Pro Backup
ProBackup provides automated daily snapshots and granular restore for 20+ SaaS applications such as Asana, Monday.com, ClickUp, and HubSpot, serving SMB and mid-market customers through a self-serve, product-led subscription model anchored on SOC 2 compliant AWS infrastructure in Europe.
- Company typePrivate
- Founded2020
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pro Backup does
ProBackup is a SaaS data-protection company that delivers automated daily snapshots and granular restore for more than 20 cloud applications, including Asana, monday.com, ClickUp, HubSpot, Airtable, Notion, Slack, Jira, Confluence, and GitHub. The platform connects to source applications via OAuth API integrations, preserves relational schema integrity (contacts, deals, tasks, and the links between them) during restore, and supports point-in-time recovery to recover from accidental deletions, rogue automations, faulty third-party imports, malicious insider actions, and ransomware events. Storage runs on AWS in the Dublin, Ireland region under AES-256 encryption at rest and TLS in transit, and the product is SOC 2 Type II certified and GDPR compliant, with audit reports accessible via a public Trust Center. Optional Google Drive sync exports backup data into the customer's own Google Drive as Google Sheets and folders, creating an air-gapped, customer-controlled copy of the backup.
The product is sold through a self-serve, product-led growth motion: customers can start a 7-day free trial without a credit card, connect a first app in roughly three minutes, and upgrade into tiered monthly subscriptions (Starter, Pro, Premium) that vary by retention window (3 months to 4 years), feature access (smart alerts, Google Drive sync), and storage limits. Distribution is supplemented by marketplace listings on Monday.com (bronze partner status) and HubSpot (embedded integration, 5.0/5 rating), together with content marketing, SEO, and a presence on review platforms where the company has accumulated 4,000+ customers and a 4.8/5 G2 rating. Persona segmentation is horizontal, targeting Founders/IT Administrators/Project Managers primarily, with Solution Partners as a secondary persona.
ProBackup BV is incorporated in Belgium (registered office in Hasselt) and operates as a privately held, apparently bootstrapped business with 1–10 employees and no disclosed institutional investors, funding rounds, or parent company. Leadership disclosed includes CEO Willem Dewulf, CTO PJ Muller, and a senior back-end engineer (Alexey Vilenski), consistent with a lean technical team. The commercial footprint is described as global via the web, and the company maintains an active blog and product content through 2025–2026.
Pro Backup firmographics
Firmographics- Name
- Pro Backup
- Legal name
- Pro Backup BV
- Website
- https://probackup.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProBackup provides automated daily snapshots and granular restore for 20+ SaaS applications such as Asana, Monday.com, ClickUp, and HubSpot, serving SMB and mid-market customers through a self-serve, product-led subscription model anchored on SOC 2 compliant AWS infrastructure in Europe.
- Ownership category
- akta.pro rank
Pro Backup industry classification
Industry- Product category
- SaaS Data Backup
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)
- akta.pro secondary industries
- Backup & Recovery Software (HDABAEAD), Endpoint, SaaS & M365/Google Workspace Backup Services (BPAEALAJ), Backup & DR Software Implementation & Managed Platforms (BPAEALAI)
Keywords
Where Pro Backup is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Pro Backup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Backup Subscription: Subscription-based model providing automated backup services for SaaS applications. Offers tiered plans (Starter, Pro, Premium) with different retention periods (3 months to 4 years), feature access including smart alerts and Google Drive sync, and storage limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 7-day free trial available for new customers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Pro Backup product offering
Product offeringCore offering
Pro Backup operates the ProBackup SaaS backup platform, which provides automated daily snapshots, one-click granular restore, proactive deletion alerts, weekly status reports, and optional Google Drive sync for 20+ supported cloud applications including Asana, monday.com, ClickUp, HubSpot, Airtable, Trello, Notion, Slack, Jira, Confluence, and GitHub. The platform runs on AWS infrastructure in Dublin, Ireland, uses AES-256 encryption, is SOC 2 Type II certified and GDPR compliant, and is sold via tiered subscription plans (Starter, Pro, Premium).
Product overview
ProBackup is a SaaS backup platform that provides automated daily snapshots and granular restore capabilities for over 20 SaaS applications including Asana, monday.com, ClickUp, HubSpot, Airtable, Notion, Slack, Jira, Confluence, GitHub, and others. The core product includes Daily Snapshots for automated 24-hour backups, Granular Restore for one-click record-level recovery, Proactive Alerts & Weekly Reports for monitoring deletion activity, and Sync to Google Drive for offsite redundancy. The platform operates independently of the SaaS applications it protects, storing encrypted backups on AWS infrastructure with SOC 2 Type II certification.
Differentiator
Problem solved
Functional benefit
Products and services
- ProBackup SaaS backup platform that delivers automated daily snapshots, granular one-click restore, and proactive deletion alerts for 20+ cloud applications, sold via subscription to SMB founders, IT administrators, project managers, and solution partners.
