What Rewind does

Rewind Software Inc. is a privately held Ottawa-based SaaS data resilience company founded in 2015 that provides automated daily backup and rapid item-level recovery for more than 13 cloud platforms across eCommerce (Shopify, BigCommerce, Klaviyo, Mailchimp), software development (GitHub, Jira, Confluence, Bitbucket, Azure DevOps, Miro), productivity (monday.com, Trello), accounting (QuickBooks Online), and — in Early Access — identity (Okta, Microsoft Entra ID). Its core technology is a cloud-native multi-tenant backup platform built on Amazon Web Services, offering 365-day retention, AES-256 encryption, TLS 1.2, granular parent-child-aware item-level restore, cloud sync to Azure Blob / Amazon S3 / Google Cloud Platform, and an Enterprise Engine with Bring Your Own Key, Bring Your Own Storage, role-based access control, configurable retention up to 99 years, and integrated notifications into Zendesk, PagerDuty, Datadog, ServiceNow, and OpsGenie. The flagship technical differentiator is Hot Standby for Jira, a continuously synchronized parallel standby instance providing near-zero RTO / 24-hour RPO failover against AI-scale or production-instance disasters.

Rewind operates a hybrid go-to-market combining product-led self-serve free trials across all product lines, marketplace listings on Atlassian, Shopify, BigCommerce, monday.com, GitHub, QuickBooks, and AWS, inside sales for mid-market, and a direct enterprise field-sales motion for custom multi-year contracts. Revenue is generated primarily through subscription billing (per-seat for GitHub/Jira/Confluence/Bitbucket/Azure DevOps/Miro, per-unit for Shopify/BigCommerce/Trello/QuickBooks, freemium for Klaviyo/Mailchimp), with a $99/month Protection Suite upsell on Shopify and $25K+ annual enterprise contracts anchoring the upper end of pricing. The customer base of 25,000+ organizations spans SMBs (e.g., Rx Smart Gear, Whisker Seeker, Calmwaters Cloud Accounting) through mid-market (Moomin, Knix, Paula's Choice, Matics, Groupe La Centrale, W3C) to enterprise (Mercado Libre, Abbott, Syngenta, Costain, Lutron, Dr. Martens, Sonos, HarperCollins, Hasbro, NYU, Carta), with 7.4 PB of customer data and 154 billion files under management.

The company has raised approximately $80 million across a $15M Series A (January 2021, led by Inovia Capital) and a $65M Series B (September 2021, led by Insight Partners), with strategic backing from Atlassian Ventures and is recognized as Deloitte Technology Fast 50 Companies to Watch (2019, 2022), Deloitte Fast 500 (2022), G2 High Performer (multi-period), BigCommerce Tech Partner of the Year (2019), BigCommerce Merchant's Choice Award (2021), Cloud Awards Best Cloud DR/Business Continuity Solution (2020-21), and Globe and Mail Canada's Top Growing Companies (2020, 2022). Headcount is 101-250, with offices in Ottawa (HQ) and Toronto, Canada.

Name

Rewind

Legal name

Rewind Software Inc.

Website

https://rewind.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Rewind Software Inc. is a private Ottawa-based SaaS data resilience company that provides automated backup, item-level recovery, and failover-ready protection for 13+ cloud platforms (Shopify, BigCommerce, Klaviyo, Mailchimp, GitHub, Jira, Confluence, Bitbucket, Azure DevOps, Miro, monday.com, Trello, QuickBooks Online, Okta, and Microsoft Entra ID) to 25,000+ organizations ranging from SMB merchants to large enterprises.

Ownership category

akta.pro rank

Product category

Cloud Data Backup and Recovery

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)

akta.pro secondary industries

Cloud DR, Backup & Business Continuity (BPAEACAJ), Backup & DR Software Implementation & Managed Platforms (BPAEALAI)

Keywords

• SaaS data backup
• Cloud data recovery
• Ecommerce data protection
• Atlassian cloud backup
• GitHub repository backup

