What Visibility does

Visibility Corporation, doing business as Visibility and Visibility ERP, is a privately-held, family-owned ERP software vendor specializing in solutions for make-to-order, engineer-to-order, and configure-to-order manufacturers. Founded in 1988 and headquartered in Beverly, Massachusetts with an additional US office in North Andover, MA and a European headquarters in Heywood, UK, the company serves mid-market and enterprise manufacturers across thirteen vertical industries including aerospace and defense, industrial machinery, fabricated metals, medical devices, and marine and shipbuilding. The firm employs between 101 and 250 people and operates with no outsourced functions, keeping development, support, account management, and sales in-house.

The company's core product is Visibility ERP, a web-based, modular platform covering customer service, finance, engineering, planning, operations, and reporting. Notable modules include product configurator, engineering change control, advanced planning and scheduling (Schedule Advisor), shop floor control with VisMobile Labor for barcode-based labor collection, a general ledger and multi-entity consolidator with multi-currency support, and either IQPlus or Business Intelligence for reporting. The platform supports three deployment models: Managed Cloud (monthly subscription including hosting, license, and support), Hosted (customer-managed cloud), and On-Premise (perpetual license), giving customers flexibility over cost structure and IT control.

Visibility generates revenue through a mix of recurring subscriptions, perpetual on-premise licenses with annual support contracts, professional services for implementation and training, and a small referral commission program. Go-to-market is sales-led with dedicated account managers, inside sales, demo-driven conversion, and an annual customer conference (VCC) that doubles as a demand generation and community event. Customer engagement is reinforced by Visibility University (launched January 2026) for post-go-live education. The company's value proposition emphasizes domain specialization in complex manufacturing, customizations, and a 4-6 month implementation timeline backed by a US/UK-based support team with approximately 15 years of average tenure.

Name

Visibility

Legal name

Visibility Corporation

Website

https://visibility.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Visibility Corporation is a privately-held, family-owned ERP software vendor for make-to-order and engineer-to-order manufacturers. Its modular web-based platform supports managed cloud, hosted, and on-premise deployments, serving mid-market and enterprise manufacturers across North America and Europe.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

akta.pro secondary industries

Construction & Engineering ERP (Job Costing, Project Controls) (HDAEAEAE), ERP Implementation & Systems Integration Services (BPAEAGAA), ERP Managed Services & AMS (Application Management) (BPAEAGAB)

Keywords

• ERP software systems
• Make-to-order manufacturing
• Shop floor management
• Advanced planning scheduling
• Business intelligence analytics

Headquarters

HQ city

North Andover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Revenue from perpetual software licenses for on-premise deployments and subscription fees for Managed Cloud deployments. Cloud subscriptions include hosting, licenses, and support in monthly fee.
2. On-Premise Licenses: One-time perpetual license fees for customers running software in their own data centers, with annual support/maintenance contracts.
3. Professional Services: Implementation consulting, training, and customization services provided during and after ERP deployment.
4. Referral Commissions: Lead referral program offering commission to customers and partners who refer new ERP software business opportunities, paid as percentage of software sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Visibility designs, develops, and licenses a web-based ERP software platform purpose-built for complex make-to-order, engineer-to-order, and configure-to-order manufacturers. The platform is sold with multiple add-on modules (VisMobile Labor, Business Intelligence, Schedule Advisor, IQPlus Report Writer) and accompanied by implementation consulting, training, US/UK-based support services, and an annual customer conference. Deployment options include Managed Cloud subscription, Hosted, and On-Premise perpetual license models.

Product overview

Visibility offers a unified ERP platform called Visibility ERP with multiple integrated modules and add-on solutions. The core Visibility ERP platform provides comprehensive functionality across customer service (CRM, order management, quoting), finance (accounts payable/receivable, cost accounting, general ledger, product costing, human resources/payroll, project accounting), engineering (BOM management, product configurator, engineering change control), planning (forecasting, MPS/MRP/CRP/APS, inventory control, purchasing), operations (shop floor control, labor management, quality management, maintenance), and reporting (Business Intelligence, IQPlus Report Writer). Add-on products include VisMobile Labor for barcode-based shop floor time tracking, Business Intelligence for advanced analytics, and Schedule Advisor for advanced planning and scheduling. The company provides associated services including implementation consulting, training through Visibility University, US/UK-based support, and multiple deployment options (Managed Cloud subscription, Hosted cloud, or On-Premise). An annual Visibility Customer Conference (VCC) provides ongoing customer education and networking.

