Peacemind
Peacemind Inc. is a Tokyo-headquartered workplace mental health consultancy delivering employee assistance programs, stress check compliance, harassment prevention, training, and crisis response to roughly 1,400 corporate clients across Japan, with a strong foreign-affiliated client base and global Japanese-language support.
- Company typePrivate
- Founded1998
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Peacemind does
Peacemind Inc. (ピースマインド株式会社) is a Tokyo-headquartered workplace mental health consultancy operating since 1998 and formally incorporated in 2004, currently a group company of Tokyo Stock Exchange Prime-listed TANABE CONSULTING GROUP. The firm delivers psychology and behavioral science-based employee assistance programs (EAPs) — including counseling, management consultation, organizational stress analysis, harassment prevention and investigation, occupational health physician placement, crisis response, leave/return-to-work support, and wellness training — to approximately 1,400 corporate clients spanning large Japanese enterprises, foreign multinationals, and government agencies.
The product architecture is service-centric rather than software-centric. Core offerings are organized around three subscription EAP tiers (Self-care, Management Assist, and Standard Assist), bundled with Japan's statutory stress check compliance programs (high-stress care, workplace solution, and full utilization plans), and a broad training catalog that includes proprietary methodologies such as the registered 'Incivility Management®' (インシビリティマネジメント®) framework and the Japan-exclusive adaptation of Netflix's Respect Training. The technology stack combines a 24/7 multilingual counseling delivery platform (Japanese and English, with 81 bilingual counselors including US-licensed nurses and social workers), structured psychometric assessments feeding a risk heatmap that scores 'motivation × stress,' and an e-learning layer built on PROSEEDS' LearningWare LMS.
Commercially, Peacemind runs a B2B enterprise field-sales model via a dedicated Sales Department, supported by content marketing (expert-reviewed column platform), seminars and webinars, referral networks, and a global partnership footprint (215 partner organizations and 920 referring medical institutions in Japan; 400+ institutions across 40+ countries for Japanese-language support, plus broader coverage in 200+ countries). Pricing is not publicly disclosed and is set through tailored proposals based on company size and service package; revenue is delivered primarily through annual subscriptions, with professional-services billing for one-off training and consulting engagements. The firm holds multiple enterprise-grade certifications relevant to Japanese buyers — ISO 27001, PrivacyMark, COA mental health service certification, METI Health Management Outstanding Corporation recognition, and MHLW Eruboshi certification — which together anchor its positioning with regulated and large-corporate procurement.
Peacemind firmographics
Firmographics- Name
- Peacemind
- Legal name
- ピースマインド株式会社
- Website
- https://peacemind.co.jp
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peacemind Inc. is a Tokyo-headquartered workplace mental health consultancy delivering employee assistance programs, stress check compliance, harassment prevention, training, and crisis response to roughly 1,400 corporate clients across Japan, with a strong foreign-affiliated client base and global Japanese-language support.
- Ownership category
- akta.pro rank
Peacemind industry classification
Industry- Product category
- Employee Assistance Programs (Workplace Mental Health Services)
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000), Services-Management Services (8741)
- akta.pro primary industry
- Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
- akta.pro secondary industries
- Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Employee Assistance Programs (EAP) Management (HLAEAHAB)
Keywords
Where Peacemind is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Peacemind business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- EAP (Employee Assistance Program) Services: Subscription-based employee assistance programs providing counseling, consultation, and organizational support to corporate clients. Services include self-care (セルフケア), management assistance (マネジメントアシスタント), and standard assistance plans. Delivered via hotline, scheduled counseling, and online channels.
- Stress Check Services (ストレスチェック): Legal compliance stress check implementation services including high-stress care plans, workplace solution plans, and full utilization plans. These are typically bundled with EAP services or offered as standalone annual programs.
- Training Programs: One-time and recurring training programs including Respect Training, Incivility Management Training, Civility Training, Mental Health Training, Harassment Prevention Training, Crisis Management Training, and Performance Management Training. Conducted in-person, online, or hybrid formats.
