What Hili does

Aparta Group AS, doing business as Aparta and publicly referenced as Hili, is a Norwegian private limited company headquartered in Oslo that operates a co-ownership platform enabling fractional ownership of residential property. Founded in 2024, the company serves three primary use cases: enabling homeowners to sell a share of their property to Aparta and unlock equity while retaining full use of the home, enabling prospective buyers to enter the housing market sooner with Aparta contributing up to 50% of the ownership share, and supporting real estate developers and investors with white-label or co-branded co-ownership offerings that expand the buyer pool. The platform is delivered as a web-based service through the aparta.com domain, structured around a Sell module, a Buy module, and a Developer module that share a single underlying co-ownership architecture.

The financial mechanics are differentiated: there are no ongoing payments during the co-ownership period, an establishment fee plus the first two years of usage fees are rolled into the initial settlement, and the usage fee on Aparta's share accrues and is paid when the co-ownership ends — either through sale of the home or buyback of Aparta's share within a 10-year window. Revenue is therefore deferred and event-driven, sourced from usage fees on Aparta's property stake and from partnership economics with developer clients. Onboarding is self-service via a non-binding online application followed by a manual review and concrete offer from Aparta, with the founders (CEO Eilin Schjetne, CIO Rob Wood, CCO Trond Eriksen) personally leading enterprise, investor, and developer relationships. Go-to-market combines earned Nordic media coverage, LinkedIn and email newsletter presence, and direct partnership outreach to developers and investors across Norway, Iceland, Sweden, and Denmark.

Name

Hili

Legal name

Aparta Group AS

Website

https://aparta.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Aparta Group AS (Hili) is a Norwegian co-ownership platform that lets homeowners sell a share of their property and lets buyers purchase with Aparta as a fractional co-owner, while also offering developer partners white-label solutions across the Nordic region.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Usage Fee: Annual usage fee charged on Aparta's share of the property, paid when the co-ownership arrangement ends (when home is sold or Aparta's share is bought back). Establishment fees and first two years of usage fees are included in initial settlement.
2. Developer Partnership Fees: Revenue from partnerships with real estate developers for new and existing home sales, including co-branded or white-label solutions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hili operates the Aparta co-ownership platform, under which Aparta Group AS purchases a fractional share of a residential property to become co-owner. Homeowners can sell a share of their home to Aparta to unlock equity while continuing to occupy the entire property, and buyers can enter the housing market with Aparta contributing up to 50% of the ownership share. The service also extends to real estate developers via white-label or co-branded co-ownership solutions, with a usage fee paid only when the co-ownership arrangement ends.

Product overview

Aparta is a co-ownership platform operating across the Nordic region with ambitions for further European growth. The platform is delivered as a web-based service through its website and consists of three integrated modules: the Sell module (which enables homeowners to sell a share of their home to Aparta and unlock capital while continuing to live in the entire property), the Buy module (which allows buyers to purchase a home together with Aparta, with Aparta contributing up to 50% of the ownership share as equity and mortgage financing), and the Developer module (which serves real estate developers and investors by expanding the buyer pool and accelerating home sales through the co-ownership model). All three modules share the same underlying co-ownership structure — Aparta becomes a co-owner, the resident lives in the full home, and the usage fee is paid when the co-ownership ends. The company also publishes an About page and a newsletter signup, but does not offer additional standalone named products or sub-products.

Differentiator

Problem solved

Functional benefit

Products and services

• Aparta Sell Web-based module that allows homeowners to sell a share of their home to Aparta, unlocking equity while continuing to live in the entire property. Aparta becomes a professional co-owner until the homeowner decides to sell the home or buy back the share.
• Aparta Buy Web-based module that enables buyers to purchase a home with Aparta as co-owner, with Aparta contributing up to 50% of the ownership share through equity and mortgage financing, allowing buyers to enter the housing market sooner.
• Aparta for Real Estate Developers Developer-facing offering that partners with real estate developers and investors to sell both new and existing homes, expanding the buyer pool through co-ownership and providing faster sales, stronger demand, and reduced project risk. Available as a co-branded or white-label solution.

Quantifiable outcome

• No ongoing payments to Aparta during co-ownership; usage fee paid only when arrangement ends
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Hometap: Hometap is a US-based home equity investment company that provides homeowners cash in exchange for a share of their home's future value, with repayment due when the home is sold or the share is bought back. It is the closest international analog to Aparta's Sell module, operating the same equity-share / deferred-payment logic.
• Point: Point offers home equity investments in the US, allowing homeowners to unlock equity in exchange for a share of the home's future appreciation, with flexible exit options. Its investor-funded home equity share model is structurally aligned with Aparta's residential co-ownership offering.
• Unlock: Unlock is a UK-based home reversion plan provider that purchases a share of a homeowner's property in exchange for a lump sum, with no monthly repayments and settlement on sale or planned move. It is a European analog to Aparta's Sell-side equity-unlock product.
• Pacaso: Pacaso is a US-based co-ownership platform for luxury and second homes, allowing multiple buyers to co-own a property and split usage. Although it targets vacation rather than primary residences, it shares Aparta's core co-ownership architecture and platform-mediated fractional property model.
• EasyKnock: EasyKnock provides homeowners with cash in exchange for either a sale-leaseback or a residential partition purchase, allowing the original owner to remain in the home. Its residential partition offering is functionally similar to Aparta's co-ownership / equity-unlock model.
• Truehold: Truehold offers a sale-leaseback program that gives homeowners cash for their property while allowing them to remain as renters, later offering the option to buy the home back. The cash-now / stay-in-the-home mechanic is directly comparable to Aparta's Sell-side co-ownership flow.

Emerging players

• Roofstock: Roofstock is a US-based marketplace and platform for buying and selling fractional interests in rental and single-family investment properties. While investor-led rather than owner-occupied, it shares Aparta's underlying premise that residential property can be transacted in fractional shares via a digital platform.
• Arrived: Arrived is a US platform that allows individuals to buy fractional shares in individual rental homes for as little as $100, with the company managing the property. It is comparable to Aparta as another technology-mediated fractional residential property ownership platform, though focused on rental rather than owner-occupied use.
• Belong: Belong is a US-based residential real estate platform that partners with homeowners on a long-term equity-sharing arrangement, providing cash up front and sharing in the home's future value. It operates a direct co-investment model with homeowners that closely mirrors Aparta's Sell-side co-ownership structure.

Regional players

• Kameo: Kameo is a Norwegian real estate crowdfunding platform that enables retail investors to participate in property investments as minority shareholders. It is a Nordic-based peer that demonstrates alternative-ownership appetite in the same Norwegian market Aparta serves, though it focuses on investment rather than owner-occupier co-ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hilifund

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hili