Maidaan

K-12 Edutainment Platformmaidaan.app

Maidaan is a Bengaluru-based social edutainment platform that runs live mini online Olympiads and cross-school tournaments for K-12 students in India, monetizing through per-tournament entry fees and onboarding schools as B2B2C partners.

Company typePrivate
Founded2024
HeadquartersBengaluru, India
Headcount1–10
GTM typeB2C
OfferingSoftware

What Maidaan does

Maidaan, operated by Level-Field Tech Pvt Ltd, is a Bengaluru-based social edutainment platform that enables K-12 students in India to compete in live, time-bound mini online Olympiads and cross-school tournaments. The product is built on Firebase infrastructure and delivers real-time multiplayer quiz rounds capped at five minutes per round, with post-match performance analytics surfaced as 'uber-cool stats.' It serves two primary customer segments: students and parents directly via a self-serve product-led growth funnel (Register, Play Trial CTAs and weekend tournament cadence), and partner schools via a dedicated B2B2C channel (currently 45+ schools across 50+ cities).

The company monetizes through a transaction-based model, charging per-tournament entry fees with a 14-day refund window if a participant has not joined any round. Pricing is not publicly disclosed; tournament fees are revealed only at registration. Distribution relies on organic word-of-mouth, press coverage in Indian startup media (Inc42, YourStory, VCCircle), a homepage demo video, and student/parent testimonials, complemented by school-side partnerships that provide cohort-level access.

Maidaan was founded in 2022 and raised a pre-seed round in January 2024 co-led by Inflection Point Ventures and EvolveX, with participation from We Founder Circle. Co-founders Judhajit Bal (ex-Coca-Cola, Whirlpool; previously sold myHQ to ANAROCK) and Shashank Awasthi (ex-HSBC, Publicis) lead a 1-10 person team. As of the latest disclosed metrics, the platform has 10,000+ registered students and targets the 100 million+ Indian K-12 addressable market.

Maidaan firmographics

Firmographics

Name: Maidaan
Legal name: Level-Field Tech Pvt Ltd
Website: https://maidaan.app
Company type: Private
Founded year: 2024
Operating status: Operating
Headcount range: 1–10 employees
Short description: Maidaan is a Bengaluru-based social edutainment platform that runs live mini online Olympiads and cross-school tournaments for K-12 students in India, monetizing through per-tournament entry fees and onboarding schools as B2B2C partners.
Ownership category
akta.pro rank

Maidaan industry classification

Industry

Product category: K-12 Edutainment Platform
NAICS: Amusement Arcades (71312), Fitness and Recreational Sports Centers (71394)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Educational Games & Kids/Families Game Studios (MPAFAAAI)

Keywords

Online olympiad platform
K-12 educational gaming
Competitive quiz tournaments
Social edutainment platform
School competition platform

Where Maidaan is headquartered

Location

Headquarters

HQ city: Bengaluru
HQ country: India
HQ region: Asia

Offices1 record

Markets served

Maidaan business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

Tournament Participation Fees: Students/parents pay to participate in competitive tournaments. Refund policy indicates paid tournaments exist with 14-day refund window if not participated.
Tournament Entry Fees: One-time transaction-based model per tournament; refunds not allowed after participation in any round

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Tournament entry-based pricing

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Maidaan product offering

Product offering

Core offering

Maidaan is a social gaming and edutainment platform that hosts live Mini Online Olympiads and weekend tournaments for K-12 students in India, allowing children across schools to compete in timed 5-minute quiz rounds and view post-match performance analytics. Students and parents self-register to participate in paid tournaments while the platform also offers a dedicated onboarding track for partner schools to use Maidaan as a co-curricular competition.

