BugHerd
- Company typePrivate
- Founded2010
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
BugHerd firmographics
Firmographics- Name
- BugHerd
- Legal name
- Splitrock Studio Pty Ltd
- Website
- https://bugherd.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BugHerd industry classification
Industry- Product category
- Bug Tracking & Visual Feedback Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where BugHerd is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
BugHerd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: BugHerd generates revenue through tiered subscription plans charged monthly or annually. Plans are based on user counts and feature access levels. The company offers a free trial period for new users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan starting at $42/month |
| Subscription | Annual | Annual billing option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
BugHerd product offering
Product offeringCore offering
BugHerd is a cloud-based visual feedback and bug tracking SaaS platform that enables clients to leave point-and-click annotations directly on live websites. The platform automatically captures screenshots and technical metadata (browser, OS, screen resolution, device info), and converts each feedback comment into a trackable task on an integrated Kanban board. It serves marketing and web development agencies, in-house teams, and organizations conducting UAT, eCommerce, and online learning projects.
Product overview
BugHerd is a unified visual feedback and bug tracking platform designed primarily for web development and design teams. The core platform enables point-and-click website feedback collection with automatic screenshot capture and technical metadata. Key modules include Easy Website Annotations, Actionable Bug Reports, Integrated Kanban Board, Client Collaboration, Feedback on Designs & Deliverables, Video Feedback, and Public Feedback Widget. The product suite includes AI-powered features (BugHerd AI in BETA) for automated task triage and auto-tagging, and BugHerd MCP (in BETA) for AI tool connectivity. A PDF Annotation App extends feedback collection to document review. The platform integrates with 21+ tools including Asana, Jira, GitHub, Slack, Trello, and Zapier for workflow synchronization. BugHerd was founded in 2011 and is headquartered in Melbourne, Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- BugHerd Core Platform A visual website feedback and bug tracking SaaS platform that lets users collect, organize, and manage feedback directly on live websites through point-and-click annotations. Automatically captures screenshots and technical metadata and converts feedback into trackable tasks on an integrated Kanban board. Targeted at agencies, in-house product teams, and organizations running website QA, UAT, eCommerce, and online learning projects.
Quantifiable outcome
- 94% of users report improved client satisfaction
- +5 more outcomes
Companies that use BugHerd
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
BugHerd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability3 records
Feature10 records
BugHerd partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- AsanacoreAsana integration allows users to send BugHerd tasks and feedback directly to their Asana projects, streamlining project management workflows.
- ClickUpcoreClickUp integration enables sending BugHerd feedback tasks to ClickUp for task management alongside other project work.
- Monday.comcoreMonday.com integration allows syncing BugHerd feedback with Monday.com project boards for unified project tracking.
- TrellocoreTrello integration sends BugHerd tasks to Trello boards, leveraging existing Trello workflows for bug tracking.
- JiracoreJira integration enables sending BugHerd feedback directly to Jira issues for development teams using Jira for issue tracking.
- SlackcoreSlack integration enables real-time notifications and updates about BugHerd feedback directly in Slack channels.
- Microsoft TeamscoreMS Teams integration allows BugHerd notifications and updates to be sent directly to Teams channels.
- GitHubcoreGitHub integration connects BugHerd feedback with GitHub issues and repositories for developer workflow integration.
- ZapiercoreZapier integration enables connecting BugHerd with hundreds of other apps through automated workflows without coding.
- WordPresscoreWordPress plugin enables easy website feedback collection on WordPress sites with minimal setup required.
- PartnerStackcorePartnerStack is the platform BugHerd uses to run its affiliate partner program, providing tracking, dashboards, and commission management for affiliate partners.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
BugHerd competitors and assessment
Company assessmentDirect peers
- Marker.io: Marker.io is a direct competitor offering visual website feedback and bug reporting tools with a browser extension, screenshot capture, and integrations with project management tools like Jira and ClickUp. It targets the same agency and web development buyer as BugHerd with a near-identical point-and-click annotation workflow.
- Usersnap: Usersnap provides a visual feedback and bug tracking platform that captures screenshots and metadata from websites and applications. It overlaps directly with BugHerd on point-and-click annotations, automatic technical metadata capture, and integrations with Jira, Slack, and other project management tools, serving the same web development and QA testing use cases.