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS backup subscriptions: Recurring monthly or annual subscription revenue from automated daily backup and recovery products across Shopify, BigCommerce, GitHub, Jira, Confluence, Bitbucket, Azure DevOps, Trello, monday.com, Miro, Klaviyo, Mailchimp, and QuickBooks Online. Plans are month-to-month recurring with usage-based or per-unit components.
2. Freemium tier revenue (Klaviyo, Mailchimp, early-access products): Free Early Access tiers offered for newer products (Klaviyo, Mailchimp, Okta, MS Entra ID) to drive adoption and feedback, with paid plans introduced after 90+ days' notice.
3. Protection Suite (Shopify) — premium tier add-on: Premium $99/month Shopify add-on bundling 24/7 Monitor, Alerts, and Staging products on top of base Backups, driving land-and-expand upsell.
4. Usage-based per-file / per-user / per-active-profile pricing: Per-unit pricing dimensions: per QuickBooks file ($16/file/month), per GitHub user, per Jira user, per Confluence user, per Bitbucket user, per Azure DevOps user, per Miro user, per Trello board, per Klaviyo active profile, per BigCommerce order tier, per Mailchimp contact tier.
5. Channel/partner-sourced revenue: Revenue sourced through Solution Partner and eCommerce Agency channels serving Atlassian, GitHub, monday.com, Shopify, BigCommerce, Klaviyo, and Mailchimp customers.
6. Enterprise Engine contracts: Custom multi-year enterprise contracts with direct invoicing, AWS Marketplace private offers, and tailored payment terms for large customers.

Pricing tiers

Go-to-market motion6 records

Distribution channels11 records

Marketing channels10 records

Core offering

Rewind provides an automated, cloud-native SaaS data backup and recovery platform that backs up and restores account-level data inside third-party SaaS applications. It covers ecommerce (Shopify, BigCommerce, Klaviyo, Mailchimp), software development (GitHub, Jira, Confluence, Bitbucket, Azure DevOps, Miro), accounting (QuickBooks Online), productivity (monday.com, Trello), and IT/security (Okta, Microsoft Entra ID) workloads, with self-serve, enterprise, and channel sales motions.

Differentiator

Problem solved

Functional benefit

Brands

• Rewind Protection Suite: A Shopify-focused suite combining Rewind Backups, Rewind Monitor, Rewind Staging, and Rewind Alerts to provide comprehensive store protection.
• Hot Standby for Jira
• Rewind Enterprise Engine

Products and services

• Rewind Backups for Shopify Automated daily backup and granular on-demand restore of Shopify store data including products, variants, images, metafields, custom collections, customers, orders, themes, pages, blogs, and metaobjects for ecommerce merchants and brands.
• Rewind Protection Suite for Shopify Premium Shopify add-on suite that combines Rewind Backups with 24/7 Monitor, Alerts, and Staging products to provide comprehensive store protection and proactive incident response for Shopify merchants.
• Rewind Backups for BigCommerce Automated daily backup and granular on-demand restore of BigCommerce store data including products, images, descriptions, themes, pages, orders, and customer lists for ecommerce merchants running on BigCommerce.
• Rewind Backups for Klaviyo Automated daily backup and restore of Klaviyo marketing automation data including profiles, lists, flows, campaigns, templates, segments, and tags with one-year retention.
• Rewind Backups for Mailchimp Automated daily backup and restore of Mailchimp marketing data including audiences, automations, campaign folders, contacts, files, file folders, and landing pages with 365-day retention.
• Rewind Backups for GitHub Nightly automated backup and on-demand restore of GitHub repositories, projects, labels, milestones, pull requests, and metadata with Git LFS support, verified by GitHub and listed on GitHub Marketplace.
• Rewind Backups for Jira Daily backup and point-in-time restore of Jira Software, Work Management, and Service Management data including work items, spaces, workflows, boards, epics, dashboards, sprints, and assets with 365-day versioning, RBAC, BYOK/BYOS, and compliance features for Atlassian Cloud customers.
• Rewind Backups for Jira Service Management Daily automated backup and restore support for Jira Service Management data including Assets and schemas, covered under the Rewind Backups for Jira Cloud app.
• Rewind Backups for Confluence Daily backup and restore of Confluence Cloud pages, spaces, blog posts, attachments, templates, and themes with unlimited cloud storage in Rewind Vault and 365-day retention.
• Rewind Backups for Bitbucket Automated daily backup and on-demand restore of Bitbucket Cloud workspace metadata, projects, repositories, branches, issues, pull requests, commits, deployments, branch restrictions, pipelines, milestones, artifacts, and versions with mirrored clone exports.
• Rewind Backups for Azure DevOps Daily incremental backup of Azure DevOps organizations, repositories, repository metadata, refs, pipelines, and pull requests with 365-day retention, on-demand backups, and SAML-based SSO support.
• Rewind Backups for Miro Automated daily backup of Miro Enterprise boards including board members, board items, images, app cards, documents, shapes, sticky notes, text, teams, and embeds with 365-day retention.
• Rewind Backups for QuickBooks Online Daily comprehensive backup and item-level restore of QuickBooks Online client files including 15+ transaction types and 10+ list types such as bills, invoices, journal entries, accounts, customers, and vendors with 365-day version history.
• Rewind Backups for monday.com Automated daily and on-demand backup of monday.com workspaces, items, sub-items, and columns with 365-day retention, RBAC, SSO, and customer-managed encryption (BYOK) on the enterprise plan.
• Rewind Backups for Trello Continuous backup and on-demand recovery of Trello boards at the board, card, list, or attachment level, covering cards, custom fields, labels, checklists, and attachments with unlimited version history.
• Rewind Backups for Okta Automated daily backup and restore of the Okta Workforce Identity Cloud tenant with restore support, international data residency, SSO, audit log, and planned cloud sync to AWS, Azure, or GCP.
• Rewind Backups for Microsoft Entra ID Automated backup and restore support for Microsoft Entra ID (formerly Azure Active Directory) tenant with audit log, SSO, and international data residency.
• Rewind Enterprise Engine Centralized enterprise governance platform for failover-ready SaaS data resilience, providing configurable retention, infrastructure sovereignty (BYOS with AWS S3, BYOK with AWS KMS), cross-instance restore, RBAC, audit logs, Vault Search, and integrated notifications routed into Zendesk, PagerDuty, Datadog, ServiceNow, or OpsGenie for all DevOps and Productivity integrations.

