What Meijers Assurantiën does

Meijers Assurantiën bv is an independent Dutch insurance broker and risk advisory firm headquartered in Amstelveen, Netherlands, founded in 1973 by Jaap and Tineke Meijers as a family business. The firm serves both business clients and private individuals with a vertically-segmented portfolio covering eight industry sectors (Construction & Installation, Commercial Real Estate, Financial Services, Food & Feed, TECH, Transport & Logistics, Homeowners Associations, and Housing Associations) plus dedicated private and affinity lines. Its core offerings are organized into two pillars: Schadeverzekeringen (property and casualty insurance, including liability, fire, cyber, credit, technical, transport, and fleet cover) and Employee Solutions (income and pension insurance, sustainable employability, occupational health, and sickness/WIA benefits administration).

The technology stack is conventional insurance SaaS rather than proprietary platform development: the Mijn Meijers self-service portal handles policy management and claims reporting, the WBNet intermediary portal runs on Origami Risk infrastructure, and the DI-Data platform supports sustainable employability analytics. Specialized service delivery is provided through wholly-owned subsidiaries including Meijers Assuradeuren (Power of Attorney placements), Meijers Credit (credit insurance), and Meijers Vitaal (occupational health), while international coverage is delivered via the Worldwide Broker Network spanning 100+ countries.

Meijers generates revenue primarily through insurance commissions as a percentage of premiums placed, supplemented by fee-based advisory and consulting services arranged via separate service agreements. The go-to-market combines direct enterprise field sales via dedicated account managers with a Dutch intermediary (tussenpersonen) channel and an international Global & Specialty division serving Dutch-headquartered multinationals. Headcount stands at approximately 370-500+ specialists, and the firm maintains ISO27001 certification for its Employee Benefits business unit alongside FBNed family-business network membership. The company is privately held with no external funding, and the founding family remains actively involved in governance and operations.

Name

Meijers Assurantiën

Legal name

Meijers Assurantiën bv

Website

https://meijers.nl

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Meijers Assurantiën is an independent Dutch insurance broker founded in 1973, providing property and casualty insurance, employee benefits, and risk advisory to business clients across eight vertical sectors and private individuals, with international reach via the Worldwide Broker Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission: Commission-based payment from insurers, which is a percentage of the premium charged. This is the primary revenue stream.
2. Fee-based Advisory Services: Fee-based payments for advisory and consulting services. Clear agreements are made beforehand and set out in separate service provision agreements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Meijers Assurantiën is an independent insurance broker (makelaar in verzekeringen) that advises and arranges property and casualty cover, employee benefits, and international insurance programs for business clients and private individuals across multiple Dutch industry sectors. The firm works on a commission basis from insurers and on fee-based advisory engagements, supplemented by specialty units for global programs, credit insurance, occupational health, and sustainable employability services.

Product overview

Meijers Assurantiën is an independent insurance broker offering a comprehensive portfolio of risk management and employee benefits solutions. The core offering consists of Schadeverzekeringen (property and casualty insurance) and Employee Solutions (HR-related insurance and services), supported by specialized divisions including Global & Specialty for international business, Meijers Vitaal for health services, and Meijers Credit for credit insurance. The company provides industry-specific solutions across sectors including construction, real estate, financial services, food & feed, technology, and transport. Client-facing digital tools include the Mijn Meijers self-service portal and WBNet intermediary portal. The product architecture is organized as a platform-plus-partner model, where Meijers coordinates multiple specialized subsidiaries and the Worldwide Broker Network to deliver comprehensive insurance solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Meijers Global & Specialty: International risk management and global insurance solutions division coordinating worldwide insurance programs through the Worldwide Broker Network
• Meijers Vitaal
• Meijers Credit
• Meijers Assuradeuren
• Meijers Employee Benefits

Products and services

• Schadeverzekeringen (Property and Casualty Insurance)

