Karma
Karma, by Sliday Limited, is a multi-platform peer recognition and rewards SaaS that delivers shout-outs, gift cards, and culture analytics natively inside Slack, Microsoft Teams, Telegram, and the web, primarily serving SMB and mid-market distributed teams.
- Company typePrivate
- Founded2016
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Karma does
Karma, operated by Sliday Limited, is a multi-channel employee recognition and engagement platform that enables peer-to-peer recognition, rewards, and culture analytics natively inside Slack, Microsoft Teams, Telegram, and a web app. The product was built in 2016 by co-founders Stas Kulesh and David Kravitz as an internal recognition tool for their New Zealand-based design and development firm, then launched publicly on Product Hunt in May 2022. Core capabilities include instant shout-outs (via emojis, trigger words, commands, or extensions in chat), automated gift card rewards through Tango Card, company-values alignment tracking, milestone automation, anonymous feedback, and a Culture Analytics dashboard; an open API enables programmatic karma and reward issuance.
Karma monetizes via a SaaS subscription priced at $3.00 per user per month on annual billing (with a free tier and 30-day free trial requiring no credit card), plus a five-seat minimum and an enterprise direct-sales motion. The go-to-market is product-led growth: self-serve signup through the website and native install via the Slack, MS Teams, and Telegram app stores, supplemented by SEO-driven comparison pages and a blog targeting recognition-related keywords. Customers span SaaS, e-commerce, digital agencies, EdTech (via a dedicated Karma for Education product), and operations verticals, with disclosed logos in Belgium, Spain, Philippines, Canada, Mexico, and UAE; Alef Education (450-500 users) is the largest named account and the company holds a 4.9 G2 rating.
The company is bootstrapped with 1-10 employees, founder-owned, and headquartered in Auckland, New Zealand. There are no disclosed funding rounds, no M&A activity, and no patents on record. Strategic priorities visible in 2026 product activity include platform expansion (Telegram, API), geographic expansion through Tango Card rails, and vertical specialization (Education), executed without external capital.
Karma firmographics
Firmographics- Name
- Karma
- Legal name
- Sliday Limited
- Website
- https://karmabot.chat
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Karma, by Sliday Limited, is a multi-platform peer recognition and rewards SaaS that delivers shout-outs, gift cards, and culture analytics natively inside Slack, Microsoft Teams, Telegram, and the web, primarily serving SMB and mid-market distributed teams.
- Ownership category
- akta.pro rank
Karma industry classification
Industry- Product category
- Employee Recognition Software
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Compensation Planning & Total Rewards (BPACAPAH)
- akta.pro secondary industry
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
Keywords
Where Karma is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Karma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Per User): Subscription-based pricing per active user per month, billed annually with approximately 10% discount. Minimum 5 seats required. Includes unlimited users and messages, AI-powered analytics, public and private recognition, company values, custom and automated rewards, email notifications, user activity analytics, priority support, product customization, and detailed company reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro Plan - $3.00 per user per month (annual billing) |
| Freemium | Monthly | Free Plan |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Karma product offering
Product offeringCore offering
Karma is a peer-to-peer employee recognition and rewards platform that lets teams send recognition, give points, and redeem automated gift cards directly inside Slack, Microsoft Teams, Telegram, or a web app. It bundles culture analytics, AI-assisted recognition suggestions, milestone automation, anonymous feedback, and engagement mini-games, with non-expiring reward points redeemable through Tango Card.
Product overview
Karma is a multi-platform employee recognition platform consisting of core products (Karma for Web) and channel-specific versions (Karma for Slack, Karma for MS Teams, Karma for Telegram, Karma for Education). The platform enables peer-to-peer recognition, rewards management with non-expiring points, culture analytics, anonymous feedback, and milestone automation. Key add-on modules include Karma Rewards & Gift Cards, Culture Analytics, Anonymous Feedback, Milestone Automation, and Karma Connect for team engagement. Pricing is $3.00 per user/month annually with a 30-day free trial.
Differentiator
Problem solved
Functional benefit
Products and services
- Karma for Web Browser-based employee recognition platform offering peer-to-peer recognition, insights and analytics dashboard, automated rewards, company values integration, anonymous feedback, and milestone automation accessible from any modern web browser. Targeted at teams that prefer or require a web-native experience outside Slack/Teams/Telegram.
- Karma for Slack Slack-native recognition bot that lets team members give karma via emojis, trigger words, commands, or slash extensions directly inside Slack channels, with magic-link login, customized recognition cards, leaderboards, and rewards. Targeted at organizations whose primary workplace chat is Slack.
- Karma for MS Teams Microsoft Teams-native recognition bot providing peer-to-peer recognition, leaderboards, automated rewards, analytics, and company values features delivered inside the Teams interface. Targeted at organizations operating on Microsoft Teams.