- Harassment Consulting and Coaching: Harassment consultation desk, harassment coaching for harassers, and workplace investigation services. Typically delivered as part of EAP packages or as standalone consulting engagements.
- Occupational Health Support Services (産業保健支援サービス): Industrial physician (産業医) placement and occupational health support services, including compliance plans, standard plans, and expert plans. Can be bundled with EAP services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-care Plan (セルフケア・プラン) |
| Subscription | Annual | Management Assist Plan (マネジメントアシスタント・プラン) |
| Subscription | Annual | Standard Assist Plan (スタンダード・アシスト) |
| Subscription | Annual | Stress Check Plans (High-stress Care / Workplace Solution / Full Utilization) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Peacemind product offering
Product offeringCore offering
Peacemind provides Employee Assistance Programs (EAP) and workplace mental health services to corporate clients in Japan. Its portfolio includes counseling and consultation, legally mandated stress check implementation with organizational analysis, harassment prevention training and consulting, occupational health physician placement, leave and return-to-work support, crisis intervention, and e-learning. Services are delivered through hotlines, scheduled counseling, online sessions, and group training, leveraging psychology and behavioral science with bilingual Japanese-English capability.
Product overview
Peacemind offers a comprehensive suite of workplace mental health and employee well-being services built around a core EAP (Employee Assistance Program) platform. The service portfolio includes EAP counseling and consultation, stress check services with organizational analysis, training programs (respect training, incivility management, harassment prevention), leave/return-to-work support, crisis management, occupational health services, wellness programs, and e-learning solutions. Services are designed for corporate clients and delivered through multiple channels including hotlines, face-to-face counseling, online sessions, and group training. The company emphasizes evidence-based approaches combining psychology and behavioral science, with operations spanning all 47 Japanese prefectures and global coverage across 200+ countries.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Approximately 90% of stress check clients implement organizational analysis, demonstrating high adoption of organizational improvement solutions.
- +4 more outcomes
Companies that use Peacemind
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Peacemind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
Peacemind partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- TANABE CONSULTING GROUP (田辺総合コンサルティンググループ)corePEACEMIND is a group company of TANABE CONSULTING GROUP, which is listed on the Tokyo Stock Exchange Prime Market. This parent-subsidiary relationship provides strategic backing and enables cross-selling of HR and organizational consulting services. The group collectively offers a broader suite of human resources and organizational development solutions.
- Netflix (ネットフリックス)flagshipPEACEMIND is an official partner commissioned by Netflix to adapt and deliver Respect Training — a workshop-style training originally developed by Netflix for film production sets — to the Japanese market. Since 2020, PEACEMIND has been one of Netflix's official partners, optimizing the training for Japanese cultural context. PEACEMIND now provides Respect Training to a broad range of industries beyond the film industry.
- University of Tokyo - Department of Digital Mental Health, Graduate School of MedicinecoreCollaborative research partnership for digital mental health research. PEACEMIND participates in joint research initiatives with the Department of Digital Mental Health at the University of Tokyo's Graduate School of Medicine, contributing to the advancement of evidence-based workplace mental health solutions.
- Employee Assistance Professionals Association (EAPA)corePEACEMIND is a member of the Employee Assistance Professionals Association (EAPA), the international professional organization for EAP providers. This membership ensures adherence to international EAP standards and provides access to global best practices.
- Japan Employee Assistance Professionals Association (JEAPA)corePEACEMIND is a member of the Japan Employee Assistance Professionals Association, the domestic professional organization for EAP providers in Japan.
- Asia Pacific Employee Assistance Roundtable (APEAR)corePEACEMIND is a member of the Asia Pacific Employee Assistance Roundtable, a regional professional network for EAP providers across the Asia-Pacific region.
- Japan Depression Center (JDC)minorPEACEMIND is an organizational member of the Japan Depression Center, contributing to depression prevention and workplace mental health advocacy in Japan.
- Japan Online Counseling Association (JOCA)minorPEACEMIND is a member of the Japan Online Counseling Association, supporting standards and practices for online counseling services.
