Staheli West
Staheli West, founded in 1995 in Cedar City, Utah, manufactures DewPoint hay steamers that use steam injection to allow farmers to bale high-quality hay 12-24 hours a day. It serves large and small square bale operations globally through an independent dealer network and an AGCO partnership.
- Company typePrivate
- Founded2010
- HeadquartersCedar City, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Staheli West does
Staheli West, Inc. is a privately held machinery manufacturer headquartered in Cedar City, Utah that designs and builds DewPoint hay steamers for agricultural use. Founded by Dave Staheli in the mid-1990s after conceiving the steam-injection concept while managing Brent Hunter Farms, the company commercialized its first DewPoint machines in 2010 and has since released successive models, including the DewPoint 6210 (2015), the DewPoint 331 for small square balers (2020), and the DewPoint 632 (2023). Core technology centers on a low-pressure boiler system that generates steam and injects it into hay windrows through custom manifolds mounted on the baler, powered by the tractor's hydraulic and 12V electrical systems with a diesel oil burner. Complementary proprietary components include the Gazeeka non-contact microwave moisture sensor for real-time in-cab moisture readings and integration with AGCO's SimplEbale system for precise bale weight and flake count control in small bale operations.
The company's value proposition addresses a structural agricultural problem: traditional hay baling depends on natural dew to prevent leaf shatter and quality loss, limiting farmers to narrow baling windows and exposing them to weather risk. Steam injection extends baling to 12-24 hours per day, reduces leaf loss by 58% (per a 1998 University of Wisconsin study), increases bale weight by 5-10%, and enables premium hay pricing of $5-20 per ton. Primary customer segments are large square bale operations and small square bale operations (2-tie, 3-tie, and round balers), with downstream demand from premium buyers such as racehorse trainers and livestock ranches.
Revenue is generated primarily through hardware sales of DewPoint machines via a quote-based model distributed through an independent dealer network spanning the Western US and international markets (Australia, Mexico, Canada, Argentina, New Zealand). Supporting revenue streams include dealer-channel parts and service (with an online parts catalog and dealer portal), AGCO partnership distribution for the small bale segment, and a small direct-to-consumer merchandise line (SWag Shop). Pricing is not publicly disclosed but operating cost per ton of hay is documented at $2.50-$4.00. The company operates from a manufacturing and headquarters facility at 600 N Airport Rd in Cedar City, employs 11-50 people, supports customers through iOS/Android/web mobile apps, and remains founder-owned without external funding rounds disclosed.
Staheli West firmographics
Firmographics- Name
- Staheli West
- Legal name
- Staheli West, Inc.
- Website
- https://staheliwest.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Staheli West, founded in 1995 in Cedar City, Utah, manufactures DewPoint hay steamers that use steam injection to allow farmers to bale high-quality hay 12-24 hours a day. It serves large and small square bale operations globally through an independent dealer network and an AGCO partnership.
- Ownership category
- akta.pro rank
Staheli West industry classification
Industry- Product category
- Agricultural Hay Steaming Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
- akta.pro secondary industries
- Hay & Bale Handling Equipment (IMAHACAF), Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)
Keywords
Where Staheli West is headquartered
LocationHeadquarters
- HQ city
- Cedar City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Staheli West business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- DewPoint Hay Steamer Sales: Primary revenue from manufacturing and selling DewPoint hay steamer machines (DewPoint 632 and DewPoint 331 models) to farmers and agricultural operations. Machines generate steam using low-pressure boiler systems for hay baling applications.
- Dealer Network Parts & Service: Parts and service support provided through independent dealership network, with online parts catalog and dealer portal for ordering components.
- SWag Merchandise: Branded merchandise sold through online SWag Store including apparel (t-shirts, jackets, pullovers), hats, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DewPoint Hay Steamer Equipment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Staheli West product offering
Product offeringCore offering
Staheli West designs, manufactures, and sells DewPoint hay steamers—tractor-powered machines that generate steam via a low-pressure boiler system and inject it into hay at the baler pickup to prevent leaf loss and raise moisture content during baling. The lineup includes the DewPoint 632 (large square balers) and DewPoint 331 (small square 2-tie, 3-tie, and round balers), sold through an independent dealer network in the Western US and internationally, supplemented by branded merchandise, parts, and service support.
Product overview
Staheli West offers a portfolio of DewPoint hay steamer machines that use advanced steam technology to enhance hay quality during baling. The product line includes two primary steamer models — the DewPoint 632 for large square balers and the DewPoint 331 for small square balers (2-tie, 3-tie, and round balers) — both of which generate steam using a low-pressure boiler system and inject it through custom manifolds mounted on balers. The steam raises the moisture content of dry hay to optimal levels, preventing leaf loss, reducing dust, and improving feed efficiency. Optional add-ons include the AGCO SimplEbale system (for precise bale moisture, weight, and flake count control) and the Gazeeka Moisture Sensor (for real-time in-cab bale moisture monitoring). Staheli West also operates a merchandise sub-brand called the SWag Shop.