Quantifiable outcome
- 4.8/5 rating on G2 with 4000+ clients
- +1 more outcomes
Companies that use Pro Backup
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Pro Backup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Pro Backup partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Monday.comcoreMonday.com marketplace listing with bronze partner status. Enables ProBackup to be discovered by Monday.com users seeking backup solutions. Provides direct integration with Monday.com boards and items for backup and restore functionality.
- HubSpotcoreHubSpot marketplace listing with embedded integration. ProBackup creates a dedicated object inside HubSpot for deleted records, provides backup status visibility, and allows configuration without switching apps. 5.0/5 rating on marketplace.
- GooglecoreGoogle Drive sync integration allowing customers to export backup data to their own Google Drive account as Google Sheets and folders. Creates an independent, air-gapped copy of data outside ProBackup infrastructure.
- AWS (Amazon Web Services)coreInfrastructure provider for ProBackup's cloud storage. Backup data encrypted with AES-256 and stored in AWS data centers in Dublin, Ireland.
- AWScorePrimary cloud infrastructure partner. All backup data stored in AWS data centers with AES-256 encryption. Dublin, Ireland region.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pro Backup competitors and assessment
Company assessmentDirect peers
- Rewind: Rewind (now Backups by Rewind) is a direct SaaS backup competitor, providing automated daily backups and point-in-time restore for Shopify, BigCommerce, Trello, GitHub, and similar SaaS platforms that overlap with ProBackup's coverage.
- HYCU: HYCU provides backup-as-a-service specifically for SaaS applications including Google Workspace, Microsoft 365, Atlassian, and others, mirroring ProBackup's product-led, app-by-app backup approach.
- Keepit: Keepit is a vendor-independent SaaS backup provider focused on Microsoft 365, Google Workspace, Salesforce, and similar cloud apps, competing head-to-head with ProBackup in SaaS app protection and immutable backup positioning.
- CloudAlly: CloudAlly is a direct SaaS backup competitor offering cloud-to-cloud backup for Microsoft 365, Google Workspace, Salesforce, and similar apps, overlapping with ProBackup's SMB-focused, subscription backup model.
- Backupify: Backupify (owned by Kaseya) is a direct SaaS backup competitor offering automated backups for Google Workspace, Microsoft 365, and Salesforce, targeting the same SMB and mid-market buyer as ProBackup.
- Spanning: Spanning (owned by Kaseya) provides SaaS backup for Google Workspace, Microsoft 365, and Salesforce, competing with ProBackup in the same product-led backup category with comparable daily-snapshot and granular-restore features.
Broad incumbents
- AvePoint: AvePoint is a broader data management and backup incumbent for Microsoft 365, SharePoint, and Salesforce environments, offering overlapping SaaS backup capabilities within a much larger governance and compliance portfolio.
- Druva: Druva is a broader cloud data protection incumbent covering SaaS apps, endpoints, and cloud workloads, competing with ProBackup at the upper end of the SaaS backup market with enterprise-grade SLAs and security.
- Dropbox Backup: Dropbox Backup is a broad-incumbent offering that extends a large consumer/business file-sync brand into automated backup for SaaS and cloud content sources, representing a potential competitive alternative for SMB buyers of ProBackup.
- Veeam: Veeam is a broad data protection incumbent expanding into SaaS and Microsoft 365 backup through Veeam Backup for Microsoft 365, representing a much larger, established competitor to ProBackup in adjacent backup categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pro Backup social profiles
Digital presencePro Backup compliance and trust
Trust signalCompliance2 records
Pro Backup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Backup leadership team
Management profileNumber of profiles
Profiles3 records
Pro Backup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Backup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Backup
What does Pro Backup do?
Pro Backup operates the ProBackup SaaS backup platform, which provides automated daily snapshots, one-click granular restore, proactive deletion alerts, weekly status reports, and optional Google Drive sync for 20+ supported cloud applications including Asana, monday.com, ClickUp, HubSpot, Airtable, Trello, Notion, Slack, Jira, Confluence, and GitHub. The platform runs on AWS infrastructure in Dublin, Ireland, uses AES-256 encryption, is SOC 2 Type II certified and GDPR compliant, and is sold via tiered subscription plans (Starter, Pro, Premium).
Is Pro Backup a public or private company?
Pro Backup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pro Backup founded?
Pro Backup was founded in 2020. It employs 1 to 10 people.
Where is Pro Backup based?
Pro Backup is headquartered in Stockholm, Sweden, in the Europe region.
How does Pro Backup make money?
One revenue line is on record: saaS Backup Subscription.
Who are Pro Backup's main competitors?
Direct peers on record are Rewind, HYCU, Keepit, CloudAlly, Backupify and Spanning. Broad incumbents are AvePoint, Druva, Dropbox Backup and Veeam.
Does Pro Backup have an API?
No public API is recorded for Pro Backup.
What industry is Pro Backup in?
Pro Backup's product category is SaaS Data Backup. Its primary akta.pro industry code is HDABAIAK, Continuity for SaaS & Cloud Apps (M365/Salesforce Backup), with a secondary code of HDABAEAD, Backup & Recovery Software. Its NAICS code is 5182 and its SIC code is 7372.