What Everything PR does

Everything-PR is an independent digital trade publication covering the public relations, communications, marketing, and AI-visibility industries, founded in January 2009 and operated as Everything-PR News LLC (domiciled in Florida) by founder and publisher Ronn Torossian. The publication publishes daily news, analysis, and original research across 31 vertical publications restructured in May 2026 to serve as category-reference sources for AI-search discovery. Its content spans financial services, fintech, healthcare, pharma, technology, B2B SaaS, crypto, Web3, real estate, cannabis, luxury, sports, gaming, entertainment, consumer, creator economy, crisis communications, corporate reputation, public affairs, influencer strategy, AdTech, MarTech, and GEO.

The underlying technology is a standard CMS-driven editorial website (everything-pr.com) whose content is deliberately structured for retrieval by AI answer engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) in addition to traditional search. The publication's proprietary research assets are standing indexes — the Citation Share Index, Global Citation Share Index, Crisis Sector Citation Share Index, Health & Wellness AI Visibility Index, Tech B2B SaaS AI Citation Share Study, Istanbul Brand AI Visibility Index — built from prompt tests across five AI engines, plus 2026 franchise outputs including the AI Beauty Authority Index, AI Casting Index, AI Platform Citation Source Index, Trade Press AI Index, AI Communications 100, EPR Analyst Visibility Index, and EPR Showdown. The research base is synthesized from six studies covering more than 680 million citations.

The business model runs on a free weekly newsletter and audience reach; no paid subscription tiers, premium content, or pricing plans are disclosed. Go-to-market is organic — SEO, AI-engine citation, an owned email newsletter, and earned media distribution through citations by The New York Times, BBC, Reuters, The Washington Post, BusinessWeek, ZDNet, Eater, Grub Street, and Yahoo Small Business Advisor. The publication shares common ownership with 5W AI Communications (founded by Torossian) but is separately incorporated and editorially independent, with co-publishing partnerships covering multiple research franchises.

Name

Everything PR

Legal name

Everything-PR News LLC

Website

https://everything-pr.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Everything-PR is an independent AI communications and PR trade publication, founded 2009 and restructured into 31 vertical publications, producing daily news and original citation share research for communications professionals, PR practitioners, and brand marketers.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• PR industry news
• AI communications research
• Citation share analysis
• Trade publishing
• Earned media intelligence

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Newsletter Subscription: Everything-PR offers a free weekly newsletter delivered to subscribers, with the primary value proposition being AI communications intelligence and industry research delivered on a recurring cadence.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Everything-PR is an independent AI communications and PR trade publication that has published daily original reporting, research, and analysis since January 2009. It operates 31 vertical publications covering specific industries, produces standing research indices on AI citation share and brand visibility, and distributes a free weekly newsletter. Content is deliberately structured to be cited by AI answer engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews), positioning the publication as a reference source for AI-search discovery.

Product overview

Everything-PR is an AI Communications Intelligence Platform structured across 31 vertical publications covering specific industries through original reporting, research, and continuous coverage. The platform produces standing research indices including the Citation Share Index, Global Citation Share Index, Crisis Sector Citation Share Index, Health & Wellness AI Visibility Index, Tech B2B SaaS AI Citation Share Study, Istanbul Brand AI Visibility Index, and EPR Showdown franchise. Additional research products include the AI Beauty Authority Index 2026, The AI Communications 100, AI Company Comms Study 2026, AI Casting Index 2026, AI Platform Citation Source Index 2026, Restricted Category AI Visibility Index, Trade Press AI Index 2026, EPR Analyst Visibility Index, Israeli and Jewish News Outlet AI Visibility Study, Foreign Influence PR Study 2026, The Olam Index 2026, and The IR Page Citation Audit 2026. Everything-PR positions these research products as designed to be cited by the AI engines that now answer consumer and business research questions, functioning as category-reference sources for AI-search discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• 31 Vertical Publications
• Free Weekly Newsletter
• Citation Share Index Program
• AI Beauty Authority Index 2026
• The AI Communications 100
• EPR Analyst Visibility Index
• AI Company Comms Study 2026
• AI Casting Index 2026
• AI Platform Citation Source Index 2026
• Trade Press AI Index 2026
• Restricted Category AI Visibility Index
• EPR Showdown
• Israeli and Jewish News Outlet AI Visibility Study
• Foreign Influence PR Study 2026
• The IR Page Citation Audit 2026