Quantifiable outcome

• 7.4 PB of customer data stored; 154 billion files stored; 86 TB backed up per week; 800M files backed up per week
• +8 more outcomes

Named customers38 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature9 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• AtlassianflagshipStrategic or Co-development PartnerRewind is a Silver Marketplace Partner in the Atlassian Marketplace Partner Program for Jira Cloud, Confluence, Bitbucket, and Jira Service Management apps. The company is 'Backed by Atlassian Ventures', per the Ventures logo displayed on product pages. The Atlassian Marketplace surpassed $4 billion in lifetime sales by late January 2024, indicating the scale of the channel.
• GitHubflagshipTechnology or IntegrationRewind Backups for GitHub is 'Verified by GitHub' and listed on the GitHub Marketplace as 'Backhub'. Used by W3C and Mercado Libre (13,000+ repositories).
• ShopifyflagshipTechnology or IntegrationShopify Plus Certified App Program member. Backups for Shopify and Protection Suite for Shopify listed at apps.shopify.com/backup. Customers include Olaplex, Moomin, Whisker Seeker, SeaMonster Studios, Rx Smart Gear, Knix, and others.
• BigCommerceflagshipStrategic or Co-development PartnerBigCommerce Tech Partner of the Year 2019; BigCommerce Merchant's Choice Award 2021. Rewind Backups for BigCommerce is integrated into the BigCommerce ecosystem.
• monday.comflagshipTechnology or IntegrationRewind Backups for monday.com is listed on the monday.com marketplace (listing 10000793). Used by Sonos, NYU, Staples Canada, HarperCollins, and Hasbro.
• Amazon Web Services (AWS)flagshipTechnology or IntegrationRewind is 'Built on AWS' and available in the AWS Marketplace for Jira, Confluence, Bitbucket, GitHub, Azure DevOps, and monday.com. Private offers available. AWS KMS used for BYOK; AWS S3 used for BYOS.
• QuickBooks / IntuitcoreTechnology or IntegrationQuickBooks Business Affiliate. Rewind Backups for QuickBooks Online listed on QuickBooks Online App Store (4.6/5 rating). Customers include Bookco Virtual Accounting, Calmwaters Cloud Accounting, Ignite Spot Accounting Services, Finario, Parasoft, Spiegler-Blevins, Soucy.
• KlaviyocoreTechnology or IntegrationRewind Backups for Klaviyo backs up profiles, lists, flows, campaigns, templates, segments, and tags. Klaviyo Pro plan ($6.75) included free with all Shopify or BigCommerce backup plans.
• MailchimpcoreTechnology or IntegrationRewind Backups for Mailchimp protects audiences, automations, campaign folders, contacts, files, file folders, and landing pages. Pro plan ($4) included free with all Shopify or BigCommerce backup plans.
• MirocoreTechnology or IntegrationRewind Backups for Miro covers board members, board items, images, app cards, documents, shapes, sticky notes, text, teams, and embeds. Integrates exclusively with Miro Enterprise plan.
• OktacoreTechnology or IntegrationRewind Backups for Okta is in Early Access. Provides automated cloud backups of the Okta tenant with restore support, international data residency, SSO, audit log, and upcoming cloud sync to AWS, Azure, or GCP.
• Microsoft Entra ID (formerly Azure Active Directory)coreTechnology or IntegrationRewind Backups for Microsoft Entra ID is in Early Access. Provides automated backups of the Entra ID tenant with audit log, SSO, and international data residency.
