Lotto Social
Lotto Social is a UK-based online lottery syndicate platform, operated by Hatchster Ltd since 2007, enabling consumers to pool into syndicates of up to 49 players to access 13 international lotteries including EuroMillions, Powerball, and Mega Millions via web and mobile app.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lotto Social does
Lotto Social is a UK-based online lottery syndicate platform, operated by Hatchster Ltd (Company Reg No: 05698103), a private limited company incorporated in England. Founded in 2007 and headquartered at 7 Bell Yard, London, the company enables consumers to pool resources into syndicates of up to 49 players to purchase more lottery lines across 13 international draws — including EuroMillions, US Powerball, US Mega Millions, EuroJackpot, UK Lotto, Thunderball, SuperEnalotto, Irish Lotto, Lotto 6aus49, Canadian Lotto Max, Spanish La Primitiva, and French Lotto — thereby increasing the probability of winning relative to solo play. The platform's underlying technology consists of a web portal and iOS/Android mobile app that automate syndicate pooling, ticket procurement through official lottery providers, results checking, and winnings distribution.
The business operates on a hybrid revenue model combining recurring subscription fees for syndicate memberships, one-time pay-as-you-go draw purchases (priced from £1 for promotional 10-line offers to £15 for 50-line monthly bundles), and a freemium layer of instant-win games and daily Rapid Fire Prize Draws offering prizes up to £7,000. Go-to-market is product-led and digital-first: customers self-serve sign-up via web or app, with a £1 promotional entry point lowering acquisition friction. Distribution combines owned channels (website, mobile app, phone helpline) with multi-channel marketing including content marketing across a 80+ post blog, organic social presence on Facebook, Instagram, and Twitter, email communications, earned media (Daily Mail coverage), and a member referral program.
Customer segments span UK lottery players, international players (notably Australia and Canada) seeking access to US lotteries they cannot purchase domestically, and casual gaming enthusiasts drawn to free instant-win games. The company also runs the Lotto Social Hope charity initiative in partnership with JustGiving and Football Beyond Borders, donating over £25,000 to UK charities since 2017. Lotto Social claims market leadership as the UK's largest online lottery syndicate platform, supported by 5,000+ positive reviews and a 4.9/5 star rating, though no revenue or funding figures are publicly disclosed.
Lotto Social firmographics
Firmographics- Name
- Lotto Social
- Legal name
- Hatchster Ltd
- Website
- https://lottosocial.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lotto Social is a UK-based online lottery syndicate platform, operated by Hatchster Ltd since 2007, enabling consumers to pool into syndicates of up to 49 players to access 13 international lotteries including EuroMillions, Powerball, and Mega Millions via web and mobile app.
- Ownership category
- akta.pro rank
Lotto Social industry classification
Industry- Product category
- Online Lottery Services
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industries
- Lottery Retailer Networks & Distribution Services (MPAEAFAF), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)
Keywords
Where Lotto Social is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lotto Social business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Others
Revenue model
- Syndicate Membership Subscriptions: Recurring subscription fees for lottery syndicate entries across multiple lotteries. Members select number of lines and play frequency.
- One-time Draw Purchases: One-off draw entries for specific lottery draws without recurring commitment.
- Instant Win Games: Free-to-play games where members can win cash prizes up to £7,000, including Rapid Fire Prize Draws offering up to £1,000 daily.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EuroMillions - 5 lines |
| Unit Pricing | Pay-as-you-go | EuroMillions - 10 lines |
| Unit Pricing | Pay-as-you-go | EuroMillions - 5 lines (with bonus) |
| Unit Pricing | Monthly | EuroMillions Bundle - 10 lines |
| Unit Pricing | Monthly | EuroMillions Bundle - 20 lines |
| Unit Pricing | Monthly | Lotto Bundle - 50 lines |
| Unit Pricing | Pay-as-you-go | Special Draw Promotional Offer |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lotto Social product offering
Product offeringCore offering
Lotto Social is a managed lottery syndicate platform that pools the resources of up to 49 players per syndicate to purchase multiple lottery lines across 12+ international lotteries (EuroMillions, Powerball, Mega Millions, EuroJackpot, UK Lotto, and others), with the company purchasing tickets directly from official lottery providers, checking results, and distributing winnings among members. The platform supplements its core syndicate offering with free instant-win games awarding cash prizes up to £7,000 and a daily Rapid Fire Prize Draw.