- Atarim: Atarim (formerly WP Feedback) is a visual collaboration and project management platform built specifically for WordPress agencies and web teams. It directly competes with BugHerd on website annotation, client feedback collection, and Kanban-based task management, targeting the same agency customer segment.
- Pastel: Pastel is a website feedback tool that lets clients leave comments directly on live websites via a browser extension. It overlaps with BugHerd on point-and-click annotations, automatic technical details capture, and integrations with project management tools, serving similar digital agencies and freelancers.
- Zipboard: Zipboard is a visual review and feedback platform for websites, videos, and PDFs with annotation and collaboration features. It competes directly with BugHerd on visual annotation workflows, especially in eLearning, marketing, and design review contexts where stakeholders need to leave contextual feedback.
- PageProof: PageProof is an online proofing and review tool that allows reviewers to annotate websites, videos, and PDFs. It is comparable to BugHerd's PDF annotation and visual review capabilities, particularly for marketing teams and agencies that need structured approval workflows.
Broad incumbents
- Jira (Atlassian): Jira is the dominant enterprise issue and bug tracking platform and is integrated with BugHerd rather than competing directly in visual annotation. However, its scale, brand, and Atlassian Rovo/AI features represent a broad-incumbent threat if Atlassian ships native visual feedback capture, which would erode BugHerd's differentiation in agency and product team workflows.
- Asana: Asana is a broad work management platform that BugHerd integrates with. It does not currently offer native visual annotation, but as a broad incumbent with significant AI investment, it could add similar screenshot/feedback capabilities to its task and project workflow, threatening BugHerd's niche.
- ClickUp: ClickUp is an all-in-one productivity platform with bug tracking, docs, whiteboards, and AI features. It integrates with BugHerd but also offers built-in task management and reporting. As ClickUp expands its embedded feedback and AI capabilities, it represents a broad-incumbent threat to standalone visual feedback tools like BugHerd.
Emerging players
- Hotjar: Hotjar (part of Contentsquare) provides heatmaps, session recordings, and on-site feedback widgets for websites. While it focuses more on user behavior analytics than structured bug tracking, its Surveys and Incoming Feedback features overlap with BugHerd's Public Feedback widget and represent an adjacent competitor for collecting website visitor input.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BugHerd social profiles
Digital presenceBugHerd compliance and trust
Trust signalCompliance3 records
BugHerd financial estimates
Financial estimateRevenue estimate
Valuation estimate
BugHerd leadership team
Management profileNumber of profiles
Profiles3 records
BugHerd funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BugHerd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BugHerd
What does BugHerd do?
BugHerd is a cloud-based visual feedback and bug tracking SaaS platform that enables clients to leave point-and-click annotations directly on live websites. The platform automatically captures screenshots and technical metadata (browser, OS, screen resolution, device info), and converts each feedback comment into a trackable task on an integrated Kanban board. It serves marketing and web development agencies, in-house teams, and organizations conducting UAT, eCommerce, and online learning projects.
Is BugHerd a public or private company?
BugHerd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BugHerd founded?
BugHerd was founded in 2010. It employs 11 to 50 people.
Where is BugHerd based?
BugHerd is headquartered in Melbourne, Australia, in the Oceania region.
How does BugHerd make money?
One revenue line is on record: saaS Subscription.
Who are BugHerd's main competitors?
Direct peers on record are Marker.io, Usersnap, Atarim, Pastel, Zipboard and PageProof. Broad incumbents are Jira (Atlassian), Asana and ClickUp. Hotjar is listed as an emerging player.
Does BugHerd have an API?
Yes. BugHerd provides a public API for developers to integrate with their feedback management platform. The API documentation is available at docs.bugherd.com and api.bugherd.com/api_v2. The platform also offers BugHerd MCP (Model Context Protocol) in BETA, which allows connecting BugHerd to preferred AI tools for automated task reading and management. Developer documentation is at docs.bugherd.com/api.
What industry is BugHerd in?
BugHerd's product category is Bug Tracking & Visual Feedback Software. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 541512 and its SIC code is 7372.