Markup Hero
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Markup Hero firmographics
Firmographics- Name
- Markup Hero
- Legal name
- HERO, Inc.
- Website
- https://markuphero.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Markup Hero industry classification
Industry- Product category
- Productivity Software — Screenshot & Annotation
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG)
Keywords
Where Markup Hero is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Markup Hero business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Premium Subscriptions: Freemium model with free tier (25 markups, limited features) and premium paid tiers offering unlimited markups, AI Magic features, collaborative markups, team management, larger file uploads (50MB vs 8MB), and extended history retention (forever vs 24 hours). Additional team members billed at $3/month on Pro plan.
- Lifetime License: One-time $199 payment grants lifetime access to premium features, providing a high-value conversion option for power users.
- Affiliate Revenue Share: 30% recurring commission on Superhero subscriptions referred through affiliate program, creating partner-driven revenue share.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic (Free) - Forever free plan with essential features |
| Subscription | Monthly | Premium Monthly - Full features with monthly billing |
| Subscription | Annual | Premium Annual - Full features with annual billing (best value) |
| Subscription | Annual | Premium Teams Annual - Team pricing with centralized billing |
| One time/ perpetual license | Multi-year contract | Lifetime - One-time payment for permanent access |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Markup Hero product offering
Product offeringCore offering
Markup Hero is a web-based screenshot and annotation platform that lets users capture, annotate, edit, organize, and share images, PDFs, and website screenshots from desktop apps (Mac, Windows, Linux), a Chrome browser extension, and the web. It offers AI-powered image-to-text OCR, scrolling full-page screenshots, non-destructive forever-editable markups, collaborative annotation layers, and integrations with Google Drive, Notion, and Slack, plus a JavaScript Annotation API for embedding annotation tools into third-party applications.
Product overview
Markup Hero is a unified screenshot and annotation platform consisting of a core web-based product with supporting desktop apps (Mac, Windows, Linux), browser extensions (Chrome), and integration modules (Google Drive, Notion, Slack). The platform also offers a developer Annotation API for embedding annotation capabilities into third-party applications. AI Magic Tools are integrated into the core platform for image-to-text OCR functionality, with additional AI features on the roadmap. Pricing tiers include a free Basic Plan, Premium ($5/month or $3/month annual), Premium Teams ($2/user/month annual), and a Lifetime option ($199 one-time).
Differentiator
Problem solved
Functional benefit
Products and services
- Markup Hero (Core Platform) Web-based screenshot and annotation platform for capturing, annotating, saving, editing, and sharing screenshots, images, PDFs, and websites with cloud storage, collections, history, and collaboration features. Targeted at individuals and teams who need visual communication tools.
- Markup Hero Chrome Extension Browser extension for Chrome that captures websites, takes scrolling screenshots of any tab, paginated screenshots, and full desktop screenshots. Available free in the Chrome Web Store and used by the bulk of Markup Hero's 100K+ user base.
- Markup Hero Desktop Apps (Mac, Windows, Linux)
Quantifiable outcome
- Hours saved per day per user
- +3 more outcomes
Companies that use Markup Hero
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
Markup Hero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature6 records
Markup Hero partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- NotioncoreScreenshot to Notion Chrome extension embeds full website screenshots into Notion pages with one click. Enables instant annotation and live updates within Notion workflows. Launched January 26, 2024.
- Google (Chrome)coreChrome Web Store distribution of Markup Hero's scrolling screenshot and website annotation extension. Enables browser-based website capture, tab screenshots, and full-page scrolling screenshots directly from Chrome. Core distribution channel for user acquisition.
- Google (Google Drive / G Suite)coreG Suite Marketplace app 'Markup Hero - Annotate Files' enables direct annotation of Google Docs, Sheets, Slides, PDFs, and images from Google Drive. Users right-click files and select 'Open with Markup Hero' for annotation.
- SlackcoreSlack App Directory listing enables annotation of images and PDFs directly from Slack channels and direct messages via 'Annotate File' action in message menu. No Markup Hero account required for recipients, enabling frictionless team collaboration.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Markup Hero competitors and assessment
Company assessmentBroad incumbents
- Loom: Loom is a leading async video messaging tool (now owned by Atlassian) that competes for the same 'visual communication for distributed teams' wallet as Markup Hero. It overlaps Markup Hero on annotated screenshots and team feedback workflows, though its core medium is video.
