Reachr

What Reachr does

Reachr is a Brazilian SaaS recruitment platform that uses artificial intelligence and machine learning to streamline employer hiring workflows. Operating on three pillars — attraction, selection, and management — the platform serves Brazilian enterprises and mid-market companies seeking to digitalize and optimize their recruitment and selection processes. Founded by Marcelo Braga (a headhunter since 2000 with prior experience at General Motors, SEARCH, FESA, and Michael Page), the company has reportedly served 500+ clients and accumulated a proprietary candidate database of 300,000+ profiles.

The core Reachr Platform delivers AI-powered candidate matching across hard skills, soft skills, and organizational culture; automated video interview analysis evaluating behavior, expressions, and cultural fit; multi-channel job board and social network distribution; and real-time recruitment dashboards for data-driven decision-making. Supporting modules include the Self People Assessment (behavioral evaluation methodology developed with Arbache combining AI with storytelling-based simulations), Vagasti (a dedicated sub-brand portal for technology/IT recruitment), and Índice de Employabilidade (an employability index tool for candidates). The platform is LGPD-compliant and integrates with job boards, social networks, and internal recruitment channels.

Reachr monetizes through monthly subscription-based plans, with a hybrid go-to-market combining product-led self-service access (reachr.com.br) and enterprise field sales engaging large clients via scheduled demonstrations. The company has built a 15+ partner ecosystem including hyperscaler startup programs (Microsoft for Startups, Google for Startups), Intel for infrastructure, BDMG, Finep, SEED, and KPTL for financial backing, and Brazilian institutions such as SESI, SENAI, Inova Unicamp, ABBC, and Sintelmark for distribution and candidate pipeline access. Reported funding includes undisclosed rounds from Varejo Ventures (2020) and Bossa Invest (2022). The firm received the Prêmio RA 2025 industry award and a Sebrae Excellence Seal.

Name

Reachr

Legal name

Reachr

Website

https://reachr.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Reachr is a Brazilian AI-powered recruitment SaaS platform serving enterprises and mid-market companies with candidate matching, behavioral assessment via the Arbache SELF methodology, video interview analysis, and real-time recruitment dashboards across 500+ clients in Brazil.

Ownership category

akta.pro rank

Product category

Recruitment Software / Talent Acquisition Platform

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• AI-powered recruitment
• Candidate assessment software
• Talent acquisition platform
• Recruitment automation tools
• Behavioral skills evaluation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Reachr offers subscription-based plans for recruitment platform access. Companies subscribe to access the full platform including AI-powered recruitment tools, candidate management, and assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reachr is an AI- and machine-learning-powered SaaS recruitment platform that helps Brazilian companies digitalize and optimize their hiring processes across three pillars: attraction, selection, and management. It combines automated job distribution across multiple job boards and social networks, behavioral and technical candidate assessment (including the Arbache SELF behavioral methodology and AI-analyzed video interviews), real-time dashboards, and automated candidate communication workflows to reduce hiring time and improve candidate quality.

Product overview

Reachr is an intelligent digital recruitment platform that operates as a unified system with multiple integrated modules. The core platform centers on three pillars—attraction, selection, and management—powered by AI and machine learning. Supporting products include the Vagasti sub-brand for technology recruitment, the Self People behavioral assessment module (developed with Arbache), and the Employability Index tool for candidates. The platform offers real-time dashboards, AI-powered candidate screening, video interview analysis, and automated communication workflows to streamline the end-to-end recruitment process.