Differentiator

Problem solved

Functional benefit

Brands

• VisMobile: Mobile shop floor labor collection and employee time tracking solution using barcode scanning for manufacturing environments.
• IQPlus
• Visibility Business Intelligence

Products and services

• Visibility ERP
• VisMobile Labor
• Visibility Business Intelligence
• Schedule Advisor
• IQPlus Report Writer
• Professional Services Implementation consulting services including needs gathering, requirements analysis, business process mapping, and ERP solution implementation for Visibility ERP customers.
• Learning and Education Services (including Visibility University) Training services for Visibility ERP customers, including the Visibility University educational platform for ongoing customer training beyond go-live, on-site training, and certification programs.
• Support Services US and UK-based Response Center providing customer technical support, issue resolution, and customer assistance, with approximately 15 years of average team tenure.
• SaaS and Hosting Services Cloud deployment offerings for Visibility ERP including Managed Cloud (subscription-based with hosting, license, and support bundled), Hosted (own license deployed in cloud), and On-Premise (perpetual license in customer data center).
• HubSpot Integration Services Partner services supporting HubSpot CRM and marketing automation integration with Visibility ERP, including implementation support for demos, content, and email marketing campaigns.

Quantifiable outcome

• Implementation completed within 6 months
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered supporting.

• TipaltisupportingTechnology or Integration · 20 December 2024Tipalti provides automated AP operations for Visibility customers, streamlining accounts payable workflows and payment processing within the Visibility ERP system.
• HubSpotsupportingGTM or Marketing PartnerHubSpot partnership for marketing automation, CRM integration, and services including demos, content, and email marketing campaigns.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• SYSPRO: SYSPRO is an ERP vendor targeting small and mid-sized manufacturers including make-to-order and mixed-mode operations, overlapping with Visibility on customer profile, deployment model, and manufacturing focus.
• JobBOSS by ECI Software Solutions: JobBOSS is an ERP/MRP solution focused on job shops and make-to-order manufacturers, directly competing with Visibility's core ICP across fabrication, machining, and custom manufacturing.
• E2 Shop System (Shoptech): E2 by Shoptech is a job shop ERP/MRP system aimed at small-to-mid custom and make-to-order manufacturers — a tight direct peer to Visibility's lower end of the market.
• Global Shop Solutions: Global Shop Solutions provides ERP for make-to-order and custom manufacturers, often in similar mid-market deal sizes to Visibility — a closely matched direct competitor targeting the same job shop and ETO customer base.

Emerging players

• Acumatica: Acumatica is a cloud-native mid-market ERP that competes with Visibility for growing manufacturers seeking modern, browser-based deployments with flexible licensing.

Broad incumbents

• Infor: Infor offers industry-cloud ERP suites including manufacturing-focused solutions (Infor CloudSuite Industrial) that compete with Visibility in ETO/MTO and discrete manufacturing mid-market deals.
• SAP Business One: SAP Business One is the mid-market offering from SAP targeting small and mid-sized manufacturers, frequently appearing in head-to-head evaluations against vertical specialists like Visibility.
• IFS: IFS provides industry-specific ERP for asset-intensive and complex manufacturing (aerospace & defense, industrial manufacturing) — directly addressing several of Visibility's named verticals at the enterprise tier.
• Epicor Software: Epicor is a long-established mid-market manufacturing ERP vendor offering solutions for make-to-order, discrete, and mixed-mode manufacturers — directly overlapping with Visibility's core ETO/MTO segment but with a broader industry footprint and larger scale.
• Microsoft Dynamics 365 Business Central: Dynamics 365 Business Central is a broadly deployed mid-market ERP that manufacturers often evaluate alongside Vertical ERP like Visibility, particularly for shops wanting Microsoft stack integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Visibility_Corp
• YouTubeyoutube.com/channel/UC_ykA6A8zBK5kXbE5Ij-X6g
• Facebookfacebook.com/VisibilityERP
• LinkedInlinkedin.com/company/visibility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visibility