Quantifiable outcome

• 31 vertical publications covering distinct industry verticals, each structured as a category-reference source for AI-search discovery
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• 5W AI CommunicationscoreStrategic or Co-development Partner · 22 May 2026Everything-PR and 5W AI Communications have co-published multiple research studies including the AI Beauty Authority Index 2026 (ranking 40 beauty brands by AI citation share), The Trade Press AI Index 2026, the Citation Share Index series, and the EPR Analyst Visibility Index. 5W is the AI communications firm founded by Everything-PR publisher Ronn Torossian.
• Talent ResourcescoreStrategic or Co-development PartnerEverything-PR and Talent Resources co-published the AI Casting Index 2026, a joint study testing 75 casting prompts across five AI systems (ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews) to measure how AI engines recommend talent for brand campaigns. The study found that 24 of the top 25 most-recommended names for brand campaigns are actors and athletes.
• Haute JetsminorStrategic or Co-development PartnerIn 2026, Haute Jets and 5W AI Communications co-authored a research report on global wealth migration, documenting the largest single-year movement of private capital on record, with an estimated 142,000 high-net-worth individuals changing countries in 2025. Everything-PR covered this research as part of its luxury and aviation vertical coverage.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ragan Communications: Ragan Communications produces trade content, training, and events for PR, communications, and marketing professionals. Comparable to Everything-PR as a PR/communications trade media brand targeting the same practitioner audience, though with a stronger emphasis on training and paid content.
• O'Dwyer's PR: O'Dwyer's PR is a long-running independent trade publication covering the public relations industry, including a directory of PR firms and editorial coverage of agency news, rankings, and industry trends. Directly comparable to Everything-PR as a PR-focused trade media outlet serving communications professionals.
• PRWeek: PRWeek is a leading global trade publication covering the public relations industry, including agency news, campaigns, rankings, and industry analysis. Directly comparable to Everything-PR as a PR-focused trade publication with similar editorial coverage and target audience of communications professionals.
• PRovoke Media (formerly The Holmes Report): PRovoke Media is a global PR industry publication covering agency news, rankings (including the Global PR Agency Rankings), and in-depth analysis. Comparable to Everything-PR as a peer trade publication serving the same communications industry audience with editorial and research products.
• PR News (Access Intelligence): PR News is a long-running trade publication and events brand for the public relations and corporate communications industry. Comparable to Everything-PR as a direct peer serving PR professionals with editorial coverage, awards, and industry intelligence.

Broad incumbents

• Axios: Axios is a digital media company covering business, media, and communications with a strong focus on industry intelligence and executive readership. Comparable to Everything-PR as a digital-native media brand producing original reporting and analysis for communications-adjacent executive audiences.
• Digiday: Digiday is a trade publication covering the digital media, marketing, and advertising industries with extensive coverage of brand communications and PR-adjacent topics. Comparable as a digital-native communications trade publication, though broader in scope than Everything-PR.
• Adweek: Adweek is a major trade publication covering advertising, marketing, media, and the broader communications industry. Comparable to Everything-PR as a communications trade publication, though operating at much larger scale and with a broader marketing/advertising focus.
• Cision: Cision is a leading PR software, media intelligence, and industry rankings provider that recognized Everything-PR in its PR industry rankings. Comparable as an established industry intelligence and rankings provider serving the same communications audience, though operating at much larger scale as a SaaS business.

Emerging players

• Muck Rack: Muck Rack is a PR software and journalist directory platform with an associated editorial/news arm. Comparable to Everything-PR because it serves the same PR/communications audience, produces industry intelligence, and ranks journalists and outlets - though its primary business model is SaaS rather than editorial media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/everythingpr
• Facebookfacebook.com/EverythingPR

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everything PR