What RPMA Communication does

RPMA Comunicação is a Brazilian integrated communications and public relations agency founded in 2001 and headquartered in São Paulo, operating with 51-100 employees as an independent, privately-held firm. The agency delivers a full-stack service portfolio including press advisory, PR strategy, influencer marketing, crisis management, corporate media, research, social media strategy, event PR, purpose-driven campaigns, and media training, targeting large enterprise and mid-market corporate clients across technology, automotive, energy, FMCG, retail, professional services, and digital platform sectors. Named enterprise clients include Motorola, Toyota, Coca-Cola FEMSA, Schneider Electric, ISA CTEEP, Edenred Brasil, RD-Raia Drogasil, Bain & Company, and Kwai, among others.

The agency's underlying technology stack centers on a data-driven OKR-based methodology and proprietary research products such as the ICRH (Índice de Confiança e Humores do Trabalho) labor-market study executed for Robert Half and the Webmotors Autoinsights automotive marketplace intelligence platform, both of which generate recurring earned-media assets for clients. RPMA supplements these with AI-augmented workflows — recognized by PR Scope as Top 5 in AI usage in 2025 — though no proprietary AI models or patents are disclosed.

RPMA generates revenue through a hybrid model combining monthly recurring PR and communication retainers with project-based fees for campaigns, product launches, crisis engagements, and events. Distribution is via direct enterprise field sales and referral-driven acquisition within a single-country (Brazil) operating geography, predominantly serving the Southeast region. The firm has earned continuous recognition in Brazil's Top 10 agency rankings since 2018, multiple Agência do Ano titles, and SABRE Awards Latin America honors, alongside consecutive Great Place to Work certifications supporting its talent positioning in a relationship-intensive industry.

Name

RPMA Communication

Legal name

RPMA Comunicação

Website

https://rpmacomunicacao.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

RPMA Comunicação is an independent Brazilian integrated communications and PR agency founded in 2001, headquartered in São Paulo, serving enterprise clients across technology, FMCG, energy, and retail with retainers, campaigns, crisis management, and proprietary research products.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PR and Communication Retainers: Recurring monthly retainers for ongoing public relations and communication services including media relations, content creation, and strategic communications.
2. Project-Based Communication Campaigns: One-time or time-bound projects for specific campaigns, product launches, crisis communication, events, and integrated marketing communications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

RPMA Comunicação is a B2B communications agency that sells integrated public relations and corporate communication services — including press relations, PR strategy, crisis management, influencer marketing, social media strategy, corporate media, media training, purpose-driven campaigns, and proprietary research — to enterprise and mid-market clients primarily in Brazil. Services are delivered through monthly retainers and project-based engagements, guided by an OKR-based data-driven methodology.

Product overview

RPMA Comunicação is a communications and public relations agency that provides integrated communication services for brands across multiple platforms. The agency operates as a unified service offering combining strategic consulting, content creation, media relations, digital marketing, and crisis management under one roof. The portfolio includes services such as Assessoria de Imprensa (press relations), Estratégia de Relações Públicas (PR strategy), Marketing de Influência (influencer marketing), Gestão de Crise (crisis management), Mídia Corporativa (corporate media), Pesquisa (research), Estratégia para Redes Sociais (social media strategy), and Evento e Estratégia de Relações Públicas (event-based PR). RPMA serves clients across diverse sectors including technology, automotive, retail, finance, healthcare, and energy, managing reputation, engagement, and brand positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Communications (Comunicação Integrada) Unified offering that combines multiple communication disciplines — public relations, media relations, digital content, influencer strategy, and stakeholder engagement — under one engagement to deliver comprehensive brand positioning across all platforms.
• Press Relations (Assessoria de Imprensa) Press relations and media advisory service that builds and maintains journalist relationships, secures earned media coverage, and manages press engagement for client brands.
• PR Strategy (Estratégia de Relações Públicas) Development of public relations strategy including thought leadership positioning, executive communications frameworks, and narrative architecture for brands.
• Influencer Marketing (Marketing de Influência) End-to-end influencer marketing campaigns that identify, select, and manage content creators to amplify brand messages across social platforms, including purpose-driven influencer programs.
• Crisis Management (Gestão de Crise) Crisis communication management service covering emergency response planning, media training for spokespeople, and reputation protection during critical incidents.
• Corporate Media (Mídia Corporativa) Corporate media production for owned channels, corporate publishing, and internal communications programs for enterprise clients.
• Research and Data Intelligence (Pesquisa) Market research, media monitoring, and audience intelligence studies used to inform and measure communication strategies, including proprietary products like ICRH (labor market) and Webmotors Autoinsights (automotive marketplace).
• Social Media Strategy (Estratégia para Redes Sociais) Social media strategy, content planning, community management, and platform-specific campaigns to support brand presence across social channels.
• Event and PR Strategy (Evento e Estratégia de Relações Públicas) Event-driven PR strategies covering product launches, press events, corporate events, and experiential marketing activations for clients.
• Purpose-Driven Campaigns (Campanhas com Propósito) Marketing campaigns centered on social causes, sustainability, and brand purpose positioning, including DEI communications programs.
• Media Training Training programs preparing executives and spokespeople for media interviews, press conferences, and public appearances.

Quantifiable outcome

• Over 1,200 news stories and 1 trillion impacts for single research campaign (ICRH)
• +4 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Globo Comunicação (Globo News / Comunicação Corporativa): Brazilian media and corporate communications powerhouse within the broader Globo group. Comparable in large-brand corporate communications capability with much larger reach advantages.
• Burson (BCW): Global PR and communications network with Brazil operations serving enterprise clients. Comparable in integrated PR and corporate positioning, with deeper international network reach.
• Edelman: World's largest PR firm with significant Brazil operations serving MNC and large Brazilian enterprise clients. Comparable in core PR services and corporate reputation work, though substantially larger and broader globally.
• Weber Shandwick: Global PR and communications network with major São Paulo presence serving enterprise clients across industries. Comparable in integrated communications and crisis work, with substantially larger global resources.

Emerging players

• DPZ&T (DPZ&T Group communications arm): Brazilian creative/advertising group with growing PR and influencer capabilities. Comparable in offering integrated brand communication campaigns for major Brazilian clients.

Direct peers

• FSB Comunicações: One of Brazil's largest homegrown PR and communications agencies serving enterprise clients across sectors. Highly comparable to RPMA given similar scale, Top-10 Brazil positioning, and integrated corporate communications offering.
• InPress Porter Novelli: Brazilian legacy PR firm affiliated with the Porter Novelli network, focused on corporate communications, public affairs, and reputation management. Directly comparable in service mix, client base, and Brazil market presence.
• Approach Comunicação: Brazilian integrated communications agency offering PR, influencer marketing, content, and crisis services. Comparable to RPMA in horizontal B2B service portfolio and multi-sector client roster.
• JeffreyGroup: LATAM-focused PR and communications firm headquartered in Miami with strong Brazil operations. Comparable in corporate communications services and multinational client base across the region.

Regional players

• LLORENTE & CUENCA: Leading Spanish-language PR and corporate communications consultancy with deep Latin American footprint. Comparable in services and quality positioning, though primarily Spain/LATAM (not Brazil-local) based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/rpmacomunicacao
• LinkedInlinkedin.com/company/rpma-comunica%C3%A7%C3%A3o
• Instagraminstagram.com/rpmacomunicacao

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPMA Communication