Security Equipment, Inc.
SEi is a family-owned, full-service Midwest security company founded in 1969 that designs, installs, and monitors integrated intrusion, fire, video, access control, and automation systems for residential, small commercial, and commercial customers across five regional offices in Iowa, Missouri, and Nebraska.
- Company typePrivate
- Founded1969
- HeadquartersOmaha, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Security Equipment, Inc. does
Security Equipment, Inc. (SEi) is a privately held, family-owned full-service security company founded in 1969 and headquartered in Omaha, Nebraska. The company designs, installs, and monitors integrated residential and commercial security systems — including intrusion alarms, fire alarm systems, video surveillance (CCTV), access control, home and business automation, and life safety monitoring (carbon monoxide, combustible gas, water detection) — for homeowners, small commercial, and commercial/enterprise customers across the Midwest. SEi operates a company-owned, UL Listed and Five Diamond certified Customer Care Center providing 24/7/365 live-operator monitoring of security, fire, CO, and video feeds, and distributes its products through five regional offices (Omaha, Des Moines, Iowa City, Kansas City, Lincoln) supported by field sales, phone, and website channels.
The underlying technology architecture centers on Z-Wave wireless mesh networking for smart-home and security-device communication (128-bit encryption, automatic signal routing) and integrates multiple cloud platforms — Eagle Eye Networks, Max Pro Cloud, and Open Eye for video; Brivo for access control; Honeywell Total Connect 2.0 for security and automation — unified through the SEi Remote mobile app and web portals. Fire alarm installations are designed and inspected to NFPA standards by licensed professionals.
SEi's revenue model combines three streams: (1) recurring monthly monitoring subscriptions for security, fire, CO, and video from its proprietary monitoring center; (2) one-time hardware sales and professional installation of customized security systems; and (3) optional subscription-based Extended Care maintenance plans bundling parts, labor, routine service, battery replacement, and loaner equipment. Pricing is quote-based and not publicly disclosed; the company sells consultatively via free on-site security assessments, phone (800-279-3667), website quote forms, and a $100 customer referral program.
Security Equipment, Inc. firmographics
Firmographics- Name
- Security Equipment, Inc.
- Legal name
- Security Equipment Inc.
- Website
- https://seisecurity.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SEi is a family-owned, full-service Midwest security company founded in 1969 that designs, installs, and monitors integrated intrusion, fire, video, access control, and automation systems for residential, small commercial, and commercial customers across five regional offices in Iowa, Missouri, and Nebraska.
- Ownership category
- akta.pro rank
Security Equipment, Inc. industry classification
Industry- Product category
- Security Systems & Monitoring Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Alarm System Installation, Maintenance & Repair (HSAHAAAD)
- akta.pro secondary industries
- Professional Monitoring (Burglar/Intrusion) (HSAHAAAA), Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG), New Construction/Renovation Fire & CO System Design & Installation (HSAHAFAJ)
Keywords
Where Security Equipment, Inc. is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Security Equipment, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- 24/7 Monitoring Services: Recurring monthly monitoring subscriptions for security, fire, carbon monoxide, and video surveillance. Services operate 24/7/365 from company-owned UL listed monitoring center. Fire monitoring continues even when alarm system is disarmed.
- Security System Equipment and Installation: Sale and installation of customized security systems including alarm systems, fire alarms, video surveillance, access control, and automation. Systems include programmable touchscreen keypads, motion sensors, glass break detectors, door/window contacts, and cameras.
- Extended Care Maintenance Program: Optional maintenance plans providing ongoing system support including parts, labor, routine maintenance, emergency service response, battery replacement, and loaner equipment.
- Professional Services: Design, installation, inspection, and service for commercial fire alarm systems meeting NFPA standards and local AHJ requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom monitoring and security system packages |
| Subscription | Monthly | Extended Care maintenance program with customizable protection levels |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Security Equipment, Inc. product offering
Product offeringCore offering
SEi designs, installs, and monitors integrated residential and commercial security systems spanning intrusion detection, fire alarms, video surveillance, access control, home/business automation, and life safety (CO, gas, water). The offering is anchored by SEi's company-owned, UL Listed Five Diamond certified Customer Care Center, which delivers 24/7/365 live-operator monitoring for security, fire, carbon monoxide, and video across Midwest markets.