Product overview
Lotto Social operates as a lottery syndicate platform that enables players to pool resources and increase their chances of winning across multiple lottery games. The platform serves as a unified service offering access to 13 different international lottery syndicates including EuroMillions, US Powerball, Mega Millions, EuroJackpot, UK Lotto, Thunderball, SuperEnalotto, Irish Lotto, German Lotto 6aus49, Canadian Lotto Max, Spanish La Primitiva, and French Lotto. Beyond core syndicate services, the platform supplements the lottery experience with free instant win games (Rapid Fire Prize Draw, Spin Me A Fortune, and others) offering prizes up to £7,000, and a charity initiative called Hope that enables members to support local causes. The company is operated by Hatchster Ltd, a UK-registered company established in 2007, and manages syndicates of up to 49 players per group.
Differentiator
Problem solved
Functional benefit
Products and services
- Lottery Syndicate Service Managed syndicate service pooling up to 49 players to buy multiple lottery lines, sharing any winnings equally. Tickets purchased directly from official providers on behalf of members.
- EuroMillions Syndicate Syndicate service for the EuroMillions lottery, a pan-European lottery with draws twice weekly featuring multi-million pound jackpots including periodic Superdraws.
- Mega Millions Syndicate Syndicate service for the US Mega Millions lottery, known for its large jackpots with draws on Tuesdays and Fridays.
- Powerball Syndicate Syndicate service for the US Powerball lottery, featuring enormous jackpots with draws every Wednesday and Saturday, starting at $40 million.
- EuroJackpot Syndicate Syndicate service for EuroJackpot, a European lottery designed with better odds than many large lotteries, with draws every Friday.
- Thunderball Syndicate Syndicate service for the UK Thunderball lottery, offering regular draws and prize opportunities.
- UK Lotto Syndicate Syndicate service for the UK National Lottery's main Lotto game, with draws every Wednesday and Saturday and jackpots up to around £22 million.
- SuperEnalotto Syndicate Syndicate service for Italy's SuperEnalotto, famous for very high jackpots with three weekly draws on Tuesdays, Thursdays, and Saturdays.
- Irish Lotto Syndicate Syndicate service for Ireland's national lottery with regular draws and prize opportunities.
- Lotto 6aus49 Syndicate Syndicate service for Germany's Lotto 6aus49 lottery, one of the country's most popular lottery games.
- Lotto Max Syndicate Syndicate service for Canada's Lotto Max lottery, offering substantial jackpot prizes.
- La Primitiva Syndicate Syndicate service for Spain's La Primitiva lottery, one of the world's oldest lotteries with draws every Thursday and Saturday.
- French Lotto Syndicate Syndicate service for France's Loto (French Lotto) lottery, featuring regular draws with multiple prize tiers.
- Rapid Fire Prize Draw Daily instant win lottery draw game with a top prize of £1,000 and must-win prize of £300. Players earn entries by completing levels on eligible games.
- Instant Win Games Free-to-play games within the platform offering instant cash prizes up to £7,000, including games like Spin Me A Fortune, A Fair Chance, and Splash of Luck.
Quantifiable outcome
- 1 in 5 jackpots are won by syndicates
- +3 more outcomes
Companies that use Lotto Social
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Lotto Social technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lotto Social partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- JustGivingminorCharity donation platform used for Lotto Social Hope initiative, enabling members to support grass-roots charities through their reward points and donations
- National Lottery (UK)coreOfficial lottery provider from whom Lotto Social purchases tickets directly for syndicate members. Tickets are purchased in the normal course of business
- Football Beyond Borders (FBB)minorCharity partner in the Hope initiative, supporting young people through football-themed curriculum and literacy programs
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Lotto Social competitors and assessment
Company assessmentDirect peers
- TheLotter: TheLotter is a global online lottery messenger/courier service that buys official tickets on behalf of members for major international draws (Powerball, EuroMillions, Mega Millions). It is the most direct functional comparable to Lotto Social, offering the same syndicate and single-draw purchase model with broad international lottery coverage.