Quantifiable outcome

• €106.25 million total compensation secured for Dutch fashion brand following Brazil warehouse fire
• +1 more outcomes

Named customers4 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Worldwide Broker Network (WBN)coreChannel Partner/ Reseller/ DistributorInternational network of independent insurance brokers providing clients access to local experts in over 100 countries. Partners understand local laws and standards, ensuring full compliance through master programs, local policies, or hybrid solutions.
• FBNed | Familiebedrijven NederlandminorOthersFamily Business Network of the Netherlands - inspiring network for family businesses and entrepreneurial families. Meijers is a member as a family business established in 1973.
• Meijers VitaalcoreStrategic or Co-development PartnerIn-house partner specializing in sustainable employability (duurzame inzetbaarheid) and occupational health services. Provides work ability specialists, case managers, and occupational health physicians. Offers DI-Data platform, psychological counseling, coaching, training, reintegration, and outplacement services.
• Meijers AssuradeurencoreStrategic or Co-development PartnerIn-house entity for Power of Attorney (Volmacht) activities. Places insurance when conditions and premium are well suited to the client's situation.
• Meijers CreditcoreStrategic or Co-development PartnerSpecialist in credit insurance and associated products. Forms part of the Worldwide Broker Network for international credit insurance solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vanbreda Risk & Benefits: Belgian-headquartered independent broker with strong Netherlands presence, focused on employee benefits and commercial risk for mid-market and large clients. Closely comparable business mix to Meijers across EB and P&C, with similar independence positioning.
• Lockton Netherlands: Lockton's Dutch office delivers commercial insurance brokerage and risk management, particularly for mid-market and enterprise clients. Competes with Meijers in the same sectors (real estate, logistics, financial services) on a relationship-led, advisor-driven model.
• Aon Netherlands: Aon's Dutch operation offers risk management, commercial P&C brokerage, and employee benefits advisory across mid-market and enterprise clients. Directly competes with Meijers in the same Dutch commercial lines and EB verticals, and operates a comparable international program capability for Dutch multinationals.
• Willis Towers Watson (WTW) Netherlands: WTW's Dutch unit combines insurance brokerage with actuarial and benefits consulting, covering pensions, health, and risk. Competes head-on with Meijers' Employee Benefits and Pension practices for the same employer clients.
• Meeùs / MeesRisicobeheer: Meeùs is a Dutch independent insurance intermediary with both business and private clients, offering commercial lines and employee benefits. Competes in the same Dutch SME-to-mid-market segment Meijers serves through dedicated sector practices.
• Marsh Netherlands: Marsh's Dutch operation delivers commercial insurance brokerage, risk consulting, and employee benefits solutions for mid-to-large enterprises. Overlaps directly with Meijers' sector-led commercial P&C practice and Global & Specialty offering, with similar advisor-driven distribution.

Broad incumbents

• Nationale-Nederlanden: NN is a large Dutch life, health, and pensions carrier with employer-facing distribution for group benefits. Competes with Meijers Employee Benefits for the same Dutch employer budget on pensions and disability, though primarily a carrier rather than a broker.
• Arthur J. Gallagher Netherlands: Gallagher is a global brokerage and risk management firm with Dutch operations spanning commercial P&C, employee benefits, and consulting. Overlaps Meijers' mid-market and enterprise client base as a broader incumbent expanding into the Dutch mid-market.
• ASR Nederland: ASR is a major Dutch insurance carrier offering P&C, life, and pensions across retail and employee benefits. Competes adjacent to Meijers on employer benefits placement and via direct/bancassurance distribution to the same Dutch customer segments.
• Achmea / Interpolis: Achmea is the largest Dutch insurance carrier group, distributing through intermediaries including Interpolis. While a carrier rather than a pure broker, Achmea competes indirectly via proprietary distribution and partnership channels for the same Dutch SME and mid-market clients Meijers targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meijers
• Xx.com/MeijersNL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meijers Assurantiën