Differentiator

Problem solved

Functional benefit

Products and services

• Reachr Platform AI- and machine-learning-powered SaaS recruitment platform operating on three pillars (attraction, selection, management) that digitalizes end-to-end hiring for Brazilian companies, including automated job distribution, AI-based candidate matching, behavioral and skills assessment, video interview analysis, automated candidate communication, and real-time analytics dashboards.
• Self People Assessment (Arbache SELF) Behavioral assessment tool that maps candidates' dominance of behavioral competencies and identifies improvement gaps, combining AI with storytelling-based simulations developed by Arbache; evaluates knowledge, skills and attitudes for hiring decisions.
• Vagasti Specialized job portal for technology/IT professionals that allows companies to recruit and hire IT specialists through the Reachr platform's matching and assessment capabilities.
• Índice de Empregabilidade (Employability Index) Candidate-facing tool that evaluates a candidate's profile against the job market to provide an employability index and identify career development opportunities.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SebraecoreGTM or Marketing PartnerSebrae certification and partnership for startup support. Reachr displaysSebrae excellence seal and participates inSebrae Conecta program. Joint marketing presence withSebrae logo on homepage and footer.
• BloombenminorGTM or Marketing PartnerMarketing partnership for candidate background verification services. Co-branded banners on website.
• Google for StartupsminorGTM or Marketing PartnerStartup support program partner providing resources and visibility for Reachr's growth.
• Microsoft for StartupsminorGTM or Marketing PartnerCloud and technology support partnership for startup growth.
• Rio VagasminorChannel Partner/ Reseller/ DistributorJob board partnership for extending reach to Rio de Janeiro job market.
• SESIminorStrategic or Co-development PartnerEducational institution partnership for workforce development initiatives.
• SENAIminorStrategic or Co-development PartnerIndustrial training institution partnership for skills development.
• Inova UnicampminorStrategic or Co-development PartnerUniversity innovation hub partnership for technology development and research.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catho: Established Brazilian employment platform combining job listings, CV database, and recruitment technology for employers. Overlaps with Reachr in candidate matching and employer recruitment SaaS offerings within the Brazilian market.
• Kenoby: Brazilian recruitment and selection platform offering ATS, multi-channel job distribution, and candidate management for enterprise employers. Directly comparable to Reachr as a domestic competitor with similar feature set and target customers.
• Gupy: Leading Brazilian AI-powered recruitment and selection platform serving enterprise and mid-market employers. Directly comparable to Reachr in target customers, SaaS model, AI-driven matching, and domestic Brazilian focus; considered the category leader Reachr is competing against.
• Vagas.com: One of Brazil's largest job boards and recruitment platforms, offering employer branding, applicant tracking, and candidate matching services. Comparable to Reachr as a domestic Brazilian recruitment platform serving enterprise hiring needs.
• InfoJobs: Brazilian arm of the InfoJobs network, offering job postings, CV search, and recruitment solutions to employers. Comparable to Reachr as a domestic recruitment platform with ATS-style functionality and candidate database access.
• Greenhouse: Global enterprise ATS and recruitment platform with structured hiring workflows, candidate scoring, and analytics. Comparable to Reachr in SaaS recruitment technology for enterprise employers, though at much larger scale and primarily serving US/EU markets.
• Workable: Global recruitment platform combining ATS, sourcing, and AI-powered candidate screening for SMB and mid-market employers. Comparable to Reachr in AI-driven hiring workflows and subscription SaaS model.

Broad incumbents

• iCIMS: Enterprise talent acquisition platform with ATS, CRM, candidate engagement, and analytics modules. Broad incumbent comparable to Reachr in serving enterprise recruitment needs with technology-driven workflows.
• Indeed: Global job search and hiring platform with strong presence in Brazil, offering sponsored jobs, employer branding, and ATS integrations. Comparable as a broad incumbent in recruitment technology serving enterprise hiring managers.
• LinkedIn (Talent Solutions): Global professional network with a dominant talent solutions suite (Recruiter, Jobs, Learning) used by Brazilian enterprises. Broad incumbent with massive candidate graph and employer brand tools that competes with Reachr for enterprise recruitment budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ReachrContratacaoDigital
• Facebookfacebook.com/ReachrRecrutamento
• LinkedInlinkedin.com/company/reachr-recrutamento
• Instagraminstagram.com/reachr.ai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reachr