PUBLIFYER

What PUBLIFYER does

Publifyer (legally JUSTTECH S.A.S.) is a Guayaquil, Ecuador-based MarTech company that operates a two-sided influencer marketing marketplace connecting brands and agencies with content creators across Latin America. The platform enables brands to launch, manage, and measure influencer campaigns with real-time KPI dashboards, cross-device tracking technology, and multiple pricing models (CPP, CPM, CPC, CPL, CPA/CPS, CPI/CPD), while creators access paid campaign opportunities through web and mobile (iOS/Android) self-service interfaces. The company generates revenue primarily through transaction-based commissions on campaign spend and platform services fees, with a USD 20 minimum creator payout threshold and USD 0.35 minimum bank transfer fee. The platform has registered 50,000+ creators in LATAM (70% women), executed 3,000+ campaigns for 500+ brands, and paid out USD 2.9M+ to creators. The company serves enterprise clients including Unilever, Nestlé, Marriott, Banco Guayaquil, Cervecería Nacional, and Tottus, with a stated value proposition of measurable performance and creator formalization (15,000+ creators formalized in Ecuador for invoicing and tax compliance). The company has expanded from Ecuador and Peru to establish legal entities and offices in Mexico, Colombia, Chile, Guatemala, and broader Central America and the Caribbean, supported by a 2023 funding round from BuenTrip Ventures. The team is small (1-10 employees) and the platform combines technology, creator community, and performance-based campaign execution to differentiate from traditional influencer marketing agencies.

Name

PUBLIFYER

Legal name

JUSTTECH S.A.S.

Website

https://publifyer.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Publifyer is a Latin American influencer marketing marketplace that connects brands and agencies with 50,000+ registered content creators across LATAM via a proprietary platform offering real-time KPI tracking, cross-device attribution, and multiple campaign pricing models.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Media Representatives (541840)

akta.pro primary industry

Influencer Media Buying & Paid Amplification (BPAFABAK)

akta.pro secondary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Influencer marketing platform
• Creator marketplace
• Campaign management software
• Performance marketing analytics
• Content creator monetization

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Campaign-based Commissions: Publifyer acts as intermediary between brands (advertisers) and content creators, earning commissions based on campaign performance. The platform supports multiple pricing models including Cost per Post (CPP), Cost per Mille (CPM), Cost per Click (CPC), Cost per Lead (CPL), Cost per Sale (CPA/CPS), and Cost per Download (CPI/CPD). Creators receive commissions for validated results, and Publifyer deducts its fee from the gross amount.
2. Platform Services Fee: Fees collected from brands and agencies for access to the platform's campaign management tools, creator marketplace, analytics dashboard, and campaign execution support. Payment minimum threshold is USD 20 per payment cycle.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

PUBLIFYER is a two-sided influencer marketing marketplace and tech platform that connects brands and agencies with content creators across Latin America. Through its proprietary campaign management dashboard, real-time KPI tracking, cross-device attribution, and mobile app, the platform enables brands to activate and measure influencer campaigns via multiple pricing models (CPP, CPM, CPC, CPL, CPA/CPS, CPI/CPD), while creators can self-serve to discover campaigns, apply, produce content, and receive validated payments.

Product overview

Publifyer is a unified influencer marketing platform that combines a creator marketplace, campaign management tools, and performance analytics to connect brands with content creators across Latin America. The core platform (web-based) enables brands to activate and monitor campaigns with real-time KPIs, while the mobile app provides creators access to campaign opportunities, application workflows, earnings tracking, and payment management. The platform supports multiple campaign models including CPP (Cost per Post), CPM (Cost per Mille), Creator Experiences, and PR Stunts, and features cross-device tracking technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Publifyer Platform A web-based influencer marketing platform that connects brands with content creators across Latin America, enabling campaign creation, creator matching, brief distribution, real-time performance monitoring, and validated payment processing.
• Publifyer App A mobile application for iOS and Android that enables creators to browse and apply to campaigns, track campaign metrics, monitor earnings, and manage payments from their phones.
• Publifyer API A programmatic API available to creators and advertisers that permits scripts and automations to access platform services, subject to authentication and rate limiting.

