LifeSeasons

What LifeSeasons does

LifeSeasons, founded in 2009 and headquartered in Springville, Utah, is a privately-held dietary supplement manufacturer that develops and sells clinically-tested herbal and nutritional formulations across more than 60 stock-keeping units. Its product architecture is organized along two axes: nine clinical health pillars (Antioxidant Support, Digestive Health, Endocrine Health, Heart Health, Men's Health, Mind and Mood Health, Pain and Recovery, Respiratory/Immune, and Women's Health) and five life-stage "Seasons of Life" segments (Young Adult Life, Parenthood and High Demand, Building and Sustaining, Midlife Transition, Legacy Years). Core technical differentiators include synergistic multi-ingredient blends that combine traditional botanicals with clinically-researched components such as lutein/zeaxanthin, AnaGain, Mirtoselect, FenuLife, BenfoPure, and Ferrochel; every batch is verified via microscopic botanical analysis at the company's own manufacturing facility.

The business operates a direct-to-consumer e-commerce model on lifeseasons.com, complemented by distribution through independent natural product and vitamin retailers. Products are priced between $20 and $60 per one-month supply, with a Subscribe and Save program offering 10%, 20%, and 30% discounts at 1-, 3-, and 6-month intervals plus free shipping, creating a recurring-revenue motion anchored by subscription. Marketing relies on content (a 95+ ingredient glossary, blog, testimonials), organic social across Facebook, Instagram, YouTube, and TikTok, and a referral program. The company is led by founder Darrin Peterson (CEO/Founder) and operates a multi-brand portfolio that includes NeuroQ, My Best Heart, ReCODE, Health Concerns, Inner-eco, and Femetry, extending category reach into cognitive, cardiovascular, gut, fertility, and women's health. The company is privately held with no disclosed external funding.

Name

LifeSeasons

Legal name

LifeSeasons

Website

https://lifeseasons.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

LifeSeasons is a privately-held DTC dietary supplement manufacturer selling 60+ clinically-formulated herbal and nutritional products across nine health categories and five life stages via its e-commerce platform, subscriptions, and independent natural product retail.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Dietary supplements
• Botanical supplements
• Nutritional supplements
• Herbal supplements
• Wellness supplements

Headquarters

HQ city

Springville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: LifeSeasons generates revenue primarily through direct-to-consumer sales of dietary supplements via its e-commerce platform. Products are sold at various price points with tiered subscription discounts up to 30% off, offering 1-month, 3-month, and 6-month supply options.
2. Retail Distribution: Products are distributed through independent natural product, vitamin, and supplement retailers, positioning LifeSeasons in the specialty/natural products retail channel alongside brands like Great Naturally, Vibrant Health, EuroPharma, and NOW Foods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

LifeSeasons manufactures and sells clinically-tested dietary supplements that combine traditional botanical ingredients with scientific research, organized by health topics and life stages. The company operates a direct-to-consumer e-commerce platform (lifeseasons.com) selling over 60 distinct supplement products via subscription and one-time purchase options, with additional distribution through independent natural product retailers across the United States.

Product overview

LifeSeasons is a dietary supplement company offering a comprehensive portfolio of natural health products organized by health topics (Mind & Mood Health, Heart Health, Endocrine Health, Respiratory & Immune Health, Digestive Health, Men's Health, Women's Health, Antioxidant Support, Pain & Recovery) and Seasons of Life stages (Young Adult Life, Parenthood & High Demand, Building & Sustaining, Midlife Transition, Legacy Years, Lifelong Support). The product line includes over 60 distinct supplements including Ageless Skincare, Hair Gro-R, Visibili-T, Stem Boost-R, Digestivi-T, IB Soothe-R, Puri-T, Regulari-T, Adrenal-T, Energy, Glucose Stabili-T, GLP-1 Support, B/P Stabili-T, Blood Nourish-R, Circulari-T, Choles-T, and various specialty products across immune, respiratory, women's health, men's health, pain relief, sleep, and cognitive support categories. The company emphasizes combining botanical ingredients with scientific research, featuring clinically studied ingredients like Ashwagandha Sensoril, AnaGain, Ferrochel iron, and others. Products are available through subscription (Subscribe & Save) and one-time purchase options with various dosage strengths and formats including capsules, gummies, oral strips, and drink mixes.

Differentiator

Problem solved

Functional benefit

Brands

• NeuroQ: Brain health supplement brand under LifeSeasons family of brands
• My Best Heart
• ReCODE
• Health Concerns
• Inner-eco
• Femetry

