CoinLion
CoinLion is a U.S.-based cryptocurrency exchange and automated trading platform that serves high-net-worth individuals (minimum $100,000 deposit) with patented CopyCat copy-trading, rule-based Auto Trader strategies, and an ERC-20 LION utility token ecosystem.
- Company typePrivate
- Founded2017
- HeadquartersSioux Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What CoinLion does
CoinLion, LLC is a privately held U.S. cryptocurrency exchange and automated trading platform headquartered in Sioux Falls, South Dakota. Founded in 2017, the company operates under NMLS # 1737546 as a registered Money Services Business and targets high-net-worth individuals exclusively, requiring a $100,000 minimum deposit. The platform supports 19 cryptocurrencies and is structured around three core product pillars: a matching engine for crypto-to-crypto and fiat-to-crypto trading; Auto Trader, which executes rule-based strategies triggered by technical indicators (EMA, RSI, Stochastic, MACD); and CopyCat Trading, a patented technology (US10915745, US11436850, US11631264) that automatically replicates the trades of expert or algorithmic traders. The product surface also includes a Strategy Builder, an optional CoinLion Vault for enhanced custody, and a comprehensive rewards ecosystem anchored by the LION ERC-20 utility token, which powers fee discounts of up to 80%, a Token Balancer auto-allocation feature, the multi-tier HODL Program, and a Referral Program.
CoinLion's revenue model is predominantly transaction-based, charging a 0.15% take rate on non-LION pair trades and reducing this to 0% for LION-denominated trades, supplemented by $5 ACH withdrawal fees and pass-through crypto network gas fees. Revenue mechanics are tightly coupled to retail crypto trading volume, with no disclosed ARR, GMV, or customer count. Distribution is direct via the trade.coinlion.com platform, with U.S. bank connectivity provided by Plaid (ACH) and Uphold (non-USD fiat). The company markets primarily through its website, help center content, and the LION-driven Referral Program, and emphasizes institutional-grade security (95–99% cold storage, 100% reserve policy, $250,000 FDIC pass-through insurance on USD deposits). As of the latest available data, CoinLion has disclosed only two funding events, including a $5.03M raise in May 2026 following an 8-year funding gap, and the leadership team consists of CEO and Chairman Eric McDonald and co-founders Joshua DeWitt (Chief Crypto Officer) and J.W Dewitt.
CoinLion firmographics
Firmographics- Name
- CoinLion
- Legal name
- CoinLion, LLC
- Website
- https://coinlion.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CoinLion is a U.S.-based cryptocurrency exchange and automated trading platform that serves high-net-worth individuals (minimum $100,000 deposit) with patented CopyCat copy-trading, rule-based Auto Trader strategies, and an ERC-20 LION utility token ecosystem.
- Ownership category
- akta.pro rank
CoinLion industry classification
Industry- Product category
- Cryptocurrency Trading Platform
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where CoinLion is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CoinLion business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Trading Fees: CoinLion charges 0.15% standard trading fee on all non-LION pair trades. Trades involving the CoinLion Token (LION) have 0% trading fee. Users can receive fee discounts up to 80% by utilizing CoinLion Rewards (Token Balancer + HODL program).
- ACH Withdrawal Fees: ACH withdrawals on the CoinLion platform are subject to a $5 processing fee to cover banking fees.
- Crypto Withdrawal Fees: Crypto withdrawals incur gas fees on blockchain networks, varying by asset. Fees are clearly marked at withdrawal time.
- Premium Platform Access: CoinLion generates revenue through its premium platform targeting high-net-worth individuals with $100,000 minimum deposits, providing exclusive access to automated trading strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Trading Fee |
| Transaction based/ take rate | Pay-as-you-go | LION Token Trading |
| Transaction based/ take rate | Pay-as-you-go | Token Balancer Discount (20%) |
| Transaction based/ take rate | Pay-as-you-go | Token Balancer + 60% HODL (40% Discount) |
| Transaction based/ take rate | Pay-as-you-go | Token Balancer + 80% HODL (60% Discount) |
| Transaction based/ take rate | Pay-as-you-go | ACH Withdrawal Fee |
| Other | Pay-as-you-go | USD Deposit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
CoinLion product offering
Product offeringCore offering
CoinLion is a cryptocurrency exchange and automated trading platform targeting high-net-worth individuals with a $100,000 minimum deposit. The platform offers patented CopyCat trading that replicates expert trader strategies, Auto Trader with technical indicators (EMA, RSI, Stochastic, MACD), and a matching engine for trading 19 supported cryptocurrencies. Revenue is generated through trading fees (0.15% on non-LION pairs), withdrawal fees, and premium platform access for qualified investors.
Product overview
CoinLion is a cryptocurrency trading platform designed specifically for high-net-worth individuals, offering automated trading tools that emulate hedge fund strategies. The core platform is the CoinLion Trading Platform featuring a matching engine for crypto-to-crypto and fiat-to-crypto trading. The platform's flagship tools include Auto Trader for building and executing automated strategies based on technical indicators (EMA, RSI, Stochastic), and CopyCat Trading (patented) for mirroring expert traders' strategies. Users transact with 19 supported cryptocurrencies including Bitcoin, Ethereum, and various altcoins. The native CoinLion Token (LION) is an ERC20 utility token that unlocks fee discounts (up to 80%), powers the Token Balancer feature, and enables participation in the HODL Program for long-term holding rewards. Additional features include Strategy Builder for custom strategy creation, a Referral Program for user acquisition rewards, and the optional CoinLion Vault for secure asset storage. The platform maintains 95-99% of crypto assets in cold storage with FDIC insurance on USD deposits.