- Karma for Telegram Telegram-based recognition platform enabling peer appreciation, points, and team engagement within the Telegram messaging app. Targeted at distributed teams and communities using Telegram as their primary chat tool.
- Karma for Education Specialized version of Karma tailored for educational institutions and EdTech organizations, supporting faculty, staff, and student recognition and culture building in academic settings. Targeted at schools, universities, and EdTech companies.
Quantifiable outcome
- Customer engagement increased by approximately 25% within six months of Karma implementation
- +2 more outcomes
Companies that use Karma
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles3 records
Karma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Karma partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- StripecorePayment processing partner. Stripe handles all payment card processing. Karma does not store credit card details on their platform. PCI-DSS compliant payment processing.
- Google AnalyticssupportingWeb analytics service tracking and reporting website traffic. Data used to track and monitor service usage.
- MixpanelsupportingAnalytics platform for monitoring and analyzing service usage. Opt-out available for users concerned about data collection.
- SlackcorePrimary platform integration. Karma is built specifically for Slack with native bot integration, magic link login, and recognition delivery directly in Slack channels.
- Microsoft TeamscorePlatform integration for Teams workspace. Recognition delivered natively within Teams channels and interface.
- TelegramcoreMessaging platform integration. Karma bot available for Telegram-based teams and communities.
- Tango CardcoreGift card fulfillment provider. Tango Card enables automated reward distribution across multiple brands and countries. Expanded to Italy, Switzerland, Czech Republic, Sweden, Argentina, and more.
- CrispsupportingCustomer support platform powering Karma Help Centre with knowledge base and chat functionality.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Karma competitors and assessment
Company assessmentDirect peers
- Motivosity: Employee recognition, rewards, and culture analytics platform serving SMB and mid-market. Comparable on analytics depth and customer profile.
- Bonusly: Direct competitor offering peer-to-peer recognition and rewards inside Slack, MS Teams, and web. Competes head-to-head with Karma on feature, price, and target customer.
- Bravo: Peer recognition platform with chat integrations and rewards. Directly comparable on core recognition and rewards functionality.
- Nectar: Recognition, rewards, and culture platform targeted at SMB and mid-market with Slack/Teams integrations. Closely comparable on customer segment and feature set.
- Matter: Slack- and Teams-native peer recognition and feedback platform. Comparable in delivery model and recognition-first positioning.
- HeyTaco: Lightweight Slack-native recognition bot. Directly comparable on in-channel recognition UX and SMB target market; Karma competes via comparison pages.
- Kudos: Employee recognition and culture platform with Slack/Teams integrations and rewards. Karma explicitly compares against Kudos on its website.
- Wrenly: Recognition and rewards platform with Slack/Teams integrations. Karma lists Wrenly as a competitor in its comparison content.
Broad incumbents
- Achievers: Established enterprise recognition and rewards platform owned by Workhuman. Competes with Karma in mid-market/enterprise via a broader, more expensive suite.
- Workhuman: Large incumbent in social recognition and rewards. Competes with Karma through the Achievers platform and direct enterprise deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Karma social profiles
Digital presenceKarma compliance and trust
Trust signalCompliance2 records
Karma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karma leadership team
Management profileNumber of profiles
Profiles2 records
Karma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karma
What does Karma do?
Karma is a peer-to-peer employee recognition and rewards platform that lets teams send recognition, give points, and redeem automated gift cards directly inside Slack, Microsoft Teams, Telegram, or a web app. It bundles culture analytics, AI-assisted recognition suggestions, milestone automation, anonymous feedback, and engagement mini-games, with non-expiring reward points redeemable through Tango Card.
Is Karma a public or private company?
Karma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Karma founded?
Karma was founded in 2016. It employs 1 to 10 people.
Where is Karma based?
Karma is headquartered in Auckland, New Zealand, in the Oceania region.
How does Karma make money?
One revenue line is on record: saaS Subscription (Per User).
Who are Karma's main competitors?
Direct peers on record are Motivosity, Bonusly, Bravo, Nectar, Matter, HeyTaco, Kudos and Wrenly. Broad incumbents are Achievers and Workhuman.
Does Karma have an API?
Yes. Karma offers an API for sending karma, micro-karma, and rewards to profiles with unique IDs. The changelog references refreshed API docs (April 20, 2026). The API allows programmatic access to recognition and rewards functionality. Developer documentation is at karmabot.readme.io.
What industry is Karma in?
Karma's product category is Employee Recognition Software. Its primary akta.pro industry code is BPACAPAH, Compensation Planning & Total Rewards, with a secondary code of MPAAAIAG, Rewards, Incentives & Gift Card Program Services. Its SIC code is 7990.