- Lottoland: Lottoland operates an online lottery-betting platform offering bets on the outcomes of international lotteries without physically purchasing tickets. While the legal model differs slightly (betting on outcomes vs messenger), the consumer-facing proposition - international lottery access, syndicates, and bundles - is directly overlapping with Lotto Social.
- Jackpot.com: Jackpot.com is an online lottery courier and syndicate platform serving European markets with mobile-first syndicate play for lotteries such as EuroMillions, EuroJackpot, and national draws. Its product, target customer, and bundling mechanics closely mirror Lotto Social's offering.
- Jackpocket: Jackpocket is a US-focused mobile lottery courier app that enables players to order official state-lottery tickets via smartphone. It is a direct peer in the digital lottery participation category, with comparable PLG/mobile-first positioning and operator-integrated ticket purchasing.
- LottoAgent: LottoAgent is a global online lottery messenger service enabling purchase of tickets across 20+ international lotteries via web and mobile. It overlaps with Lotto Social on syndicate management, international draw access, and subscription pricing.
- WinTrillions: WinTrillions is an online lottery messenger operating since 2008, offering ticket purchasing and syndicate play for major international lotteries. It competes for the same UK and international customer base and offers similar subscription and one-off draw pricing structures.
- Lottofy: Lottofy is a Europe-focused online lottery platform offering official ticket purchasing and syndicate play for EuroMillions and other EU lotteries. It targets a similar consumer to Lotto Social in the UK and broader European market.
Broad incumbents
- Camelot (Allwyn): Camelot / Allwyn operates the UK National Lottery, including Lotto, EuroMillions UK, and Thunderball. As the upstream operator from whom Lotto Social purchases syndicate tickets, it is the dominant incumbent whose commercial terms determine Lotto Social's UK unit economics.
- National Lottery (UK): The UK National Lottery's consumer site is the dominant retail and digital channel for UK lottery participation. Lotto Social operates as a third-party aggregator/partner on top of this ecosystem, making the operator the implicit category incumbent.
Regional players
- MyLotto (New Zealand) / Lotto NZ: Lottery operator and digital lottery participation platforms in markets Lotto Social cannot directly serve from the UK act as regional counterparts. Comparable digital-first lottery propositions for non-UK markets highlight Lotto Social's geographic growth runway into similar Anglophone consumer bases.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Lotto Social social profiles
Digital presenceLotto Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lotto Social leadership team
Management profileNumber of profiles
Profiles4 records
Lotto Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lotto Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lotto Social
What does Lotto Social do?
Lotto Social is a managed lottery syndicate platform that pools the resources of up to 49 players per syndicate to purchase multiple lottery lines across 12+ international lotteries (EuroMillions, Powerball, Mega Millions, EuroJackpot, UK Lotto, and others), with the company purchasing tickets directly from official lottery providers, checking results, and distributing winnings among members. The platform supplements its core syndicate offering with free instant-win games awarding cash prizes up to £7,000 and a daily Rapid Fire Prize Draw.
Is Lotto Social a public or private company?
Lotto Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lotto Social founded?
Lotto Social was founded in 2007. It employs 11 to 50 people.
Where is Lotto Social based?
Lotto Social is headquartered in London, United Kingdom, in the Europe region.
How does Lotto Social make money?
Three revenue lines are on record. Syndicate Membership Subscriptions are the primary driver. The others are one-time Draw Purchases and instant Win Games.
Who are Lotto Social's main competitors?
Direct peers on record are TheLotter, Lottoland, Jackpot.com, Jackpocket, LottoAgent, WinTrillions and Lottofy. Broad incumbents are Camelot (Allwyn) and National Lottery (UK). MyLotto (New Zealand) / Lotto NZ is listed as a regional player.
Does Lotto Social have an API?
No public API is recorded for Lotto Social.
What industry is Lotto Social in?
Lotto Social's product category is Online Lottery Services. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEAFAF, Lottery Retailer Networks & Distribution Services. Its NAICS code is 7132 and its SIC code is 7990.