• CatworkxminorChannel Partner/ Reseller/ DistributorFeatured Solution Partner of Rewind. Atlassian/GitHub/monday.com consultancy that resells and refers Rewind to its clients.
• BlueswitchminorChannel Partner/ Reseller/ DistributorFeatured Solution Partner of Rewind.
• MumoSystemsminorChannel Partner/ Reseller/ DistributorFeatured Solution Partner of Rewind.
• DomaineminorChannel Partner/ Reseller/ DistributorFeatured Solution Partner of Rewind.
• JodocusminorChannel Partner/ Reseller/ DistributorFeatured Solution Partner of Rewind.
• ehouseminorChannel Partner/ Reseller/ DistributorFeatured Solution Partner of Rewind.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OwnBackup: OwnBackup provides automated backup and recovery for SaaS platforms (Salesforce, Microsoft 365, Google Workspace) and is a direct strategic peer — same business model, similar product category, and a similar target buyer (enterprise customers needing SaaS data resilience).
• CloudAlly: CloudAlly offers cloud-to-cloud backup for Microsoft 365, Google Workspace, Salesforce, and other SaaS platforms. It competes head-to-head with Rewind in the same SMB-to-enterprise backup category.
• Spanning: Spanning (owned by Kaseya) provides SaaS backup for Microsoft 365, Google Workspace, Salesforce, and Dynamics 365. Direct peer in the cloud-to-cloud backup category with a similar product-led and partner-led go-to-market.
• HYCU: HYCU provides purpose-built backup and recovery for SaaS, cloud, and on-prem data, including Microsoft 365, Google Workspace, Salesforce, and Azure. It is a direct peer in the cloud-to-cloud backup category with a comparable enterprise focus.
• Keepit: Keepit is a cloud-to-cloud backup vendor covering Microsoft 365, Google Workspace, Salesforce, and Azure AD/Entra ID. It overlaps with Rewind across productivity and identity backup, with a comparable focus on compliance and data residency.
• Backupify (by Kaseya): Backupify (now part of Kaseya via Spanning) provides automated backup for Google Workspace, Microsoft 365, and Salesforce. A direct peer in the SaaS backup category with similar product, target market, and business model.
• Clumio: Clumio is a cloud-native backup service built on AWS covering Microsoft 365, Salesforce, and AWS workloads. It is a direct peer in cloud-native SaaS backup with similar architecture and enterprise focus.

Broad incumbents

• Druva: Druva is a cloud-native data protection platform covering SaaS, endpoints, and data center workloads. It overlaps Rewind in SaaS backup (Microsoft 365, Google Workspace, Salesforce) but operates as a broader incumbent with a wider portfolio and larger sales force.
• Veeam: Veeam is the largest independent data-protection vendor and has expanded from virtual/physical workloads into SaaS (Microsoft 365) and cloud-native backup. It is a broad incumbent that competes with Rewind in the enterprise segment, especially for Atlassian-adjacent customers.

Emerging players

• GitProtect: GitProtect provides backup and DR for GitHub, GitLab, Bitbucket, and Azure DevOps, directly competing with Rewind in the developer backup category. It is a more specialized emerging player with narrower platform coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnkocd_3V3y5CSNzaBXJFzw/videos
• Facebookfacebook.com/rewind.backups
• LinkedInlinkedin.com/company/rewind.io
• Instagraminstagram.com/rewind.backups
• Xx.com/rewind

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rewind