Products and services

• Ageless Skincare Supplement designed to support healthy tissue regeneration and promote radiant, youthful-looking skin from within using a blend of antioxidants including R-Alpha Lipoic Acid and Pomegranate. Targeted to adults seeking anti-aging skin support.
• Hair Gro-R Supports healthy hair growth, strength, and resilience by delivering nutrients that nourish hair follicles, promote normal keratin production, and support scalp health using AnaGain and other botanicals.
• Visibili-T Eye health complex supplement that supports retinal health, helps filter blue light, and promotes sharp, detailed vision using lutein, zeaxanthin, bilberry (Mirtoselect), and ginkgo.
• Visibili-T Extra Strength Extra strength eye health complex supplement with higher potency lutein and zeaxanthin for enhanced vision support.
• Stem Boost-R Supports the body's natural stem cell activity and regenerative processes by delivering targeted nutrients that promote cellular renewal, antioxidant protection, and balanced cellular communication.
• Digestivi-T Enzyme and probiotic support supplement that helps break down food more efficiently and supports a balanced gut environment using digestive enzymes and probiotic strains.
• IB Soothe-R Irritable bowel support supplement that helps promote balanced gut motility, reduced abdominal discomfort, and softer, more regular digestion using triphala and calming herbs.
• Puri-T Liver support supplement that supports the body's natural detoxification pathways using targeted nutrients and botanicals that promote healthy liver function, balanced toxin processing, and efficient waste elimination.
• Regulari-T Bowel support supplement that supports digestive system's natural rhythm and bowel health using psyllium seed husks and aloe vera for comfortable digestion and healthy elimination.
• Kidney Support Kidney support supplement designed to support kidney function and urinary system health.
• Adrenal-T Adaptogenic formulation designed to support the body's stress-response system and help restore balanced, steady energy using ashwagandha, holy basil, rhodiola, and B-vitamins.
• Energy Vitality support supplement that promotes sustained alertness, physical stamina, and mental focus without crash using green tea extract, cacao, L-theanine, and adaptogenic herbs.
• Glucose Stabili-T Blood sugar support supplement that promotes normal glucose metabolism, insulin sensitivity, and steady energy levels using chromium, cinnamon bark extract, fenugreek (FenuLife), and gymnema.
• Glucose Stabili-T Extra Strength Extra strength blood sugar support supplement with higher potency for enhanced metabolic support.
• GLP-1 Support Appetite support supplement with berberine that helps promote healthy blood sugar balance, appetite regulation, and balanced digestion for metabolic resilience.
• Cell Fuel-R Cellular energy support supplement designed to support mitochondrial function and cellular energy production.
• Thyro-T Thyroid support supplement designed to support thyroid function and hormone balance.
• Metabolism Weight management supplement designed to support healthy metabolic function and energy use.
• B/P Stabili-T Blood pressure support supplement that promotes healthy circulation and supports normal blood pressure using hawthorn berry, arjuna, and ashwagandha.
• Blood Nourish-R Blood building support supplement with gentle iron (Ferrochel) that supports healthy red blood cell production, helps maintain normal hemoglobin levels, and promotes healthy energy without digestive discomfort.
• Choles-T Cholesterol support supplement designed to help maintain healthy cholesterol levels and cardiovascular wellness using Cholesstrinol proprietary blend of citrus flavonoids and palm tocotrienols.
• Circulari-T Blood circulation support supplement designed to promote healthy blood flow and help keep blood vessels flexible and responsive.
• Leg Veins Tone-R Leg vein support supplement designed to support healthy venous function and circulation in the legs.
• Masculini-T Testosterone support supplement from the Men's Health collection designed to support male vitality and hormone balance.
• Nitro-T Men's performance support supplement from the Men's Health collection designed to support male vitality and physical performance.
• Pros-T Prostate support supplement from the Men's Health collection designed to support male reproductive health.
• Men's Multivitamin High-potency multivitamin supplement from the Men's Health collection designed to support overall male health and wellness.
• Anxie-T Stress support supplement designed to promote calm and stress relief.
• Anxie-T Plus Enhanced stress support supplement with additional calming ingredients for stress resilience.
• Anxie-T Gummies Stress support gummy supplement for convenient daily calming support.
• Mood Stabili-T Emotional support supplement designed to promote balanced mood and emotional wellness.
• Rest-ZZZ Sleep support supplement designed to promote restful sleep and relaxation.
• Rest-ZZZ Melatonin Free Melatonin-free sleep support supplement for those seeking sleep support without melatonin.
• Rest-ZZZ Extra Strength Extra strength sleep support supplement for intensive sleep and relaxation support.
• Rest-ZZZ Oral Strips Oral strip sleep support supplement for convenient on-the-go sleep support.
• Clari-T Cognitive support supplement designed to support mental clarity and brain function.
• Focus-R Concentration support supplement designed to support focus and mental performance.
• Immuni-T Immune support supplement designed to strengthen immune defense and respiratory function.
• Urinari-X Urinary tract support supplement designed to support healthy bladder function and urinary balance.
• Clinical Immunity Quick-Start Quick-start immune support supplement designed for intensive immune support.
• Clinical Immunity Daily Boost Daily immune support supplement designed for everyday immune defense.
• Clinical Immunity Elderberry Drink Elderberry drink mix immune support supplement with black elderberry for immune wellness.
• Clinical Immunity Elderberry Gummies Elderberry gummy immune support supplement for convenient daily immune wellness.
• Breathe-X Allergy and sinus support supplement designed to support respiratory comfort.
• Breathe-X Extra Strength Extra strength allergy and sinus support supplement for intensive respiratory comfort.
• Lung Capaci-T Respiratory support supplement designed to support lung function and respiratory wellness.
• Inflamma-X Inflammation support supplement designed to help manage inflammation and support recovery.
• Migra-T Tension ease supplement designed to support comfort during headaches and tension.
• Mobili-T Joint support supplement designed to support mobility and joint health.
• Relieve-R Multi-action relief supplement designed to support comprehensive pain management and recovery.
• Relieve-R PM Nighttime relief supplement designed to support recovery and rest during sleep.
• Bone Densi-T Osteo support supplement designed to support bone health and density.
• Beau-T Hair, skin, and nails supplement from the Women's Health collection designed to nourish beauty from within using collagen and supporting nutrients.
• Hormone Balance Women's hormone balance supplement designed to support hormone health throughout different phases of life.
• PreMense-T PMS support supplement from the Women's Health collection designed to support cycle comfort and balance during monthly rhythms.
• Women's Multivitamin Multivitamin supplement from the Women's Health collection designed to support overall female health and wellness.
• Women's Vitali-T Libido and mood support supplement from the Women's Health collection designed to support female vitality and wellness.
• Women's Securi-T Bladder support supplement from the Women's Health collection designed to support healthy bladder control and urinary balance.
• Pausitivi-T Menopause support supplement from the Women's Health collection designed to help manage symptoms during midlife hormonal transitions.
• Women's Fertili-T 2X Powder Fertility support supplement in powder form from the Women's Health collection designed to support reproductive wellness.
• Women's Fertili-T Fertility support supplement in capsule form from the Women's Health collection designed to support reproductive wellness.
• Prenatal Multivitamin Prenatal multivitamin supplement with DHA, methylated B vitamins, probiotics, and gentle minerals to support pregnancy health.

