What Awesome Screenshot does

Awesome Screenshot, Inc. is a US-incorporated software company (founded 2010) that operates under Diigo Inc. and provides a 2-in-1 screen recording and screenshot capture platform distributed primarily through self-serve browser-extension marketplaces and native desktop/mobile applications. The core technology stack consists of a cross-browser extension (Chrome, Edge, Firefox), a native macOS app, a Windows desktop application (launched November 2023, updated October 2024), and an iOS app, all unified around a cloud-hosted repository at awesomescreenshot.com. Feature set spans visible-part, full-page, and selected-area capture; simultaneous screen-and-camera recording with MP4/WebM export; annotation tooling (text, shapes, callouts, steps, emoji, watermark, blur); video editing (cut, annotate, overlay); and direct sharing into Slack, Trello, Asana, Jira, GitHub, Google Drive, YouTube, Dropbox, and Box. The Workspace product, launched February 2022, extends the platform into a collaborative team repository with video comments, @mentions, folder organization, and activity tracking.

The business operates on a freemium subscription model: a free tier with limited recording time and a Professional plan providing unlimited recording, extended cloud storage, advanced annotation, and team workspace features; specific pricing amounts are not publicly disclosed. Go-to-market is product-led: distribution relies on Chrome Web Store, Microsoft Store, Mac App Store, and iOS App Store organic discovery, supplemented by content marketing through the company blog and strong review-driven word-of-mouth (4.6/5 stars across ~25,000 reviews). The company reports 3M+ users globally, with 2M+ having actively chosen the tool as their default, and targets a horizontal customer mix spanning individual consumers, social sharers, remote workers, educators, and business teams in QA, development, design, and project management. No venture or private-equity funding rounds are disclosed, the company has remained bootstrapped under Diigo Inc. ownership, and no leadership team or revenue figures are publicly available.

Name

Awesome Screenshot

Legal name

Awesome Screenshot, Inc.

Website

https://awesomescreenshot.com

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Subscription Model: Free tier with basic features and limited recording time; Professional plan provides unlimited recording, extended storage, advanced annotation tools, and team workspace features. Revenue generated from premium subscription upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Awesome Screenshot provides a 2-in-1 screen recording and screenshot capture platform delivered through browser extensions (Chrome, Edge, Firefox), native desktop apps (Mac, Windows), and a mobile app (iOS). The core functionality combines one-click full-page and visible-part screen capture, screen and camera video recording, in-app annotation and editing, cloud storage with shareable links, and direct sharing to productivity and communication tools such as Slack, Trello, Asana, Jira, GitHub, Google Drive, YouTube, Dropbox, and Box.

Product overview

Awesome Screenshot is a 2-in-1 screen recording and screenshot capture platform offering products across multiple deployment channels: browser extensions for Chrome, Edge, and Firefox; native desktop applications for Mac and Windows; and a mobile app for iOS. The core offering combines screen capture with annotation tools and screen recording with video editing capabilities. The Windows Desktop App and Mac App extend browser functionality by enabling system audio recording, selected area recording outside tab limitations, and offline recording with automatic cloud synchronization. Workspace provides a collaborative team repository for organizing visual content, while the Video Editor add-on enables cutting, annotating, and enhancing recordings. All products connect to integrated platforms including Slack, Trello, Asana, Jira, GitHub, Google Drive, YouTube, Dropbox, Box, and social media channels for streamlined sharing.

Differentiator

Problem solved

Functional benefit

Products and services

• Browser Extension (Chrome/Edge/Firefox) Cross-browser extension providing screen recording and screenshot capture capabilities directly within the browser for individual users and teams, with annotation tools, one-click capture options, and direct sharing to integrated platforms.
• Mac Desktop App

Quantifiable outcome

• 4.6/5 star average rating with 18,489 reviews on Chrome/Edge webstore
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• SlackcoreTechnology or IntegrationDirect integration with Slack allowing users to instantly share screenshots and recordings to Slack channels. Part of the workflow automation that allows teams to share visual content without leaving their collaboration tools.
• TrellocoreTechnology or IntegrationIntegration with Trello for sharing screenshots and recordings directly to Trello boards, supporting bug reporting and project collaboration workflows.
• AsanacoreTechnology or IntegrationIntegration with Asana enabling direct sharing of visual content to Asana tasks and projects, streamlining team communication and issue tracking.
• JiracoreTechnology or IntegrationJira integration launched in 2019, allowing users to send screenshots and feedback directly to Jira issues. Designed specifically for bug reporting and issue tracking workflows in software development teams.
• GitHubcoreTechnology or IntegrationGitHub integration for sharing screenshots and recordings in development workflows, supporting collaboration on code reviews and bug tracking.
• Google DrivecoreTechnology or IntegrationIntegration with Google Drive allowing users to save screenshots and recordings to their Google Drive storage. Free storage option available; uses Google Drive API services.
• YouTubecoreTechnology or IntegrationYouTube integration enabling direct upload of recorded videos to YouTube channels. Uses YouTube API services; users must agree to YouTube Terms of Service when enabling this integration.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Vidyard: Vidyard is a video platform for business covering screen recording, hosting, analytics, and sales engagement use cases. Overlaps with Awesome Screenshot in screen recording and team sharing but extends into enterprise video hosting, AI-generated summaries, and sales tool integrations.
• Camtasia: Camtasia is TechSmith's flagship screen recording and video editing suite targeting professional content creators and corporate training. While it overlaps with Awesome Screenshot in screen recording, it focuses on heavier video production workflows and is a paid desktop application rather than a freemium browser tool.

Direct peers

• Nimbus Capture: Nimbus Capture is a Chrome browser extension offering full-page screenshots, screen recording, annotation, and sharing to collaboration tools. Highly comparable to Awesome Screenshot in distribution model (browser extension), features, and target audience of individual and business users.
• Loom: Loom is a video messaging platform combining screen recording and camera capture with sharing workflows aimed at teams for async communication. Directly competes with Awesome Screenshot's screen recording and team collaboration features, with comparable integrations to Slack, Jira, and project management tools.
• Screencastify: Screencastify is a Chrome browser extension for screen recording and editing, closely matching Awesome Screenshot's product format and distribution model. Both target educators, students, and business teams with similar freemium pricing tiers and feature sets including annotation, video editing, and share link generation.
• Snagit: Snagit is a long-established screen capture and recording tool by TechSmith with annotation, markup, and video creation capabilities. Directly comparable to Awesome Screenshot in core functionality, though primarily delivered as a desktop application rather than browser extension.
• CloudApp (Zight): CloudApp (rebranded as Zight) provides screen recording, screenshot capture, and GIF creation for teams with strong workflow integrations. Competes directly with Awesome Screenshot in the screen capture and async visual communication category targeting business users.

Emerging players

• Tella: Tella is a screen recording tool focused on creating polished product demos, tutorials, and async video updates for teams. Offers overlapping features with Awesome Screenshot's Workspace and video editor in the async team communication segment.
• Scribe: Scribe is an AI-powered documentation tool that captures browser actions to auto-generate step-by-step how-to guides with screenshots. Emerges as a partial competitor in the workflow documentation and screen capture space with growing B2B adoption.
• OBS Studio: OBS Studio is a free, open-source screen recording and live streaming software with extensive customization and professional features. While targeting a different audience (creators, streamers, power users), it competes at the low end by providing free, capable screen recording that Awesome Screenshot's free tier must compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/awe_screenshot
• Facebookfacebook.com/awesomescreen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awesome Screenshot