Product overview
Security Equipment Inc. (SEi) is a full-service Midwest security company offering a unified platform of integrated security products and monitoring services. The core portfolio includes Home Security Systems and Business Security Systems (intrusion detection with programmable keypads, perimeter sensors, motion detectors, glass break detection), Fire Alarm & Monitoring (smoke detectors, heat detectors, horn strobes, control panels with 24/7 UL Listed monitoring), Video Surveillance Systems (indoor/outdoor cameras, doorbell cameras, IP/HD digital, wireless/WiFi, cloud/NVR storage), Access Control (keyless entry, card/fob systems, intercom/video), Home Automation and Business Automation (lock, lighting, temperature, garage control via single app), Life Safety (CO, gas, temperature, water detection), and Video Monitoring (live operator monitoring). These products are managed through the SEi Remote mobile app and supported by the SEi Extended Care maintenance program and SEi Customer Care Center (Five Diamond certified, UL Listed monitoring). The offering is a unified system architecture where security, fire, video, access control, and automation connect through a single platform for both residential and commercial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Security Systems Residential alarm and intrusion detection systems with programmable touchscreen keypads, perimeter entry sensors, motion detection, glass break detection, and 24/7 UL Listed monitoring with wireless/wired options for homeowners.
- Business Security Systems Commercial intrusion detection, unauthorized entry detection, perimeter protection, and interior monitoring with 24/7 UL Listed monitoring for businesses of all sizes.
- Residential Fire Alarm & Monitoring Residential fire alarm systems with smoke detectors, heat detectors, horn strobes, pull stations, and control panels connected to SEi's UL Listed 24/7 monitoring center with rapid emergency response dispatch.
- Commercial Fire Alarm Systems Commercial fire alarm design, installation, inspection, and service meeting NFPA standards and local AHJ requirements, performed by licensed professionals.
- Video Surveillance Systems CCTV and IP/HD digital video surveillance cameras with indoor, outdoor, and doorbell options, wireless/WiFi capability, mobile control, and cloud or NVR storage for residential and commercial properties.
- Video Monitoring Service Live, real-time video monitoring where SEi operators actively watch customer video feeds and can alert authorities to prevent theft and damage as it occurs.
- Access Control Systems Keyless entry, card/fob access, intercom/video systems, and web-hosted/cloud-based access control with time-based restrictions, user limits, and real-time audit trails for commercial and residential properties.
- Home Automation Smart home integration including lock, lighting, temperature, and garage door control, plus wireless access and notification alerts managed through a single mobile app.
- Business Automation Commercial property automation with full scheduling control, smart apps for locks, lighting, temperature, and integrated security management for business locations.
- Life Safety Monitoring Carbon monoxide monitoring, combustible gas monitoring, temperature monitoring, and water detection monitoring systems providing 24/7 protection for homes and businesses.
- Business Monitoring Services Comprehensive commercial monitoring including water detection, temperature monitoring, combustible gas monitoring, dashboard reporting, and open/close reporting with supervised monitoring tiers.
- SEi Extended Care Maintenance Program Annual maintenance program covering parts, labor, routine maintenance, emergency service, remote support, battery replacement, and loaner equipment for all types of security systems (intrusion, fire, access control, video).
- SEi Remote Mobile App Mobile app and web portal enabling users to remotely arm/disarm security systems, check system status, view live or pre-recorded video, and receive activity notifications from smartphones, tablets, or computers.
Quantifiable outcome
- Ranked on SDM Top 100 list for 28 consecutive years
- +3 more outcomes
Companies that use Security Equipment, Inc.
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Security Equipment, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Security Equipment, Inc. partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and strategic.
- Eagle Eye NetworkscoreEagle Eye Networks video management platform integration providing cloud-based video surveillance management and remote monitoring capabilities for SEi customers.
- Max Pro CloudcoreMax Pro cloud video management platform enabling SEi customers to access and manage security camera systems remotely.
- Open EyecoreOpen Eye cloud-based video surveillance platform integrated with SEi security systems for remote video management.
- BrivocoreBrivo cloud-based access control platform enabling SEi customers to manage building access remotely via mobile credentials and web portals.
- Total Connect 2.0coreHoneywell's Total Connect 2.0 remote monitoring and control platform integrated with SEi security systems for mobile app control and notifications.
- NetOnestrategicPSA Security Network member company - a major security industry buying group providing access to products, training, and industry resources.
- First AlertcoreFirst Alert professional security and fire safety products integrated into SEi security systems including smoke detectors and fire alarms.
- PSA Security NetworkstrategicPSA Security Network member - a security industry buying consortium providing access to vendor partnerships, training resources, and collective buying power.
- Electronic Security AssociationstrategicESA membership - industry trade association for electronic security companies providing standards, training, and advocacy.
- Underwriters Laboratories (UL)coreUL certification for monitoring center - SEi Customer Care Center is UL listed, meeting demanding requirements for physical security, emergency power, computer systems, and operator training.
- The Monitoring Association (Five Diamond)coreFive Diamond certification from The Monitoring Association recognizing monitoring center excellence in training, quality, and industry best practices.
