What Soho Studio Corp. does

Soho Studio Corp. is a private, for-profit direct-to-consumer e-commerce retailer headquartered in Brooklyn, New York, founded in 2006, specializing in tiles, mosaics, luxury vinyl tile (LVT), and bathroom vanities for residential and commercial renovation projects. The company operates under the 'Soho Store' trade name and runs a Magento-based online storefront at sohostudiocorp.com that organizes more than 365 collections by material (ceramic, porcelain, marble, stone, glass, pebble, terracotta, cement, terrazzo, and LVT), application (floor, wall, pool, shower, backsplash), color, and style. The catalog includes named designer collaborations with Angela Harris, Elizabeth Sutton, and Stacy Garcia spanning both tile and LVT lines, with FloorScore certification on the Stacy Garcia Artwood LVT collection supporting commercial-grade specification.

The business is led by founder Eli Mechlovitz, who serves as chief executive officer and president, and is operated with a 1-10 employee headcount, suggesting an asset-light model that relies on third-party fulfillment or wholesale sourcing to support a 365+ collection catalog and nationwide U.S. shipping. Customer engagement is supported by a 360 Visualizer room-planning tool, sample-ordering capability, customer accounts with wishlist and order/invoice tracking, and a Trustpilot integration on the shopping cart page. The site targets three horizontal segments: residential homeowners, commercial contractors, and interior designers, with no disclosed enterprise contracts or anchor customers.

Revenue is generated primarily through one-time sales of tile, mosaic, LVT, and vanity products. An adjacent and minor revenue stream comes from media production co-production, exemplified by a 2026 agreement with Two Rivers Media and Daily Mail Originals to co-produce the Channel 5 documentary 'Boris Johnson: Into the Kill Zone,' with international distribution rights held by Sphere Abacus under a licensing/royalty structure. No funding rounds, M&A activity, ownership disclosures, or financial figures are present in the available data, leaving capitalization and unit economics unverified.

Name

Soho Studio Corp.

Legal name

Soho Studio Corp

Website

http://www.sohostudiocorp.com/

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Soho Studio Corp. is a Brooklyn-based DTC e-commerce retailer founded in 2006 that sells tiles, mosaics, luxury vinyl flooring, and bathroom vanities to residential homeowners, contractors, and interior designers across the United States, with 365+ collections and named designer partnerships.

Ownership category

akta.pro rank

Product category

Tile and Flooring Retail

NAICS

Floor Covering Retailers (449121), Home Furnishings Retailers (44912), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

Keywords

• Mosaic tile retail
• Luxury vinyl flooring
• Bathroom vanity sales
• Designer tile collections
• Ceramic porcelain tiles

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Tile and Mosaic Sales: Direct sales of ceramic, porcelain, marble, stone, glass, pebble, and terracotta tiles and mosaics to residential and commercial customers through e-commerce platform
2. Luxury Vinyl Tile (LVT) Sales: Sales of luxury vinyl flooring products including wood-look, stone-look, and concrete-look LVT in various installation types (Rigid Core Click, Glue Down, Loose Lay)
3. Vanity Sales: Sales of bathroom vanities including freestanding, floating, and vanity sink options across multiple collections and finishes
4. Media Production Co-production: Co-production of documentary content including the Paramount Channel 5 documentary 'Boris Johnson: Into the Kill Zone' produced in association with Two Rivers Media and Daily Mail Originals

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Soho Studio Corp. is a direct-to-consumer e-commerce retailer selling ceramic, porcelain, marble, stone, glass, pebble, terrazzo, and terracotta tiles, luxury vinyl tile (LVT) flooring, and bathroom vanities through its Magento-based online storefront. The catalog spans 365+ collections including exclusive designer lines from Angela Harris, Elizabeth Sutton, and Stacy Garcia, and is supported by a 360 Visualizer room design tool. Customers can order samples and full products online with phone-based support.

Product overview

Soho Studio Corp. is an e-commerce retailer specializing in tiles, mosaics, luxury vinyl flooring (LVT), and bathroom vanities for residential and commercial applications. The product portfolio includes over 365 named collections spanning ceramic, porcelain, marble, stone, pebble, glass, vinyl, terracotta, cement, and terrazzo materials. The company offers designer collaborations including Angela Harris Collections, Elizabeth Sutton Collections, and Stacy Garcia Artwood LVT. Core offerings are complemented by a 360 Visualizer tool for room design. Products are available through a Magento-powered e-commerce platform with customer account management.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Two Rivers MediaminorStrategic or Co-development Partner · 13 April 2026Production partnership for the documentary 'Boris Johnson: Into the Kill Zone' commissioned by Paramount's Channel 5. Soho Studios co-produced the feature-length documentary with Two Rivers Media in association with Daily Mail Originals, with international distribution rights held by Sphere Abacus.
• Daily Mail OriginalsminorStrategic or Co-development Partner · 13 April 2026Association partnership for the Channel 5 documentary 'Boris Johnson: Into the Kill Zone.' Daily Mail Originals participated as an associated production partner alongside Soho Studios and Two Rivers Media.
• Sphere AbacusminorGTM or Marketing Partner · 13 April 2026International distribution rights holder for the documentary 'Boris Johnson: Into the Kill Zone.' Sphere Abacus handles distribution of the co-produced documentary content.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TileBar: TileBar is a leading DTC tile and bath accessories retailer offering ceramic, porcelain, stone, glass, and mosaic tile plus vanities — directly comparable to Soho Studio's assortment, channel (e-commerce), and target audience of homeowners and designers.
• The Tile Shop: The Tile Shop is a specialty tile and stone retailer combining physical showrooms with e-commerce, offering similar materials and designer collections targeting homeowners and contractors — directly comparable assortment, customer, and category focus.
• Ann Sacks: Ann Sacks (a Kohler company) sells premium tile, stone, and mosaics through showrooms and e-commerce to homeowners, designers, and architects — directly comparable on premium positioning, designer collections, and bath/kitchen applications.
• Fireclay Tile: Fireclay Tile is a DTC and trade tile maker specializing in handmade, sustainably produced ceramic tile and mosaic — directly comparable product category, designer-collaboration strategy, and direct-to-consumer motion.
• Bedrosians Tile & Stone: Bedrosians is a long-established U.S. tile and stone manufacturer-distributor serving both residential and commercial buyers with designer-friendly collections — closely comparable assortment, customer mix, and design-led positioning.

Broad incumbents

• Floor & Decor: Floor & Decor is the largest U.S. specialty retailer of hard-surface flooring (tile, LVT, wood, stone) serving both pros and consumers through hundreds of warehouses plus e-commerce — directly overlaps with Soho's tile and LVT categories at much larger scale.
• MSI Surfaces: MSI is a major distributor and retailer of tile, stone, LVT, and countertops with both trade and consumer channels; its tile and mosaic product lines compete head-to-head with Soho's portfolio across materials and formats.
• Wayfair: Wayfair is a major online home goods retailer carrying tile, flooring, vanities, and bath fixtures to consumers — broader portfolio but overlapping category and customer base with Soho's tile and vanity assortment.
• Build.com (now part of Ferguson): Build.com is a large online retailer of home improvement products including tile, vanities, and bath fixtures serving both pros and consumers — comparable tile and vanity SKUs and D2C/trade motion, albeit with a much broader portfolio.

Emerging players

• Clé Tile: Clé Tile is a designer-focused tile brand offering artisan and decorative tile and zellige — directly comparable on premium, design-forward assortment, designer collaborations, and DTC channel, though smaller in catalog breadth.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soho Studio Corp.