- Snagit (TechSmith): Snagit is a long-established, paid screenshot and screen recording tool with deep editing, annotation, and markup features. It serves the same individual-professional and SMB segments as Markup Hero but as a one-time-license desktop incumbent rather than a cloud-first freemium SaaS.
Direct peers
- Awesome Screenshot: Awesome Screenshot is a browser-based screenshot and annotation tool with capture, editing, and sharing features. It directly competes with Markup Hero's Chrome extension for individual users performing quick capture-and-markup tasks.
- Zappy (by Zapier): Zappy is Zapier's lightweight screenshot and annotation tool with strong Slack integration and Mac/Windows clients. It competes head-to-head with Markup Hero's free-tier capture-and-annotate experience, particularly for users already in the Zapier ecosystem.
- Jumpshare: Jumpshare offers screenshot capture, annotation, screen recording, and file sharing via cross-platform apps and a web dashboard. Its feature set and target customer (SMBs and individuals) closely parallel Markup Hero's.
- CloudApp: CloudApp is a direct competitor offering screenshot capture, screen recording, annotation, and GIF creation for Mac, Windows, Chrome, and Slack. It targets the same horizontal SMB/team visual communication use case as Markup Hero with a similar freemium SaaS model.
- Droplr: Droplr provides screenshot annotation, screen recording, and file sharing via desktop apps and a browser extension, with paid tiers for teams. It overlaps Markup Hero on capture, mark-up, and link-based sharing workflows for individual professionals and small teams.
Emerging players
- BugHerd: BugHerd is a visual bug tracking and feedback tool that uses annotated screenshots pinned to website pages. It overlaps Markup Hero's annotation and collaboration layer but is more specialized toward web QA and client review workflows.
- Greenshot: Greenshot is a free, open-source lightweight screenshot tool with annotation features, popular on Windows. It overlaps Markup Hero's capture-and-markup experience for users who prefer a no-cost, no-cloud utility over a freemium SaaS.
- ShareX: ShareX is a free, open-source screenshot and screen capture utility for Windows with annotation and sharing features. It competes with Markup Hero's free tier for individual users who do not need cross-platform cloud storage or team collaboration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Markup Hero social profiles
Digital presenceMarkup Hero compliance and trust
Trust signalCompliance3 records
Markup Hero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Markup Hero leadership team
Management profileNumber of profiles
Profiles1 record
Markup Hero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Markup Hero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Markup Hero
What does Markup Hero do?
Markup Hero is a web-based screenshot and annotation platform that lets users capture, annotate, edit, organize, and share images, PDFs, and website screenshots from desktop apps (Mac, Windows, Linux), a Chrome browser extension, and the web. It offers AI-powered image-to-text OCR, scrolling full-page screenshots, non-destructive forever-editable markups, collaborative annotation layers, and integrations with Google Drive, Notion, and Slack, plus a JavaScript Annotation API for embedding annotation tools into third-party applications.
Is Markup Hero a public or private company?
Markup Hero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Markup Hero founded?
Markup Hero was founded in 2020. It employs 1 to 10 people.
Where is Markup Hero based?
Markup Hero is headquartered in Los Angeles, United States, in the North America region.
How does Markup Hero make money?
Three revenue lines are on record. Premium Subscriptions are the primary driver. The others are lifetime License and affiliate Revenue Share.
Who are Markup Hero's main competitors?
Broad incumbents on record are Loom and Snagit (TechSmith). Direct peers are Awesome Screenshot, Zappy (by Zapier), Jumpshare, CloudApp and Droplr. Emerging players are BugHerd, Greenshot and ShareX.
Does Markup Hero have an API?
Yes. Annotation API provides JavaScript-based integration for embedding visual image annotations into web applications. The API enables users to click a designated button to annotate images, uploads images to backend, provides a canvas for annotations, and returns the annotated image back to the web app along with an ID and secret for re-editing at a later time. Developer documentation is at docs.markuphero.com.
What industry is Markup Hero in?
Markup Hero's product category is Productivity Software — Screenshot & Annotation. Its primary akta.pro industry code is MPAHAGAG, Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging). Its NAICS code is 541430 and its SIC code is 7372.