Quantifiable outcome

• Visibili-T: Many users notice improved vision comfort within 4-6 weeks
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• NeuroQminorOthersNeuroQ is a brand within the LifeSeasons family of brands, suggesting shared corporate ownership or brand portfolio strategy.
• My Best HeartminorOthersMy Best Heart is a related brand within the LifeSeasons family of brands, indicating potential cardiovascular product synergies.
• ReCODEminorOthersReCODE is a brand within the LifeSeasons family focused on cognitive support, suggesting complementary positioning in brain health.
• Health ConcernsminorOthersHealth Concerns is a related brand within the LifeSeasons family of companies.
• Inner-ecominorOthersInner-eco is a brand under the LifeSeasons umbrella, suggesting gut health product synergies.
• FemetryminorOthersFemetry is part of the LifeSeasons brand family, indicating women's health product alignment.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• NOW Foods: Large-scale natural products manufacturer and DTC/retail supplement brand with broad category coverage including vitamins, herbal, and specialty condition supplements. Co-shelves with LifeSeasons in independent natural product retailers and competes on similar SKUs.
• Pure Encapsulations: Hypoallergenic, practitioner-grade supplement brand with broad condition-specific portfolio (cognitive, cardiovascular, mood, sleep). Comparable on science-backed formulation philosophy and condition-targeted SKU architecture.
• New Chapter: Whole-food fermented supplement brand with condition-specific ranges (women's, men's, immune, prenatal). Comparable natural-channel positioning and life-stage SKU organization.
• Gaia Herbs: Premium botanical and herbal supplement specialist with strong DTC e-commerce presence, clinician-grade positioning, and clinically studied ingredients — directly comparable to LifeSeasons' botanical + clinically-researched positioning.
• Herb Pharm: Herbal extract and liquid supplement specialist with in-house botanical extraction and certified-organic positioning. Comparable on botanical expertise and in-house quality verification.
• Thorne: Premium DTC and practitioner-channel supplement brand emphasizing clinically researched ingredients, NSF certification, and subscription. Comparable on ingredient-quality differentiation and DTC-led distribution model.
• Jarrow Formulas: Science-based supplement brand with broad specialty-condition portfolio (bone, cardiovascular, cognition, immunity) sold through natural product and DTC channels. Comparable ingredient-quality positioning and SKU depth.
• Garden of Life: Whole-food and organic supplement brand (Nestlé Health Science subsidiary) with broad condition-specific portfolio across digestive, immune, prenatal, and men's/women's health. Comparable category breadth and natural-channel distribution.
• Nature's Way: Established herbal and specialty supplement brand with broad mass-market retail distribution in natural product and drug channels. Overlaps LifeSeasons on herbal condition-specific SKUs (sleep, stress, immune, digestive).
• EuroPharma: Specialty supplement brand featuring clinically researched European-sourced ingredients (e.g., BosPure, Curamin). Explicitly co-shelved with LifeSeasons in independent natural product retailers and directly comparable on patented-ingredient differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LifeSeasons
• Facebookfacebook.com/LifeSeasonsFormulas/timeline
• Instagraminstagram.com/lifeseasons
• TikToktiktok.com/@lifeseasons
• Xx.com/TheBestFormulas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LifeSeasons