Quantifiable outcome

• 3,000+ campaigns executed in LATAM
• +9 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UnilevercoreGTM or Marketing PartnerMajor consumer goods brand using Publifyer's platform for social media influencer campaigns. Unilever brands activated on the platform include Axe, Rexona, Dove, and Sedal. Campaign examples include Rexona's passion-themed campaign achieving 46M impressions and Axe's Black Remixed campaign with 18M impressions.
• Cervecería NacionalcoreGTM or Marketing PartnerEcuadorian brewery brand that joined Publifyer's platform for social media campaigns. Represents the platform's ability to serve major consumer brands in the Ecuadorian market.
• MarriottcoreGTM or Marketing PartnerInternational hospitality brand partnering with Publifyer for brand communication, marketing, and sales strategy. Testimonial from Eduardo Viteri praising Publifyer as a valuable communication and sales ally.
• Banco GuayaquilcoreGTM or Marketing PartnerEcuadorian financial institution using Publifyer for digital marketing campaign communication. Camila Trejo (Senior Marketing Digital) describes Publifyer as a key ally and strategic partner with key profiles.
• NestlécoreGTM or Marketing PartnerGlobal food and beverage company working with Publifyer. José Stacey (Marketing Specialist) describes the team as excellent, 100% committed, always resolving issues and bringing innovative solutions.
• TottusminorGTM or Marketing PartnerPeruvian retail chain. Campaign using CPP, CPM, and PR Stunt models achieved +6M impressions, 132 contents, 89 active profiles, 130K likes, 40K shares.
• IAB (Interactive Advertising Bureau)minorStrategic or Co-development PartnerIndustry association connection. IAB Conecta event featured Publifyer, indicating industry recognition and partnership with digital marketing standards bodies in Latin America.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Aspire (formerly AspireIQ): Influencer marketing platform serving enterprise and mid-market brands with creator discovery, campaign management, and performance analytics. Closely comparable to Publifyer in product scope and target customer.
• CreatorIQ: Enterprise-grade influencer marketing platform with workflow, analytics, and CRM capabilities for global brands. Competes with Publifyer for the same multinational brand budgets, particularly Unilever and Nestlé.
• Upfluence: All-in-one influencer marketing platform with creator marketplace, affiliate, and gifting tools. Direct peer across SMB and enterprise tiers, and an active LATAM market entrant.
• Traackr: Influencer marketing platform focused on brand safety, performance measurement, and enterprise workflows. Comparable to Publifyer's KPI-driven, performance-oriented positioning.
• Modash: Creator discovery and analytics platform with a large creator database and campaign reporting. Comparable to Publifyer's marketplace + analytics positioning, with growing presence in LATAM.
• HypeAuditor: Creator analytics and fraud-detection platform serving brands and agencies. Overlaps with Publifyer's data/validation capabilities and serves similar brand-side buyers.
• Influencer.com: Global influencer marketing platform connecting brands with creators through managed and self-service campaigns. Direct competitor to Publifyer across enterprise and SMB tiers, with comparable campaign pricing models and analytics.

Broad incumbents

• IZEA Worldwide: Public influencer marketing company offering managed services and software across multiple regions. Broader incumbent with deeper pockets but less regional focus than Publifyer.
• Later (acquired Mavrck): Social media marketing platform that absorbed Mavrck's influencer capabilities. Larger incumbent with broader social scheduling and influencer tools, competing for the same brand budgets.

Others

• Brand24: Media monitoring and social listening platform with adjacent influencer analytics. Not a direct marketplace competitor, but relevant for brand-side measurement workflows that intersect with Publifyer's use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/publifyer
• Instagraminstagram.com/publifyer
• TikToktiktok.com/@publifyer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUBLIFYER