Euclove
- Company typePrivate
- Founded2015
- HeadquartersDandenong, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Euclove firmographics
Firmographics- Name
- Euclove
- Legal name
- Euclove
- Website
- https://euclove.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Euclove industry classification
Industry- Product category
- Natural Cleaning Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro industry
- Eco-Friendly Bathroom & Toilet CleanersEco-Friendly Air Care & Odor ControlEco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal)
Keywords
Where Euclove is headquartered
LocationHeadquarters
- HQ city
- Dandenong
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Euclove business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through the Euclove website selling individual products, bundles, and refills at various size options ranging from 50ml travel sizes to 20L commercial bulk containers
- Subscription Model: Subscribe and Save program offering 20% discount on refills, with customers having full control to skip, change, or cancel subscriptions at any time
- Wholesale and Retail Distribution: Distribution through 800+ trusted retailers and distributors across Australia including health stores, pharmacies, and specialty retailers
- Bulk Commercial Sales: Large-format products (5L, 20L) targeted at businesses including cleaning services, Airbnb hosts, and venues
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - Various sizes |
| Subscription | Monthly | Subscribe and Save - 20% Discount |
| Unit Pricing | Pay-as-you-go | Bundle and Save Options |
| Unit Pricing | Pay-as-you-go | Refill Program - 10% Savings |
| Unit Pricing | Pay-as-you-go | Commercial/Bulk - 5L to 20L |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Euclove product offering
Product offeringCore offering
Euclove produces and sells a range of natural, plant-based household cleaning, personal care, and pet care products manufactured in Dandenong South, Victoria, Australia. The portfolio combines traditional liquid soaps made from coconut, olive, and neem oils with pure essential oils (eucalyptus, tea tree, clove, lavender, cedarwood, palmarosa) to deliver non-toxic, antibacterial, and antifungal cleaning solutions sold direct-to-consumer via its e-commerce site and through 800+ Australian retailers and distributors.
Product overview
Euclove is an Australian natural cleaning products company offering a diversified portfolio of household cleaning solutions, personal care items, and pet care products. The core product line centres on plant-based cleaning formulations that combine traditional liquid soaps made from Coconut, Olive, and Neem oils with pure essential oils including Eucalyptus, Tea Tree, Clove, Lavender, and Cedarwood. The portfolio spans five primary categories: (1) Home Cleaning products including Kitchen Cleaner Spray, Bathroom & Mould Cleaner, Natural Floor Cleaner, Multi-Purpose Cleaner, and Natural Toilet Cleaner; (2) Personal Care including Nourishing Natural Hand Wash, Natural Hand Sanitiser, Natural Handmade Soap Bar, and Natural Laundry Detergent; (3) Air Care featuring Linen & Bedding Spray and Natural Air Freshener Spray; (4) Pet Care comprising Natural Dog Shampoo and Natural Leave-in Conditioner for Dogs; and (5) Cleaning Supplies including Microfibre Cloths, Trigger Sprays, and Jute Carrying Caddies. The company also offers Value Packs (refill bundles in various sizes including 5-litre commercial options) and themed Bundles such as the Natural Home Complete Bundle, Daily Clean Bundle, Keep The Flu Away Bundle, and the Euclove x Spicecraft collaborative bundle. Products are distributed through an online direct-to-consumer model with over 800 retail stockists across Australia, supported by a subscription service offering 20% savings on refills.
Differentiator
Problem solved
Functional benefit
Products and services
- Linen & Bedding Spray Natural linen and bedding spray made with essential oils for freshening and deodorising linens and mattresses, targeting health-conscious households.
- Kitchen Cleaner Spray Antibacterial kitchen surface cleaner with essential oils including Eucalyptus, Clove, and Tea Tree for cutting through grease and grime.
- Nourishing Natural Hand Wash Luxurious hand wash formulated with Coconut, Olive, and Neem oils combined with pure essential oils including Lavender, Rose Geranium, Lemongrass, and Cedarwood; kills 99.9% of germs while nourishing skin.
- Bathroom & Mould Cleaner with Clove oil Award-winning bathroom and mould cleaner leveraging the antifungal properties of clove oil to remove and prevent mould without harsh chemicals.
- Non-Toxic Natural Floor Cleaner Concentrated floor cleaner with antibacterial essential oils (Eucalyptus, Tea Tree, Clove) and coconut-based soap for streak-free cleaning on hard floor types including marble, granite, timber, vinyl, and laminate.
- Natural Toilet Cleaner & Odour Remover Natural toilet cleaner that effectively removes stains and odours using plant-based ingredients and essential oils.
- Natural Laundry Detergent for Sensitive Skin Gentle laundry detergent formulated for sensitive skin using natural ingredients that effectively clean without harsh chemicals.
- Natural Multi Purpose Cleaner Versatile multi-purpose cleaning spray suitable for most household surfaces, combining the cleaning power of coconut-based soap with antibacterial essential oils.
- Natural Air Freshener Spray (Room Spray) Natural room and air freshener spray offering a safer, more sustainable alternative to aerosol-based chemical room sprays with lasting natural fragrances.
- Natural Linen Spray Rose Geranium & Himalayan Cedarwood Specialty linen spray featuring rose geranium and Himalayan cedarwood essential oils for a distinctive natural fragrance on linens.
- Natural Hand Sanitiser Natural hand sanitiser formulated without alcohol, using essential oils for antibacterial properties while being gentle on skin.
- Natural Handmade Soap Bar for Sensitive Skin Handmade natural soap bar designed for sensitive skin using traditional methods and pure essential oils.
- Natural Dog Shampoo Salon-grade natural dog shampoo free from sulphates, parabens, and synthetic fragrances, formulated in consultation with veterinarians for pet safety.
- Natural Leave-in Conditioner & Detangler 2-in-1 for Dogs Salon-grade natural leave-in conditioner and detangler for dogs that nourishes the coat while making grooming easier.
- Natural Home Complete Bundle Comprehensive bundle containing the full range of Euclove cleaning products for complete home cleaning needs.
- First Time Customer Bundle Curated starter bundle designed for new customers switching to natural cleaning products, offering introductory savings.
Quantifiable outcome
- Kills 99.9% of germs
- +2 more outcomes
Companies that use Euclove
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Euclove technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Euclove partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- SpicecraftminorCo-branded partnership for the Clean & Cook Essentials Bundle combining Euclove natural cleaning products with Spicecraft culinary products. The bundle offers 35% savings and targets customers interested in natural home products and cooking.
- Health MagiccoreMajor health product distributor carrying Euclove's natural cleaning range across their retail network in Australia
- Priority HealthcoreHealth product distributor distributing Euclove products through their retail network
- Unique Health ProductscoreDistributor of unique and specialty health products including Euclove natural cleaning range
- Oborne Health SuppliescoreEstablished health supplies wholesale distributor with wide retail reach
- Clifford Hallam Healthcare (CH2)coreMajor healthcare distributor with extensive pharmacy and retail network across Australia
- La MannaminorIndependent health food retailer carrying Euclove products
- Flora FaunaminorNatural and organic products retailer with Euclove product availability
- Go VitaminorHealth food store chain stocking Euclove products
- Nourished LifeminorOnline natural products retailer
- BiomeminorEco-friendly and sustainable products retailer with Euclove range
- Market OrganicsminorOrganic products retailer
- GoodnessMeminorNatural health and wellness retailer
Scale indicators3 records
Euclove competitors and assessment
Company assessmentDirect peers
- Mrs. Meyer's Clean Day: SC Johnson-owned household and personal-care cleaning brand using essential-oil scents and plant-derived ingredients. Directly comparable product portfolio (multi-surface, bathroom, kitchen, hand soap) and cruelty-free positioning.
- Method Products: Premium eco-friendly household cleaning brand (SC Johnson) with strong DTC and retail presence. Comparable on plant-based formulations, biodegradable surfactants, recyclable packaging and design-led brand merchandising.
- Koala Eco: Australian-founded, plant-based, essential-oil household cleaning brand selling direct online and through Australian stockists. Most comparable peer: same geography, same non-toxic/eucalyptus-cleaning positioning, same DTC + retail mix.
- Attitude: Canadian natural household and personal-care brand with EWG-verified, plant- and mineral-based formulations across cleaning, hand soap, laundry and baby. Comparable on non-toxic, low-VOC, allergen-friendly positioning and broad SKU portfolio.
- Common Good: Independent natural household cleaning brand in Canada/US with refillable glass packaging and essential-oil formulations. Comparable on non-toxic, refill/refill-pouch format and direct-to-consumer plus retail distribution model.
- Bio-D: UK-based independent manufacturer of natural, plant-based, ethically sourced cleaning, laundry and personal-care products. Same 'natural-only, no harsh chemicals' positioning and similar SKU breadth (cleaning + hand wash + sanitisers).
Broad incumbents
- Ecover: Pioneering European eco-cleaning brand (now part of SC Johnson / people-against-dirty collective) with strong presence in laundry, dishwashing and household cleaners. Directly comparable on plant-based, biodegradable chemistry and refillable packaging.
- Seventh Generation: Long-standing plant-based cleaning and personal-care brand owned by Unilever. Much broader eco-household portfolio (laundry, dish, paper, baby) but operates as a category leader in the same non-toxic household cleaning space as Euclove.
Emerging players
- Tru Earth: Eco-cleaning challenger known for detergent strips and waterless household cleaning formats. Comparable on plastic-reduction and refill-friendly positioning; partial category overlap (laundry, multi-purpose) and similar DTC subscription mechanics.
- Dr. Bronner's: Family-run, organic, fair-trade personal-care brand with overlapping natural hand-wash, soap and sanitiser SKUs. Comparable on natural oil formulations, ethical supply chain and founder-led brand authenticity — primary overlap is personal-care rather than full household.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Euclove social profiles
Digital presenceEuclove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Euclove leadership team
Management profileNumber of profiles
Euclove funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Euclove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Euclove
What does Euclove do?
Euclove produces and sells a range of natural, plant-based household cleaning, personal care, and pet care products manufactured in Dandenong South, Victoria, Australia. The portfolio combines traditional liquid soaps made from coconut, olive, and neem oils with pure essential oils (eucalyptus, tea tree, clove, lavender, cedarwood, palmarosa) to deliver non-toxic, antibacterial, and antifungal cleaning solutions sold direct-to-consumer via its e-commerce site and through 800+ Australian retailers and distributors.
Is Euclove a public or private company?
Euclove is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Euclove founded?
Euclove was founded in 2015. It employs 1 to 10 people.
Where is Euclove based?
Euclove is headquartered in Dandenong, Australia, in the Oceania region.
How does Euclove make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Model, wholesale and Retail Distribution and bulk Commercial Sales.
Who are Euclove's main competitors?
Direct peers on record are Mrs. Meyer's Clean Day, Method Products, Koala Eco, Attitude, Common Good and Bio-D. Broad incumbents are Ecover and Seventh Generation. Emerging players are Tru Earth and Dr. Bronner's.
Does Euclove have an API?
No public API is recorded for Euclove.
What industry is Euclove in?
Euclove's product category is Natural Cleaning Products. Its primary akta.pro industry code is CRAJAOAE, Eco-Friendly Bathroom & Toilet Cleaners, with a secondary code of CRAJAOAI, Eco-Friendly Air Care & Odor Control. Its NAICS code is 3256 and its SIC code is 2840.