Product overview

Maidaan is a single, unified social edutainment platform for K-12 students that offers co-curricular competitions through mini online olympiads and tournaments. The platform enables students to compete across India, access immediate performance feedback, and participate in timed competition rounds. It connects students from various schools and provides competitive experiences to build competitive mindset from an early age. The platform's core offering is accessed via web and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

Maidaan Platform Cloud-based social edutainment platform accessible via maidaan.app that enables K-12 students across India to compete live in Mini Online Olympiads and weekend tournaments, with self-serve registration, paid tournament participation, and post-match performance analytics.
Mini Online Olympiads Quick-fire competitive quiz rounds capped at 5 minutes per session designed for K-12 students, enabling cross-school live competition through real-time tournament mechanics and post-match statistical analysis.
Weekend Tournaments Recurring weekend tournament events on the Maidaan platform that students and parents treat as a regular co-curricular activity, supporting sustained engagement and a 14-day refund window prior to participation.
Maidaan for Schools Dedicated onboarding pathway accessed via 'For schools? Know more' on maidaan.app, allowing K-12 schools in India to integrate Maidaan tournaments as a co-curricular competition program for their students.

Quantifiable outcome

Students can participate in 5-minute tournament rounds from anywhere
+1 more outcomes

Companies that use Maidaan

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Maidaan technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Maidaan partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Maidaan competitors and assessment

Company assessment

Emerging players

Doubtnut: Indian K-12 platform using AI/visual content for doubt-solving and practice. Compares as an Indian K-12 edtech peer that competes for student and school mindshare with Maidaan, though via different mechanics (video/AI vs. live tournaments).

Direct peers

Kahoot!: Norwegian educational quiz and game-based learning platform used by schools globally. Closest direct peer to Maidaan's tournament/olympiad format, operating at global scale rather than focused K-12 India.
Quizlet: Global study-tools platform with study modes, flashcards, and matching games for K-12 and higher ed. Comparable on gamification and content-competition mechanics used by Indian students alongside or instead of Maidaan.
Quizizz: Game-based learning platform with live quizzes, assignments, and tournaments for K-12 and higher ed. Competes for the same school-and-student competitive-quiz use case Maidaan targets, with global reach and a deeper feature set.
Brainly: Peer-to-peer learning platform with gamified Q&A and competition mechanics across K-12. Compares to Maidaan on community-led peer learning and competitive engagement loops, though it is answer-help-oriented vs. Maidaan's tournament-quiz format.

Broad incumbents

Toppr: Indian K-12 learning super-app covering test prep, live classes, and practice. A wider incumbent in India that has experimented with gamified practice and could easily extend into competitive-tournament formats competing with Maidaan.
Byju's: India's largest edtech player with K-12 learning programs, assessments, and content. A deep-pocketed incumbent whose brand and school reach dwarf Maidaan and could absorb a tournament-offering into its existing portfolio.
Classplus: India-focused platform helping tutors and coaching centers deliver online classes and manage students. Overlaps with Maidaan's school-partnership channel as a B2B2C infrastructure layer for K-12 institutions in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Maidaan financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Maidaan leadership team

Management profile

Number of profiles

Profiles2 records

Maidaan funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Maidaan M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maidaan

What does Maidaan do?

Is Maidaan a public or private company?

Maidaan is a private company. It is classified as venture growth investor backed and is currently operating.

When was Maidaan founded?

Maidaan was founded in 2024. It employs 1 to 10 people.

Where is Maidaan based?

Maidaan is headquartered in Bengaluru, India, in the Asia region.

How does Maidaan make money?

Two revenue lines are on record. Tournament Participation Fees are the primary driver. The others are tournament Entry Fees.

Who are Maidaan's main competitors?

Doubtnut is listed as an emerging player. Direct peers are Kahoot!, Quizlet, Quizizz and Brainly. Broad incumbents are Toppr, Byju's and Classplus.

Does Maidaan have an API?

No public API is recorded for Maidaan.

What industry is Maidaan in?

Maidaan's product category is K-12 Edutainment Platform. Its primary akta.pro industry code is MPAFAAAI, Educational Games & Kids/Families Game Studios. Its NAICS code is 71312 and its SIC code is 7900.