiles
Digital presenceVoog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voog leadership team
Management profileNumber of profiles
Profiles1 record
Voog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voog M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voog
What does Voog do?
Voog is a SaaS-based no-code website builder that lets individuals and small businesses create, host, and manage professional websites and online stores without coding knowledge. The platform combines a visual editor, multilingual content management, integrated hosting, SSL security, e-commerce functionality, domain registration, and add-on tools such as email marketing and bookings into a single self-serve service.
Is Voog a public or private company?
Voog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Voog founded?
Voog was founded in 2014. It employs 1 to 10 people.
Where is Voog based?
Voog is headquartered in Tartu, Estonia, in the Europe region.
How does Voog make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are E-commerce Transaction Fees and domain Registration.
Who are Voog's main competitors?
Direct peers on record are Wix, Squarespace, Webflow, Jimdo, Weebly, Duda and Site123. Broad incumbents are Shopify, GoDaddy Website Builder and WordPress.com.
Does Voog have an API?
Yes. Voog provides API access to developers as part of all subscription plans. The platform supports scripting capabilities for advanced customization, including e-commerce event tracking for Google Tag Manager integration. Developers can access tools for customizing templates, adding custom code, and integrating third-party services. Developer documentation is at www.voog.com/developers.
What industry is Voog in?
Voog's product category is Website Builder Software. Its primary akta.pro industry code is HDAEAKAD, Mobile App Development Platforms (MADP). Its NAICS code is 518210 and its SIC code is 7372.