Differentiator
Problem solved
Functional benefit
Brands
- We DEW Hay: Company slogan and brand used for the company blog and newsletter
Products and services
- DewPoint 632 Hay Steamer Tractor-powered hay steamer with low-pressure boiler steam generation and custom manifolds for large square balers, featuring toolless maintenance, Gazeeka real-time moisture sensing, self-tuning burner, and in-cab display interface. Designed for large square bale hay operations seeking extended 12–24 hour baling windows and reduced leaf loss.
- DewPoint 331 Hay Steamer Tractor-powered hay steamer with low-pressure boiler steam generation and custom manifolds for small square balers (2-tie, 3-tie, and round balers), integrating with AGCO's SimplEbale system for precise control of bale moisture, weight, and flake count. Targets small bale operations serving horse, livestock, and export markets.
- SWag Shop Direct-to-consumer online store for branded Staheli West merchandise including t-shirts, jackets, pullovers, hats, belts, and accessories.
Quantifiable outcome
- 58% reduction in leaf loss when baling with steam vs. natural dew (University of Wisconsin study, 1998)
- +5 more outcomes
Companies that use Staheli West
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Staheli West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Staheli West partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AGCO (SimplEbale)corePartnership with AGCO integrates SimplEbale technology with DewPoint 331 machines for small square bale operations. SimplEbale provides precise bale weight and flake count control, enabling farmers to create hay with exact moisture, weight, and flake count specifications every time. This collaboration represents a significant milestone in revolutionizing the small bale industry.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Staheli West competitors and assessment
Company assessmentDirect peers
- Harvest Tec: Manufactures hay moisture-sensing and preservative-application systems that mount on balers to improve baling window and hay quality; the closest functional analog to Staheli West's steam-based moisture management for baling.
Broad incumbents
- AGCO Corporation: Global agricultural equipment maker (Massey Ferguson, Hesston, Fendt) producing balers and hay tools; both a partner (SimplEbale) and a broad incumbent whose baler lines are complementary to and could compete with DewPoint.
- Vermeer Corporation: Well-known manufacturer of balers and hay/forage equipment serving the same commercial haymaking customers that Staheli West targets.
- Kuhn Group: Major hay and forage machinery producer (mowers, rakes, tedders, balers), overlapping in the forage-equipment category and serving the same farm customer base.
- Krone: Specializes in hay and forage harvesting equipment including large balers, competing for the same commercial hay producers Staheli West equips.
- John Deere: Global farm machinery leader whose balers and hay tools are compatible with and adjacent to DewPoint steamers; a dominant incumbent in the broader ag-equipment space.
- CNH Industrial (New Holland / Case IH): Produces balers and hay/forage equipment under New Holland and Case IH brands, serving the same haymaking market and representing baler platforms DewPoint attaches to.
- Kubota Corporation: Global agricultural machinery manufacturer with tractors and hay/forage implements serving the same farm customers, offering overlapping equipment categories.
Emerging players
- Steffen Systems: Specializes in hay handling, baling and bale-processing systems for commercial hay operations, overlapping with Staheli West's focus on optimizing high-value baled hay production.
Others
- Gazeeka: Supplier of the non-contact microwave bale moisture sensor integrated into DewPoint machines; an enabling technology partner rather than a competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Staheli West social profiles
Digital presenceStaheli West financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staheli West leadership team
Management profileNumber of profiles
Profiles2 records
Staheli West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staheli West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staheli West
What does Staheli West do?
Staheli West designs, manufactures, and sells DewPoint hay steamers—tractor-powered machines that generate steam via a low-pressure boiler system and inject it into hay at the baler pickup to prevent leaf loss and raise moisture content during baling. The lineup includes the DewPoint 632 (large square balers) and DewPoint 331 (small square 2-tie, 3-tie, and round balers), sold through an independent dealer network in the Western US and internationally, supplemented by branded merchandise, parts, and service support.
Is Staheli West a public or private company?
Staheli West is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Staheli West founded?
Staheli West was founded in 2010. It employs 11 to 50 people.
Where is Staheli West based?
Staheli West is headquartered in Cedar City, United States, in the North America region.
How does Staheli West make money?
Three revenue lines are on record. DewPoint Hay Steamer Sales are the primary driver. The others are dealer Network Parts & Service and SWag Merchandise.
Who are Staheli West's main competitors?
Harvest Tec is listed as a direct peer. Broad incumbents are AGCO Corporation, Vermeer Corporation, Kuhn Group, Krone, John Deere, CNH Industrial (New Holland / Case IH) and Kubota Corporation. Steffen Systems is listed as an emerging player. Gazeeka is listed as an others.
Does Staheli West have an API?
No public API is recorded for Staheli West.
What industry is Staheli West in?
Staheli West's product category is Agricultural Hay Steaming Equipment. Its primary akta.pro industry code is AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers), with a secondary code of IMAHACAF, Hay & Bale Handling Equipment. Its NAICS code is 333111 and its SIC code is 3523.