Differentiator
Problem solved
Functional benefit
Brands
- CoinLion Token (LION): The native utility token of the CoinLion platform, used for fee discounts, HODL rewards, and referral program rewards.
- CopyCat Trading
- Auto Trader
- HODL Program
- CoinLion Token Balancer
Products and services
- CoinLion Trading Platform
Quantifiable outcome
- Fee discounts up to 60% available through HODL program and Token Balancer
- +2 more outcomes
Companies that use CoinLion
Customer profileSegments1 record
Ideal customer profiles1 record
CoinLion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature5 records
CoinLion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PlaidcorePlaid provides bank account linking services enabling ACH deposits and withdrawals on the CoinLion platform. Users connect their bank accounts through Plaid for seamless USD transfers.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
CoinLion competitors and assessment
Company assessmentDirect peers
- Coinbase: Largest U.S.-headquartered centralized cryptocurrency exchange offering spot trading, custody, and consumer/institutional products. Directly comparable to CoinLion as a U.S.-regulated CEX targeting both retail and professional clients, though at vastly greater scale.
- Kraken: Major U.S.-focused centralized crypto exchange with spot trading, staking, and pro-grade tooling. Comparable to CoinLion as a regulated CEX serving active and professional crypto traders, but with deeper liquidity and a broader asset list.
- Gemini: U.S. centralized crypto exchange founded by the Winklevoss twins, regulated under NYDFS and with a stated focus on compliance and HNW/institutional customers. Closely mirrors CoinLion's regulated, HNW-leaning positioning in the U.S. market.
- Binance.US: U.S. affiliate of global crypto exchange Binance, offering spot trading across a wide range of assets. Comparable to CoinLion as a U.S.-only CEX competing for active retail and professional crypto traders.
- eToro: Social/copy-trading platform with crypto, stocks, and ETFs that built its brand on letting users replicate top investors' portfolios. Closely comparable to CoinLion's CopyCat and social-trading differentiation, with broader multi-asset coverage.
- Crypto.com: Global centralized crypto exchange with its own native utility token (CRO), fee discounts, staking, and a Visa card program. Comparable to CoinLion in combining exchange + utility-token + rewards flywheel targeting engaged crypto users.
- Robinhood Crypto: U.S. retail brokerage that bundles crypto trading with stocks and offers a streamlined onboarding experience. Comparable to CoinLion as a U.S.-focused venue for crypto trading, though Robinhood serves a mass-retail (not HNW) audience.
- Bitstamp: Long-standing centralized crypto exchange with U.S. operations and a professional/active-trader focus. Comparable to CoinLion as a regulated, U.S.-available CEX with a more advanced-trader user base.
- Bitfinex: Established centralized crypto exchange serving advanced/professional traders with margin, derivatives, and sophisticated order types. Comparable to CoinLion as a CEX targeting sophisticated, capital-rich crypto traders rather than casual retail users.
Emerging players
- 3Commas: Crypto trading automation platform offering bots, smart trading terminals, and copy-trading features. Directly comparable to CoinLion's Auto Trader and CopyCat value proposition, but operates as a software layer across multiple exchanges rather than a venue itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CoinLion social profiles
Digital presenceCoinLion compliance and trust
Trust signalCompliance3 records
CoinLion financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoinLion leadership team
Management profileNumber of profiles
Profiles3 records
CoinLion funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoinLion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoinLion
What does CoinLion do?
CoinLion is a cryptocurrency exchange and automated trading platform targeting high-net-worth individuals with a $100,000 minimum deposit. The platform offers patented CopyCat trading that replicates expert trader strategies, Auto Trader with technical indicators (EMA, RSI, Stochastic, MACD), and a matching engine for trading 19 supported cryptocurrencies. Revenue is generated through trading fees (0.15% on non-LION pairs), withdrawal fees, and premium platform access for qualified investors.
Is CoinLion a public or private company?
CoinLion is a private company. It is classified as unknown and is currently operating.
When was CoinLion founded?
CoinLion was founded in 2017. It employs 11 to 50 people.
Where is CoinLion based?
CoinLion is headquartered in Sioux Falls, United States, in the North America region.
How does CoinLion make money?
Four revenue lines are on record. Trading Fees are the primary driver. The others are ACH Withdrawal Fees, crypto Withdrawal Fees and premium Platform Access.
Who are CoinLion's main competitors?
Direct peers on record are Coinbase, Kraken, Gemini, Binance.US, eToro, Crypto.com, Robinhood Crypto, Bitstamp and Bitfinex. 3Commas is listed as an emerging player.
Does CoinLion have an API?
Yes. CoinLion references an API Agreement as a separate legal document incorporated by reference into the User Agreement, indicating that an API exists. However, no specific details about API endpoints, documentation URL, SDK languages, or technical specifications are provided in the source material.
What industry is CoinLion in?
CoinLion's product category is Cryptocurrency Trading Platform. Its primary akta.pro industry code is BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 52321 and its SIC code is 6200.