Complete Appliance Protection

What Complete Appliance Protection does

Complete Appliance Protection, Inc. (CP™) is a privately held, family-owned home warranty administrator founded in 1998 in Topeka, Kansas and headquartered since 2011 in Liberty, Missouri, with a Canadian office in Toronto. The company sells residential service contracts that cover repair and replacement of major household appliances and systems — including HVAC, plumbing, electrical, and kitchen/laundry appliances — caused by normal wear and tear. All four tiered plans (Essential $49/month, Advanced $59/month, Comprehensive $69/month, Ultimate $79/month) carry no deductible, no service-call fee, and freedom to choose any licensed repair technician, distinguishing the offering from typical industry contracts with exclusions and per-claim charges.

The core technology is a service-contract administration platform supporting 24/7 online claim initiation, a customer portal (cp-login.completehomewarranty.com), and direct phone enrollment via 800-978-2022 with live representatives seven days a week. No proprietary AI/ML capabilities, mobile applications, or developer APIs are disclosed. The product line includes add-on modules such as a High End Appliance option ($28/month additional) and coverage for items like pool equipment, septic systems, well pumps, wine coolers, and deep freezers. A specialized rental-property plan adds $5/month.

The business model is recurring subscription revenue with month-to-month or annual billing and no long-term commitment. Distribution is sales-led across three channels: direct-to-consumer phone sales, self-serve website enrollment, and a real estate closing channel in which title companies and realtors bundle one-year warranties into transactions at discounted rates ($38-$68). Target customers include home buyers at closing, existing homeowners, rental property owners, and home professionals (realtors, home inspectors, title companies). Service territory spans 48 U.S. states and 11 Canadian provinces, with slightly higher Canadian pricing. The company holds an A+ Better Business Bureau rating in both countries and has twice won the Angie's List Super Service Award; financial details including subscriber count and revenue are not publicly disclosed.

Name

Complete Appliance Protection

Legal name

Complete Appliance Protection, Inc.

Website

https://completehomewarranty.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Complete Appliance Protection is a family-owned home warranty administrator founded in 1998 that sells no-deductible residential service contracts covering major appliances, HVAC, plumbing, and electrical systems across 48 U.S. states and 11 Canadian provinces.

Ownership category

akta.pro rank

Product category

Home Warranty Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

akta.pro secondary industries

Appliance & Major Home Equipment Protection Plans (FSAJALAI), Appliance Service Plans, Extended Warranties & Maintenance Retail (CRACACAK)

Keywords

• Home warranty plans
• Appliance protection
• HVAC coverage
• Residential service contracts
• Home systems repair

Headquarters

HQ city

Liberty

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home Warranty Subscription Plans: Monthly or annual subscription-based revenue from home warranty plans. Plans range from $49-$79/month (Essential to Ultimate) or $588-$948/year. Additional revenue from optional add-ons (additional appliances/systems) and $5/month rental property fee. Month-to-month plans available with no long-term commitment required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Complete Appliance Protection sells residential home warranty service contracts (subscription plans) that cover the repair and replacement of major household appliances and home systems due to normal wear and tear. Plans cover HVAC, plumbing, electrical systems, and kitchen/laundry appliances, with four tiers (Essential, Advanced, Comprehensive, Ultimate) priced from $49 to $79 per month. The company pays 100% of approved repair costs with no deductible.

Product overview

Complete Appliance Protection offers a modular home warranty platform with four tiered protection plans: Essential, Advanced, Comprehensive, and Ultimate. The Essential Plan ($49/month) covers HVAC systems and 3 appliances, while the Advanced Plan ($59/month) extends to 6 appliances with free preventive maintenance. The Comprehensive Plan ($69/month) adds plumbing and electrical systems coverage, and the Ultimate Plan ($79/month) provides the broadest protection for 8 appliances plus all home systems. Add-on options allow customers to extend coverage to additional appliances, pool equipment, septic systems, and high-end appliances. All plans feature no deductible, flexible month-to-month billing, and the ability to choose any licensed repair technician. The company also offers specialized plans for rental properties with an additional $5/month fee.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Plan

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• American Home Shield (Frontdoor): Largest US home warranty provider, owned by Frontdoor. Directly competes with CP on tiered appliance and systems home warranty plans, serving homeowners and real estate closings across the US.
• First American Home Warranty: Major US home warranty company owned by First American Financial. Closely comparable in tiered plans, real estate closing channel, and appliances/HVAC coverage.
• Choice Home Warranty: National home warranty provider offering Basic, Total, and Platinum plans covering appliances and home systems. Directly comparable in coverage structure and target segments.
• Cinch Home Services: Home warranty provider offering appliance and systems plans with a focus on ease of claims. Competes head-to-head with CP in real estate channels and direct-to-consumer sign-ups.
• Liberty Home Guard: Direct-to-consumer and real estate home warranty provider offering tiered plans (Basic, Standard, Total). Closely comparable in plan structure, target customer (homeowners and agents), and the warranty/HVAC/appliance focus.
• 2-10 Home Buyers Warranty: Home warranty company targeting both new construction builders and resale home buyers. Comparable on appliances and systems coverage and the real estate closing channel.
• AFC Home Warranty (American Home Contractors): Home warranty provider (formerly American Home Contractors) covering major appliances and systems across the US. Comparable tiered plan structure and target customers including landlords and home buyers.
• Select Home Warranty: Direct-to-consumer home warranty company offering Bronze, Gold, and Platinum tiered plans covering appliances and home systems. Comparable in product offerings, plan tier structure, and online enrollment model.
• Landmark Home Warranty: Regional home warranty provider focused on Southwestern US (Arizona, Nevada, Texas). Comparable in product (appliances and systems home warranty) and in selling through real estate channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/abetterwarranty
• Facebookfacebook.com/CompleteProtection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Appliance Protection