- VIPO (Visual Industry Promotion Organization)coreVIPO (Visual Industry Promotion Organization) co-hosts Netflix Respect Training workshops in Japan with PEACEMIND, promoting workplace culture improvement in the visual content production industry.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Peacemind competitors and assessment
Company assessmentBroad incumbents
- Headspace Health: Global consumer and employer mental health platform combining Headspace and Ginger. Provides B2B EAP-adjacent services and competes for multinational wellness budgets in Japan.
- Mitsui & Co. Wellbeing Business: Major Japanese conglomerate offering corporate wellness, EAP, and employee benefits through group subsidiaries. Competes broadly with PEACEMIND across large Japanese enterprise accounts as part of a wider portfolio.
Direct peers
- iCARE: Tokyo-based corporate health management and EAP platform serving Japanese enterprises. Closest direct competitor in Japanese EAP, offering cloud-based stress check and mental health SaaS plus counseling services.
- Benefit One: One of Japan's largest employee benefits and work-life support providers (TSE-listed). Competes with PEACEMIND in EAP, wellness, and corporate mental health subscriptions across large enterprises.
- SOMPO Health Support: Subsidiary of SOMPO Holdings providing corporate EAP, stress check, and mental health services to Japanese insurers' group clients. Direct overlap in the enterprise EAP and stress check compliance market.
Emerging players
- Modern Health: US-based global mental health benefits platform with strong employer focus. Competes for multinational EAP contracts in Japan and represents the digital-first threat to traditional EAP providers.
- Lyra Health: US mental health benefits provider serving global enterprises. Increasingly competing for Japan-based multinational EAP contracts, threatening PEACEMIND's foreign-affiliated client segment.
- Spring Health: Global precision mental health benefits platform. Targets multinational employers and is expanding APAC presence, with overlap in the foreign-affiliated enterprise segment.
Regional players
- Intellect: Singapore-headquartered mental health benefits platform operating across Asia-Pacific. Comparable in EAP-style service delivery but primarily serves Southeast Asian employers rather than Japan.
- Unmind: UK-based workplace mental health platform. Comparable in B2B EAP and training services for global employers, with growing APAC enterprise presence outside Japan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Peacemind social profiles
Digital presencePeacemind compliance and trust
Trust signalCompliance3 records
Peacemind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peacemind leadership team
Management profileNumber of profiles
Profiles10 records
Peacemind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peacemind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peacemind
What does Peacemind do?
Peacemind provides Employee Assistance Programs (EAP) and workplace mental health services to corporate clients in Japan. Its portfolio includes counseling and consultation, legally mandated stress check implementation with organizational analysis, harassment prevention training and consulting, occupational health physician placement, leave and return-to-work support, crisis intervention, and e-learning. Services are delivered through hotlines, scheduled counseling, online sessions, and group training, leveraging psychology and behavioral science with bilingual Japanese-English capability.
Is Peacemind a public or private company?
Peacemind is a private company. It is classified as corporate owned and is currently operating.
When was Peacemind founded?
Peacemind was founded in 1998. It employs 11 to 50 people.
Where is Peacemind based?
Peacemind is headquartered in Tokyo, Japan, in the Asia region.
How does Peacemind make money?
Five revenue lines are on record. EAP (Employee Assistance Program) Services are the primary driver. The others are stress Check Services (ストレスチェック), training Programs, harassment Consulting and Coaching and occupational Health Support Services (産業保健支援サービス).
Who are Peacemind's main competitors?
Broad incumbents on record are Headspace Health and Mitsui & Co. Wellbeing Business. Direct peers are iCARE, Benefit One and SOMPO Health Support. Emerging players are Modern Health, Lyra Health and Spring Health. Regional players are Intellect and Unmind.
Does Peacemind have an API?
No public API is recorded for Peacemind.
What industry is Peacemind in?
Peacemind's product category is Employee Assistance Programs (Workplace Mental Health Services). Its primary akta.pro industry code is BPACAPAO, Wellbeing, Mental Health & Employee Assistance (EAP), with a secondary code of HLALAEAK, Workplace Mental Health & EAP-Integrated Teletherapy Platforms. Its NAICS code is 621330 and its SIC code is 8000.