- HoneywellcoreHoneywell indoor surveillance cameras used in SEi's home video security systems. Honeywell security platforms integrated with SEi monitoring services.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Security Equipment, Inc. competitors and assessment
Company assessmentEmerging players
- SimpliSafe: SimpliSafe is a leading DIY/home-install home security brand offering intrusion, video, and monitoring on a no-contract subscription model. Adjacent competitor to SEi's residential intrusion and monitoring motion, representing the DIY threat vector SEi must defend against.
Broad incumbents
- Bracketron/ADT Commercial: ADT Commercial (formerly Protection One and several acquired regional integrators) is a national commercial security integrator offering intrusion, fire, video, and access control. Broad incumbent comparable to SEi's commercial/enterprise segment, particularly on NFPA-mandated fire inspections and large multi-site deployments.
- Brinks Home Security: Brinks Home is a national provider of professionally installed and monitored home security with smart-home integration. Broad incumbent overlap with SEi's residential intrusion, fire, and monitoring GTM, though Brinks operates at significantly larger scale.
Direct peers
- ADT: ADT is the largest US provider of monitored home and business security, fire alarm, video surveillance, and access control solutions. Directly comparable to SEi on the integrated intrusion/fire/video/access platform with professional installation and 24/7 monitoring, though at vastly greater national scale.
- Vivint Smart Home: Vivint combines professionally installed smart home security with fire, video, access control, and automation on a unified platform with monthly monitoring subscriptions. Directly comparable to SEi's residential/home-automation motion, though Vivint operates nationally with a heavier direct-to-consumer GTM.
- Vector Security: Vector Security is a mid-size regional integrator offering intrusion, fire, video, access control, and 24/7 monitoring across the Eastern US. Closest comparable to SEi on regional multi-product integrator model with in-house monitoring center and NFPA-compliant commercial services.
- Guardian Alarm: Guardian Alarm is a Midwest- and multi-state regional security integrator with UL-listed monitoring, intrusion, fire, video, and access control offerings. Closely comparable to SEi's regional full-service security model with similar in-house monitoring and commercial fire capabilities.
- Alert 360: Alert 360 is a regional security and home automation provider delivering intrusion, fire, video surveillance, access control, and 24/7 monitoring across multiple US regions. Comparable to SEi's bundled residential/commercial security platform with monitoring-led recurring revenue.
Regional players
- Bay Alarm: Bay Alarm is a family-owned regional security integrator on the West Coast offering intrusion, fire, video, access control, and monitoring with its own UL-listed alarm center. Highly comparable to SEi's family-owned, regional, integrated-services business model though California-focused.
- CPI Security: CPI Security is a regional smart-home security and monitoring provider across the Southeastern US with intrusion, fire, video, and home automation capabilities. Comparable to SEi's integrated residential platform and monthly monitoring subscription model, though concentrated in the Carolinas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Security Equipment, Inc. social profiles
Digital presenceSecurity Equipment, Inc. compliance and trust
Trust signalCompliance7 records
Security Equipment, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security Equipment, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Security Equipment, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security Equipment, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security Equipment, Inc.
What does Security Equipment, Inc. do?
SEi designs, installs, and monitors integrated residential and commercial security systems spanning intrusion detection, fire alarms, video surveillance, access control, home/business automation, and life safety (CO, gas, water). The offering is anchored by SEi's company-owned, UL Listed Five Diamond certified Customer Care Center, which delivers 24/7/365 live-operator monitoring for security, fire, carbon monoxide, and video across Midwest markets.
Is Security Equipment, Inc. a public or private company?
Security Equipment, Inc. is a private company. It is classified as family owned and is currently operating.
When was Security Equipment, Inc. founded?
Security Equipment, Inc. was founded in 1969. It employs 101 to 250 people.
Where is Security Equipment, Inc. based?
Security Equipment, Inc. is headquartered in Omaha, United States, in the North America region.
How does Security Equipment, Inc. make money?
Four revenue lines are on record. 24/7 Monitoring Services are the primary driver. The others are security System Equipment and Installation, extended Care Maintenance Program and professional Services.
Who are Security Equipment, Inc.'s main competitors?
SimpliSafe is listed as an emerging player. Broad incumbents are Bracketron/ADT Commercial and Brinks Home Security. Direct peers are ADT, Vivint Smart Home, Vector Security, Guardian Alarm and Alert 360. Regional players are Bay Alarm and CPI Security.
Does Security Equipment, Inc. have an API?
No public API is recorded for Security Equipment, Inc..
What industry is Security Equipment, Inc. in?
Security Equipment, Inc.'s product category is Security Systems & Monitoring Services. Its primary akta.pro industry code is HSAHAAAD, Alarm System Installation, Maintenance & Repair, with a secondary code of HSAHAAAA, Professional Monitoring (Burglar/Intrusion). Its NAICS code is 561621 and its SIC code is 3822.